article thumbnail

How to Do Market Research: A Guide and Template

Hubspot Marketing

To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members. Enter: Market Research. However, keep in mind that market research offers benefits beyond those strategies.

article thumbnail

AI Market Research: Tools, Techniques, and Trends

Rock Content

Market research plays a pivotal role in marketing. Market research helps you find the right customer for your brand in the first place. In 2023, AI has emerged as a must-know research tool for digital-age marketers. What is Marketing Research?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

8 Content Marketing Research Tools You Should Be Using

Marketing Insider Group

In-depth content marketing research. However, diving deep into research can sometimes feel impossible. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. And what sets great content apart from the rest?

article thumbnail

Webinar: Market Research and Insights

Econsultancy

The Fundamentals of Market Research and Insights Best Practice In an environment of rapidly changing customer behaviour, leveraging customer insight is critical to maintaining a competitive edge. This webinar distils the key learnings from Econsultancy’s new Fundamentals of Market Research and Insights Best Practice Guide.

article thumbnail

7 ways to use social media for market research

Sprout Social

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

article thumbnail

Market Research Survey: How to Do One and Questions to Ask

Rock Content

They’re the results of thorough market research and a deep understanding of target audiences. Although there are lots of ways to conduct market research, market research surveys are among the most effective and approachable. What Are Market Research Surveys? What Are Market Research Surveys?

article thumbnail

How to edge out your competition with market research

Sprout Social

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. And taking the time to do research might not seem like much of a priority. Why is market research so important, anyway? First, let’s define what market research is.