DIY Marketers

AUGUST 18, 2022

Use this market research process every time you have a business decision to make. Market research is often the nerd of the marketing playground. But like all nerds, market research has the very thing you need to make and keep your business successful. Market research is part of the marketing process.

Market Research 109

Market Research Marketing Marketers Target Market 109

Neil Patel

JUNE 7, 2021

Below, we break down the five top ways marketers can benefit from the unique tool that is Wolfram Alpha. 5 Ways to Use Wolfram Alpha for Marketing Research. While some marketers may love a deep data dive, some may detest it. How to Use Wolfram Alpha for Marketing Research.

Market Research 129

Market Research Marketing Marketers Advertising 129

Martech

FEBRUARY 3, 2023

Because of CTV’s digital infrastructure , ad campaigns on that channel have performance and measurement data that can be used as a market research tool. The post How CTV can deliver market research for B2B marketers appeared first on MarTech. Now you’re able to do that for your TV advertising.” Get MarTech!

Market Research 77

Market Research Marketing Marketers Advertising 77

Sprout Social

JANUARY 20, 2021

While buyers take on these tasks, it’s B2B marketer’s job to know how, why and when their brand can assist and enable buyers to check each task off their to-do list. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas. Refine their offerings.

Market Research 102

Market Research Customer Marketing Marketers 102

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. And taking the time to do research might not seem like much of a priority. Why is market research so important, anyway? First, let’s define what market research is.

Market Research 95

Market Research Marketing Marketers Branding 95

Marketing Insider Group

JUNE 27, 2017

If you want to know how to create content that people are actually searching for, you need to become a content marketing research expert. The post 6 Content Marketing Research Tools You’ll Fall in Love With appeared first on Marketing Insider Group. But it doesn’t have to be that hard or expensive!

Content Marketing 111

Content Marketing Market Research Marketing Marketers 111

Zumvu

MAY 27, 2021

When looking to develop a new product or service, some businesses owners ignore the importance of market research.

Market Research 52

Market Research Marketing Marketers Product 52

Marketing Insider Group

OCTOBER 6, 2015

CMI and MarketingProfs each have their own key takeaways: 2015 B2B Content Marketing Benchmarks, Budgets and Trends – North America by Content Marketing Institute and MarketingProfs from Content Marketing Institute. 2016 B2B Content Marketing Benchmarks, Budgets and Trends Report from MarketingProfs.

Content Marketing 89

Content Marketing Market Research Marketers Marketing 89

Rock Content

OCTOBER 27, 2015

Get more stats and analysis with our look at the future of content marketing , or check out our playbook for social media marketers. The post Making the Case for Content Marketing: Research & Statistics appeared first on Visually Blog.

Content Marketing 98

Content Marketing Market Research Marketing Marketers 98

Neil Patel

DECEMBER 21, 2022

Market research shows that 44 percent of brands feel recommending products on past preferences is imperative, while just 11 percent of customers agree. However, it’s essential to recognize that marketing isn’t a guessing game. Deep, ongoing market research is one of the best ways to truly understand your customers.

Customer 111

Customer Market Research Target Market Marketing 111

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. But in 2023, this research process can be slow and incomplete. This is where social media market research comes in.

Market Research 126

Market Research Social Media Marketing Marketing Marketers 126

Martech

SEPTEMBER 5, 2023

57% believe AI workflow assistance has made their marketing campaigns more effective. The top uses for AI were content ideation (42%), data collection (41%), ad optimization (40%), and market research (37%).The The report is based on a survey of 230 B2B marketing managers. The full study is available here. Get MarTech!

Marketing 113

Marketing Marketers Social Media Marketing Marketing Strategy 113

Marketing Insider Group

SEPTEMBER 5, 2023

Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketing research. Quick Takeaways Content marketing research is essential to making sure your content resonates with your audience and offers unique insights.

Content Marketing 103

Content Marketing Market Research Marketing Marketers 103

Martech

JUNE 30, 2023

CMOs also cited remixing of the specialist versus generalist balance in their market research teams as 32% planned to hire more specialists and 22% planned to hire more generalists. Offer a menu of services including a DIY or self-serve option and consultant services.

Analytics 101

Analytics Market Research Marketing Strategy Thought Leadership 101

Hubspot Marketing

MAY 26, 2023

It puts a magnifying glass on their products, prices, marketing strategies, campaigns, and target audience. Market research. Even if you think you know your customers through and through, market research can reveal even deeper insight into their needs, preferences, motivations, and behaviors.

Marketing 123

Marketing Marketers Marketing Strategy Key Performance Indicator 123

Search Engine Journal

DECEMBER 21, 2022

Creating an online survey promotes higher customer engagement and serves as a valuable lead generation and market research tool for your firm. Get started here. The post How To Create A Survey Quickly In Google Forms And Microsoft Word appeared first on Search Engine Journal.

Market Research 79

Market Research Promotion Customer Marketing 79

Neil Patel

OCTOBER 25, 2020

Difference #1: Market research vs user research. Market research is a core business function. Through market research, you can validate a business opportunity, examine the economic forces at play by investigating key industry trends and the competition, and get an idea of your potential market size.

Marketing 136

Marketing Marketers Market Research Marketing Strategy 136

Search Engine Journal

FEBRUARY 15, 2023

So, I’m going to teach you how to improve your link building strategy by achieving important links using data-driven journalism, marketing research, and Google Forms. Original research makes great linkbait! With some innovation and creativity, you can transform it into a tough, but rewarding journey.

Transform 94

Transform PR SEO Market Research 94

Econsultancy

SEPTEMBER 21, 2022

He explains Zappi’s B-corp status, its company culture, and the increased digitisation of the market research industry. I recently caught up with with Steve to find out about his day-to-day work. My focus is very much on vision and culture. I see my job as thinking through what the company looks like in two.

Market Research 91

Market Research Marketing Marketers Customer 91

Rock Content

APRIL 20, 2023

Source: Catalant Designing a Product Marketing Strategy Knowing how to market a product might seem impossible, but it doesn’t have to be. Below are some key steps you can take to ensure your product marketing strategy is successful and leads to better sales. But, who is this great idea for?

Marketing Strategy 85

Marketing Strategy Product Marketing Product Marketing 85

Hubspot Marketing

FEBRUARY 22, 2023

While it’s not quite as nuanced as causal research, the concept is something our brains begin to comprehend as young as 18 months old. In the marketing world, data collection and market research are invaluable. That’s where causal research, the study of cause and effect, comes in. Causal Research Examples 1.

Customer loyalty 89

Customer loyalty Market Research Marketing Strategy Marketing 89

Martech

MARCH 23, 2023

Market Logic Software’s DeepSights is an AI assistant trained to answer business questions about market research and intelligence. It has been specifically trained to understand the context of questions exploring market research insights. Product content Optiwise.ai

Marketing 96

Marketing Marketers User-Generated Direct Mail 96

DIY Marketers

JULY 9, 2023

Don’t even think about getting into affiliate marketing until you read this. Millions are ignoring affiliate marketing research and risking more than they know. If you’re considering affiliate marketing as a business model or a side hustle, you have to know how to do affiliate marketing research.

Affiliate Marketing 54

Affiliate Marketing Market Research Marketing Marketers 54

Marketing Insider Group

MARCH 9, 2023

Examples: Accenture TCS (Tata Consultancy Services) Source: Accenture Market research and analysis companies Market research firms come in all sizes and shapes. Due to the nature of their business, market research companies have a reputation for generating accurate, reliable data.

Content Marketing 109

Content Marketing Place Marketing Marketers 109

Search Engine Land

JULY 19, 2023

If you use the related search operator for SEO and search marketing research, you may need to find an alternative solution going forward. So is the related search command needed? Here is what the related search operator looks like for this site: Why we care.

SEO 96

SEO Search Marketers Market Research Marketing 96

Hubspot Marketing

NOVEMBER 12, 2020

Featured Resource: Market Research Focus Group Template. For a free template for notetaking during focus groups, a guide on conducting market research, and several other templates, download our Market Research Kit. Download the Template. Questions for Building Trust Among Focus Group Members.

Market Research 140

Market Research Branding Product Marketing 140

Econsultancy

APRIL 21, 2022

Tell us a bit about your role, and what a typical day looks like for you… I’m the CEO and founder of Stravito, an enterprise SaaS company that builds an AI-powered knowledge management platform for market research and insights.   Image: Thor Olof Philogene.

Market Research 75

Market Research Customer Communications Marketing 75

Search Engine Land

SEPTEMBER 18, 2023

Another benefit in addition to the previous ones is the formal market research methods. Participating in Quora also allows businesses to conduct informal market research. This information allows you to refine your content strategies and tailor your offerings to a targeted audience.

SEO 144

SEO User-Generated Promotion Market Research 144

Martech

MAY 30, 2023

Do your research in advance First, do your market research, and make sure the demographics you’ve selected are the right ones for your brand and product. Look at your competitors In some ways, this is an alternative form of market research. Get MarTech! In your inbox. Business email address Subscribe Processing.

Market Research 111

Market Research Marketing Strategy Branding Marketing 111

Industrial Marketer

MAY 11, 2021

Many small and medium manufacturers struggle with committing time to work “on” the business, whether it’s for market research, sales enablement, scouting for opportunities with product enhancements or supply chain management. A competitive analysis can be a great opportunity to focus the company on a key aspect of the business.

Manufacturing 92

Manufacturing Market Research Marketing Marketers 92

Scoop.it!

SEPTEMBER 14, 2023

You can also analyze your product performance data in conjunction with your market research and competitor analysis data. Based on your market research, you find no restaurant in your neighborhood is selling thin-crust pies. Then you can make the necessary changes.

Marketing 87

Marketing Marketers Marketing Strategy User-Generated 87

Martech

JULY 8, 2022

Salary: $110,000 – $150,000 Conduct user and market research to build out business cases for new products and then turn those business opportunities into clearly defined product roadmaps and requirements. Growth Product Manager @ Quorum (U.S.

Digital Marketing 106

Digital Marketing User-Generated Market Trends Market Research 106

Businesses Grow

MAY 30, 2023

Karine Abbou (Content Marketing)) Marion Abrams (Podcasting) Lisa Apolinski (Customer experience) Larry Aronson (SEO) Victoria Bennion (Blogging) Joeri Billast (Web3 and NFTs) David Bisek (Branding) Richard Bliss (LinkedIn) Al Boyle (Copywriting) Julia Bramble (Twitter) Anna Bravington (Experiential Marketing) PepperBrooks (Inclusive Marketing) Marci (..)

Marketing 138

Marketing Marketers Copywriting Advertising 138

Martech

FEBRUARY 24, 2023

Only 25% of marketers say they have all the data they need to execute on their personalization strategy , according to a new report from marketing researchers Ascend2. Some 49% of marketers agreed “somewhat” they had enough data for personalization efforts. The data on data isn’t all bad.

Marketing 103

Marketing Marketers Transform CRM 103

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Assessing ChatGPTs impact on key marketing functions 1. Dig deeper: Does ChatGPT pose an existential threat to marketers?

Marketing 121

Marketing Marketers Transform Branding 121

Hootsuite

NOVEMBER 28, 2022

Market research. Obviously a few comments won’t revolutionize your product strategy, which is why Reddit shouldn’t be your sole source of market research. Efficiency hack: Do Reddit research alongside all your other social media management inside Hootsuite with the Reddit app add-on. Social listening.

Branding 101

Branding User-Generated Market Research Affiliate Marketing 101

Martech

SEPTEMBER 11, 2023

Savvy marketers have been using AI tools for years to help with social listening, manage paid advertising campaigns, and conduct market research. Businesses were using predictive analytics to help improve business outcomes and consumers were using AI to help them select their next Netflix series.

User-Generated 115

User-Generated Marketing Marketers Market Research 115