Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

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Market Research Social Media Marketing Marketing Marketers 145

Rock Content

OCTOBER 9, 2023

They’re the results of thorough market research and a deep understanding of target audiences. Although there are lots of ways to conduct market research, market research surveys are among the most effective and approachable. What Are Market Research Surveys? What Are Market Research Surveys?

Market Research 52

Market Research Marketing Marketers Law 52

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. And taking the time to do research might not seem like much of a priority. Why is market research so important, anyway? First, let’s define what market research is.

Market Research 102

Market Research Gen Z Price B2C 102

Marketing Insider Group

JUNE 27, 2017

If you want to know how to create content that people are actually searching for, you need to become a content marketing research expert. The post 6 Content Marketing Research Tools You’ll Fall in Love With appeared first on Marketing Insider Group. But it doesn’t have to be that hard or expensive!

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Market Research Content Marketing Marketing Marketers 111

Zumvu

MAY 27, 2021

When looking to develop a new product or service, some businesses owners ignore the importance of market research.

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Market Research Marketing Marketers Product 52

CMO Network

OCTOBER 1, 2023

With consumers more in control than ever before, brands will need to create individualized, on-demand experiences that place the notion of equity for all at the heart.

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Market Research Place Marketers Marketing 104

Marketing Insider Group

OCTOBER 6, 2015

CMI and MarketingProfs each have their own key takeaways: 2015 B2B Content Marketing Benchmarks, Budgets and Trends – North America by Content Marketing Institute and MarketingProfs from Content Marketing Institute. 2016 B2B Content Marketing Benchmarks, Budgets and Trends Report from MarketingProfs.

Market Research 95

Market Research Content Marketing Marketing Marketers 95

Rock Content

OCTOBER 27, 2015

Get more stats and analysis with our look at the future of content marketing , or check out our playbook for social media marketers. The post Making the Case for Content Marketing: Research & Statistics appeared first on Visually Blog.

Market Research 111

Market Research Content Marketing Marketing Marketers 111

Hubspot Marketing

SEPTEMBER 15, 2023

With market research, you determine whether the opportunity exists, how to position the product or service, or what consumers' opinions are after the launch. Here are 21 of the best tools for conducting market research, including a few recommendations directly from HubSpot market researchers. Let's dive in.

Market Research 118

Market Research Price Marketing Marketers 118

Vertical Response

JUNE 23, 2024

Crafting personalized marketing messages and utilizing various channels, such as social media, email, and SEO, are key for engaging and building relationships with target audiences, informed by insights from market research, social media analytics, and continuous feedback. What tools can I use for market research?

Gen Z 76

Gen Z Customer Acquisition Market Research Analytics 76

Neil Patel

DECEMBER 7, 2022

You can gain practically everything you need to make your customers happy by using survey questions for market research. First, here are some general guidelines to help you prepare result-focused survey questions for market research: 1. Luckily, doing this is easier than you may think. This leads us to my next point.

Market Research 89

Market Research Marketing Marketers Energy 89

DIY Marketers

AUGUST 18, 2022

Use this market research process every time you have a business decision to make. Market research is often the nerd of the marketing playground. But like all nerds, market research has the very thing you need to make and keep your business successful. Market research is part of the marketing process.

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Market Research Marketing Marketers Price 109

Hubspot Marketing

JULY 22, 2024

In my experience, you need a lot of patience when doing a SWOT analysis; it requires market research and competitive analysis to become truly accurate. Customer Analysis In this part of the marketing plan outline, you get plenty of space to share all the data you collected during your market research.

Marketing Plan 107

Marketing Plan Marketing Marketers Social Media Marketing 107

Martech

APRIL 8, 2024

Market research: Duty: The business analyst will conduct market research to gather insights about customer preferences, competitor analysis, and market trends. Martech tool: SurveyMonkey or Google Forms can be used for conducting surveys and collecting market research data.

Analytics 97

Analytics Market Research Market Trends Communications 97

Rock Content

APRIL 12, 2024

The Science Behind Successful Content Strategies An equally important part of your content marketing strategy is the science behind it. This science involves your data analysis, market research, and search engine optimization (SEO) efforts. Market Research Market research is also essential and needs to be ongoing.

Marketing Strategy 98

Marketing Strategy Content Marketing Key Performance Indicator Analytics 98

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. But in 2023, this research process can be slow and incomplete. This is where social media market research comes in.

Market Research 126

Market Research Social Media Marketing Real Estate Fashion 126

Content Marketing Institute

FEBRUARY 21, 2024

Tech marketers reveal their creation and non-creation challenges, resource woes, AI’s impact, and more. Find out in CMI’s newly released technology content marketing research. Plus, what do the most successful do differently?

Market Research 95

Market Research Marketing Marketers Content Marketing 95

Martech

OCTOBER 17, 2022

Thus a 6–10-person session that once took two hours can be divided into a pair of four-person sessions running one hour each, noted Jenny Karubian, CEO at market research company Ready to Launch Research. Dig deeper: You need a market research mind-set. But maybe not in the way a marketer expects.

Market Research 135

Market Research Marketing Marketers Food 135

Martech

NOVEMBER 30, 2023

Ahead of it were, in order, telephone salespersons, solicitors, psychologists, further education teaching professionals, market and street traders and assistants, legal professionals, credit controllers, HR admin roles, PR professionals, management consultants and business analysts, market research interviewers, and local government administration.

Transform 100

Transform PR User-Generated Industry Insights 100

Calvyn Lee Blog

DECEMBER 10, 2023

Identifying the Problem Conduct market research to pinpoint your target audience’s struggles. Willingness to Pay Conduct market research and examine customer demographics to gauge what price range seems reasonable for your buyers. What makes my product unique? The problem could be physical, mental, or emotional.

Marketing Mix 130

Marketing Mix Price Promotion Education 130

SMEI

JANUARY 12, 2024

SMEI’s Professional Marketing Specialist (SCPM ) training program equips students pursuing a professional marketing career with the capacity to take on job positions such as market research specialists and service managers. customers, market development specialists.

Marketing 221

Marketing Marketers Management Market Research 221

Content Marketing Institute

OCTOBER 6, 2023

The 2023 Trust in Marketers research finds buyers generally trust brands’ content. But they also are less likely to find value in it. How can you bridge that gap? The answer’s pretty simple. Well, maybe.)

Market Research 99

Market Research Branding Marketing Marketers 99

illumin

MAY 9, 2024

One of the most common ways is primary market research. Primary market research includes data gathered from surveys, focus group discussions, and interviews. Consumer research surveys aim to gain intel from a sample size of consumers by asking them a series of brand-related questions.

Advertising 101

Advertising Advertisers Branding Market Research 101

Martech

JULY 25, 2024

Fibr , an AI personalization company, launched a hub for B2C marketers with a pay-as-you-go model. Ipsos , a market research firm, introduced Creative|Spark AI, a tool that predicts human reactions to video ads and delivers insights quickly. It’s available as self-service or with full creative support.

B2C 80

B2C Energy User-Generated Retail 80

Neil Patel

JUNE 7, 2021

Below, we break down the five top ways marketers can benefit from the unique tool that is Wolfram Alpha. 5 Ways to Use Wolfram Alpha for Marketing Research. While some marketers may love a deep data dive, some may detest it. How to Use Wolfram Alpha for Marketing Research.

Market Research 129

Market Research Marketing Marketers User-Generated 129

Search Engine Land

JUNE 5, 2024

It was conducted in late February by Dynata, an independent market research company, on behalf of Scorpion, which provides technology and services for local businesses. The survey of 1,000 U.S. adults was designed to ensure a national representation in terms of gender, age and region.

Market Research 85

Market Research Branding Marketing Marketers 85

Hubspot Marketing

JANUARY 31, 2024

In 2023, global caviar sales were estimated at around $465 million , according to the market research firm Fact.MR. And while TikTok and Gen Z can’t account for all of that, another market research study shows that caviar sales have grown 76% since only 2020. Show me the money. That timing is hard to ignore.

Gen Z 93

Gen Z Millennials Food Global Marketing 93

Marketing Insider Group

JULY 15, 2024

Before you can get an audience excited, you need to truly understand them, and that usually means engaging in market research. Your market research should also reveal what your audience wants and needs. Your Audience First, you need to consider your target audience. Values and motivations. How do they weigh pros and cons?

Communications 66

Communications Market Research Product Branding 66

Search Engine Land

MAY 23, 2024

The data was collected by Dynata, an independent market research company, on behalf of Botify. Meanwhile, 17% said their top reason for using AI-powered search was because the chatbot-style results helped them find answers faster. About the survey. The survey of 1,000 US respondents, aged 18+, was conducted in February.

Shoppers 89

Shoppers Gen Z Product Millennials 89

Marketing Insider Group

SEPTEMBER 5, 2023

Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketing research. Quick Takeaways Content marketing research is essential to making sure your content resonates with your audience and offers unique insights.

Market Research 104

Market Research Content Marketing Marketing Marketers 104

The LeadG2 Blog

APRIL 11, 2024

Crafting the perfect content involves a strategic blend of creativity, market research, and understanding consumer behavior. The quality of content plays a pivotal role in lead generation, with the ability to attract, engage, and ultimately convert potential clients.

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Market Research Marketing Marketers Content Marketing 64

Hubspot Marketing

FEBRUARY 22, 2023

While it’s not quite as nuanced as causal research, the concept is something our brains begin to comprehend as young as 18 months old. In the marketing world, data collection and market research are invaluable. That’s where causal research, the study of cause and effect, comes in. Causal Research Examples 1.

Customer loyalty 65

Customer loyalty Market Research Price Marketing Strategy 65

Martech

DECEMBER 1, 2023

Consider the various market research reports (like the CMO Survey) we use and cite. With the assistance of generative AI, you can extract charts and other data more easily for use in your research and reporting. You can also use generative AI to extract data.

User-Generated 142

User-Generated CMO Marketing Marketers 142

Marketing Insider Group

MARCH 9, 2023

Examples: Accenture TCS (Tata Consultancy Services) Source: Accenture Market research and analysis companies Market research firms come in all sizes and shapes. Due to the nature of their business, market research companies have a reputation for generating accurate, reliable data.

Place 115

Place Content Marketing Non-Profit Whitepaper 115

Martech

MARCH 23, 2023

Market Logic Software’s DeepSights is an AI assistant trained to answer business questions about market research and intelligence. It has been specifically trained to understand the context of questions exploring market research insights. Product content Optiwise.ai

Direct Mail 105

Direct Mail CRM Shoppers User-Generated 105

Martech

MAY 16, 2024

Dig deeper: How CTV can deliver market research for B2B marketers Influencers and the role of social media Marketers are expected to spend $35.09 billion globally on influencer marketing in 2024. B2B brands’ ad spend here is projected to climb 22% in 2024, exceeding $4 billion.

Retail 117

Retail Entertainment Influencer Marketing Advertising 117

Martech

SEPTEMBER 5, 2023

57% believe AI workflow assistance has made their marketing campaigns more effective. The top uses for AI were content ideation (42%), data collection (41%), ad optimization (40%), and market research (37%).The The report is based on a survey of 230 B2B marketing managers. The full study is available here. Get MarTech!

Social Media Marketing 124

Social Media Marketing Marketing Marketers Market Research 124