article thumbnail

Webinar: Market Research and Insights

Econsultancy

The Fundamentals of Market Research and Insights Best Practice In an environment of rapidly changing customer behaviour, leveraging customer insight is critical to maintaining a competitive edge. It covers the essential research tools, techniques and methodologies that.

article thumbnail

7 Ways to Do Market Research With LinkedIn

Social Media Examiner

In this article, you’ll learn how to do market research on LinkedIn, including reviewing native analytics for important clues. Why Should Marketers Use LinkedIn for Market Research? When you do LinkedIn market research, using a range of […].

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The B2B Market Research Episode

Drew Neisser

B2B market research. When done right, it’s a tentpole for an entire quarter’s worth of marketing activities. The business value of B2B market research . B2B market research best practices .

article thumbnail

Survey Questions for Market Research – with Examples

Neil Patel

You can gain practically everything you need to make your customers happy by using survey questions for market research. First, here are some general guidelines to help you prepare result-focused survey questions for market research: 1. Do you use market research surveys?

article thumbnail

Market research focus groups get new lease of life

Martech

Marketers still use it to gain insights into why consumers want to buy something. Four months pre-COVID, I saw the need for comprehensive online focus group technology,” said Ron Howard, CEO of consumer research and survey firm Mercury Analytics. Marketing Management

article thumbnail

How CTV can deliver market research for B2B marketers

Martech

Many streamers are also potential B2B prospects, but not many B2B marketers are leveraging CTV for advertising. “We B2B marketers ahead of the curve have also experimented with streaming for delivering on-demand video content to prospects.

article thumbnail

How to Use Wolfram Alpha for Marketing Research

Neil Patel

Are you searching for new ways to make sense of the marketing data you’ve been aggregating? With the continuous growth in artificial intelligence (AI) and the ever-collecting stores of data, there’s a better way to view and use existing marketing data. Research Keywords.

article thumbnail

Why Your Business Should Invest in Market Research

Zumvu

When looking to develop a new product or service, some businesses owners ignore the importance of market research

article thumbnail

15 Market Research Tools That Will Help You Uncover Incredible Insights

Neil Patel

In a world of increasing competition, understanding your target market is vital. Conducting thorough research of past, current, and prospective customers helps you uncover insights to improve your product or create more effective marketing messages. limited to marketing studies.

article thumbnail

What Makes Effective B2B Content Marketing? [Research]

Marketing Insider Group

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week. Content marketing effectiveness emerged as the key theme for this year’s study. They document their content marketing strategy. Content Marketing

article thumbnail

6 Content Marketing Research Tools You’ll Fall in Love With

Marketing Insider Group

If you want to know how to create content that people are actually searching for, you need to become a content marketing research expert. The post 6 Content Marketing Research Tools You’ll Fall in Love With appeared first on Marketing Insider Group. Content MarketingBut it doesn’t have to be that hard or expensive! To uncover the top trends and topics of interest within your industry, you just have to roll up your sleeves and […].

article thumbnail

The Web3 Future

David Meerman Scott

Social Media Marketing Research and Analysis Business to BusinessThe hype-o-meter around the term Web3 has accelerated in recent months. I’ve heard from people who wonder what the new way of organizing data and content might mean for them.

article thumbnail

HubSpot Launches ChatSpot, an AI Tool for Natural Language Access to CRM Data

David Meerman Scott

This week, HubSpot launched ChatSpot , a new AI tool that makes it easy for HubSpot customers to use natural language prompts to access their marketing, sales, and customer support data in the HubSpot CRM. Case Studies Sales Strategies Marketing Research and Analysis Artificial Intelligence

CRM 59
article thumbnail

How To Create a Memorable and Findable Product or Company Name

David Meerman Scott

Case Studies Personal branding Marketing Research and Analysis Newsjacking Best Practices FanocracyNaming is difficult! Finding that perfect company or rock band name; something to call your product or service; or a wonderful book title can take months.

Product 109
article thumbnail

How To Avoid Product Feature Creep

David Meerman Scott

Marketing Research and Analysis Best Practices Business to BusinessLast week, my article about product simplicity (or, more commonly, product complexity) generated a bunch of reactions on my social feeds and email inbox.

Product 62
article thumbnail

Why you should NOT trademark your great idea

David Meerman Scott

Thought Leadership Case Studies Marketing Research and Analysis NewsjackingLawyers will always tell you to formally trademark, patent, or copyright your idea. After all, you want to protect your intellectual property, right? Well, there is another way.

article thumbnail

Five signs that new pandemic consumer trends are sticking around

Businesses Grow

We’ve been living through a tragic and scary time, but from an academic perspective, it’s endlessly fascinating to watch how the pandemic consumer trends are sticking around and overturning our ideas about marketing priorities. Marketing driven by the supply chain?

Price 96
article thumbnail

3 Ways Data Privacy Changes Benefit Marketers [New Data]

Hubspot Marketing

When it comes to marketing, almost nothing is more important than having high-quality data on your target audience. So it’s no surprise that data privacy changes limiting marketers’ visibility into what their customers are up to is a huge threat. Conducting Market Research

article thumbnail

Social Media Facts 2022: What You Need To Know Now To Improve Your Marketing

Heidi Cohen

Use these social media facts to plan your 2022 social media marketing strategy. Contains data, charts, analysis and actionable marketing tips to make you succeed. The post Social Media Facts 2022: What You Need To Know Now To Improve Your Marketing appeared first on Heidi Cohen.

article thumbnail

Causal Research: The Complete Guide

Hubspot Marketing

While it’s not quite as nuanced as causal research, the concept is something our brains begin to comprehend as young as 18 months old. In the marketing world, data collection and market research are invaluable. Table of Contents What is causal research?

article thumbnail

Voice Consumer Statistics: How Voice Shapes Your Customer Behavior [VCI Research]

Heidi Cohen

Use these Voice Consumer Statistics to guide your voice marketing. The post Voice Consumer Statistics: How Voice Shapes Your Customer Behavior [VCI Research] appeared first on Heidi Cohen. Do you know how your audience uses voice?

article thumbnail

Post Pandemic, People Are Eager For Experiences

David Meerman Scott

Marketing Research and Analysis FanocracyDuring the pandemic, fun experiences like an evening out or a visit to someplace new were either risky or impossible. Corporate events including conferences and client meetings were canceled.

article thumbnail

Buying on beliefs? I don’t believe it

Businesses Grow

Nearly every day, I read some article about the importance of “purpose” in the marketing mix. According to research by Edelman , nearly two-thirds of those 14-17 and 62 percent of those 18-26 say that they want to collaborate with brands on addressing issues like racism, climate change, and gender inequality. In our research, consumers overwhelmingly loved this package. When we asked them in our research, “would you buy it?”

Food 60
article thumbnail

Ideas for Engaging Instagram Polls

Many Chat

First introduced in 2017, Instagram polls are popular with Instagram users and are a great marketing strategy. And don’t forget to find out why they might have decided not to purchase your product—valuable information and great for your marketing strategy.

article thumbnail

Use This Fun 3-Step Process to Analyze Trends and Apply Them to Your Business

DIY Marketers

While there are agencies and organization who publish some wonderful content on trends based on their observations and research, the good news is — you can do this too. Resource Center market research Where to startDo you analyze trends in your business?

Law 68
article thumbnail

53 Focus Group Questions for Any Purpose

Hubspot Marketing

Featured Resource: Market Research Focus Group Template. For a free template for notetaking during focus groups, a guide on conducting market research, and several other templates, download our Market Research Kit. Conducting Market Research

Product 128
article thumbnail

“The Fundamentals of Airport Marketing” – Natale Chieppa, Giovanni Scalia, and Philip Kotler

The Marketing Journal

Advertising B2B Marketing B2C Marketing Branding Category Design COVID-19 Creativity Customer Culture Customer Engagement Customer Experience Design Markets & Segmentation Product Marketing Research Retail

article thumbnail

“The Big Brand Lie: How Categories Make Brands & Why Brand Marketers Never Believe It” – Eddie Yoon, Nicolas Cole, Christopher Lochhead

The Marketing Journal

A meaningful percentage of marketers, entrepreneurs, and executives are in what we like to call “The Brand Cult.” Have you ever met someone who’s been drafted into a cult? Did you know it’s possible to be in a cult and not know it?

article thumbnail

An Open Letter To CMOs, Part 1

The Social CMO

So, what’s on my mind in this my first open letter (Part 1) to all of you talented, passionate, overworked, underpaid chief marketing officers? In a word: Research. We’re going to follow what the research shows from both our own study as well as the other one.

article thumbnail

The Beginner's Guide to the Competitive Matrix [Template]

Hubspot Marketing

A competitive analysis will help you identify your competitors and research their products, sales, and marketing strategies. By doing this, you' ll learn your place in the market, how to differentiate yourself from your competition, and how to improve on their processes.

Price 105
article thumbnail

State of Content 2022: New Survey Data Reveals ?Top Challenges for Marketers ?(& Tips to Overcome)

Welcome Software

Bringing informative and relevant content to audiences is a top priority for marketers. Yet, lifecycles for go-to-market assets tend to lag behind the demands of consumers. Size: Enterprise & Mid-Market? What is Ailing Modern Marketers?

article thumbnail

Generative Artificial Intelligence and the Future of Marketing

David Meerman Scott

The most talked about marketing technology since the iPhone first launched in 2007 has been the experimentation with generative artificial intelligence (AI) over the past few months. New Rules of Marketing and PR Marketing Research and Analysis Artificial Intelligence

article thumbnail

Are B2C Content Marketing Teams Getting What They Need to Succeed? [New Research]

Content Marketing Institute

B2C marketers may be about to hit that stage given the signs that popped up as we read through the survey data and fill-in responses to the latest annual content marketing research. You can read the full results in B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America , produced by CMI and MarketingProfs.). Content marketing success increases, but can it last? Don’t get us wrong – the B2C research reveals many encouraging findings.

B2C 104
article thumbnail

“Does Marketing Need Curtailment for the Sake of Sustainability?” – Philip Kotler

The Marketing Journal

Marketing, a subject that I dearly love, needs to be reformulated in terms of its purpose and constraints. Otherwise, marketing will continue to work at cross-purposes with the growing societal need for achieving sustainability. Marketing’s normal purpose is to help companies increase their sales. Coca Cola marketers work to convince customers to buy and consume […].

article thumbnail

4 Paths to Better Content Management and Strategy [New Research]

Content Marketing Institute

I’ve been in the content marketing space long enough to be familiar with the saying, “If you create all this great content and yet no one sees it, what’s the point?”. This simple question helps those starting in content marketing stay focused on the big picture. research Click To Tweet. It’s not hard to see why marketers grapple with content management. CMIContent #research Click To Tweet. New Tech Friends on the Marketing Block. research Click To Tweet.

article thumbnail

What Is Market Share & How Do You Calculate It?

Hubspot Marketing

You might be thinking, "What does this have to do with market share?". If three of those bags were my sister's goldfish, that would mean that she had a 30% market share of my goldfish. Put simply, that is market share. But how does that impact marketers?

Law 108
article thumbnail

Total Addressable Market (TAM): What It Is & How You Can Calculate It

Hubspot Marketing

In college, I interned at a MarTech company that sold email marketing optimization software. The business’ largest revenue stream was a channel partner program that enabled email marketing software companies to sell my old company’s software to their own customers.

article thumbnail

Tech Marketers Think Outside the Buyer’s Journey [New Research]

Content Marketing Institute

Are technology marketers moving away from creating content for the buyer’s journey? The CMI research team found ourselves asking this question as we analyzed the data from our eighth annual content marketing survey. More on that in a moment, but first consider that technology marketers are achieving increased content marketing success. 31% of tech marketers say their #contentmarketing is extremely or very successful. CMIContent #research Click To Tweet.

article thumbnail

How to Run a SWOT Analysis for Your Business [Template Included]

Hubspot Marketing

Is there good communication between your marketing and sales to ensure both departments use similar vocabulary when discussing your product? Ultimately, Apple’s tight control over who distributes their products limit their market reach. Conducting Market Research

Price 128
article thumbnail

A 30-Minute Hack for Nonprofits to Improve Their Content Marketing [New Research]

Content Marketing Institute

Nearly all nonprofit marketers would benefit greatly by taking one month to power up their content marketing programs. That’s a logical conclusion based on the responses from 207 nonprofit marketers to the eighth annual Content Marketing Institute/MarketingProfs content marketing survey. Almost one-fourth (23%) neither agree nor disagree they can demonstrate content marketing has increased event attendance/participation. Content Marketing Research

article thumbnail

5 Things Highly Committed Content Marketers Do Better [New UK Research]

Content Marketing Institute

Being committed to content marketing is a no-brainer requirement for success. But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. content marketers. research findings, view the report today.

article thumbnail

Content Marketing and Sales Alignment: Bridging the Gap [New Research]

Content Marketing Institute

If you are in marketing, you probably see a visual of something you work to optimize every day. It’s the representation of marketing process and efficiency. Marketing people would say “I see a filter.”. And if you put the salesperson and the marketing person together, each might say, “What do you really mean by that?”. Classic battle between sales and marketing. Marketing claims, “We are generating more leads than sales can handle.”

article thumbnail

6 Ways Manufacturing Marketers Can Improve Their Content Marketing [New Research]

Content Marketing Institute

With each passing year, there are more examples of manufacturers doing impressive things with content marketing. Though manufacturers have been slower than those in other industries to adopt the practice of content marketing, CMI’s annual survey a year ago indicated a breakthrough : 59% said their organization’s overall approach to content marketing was more successful compared with one year before, and most (82%) attributed that success mainly to doing a better job with content creation.