Martech

MARCH 13, 2024

This is just one example of a bias injected into market research projects based on what a company may believe is important to them rather than what is essential to customers. There are many more use cases for AI in market research. Get MarTech! In your inbox. Business email address Subscribe Processing.

Market Research 113

Market Research Customer Marketing Marketers 113

Welcome Software

SEPTEMBER 4, 2024

As a marketer, you don’t want to sift through thousands of data points in excel sheets, try to uncover trends or insights, validate those insights with market research, and then further analyze to see if it makes sense for your broader marketing strategy.

Market Research 59

Market Research Marketing Marketers Market Trends 59

Marketing Insider Group

OCTOBER 16, 2023

In-depth content marketing research. However, diving deep into research can sometimes feel impossible. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. And what sets great content apart from the rest?

Market Research 98

Market Research Content Marketing Analytics SEO 98

Econsultancy

OCTOBER 21, 2022

The Fundamentals of Market Research and Insights Best Practice In an environment of rapidly changing customer behaviour, leveraging customer insight is critical to maintaining a competitive edge. This webinar distils the key learnings from Econsultancy’s new Fundamentals of Market Research and Insights Best Practice Guide.

Market Research 79

Market Research Marketing Marketers Customer 79

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Market Research 143

Market Research Social Media Marketing Marketing Marketers 143

Rock Content

OCTOBER 9, 2023

They’re the results of thorough market research and a deep understanding of target audiences. Although there are lots of ways to conduct market research, market research surveys are among the most effective and approachable. What Are Market Research Surveys? What Are Market Research Surveys?

Market Research 52

Market Research Marketing Marketers Law 52

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. And taking the time to do research might not seem like much of a priority. Why is market research so important, anyway? First, let’s define what market research is.

Market Research 94

Market Research Gen Z Price B2C 94

Marketing Insider Group

JUNE 27, 2017

If you want to know how to create content that people are actually searching for, you need to become a content marketing research expert. The post 6 Content Marketing Research Tools You’ll Fall in Love With appeared first on Marketing Insider Group. But it doesn’t have to be that hard or expensive!

Market Research 111

Market Research Content Marketing Marketing Marketers 111

Zumvu

MAY 27, 2021

When looking to develop a new product or service, some businesses owners ignore the importance of market research.

Market Research 52

Market Research Marketing Marketers Product 52

CMO Network

OCTOBER 1, 2023

With consumers more in control than ever before, brands will need to create individualized, on-demand experiences that place the notion of equity for all at the heart.

Market Research 104

Market Research Place Marketing Marketers 104

Rock Content

OCTOBER 27, 2015

Get more stats and analysis with our look at the future of content marketing , or check out our playbook for social media marketers. The post Making the Case for Content Marketing: Research & Statistics appeared first on Visually Blog.

Market Research 111

Market Research Content Marketing Marketing Marketers 111

Marketing Insider Group

OCTOBER 6, 2015

CMI and MarketingProfs each have their own key takeaways: 2015 B2B Content Marketing Benchmarks, Budgets and Trends – North America by Content Marketing Institute and MarketingProfs from Content Marketing Institute. 2016 B2B Content Marketing Benchmarks, Budgets and Trends Report from MarketingProfs.

Market Research 92

Market Research Content Marketing Marketing Marketers 92

Hubspot Marketing

SEPTEMBER 15, 2023

With market research, you determine whether the opportunity exists, how to position the product or service, or what consumers' opinions are after the launch. Here are 21 of the best tools for conducting market research, including a few recommendations directly from HubSpot market researchers. Let's dive in.

Market Research 130

Market Research Price Marketing Marketers 130

Use Insider

SEPTEMBER 13, 2024

This allows brands to personalize their future emails and create a more targeted approach to their marketing campaigns. Gamification in Market Research Gamification in market research is another powerful application of game mechanics. What role does data play in gamification strategies?

Transform 52

Transform Customer loyalty Marketers Marketing 52

Neil Patel

DECEMBER 7, 2022

You can gain practically everything you need to make your customers happy by using survey questions for market research. First, here are some general guidelines to help you prepare result-focused survey questions for market research: 1. Luckily, doing this is easier than you may think. This leads us to my next point.

Market Research 89

Market Research Marketing Marketers Energy 89

DIY Marketers

AUGUST 18, 2022

Use this market research process every time you have a business decision to make. Market research is often the nerd of the marketing playground. But like all nerds, market research has the very thing you need to make and keep your business successful. Market research is part of the marketing process.

Market Research 109

Market Research Marketing Marketers Price 109

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. But in 2023, this research process can be slow and incomplete. This is where social media market research comes in.

Market Research 126

Market Research Social Media Marketing Real Estate Fashion 126

Vertical Response

JUNE 23, 2024

Crafting personalized marketing messages and utilizing various channels, such as social media, email, and SEO, are key for engaging and building relationships with target audiences, informed by insights from market research, social media analytics, and continuous feedback. What tools can I use for market research?

Gen Z 74

Gen Z Customer Acquisition Market Research Analytics 74

Content Marketing Institute

FEBRUARY 21, 2024

Tech marketers reveal their creation and non-creation challenges, resource woes, AI’s impact, and more. Find out in CMI’s newly released technology content marketing research. Plus, what do the most successful do differently?

Market Research 102

Market Research Marketing Marketers Content Marketing 102

Martech

APRIL 8, 2024

Market research: Duty: The business analyst will conduct market research to gather insights about customer preferences, competitor analysis, and market trends. Martech tool: SurveyMonkey or Google Forms can be used for conducting surveys and collecting market research data.

Analytics 95

Analytics Market Research Market Trends Communications 95

Rock Content

APRIL 12, 2024

The Science Behind Successful Content Strategies An equally important part of your content marketing strategy is the science behind it. This science involves your data analysis, market research, and search engine optimization (SEO) efforts. Market Research Market research is also essential and needs to be ongoing.

Marketing Strategy 98

Marketing Strategy Content Marketing Key Performance Indicator Analytics 98

Hubspot Marketing

FEBRUARY 22, 2023

While it’s not quite as nuanced as causal research, the concept is something our brains begin to comprehend as young as 18 months old. In the marketing world, data collection and market research are invaluable. That’s where causal research, the study of cause and effect, comes in. Causal Research Examples 1.

Customer loyalty 99

Customer loyalty Market Research Price Marketing Strategy 99

Martech

OCTOBER 17, 2022

Thus a 6–10-person session that once took two hours can be divided into a pair of four-person sessions running one hour each, noted Jenny Karubian, CEO at market research company Ready to Launch Research. Dig deeper: You need a market research mind-set. But maybe not in the way a marketer expects.

Market Research 136

Market Research Marketing Marketers Food 136

Hubspot Marketing

JANUARY 31, 2024

In 2023, global caviar sales were estimated at around $465 million , according to the market research firm Fact.MR. And while TikTok and Gen Z can’t account for all of that, another market research study shows that caviar sales have grown 76% since only 2020. Show me the money. That timing is hard to ignore.

Gen Z 113

Gen Z Millennials Food Global Marketing 113

Hubspot Marketing

NOVEMBER 12, 2020

Featured Resource: Market Research Focus Group Template. For a free template for notetaking during focus groups, a guide on conducting market research, and several other templates, download our Market Research Kit. Download the Template. Questions for Building Trust Among Focus Group Members.

Market Research 144

Market Research Food Health Product 144

Content Marketing Institute

OCTOBER 6, 2023

The 2023 Trust in Marketers research finds buyers generally trust brands’ content. But they also are less likely to find value in it. How can you bridge that gap? The answer’s pretty simple. Well, maybe.)

Market Research 106

Market Research Branding Marketing Marketers 106

Calvyn Lee Blog

DECEMBER 10, 2023

Identifying the Problem Conduct market research to pinpoint your target audience’s struggles. Willingness to Pay Conduct market research and examine customer demographics to gauge what price range seems reasonable for your buyers. What makes my product unique? The problem could be physical, mental, or emotional.

Marketing Mix 130

Marketing Mix Price Promotion Education 130

Martech

NOVEMBER 30, 2023

Ahead of it were, in order, telephone salespersons, solicitors, psychologists, further education teaching professionals, market and street traders and assistants, legal professionals, credit controllers, HR admin roles, PR professionals, management consultants and business analysts, market research interviewers, and local government administration.

Transform 98

Transform PR User-Generated Industry Insights 98

SMEI

JANUARY 12, 2024

SMEI’s Professional Marketing Specialist (SCPM ) training program equips students pursuing a professional marketing career with the capacity to take on job positions such as market research specialists and service managers. customers, market development specialists.

Marketing 221

Marketing Marketers Management Market Research 221

Neil Patel

JUNE 7, 2021

Below, we break down the five top ways marketers can benefit from the unique tool that is Wolfram Alpha. 5 Ways to Use Wolfram Alpha for Marketing Research. While some marketers may love a deep data dive, some may detest it. How to Use Wolfram Alpha for Marketing Research.

Market Research 129

Market Research Marketing Marketers User-Generated 129

illumin

MAY 9, 2024

One of the most common ways is primary market research. Primary market research includes data gathered from surveys, focus group discussions, and interviews. Consumer research surveys aim to gain intel from a sample size of consumers by asking them a series of brand-related questions.

Advertising 105

Advertising Advertisers Branding Market Research 105

Hubspot Marketing

JULY 22, 2024

In my experience, you need a lot of patience when doing a SWOT analysis; it requires market research and competitive analysis to become truly accurate. Customer Analysis In this part of the marketing plan outline, you get plenty of space to share all the data you collected during your market research.

Marketing Plan 103

Marketing Plan Marketers Marketing Social Media Marketing 103

Search Engine Land

JUNE 5, 2024

It was conducted in late February by Dynata, an independent market research company, on behalf of Scorpion, which provides technology and services for local businesses. The survey of 1,000 U.S. adults was designed to ensure a national representation in terms of gender, age and region.

Market Research 86

Market Research Branding Marketing Marketers 86

The LeadG2 Blog

APRIL 11, 2024

Crafting the perfect content involves a strategic blend of creativity, market research, and understanding consumer behavior. The quality of content plays a pivotal role in lead generation, with the ability to attract, engage, and ultimately convert potential clients.

Market Research 65

Market Research Marketing Marketers Content Marketing 65

Marketing Insider Group

AUGUST 7, 2024

Market Research One of the most efficient ways to use ChatGPT is employing it to conduct market research by analyzing large volumes of data. ChatGPT is still evolving, but right now, the content still feels and sounds AI-generated, which can be a turn-off for readers.

Transform 81

Transform CRM User-Generated Communications 81

Search Engine Land

MAY 23, 2024

The data was collected by Dynata, an independent market research company, on behalf of Botify. Meanwhile, 17% said their top reason for using AI-powered search was because the chatbot-style results helped them find answers faster. About the survey. The survey of 1,000 US respondents, aged 18+, was conducted in February.

Shoppers 91

Shoppers Gen Z Product Millennials 91

Marketing Insider Group

SEPTEMBER 5, 2023

Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketing research. Quick Takeaways Content marketing research is essential to making sure your content resonates with your audience and offers unique insights.

Market Research 96

Market Research Content Marketing Marketing Marketers 96