Market Research Related Topics 
Econsultancy
OCTOBER 21, 2022
The Fundamentals of Market Research and Insights Best Practice In an environment of rapidly changing customer behaviour, leveraging customer insight is critical to maintaining a competitive edge. It covers the essential research tools, techniques and methodologies that.
Social Media Examiner
OCTOBER 11, 2022
In this article, you’ll learn how to do market research on LinkedIn, including reviewing native analytics for important clues. Why Should Marketers Use LinkedIn for Market Research? When you do LinkedIn market research, using a range of […].
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Drew Neisser
SEPTEMBER 17, 2022
B2B market research. When done right, it’s a tentpole for an entire quarter’s worth of marketing activities. The business value of B2B market research . B2B market research best practices .
Neil Patel
DECEMBER 7, 2022
You can gain practically everything you need to make your customers happy by using survey questions for market research. First, here are some general guidelines to help you prepare result-focused survey questions for market research: 1. Do you use market research surveys?
Martech
OCTOBER 17, 2022
Marketers still use it to gain insights into why consumers want to buy something. Four months pre-COVID, I saw the need for comprehensive online focus group technology,” said Ron Howard, CEO of consumer research and survey firm Mercury Analytics. Marketing Management
Martech
FEBRUARY 3, 2023
Many streamers are also potential B2B prospects, but not many B2B marketers are leveraging CTV for advertising. “We B2B marketers ahead of the curve have also experimented with streaming for delivering on-demand video content to prospects.
Neil Patel
JUNE 7, 2021
Are you searching for new ways to make sense of the marketing data you’ve been aggregating? With the continuous growth in artificial intelligence (AI) and the ever-collecting stores of data, there’s a better way to view and use existing marketing data. Research Keywords.
Zumvu
MAY 27, 2021
When looking to develop a new product or service, some businesses owners ignore the importance of market research
Neil Patel
JUNE 10, 2022
In a world of increasing competition, understanding your target market is vital. Conducting thorough research of past, current, and prospective customers helps you uncover insights to improve your product or create more effective marketing messages. limited to marketing studies.
Marketing Insider Group
OCTOBER 6, 2015
55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week. Content marketing effectiveness emerged as the key theme for this year’s study. They document their content marketing strategy. Content Marketing
Marketing Insider Group
JUNE 27, 2017
If you want to know how to create content that people are actually searching for, you need to become a content marketing research expert. The post 6 Content Marketing Research Tools You’ll Fall in Love With appeared first on Marketing Insider Group. Content MarketingBut it doesn’t have to be that hard or expensive! To uncover the top trends and topics of interest within your industry, you just have to roll up your sleeves and […].
David Meerman Scott
MARCH 10, 2022
Social Media Marketing Research and Analysis Business to BusinessThe hype-o-meter around the term Web3 has accelerated in recent months. I’ve heard from people who wonder what the new way of organizing data and content might mean for them.
David Meerman Scott
MARCH 8, 2023
This week, HubSpot launched ChatSpot , a new AI tool that makes it easy for HubSpot customers to use natural language prompts to access their marketing, sales, and customer support data in the HubSpot CRM. Case Studies Sales Strategies Marketing Research and Analysis Artificial Intelligence
David Meerman Scott
FEBRUARY 22, 2022
Case Studies Personal branding Marketing Research and Analysis Newsjacking Best Practices FanocracyNaming is difficult! Finding that perfect company or rock band name; something to call your product or service; or a wonderful book title can take months.
David Meerman Scott
OCTOBER 19, 2022
Marketing Research and Analysis Best Practices Business to BusinessLast week, my article about product simplicity (or, more commonly, product complexity) generated a bunch of reactions on my social feeds and email inbox.
David Meerman Scott
MAY 5, 2021
Thought Leadership Case Studies Marketing Research and Analysis NewsjackingLawyers will always tell you to formally trademark, patent, or copyright your idea. After all, you want to protect your intellectual property, right? Well, there is another way.
Businesses Grow
JULY 11, 2022
We’ve been living through a tragic and scary time, but from an academic perspective, it’s endlessly fascinating to watch how the pandemic consumer trends are sticking around and overturning our ideas about marketing priorities. Marketing driven by the supply chain?
Hubspot Marketing
DECEMBER 5, 2022
When it comes to marketing, almost nothing is more important than having high-quality data on your target audience. So it’s no surprise that data privacy changes limiting marketers’ visibility into what their customers are up to is a huge threat. Conducting Market Research
Heidi Cohen
MARCH 1, 2022
Use these social media facts to plan your 2022 social media marketing strategy. Contains data, charts, analysis and actionable marketing tips to make you succeed. The post Social Media Facts 2022: What You Need To Know Now To Improve Your Marketing appeared first on Heidi Cohen.
Hubspot Marketing
FEBRUARY 22, 2023
While it’s not quite as nuanced as causal research, the concept is something our brains begin to comprehend as young as 18 months old. In the marketing world, data collection and market research are invaluable. Table of Contents What is causal research?
Heidi Cohen
JULY 6, 2022
Use these Voice Consumer Statistics to guide your voice marketing. The post Voice Consumer Statistics: How Voice Shapes Your Customer Behavior [VCI Research] appeared first on Heidi Cohen. Do you know how your audience uses voice?
David Meerman Scott
APRIL 21, 2022
Marketing Research and Analysis FanocracyDuring the pandemic, fun experiences like an evening out or a visit to someplace new were either risky or impossible. Corporate events including conferences and client meetings were canceled.
Businesses Grow
OCTOBER 24, 2022
Nearly every day, I read some article about the importance of “purpose” in the marketing mix. According to research by Edelman , nearly two-thirds of those 14-17 and 62 percent of those 18-26 say that they want to collaborate with brands on addressing issues like racism, climate change, and gender inequality. In our research, consumers overwhelmingly loved this package. When we asked them in our research, “would you buy it?”
Many Chat
JULY 1, 2022
First introduced in 2017, Instagram polls are popular with Instagram users and are a great marketing strategy. And don’t forget to find out why they might have decided not to purchase your product—valuable information and great for your marketing strategy.
DIY Marketers
DECEMBER 15, 2022
While there are agencies and organization who publish some wonderful content on trends based on their observations and research, the good news is — you can do this too. Resource Center market research Where to startDo you analyze trends in your business?
Hubspot Marketing
NOVEMBER 12, 2020
Featured Resource: Market Research Focus Group Template. For a free template for notetaking during focus groups, a guide on conducting market research, and several other templates, download our Market Research Kit. Conducting Market Research
The Marketing Journal
SEPTEMBER 14, 2021
Advertising B2B Marketing B2C Marketing Branding Category Design COVID-19 Creativity Customer Culture Customer Engagement Customer Experience Design Markets & Segmentation Product Marketing Research Retail
The Marketing Journal
SEPTEMBER 6, 2021
A meaningful percentage of marketers, entrepreneurs, and executives are in what we like to call “The Brand Cult.” Have you ever met someone who’s been drafted into a cult? Did you know it’s possible to be in a cult and not know it?
The Social CMO
OCTOBER 7, 2021
So, what’s on my mind in this my first open letter (Part 1) to all of you talented, passionate, overworked, underpaid chief marketing officers? In a word: Research. We’re going to follow what the research shows from both our own study as well as the other one.
Hubspot Marketing
MARCH 5, 2021
A competitive analysis will help you identify your competitors and research their products, sales, and marketing strategies. By doing this, you' ll learn your place in the market, how to differentiate yourself from your competition, and how to improve on their processes.
Welcome Software
MARCH 15, 2022
Bringing informative and relevant content to audiences is a top priority for marketers. Yet, lifecycles for go-to-market assets tend to lag behind the demands of consumers. Size: Enterprise & Mid-Market? What is Ailing Modern Marketers?
David Meerman Scott
FEBRUARY 1, 2023
The most talked about marketing technology since the iPhone first launched in 2007 has been the experimentation with generative artificial intelligence (AI) over the past few months. New Rules of Marketing and PR Marketing Research and Analysis Artificial Intelligence
Content Marketing Institute
DECEMBER 6, 2017
B2C marketers may be about to hit that stage given the signs that popped up as we read through the survey data and fill-in responses to the latest annual content marketing research. You can read the full results in B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America , produced by CMI and MarketingProfs.). Content marketing success increases, but can it last? Don’t get us wrong – the B2C research reveals many encouraging findings.
The Marketing Journal
JULY 31, 2021
Marketing, a subject that I dearly love, needs to be reformulated in terms of its purpose and constraints. Otherwise, marketing will continue to work at cross-purposes with the growing societal need for achieving sustainability. Marketing’s normal purpose is to help companies increase their sales. Coca Cola marketers work to convince customers to buy and consume […].
Content Marketing Institute
MAY 30, 2018
I’ve been in the content marketing space long enough to be familiar with the saying, “If you create all this great content and yet no one sees it, what’s the point?”. This simple question helps those starting in content marketing stay focused on the big picture. research Click To Tweet. It’s not hard to see why marketers grapple with content management. CMIContent #research Click To Tweet. New Tech Friends on the Marketing Block. research Click To Tweet.
Hubspot Marketing
JANUARY 16, 2020
You might be thinking, "What does this have to do with market share?". If three of those bags were my sister's goldfish, that would mean that she had a 30% market share of my goldfish. Put simply, that is market share. But how does that impact marketers?
Hubspot Marketing
MARCH 8, 2019
In college, I interned at a MarTech company that sold email marketing optimization software. The business’ largest revenue stream was a channel partner program that enabled email marketing software companies to sell my old company’s software to their own customers.
Content Marketing Institute
MARCH 14, 2018
Are technology marketers moving away from creating content for the buyer’s journey? The CMI research team found ourselves asking this question as we analyzed the data from our eighth annual content marketing survey. More on that in a moment, but first consider that technology marketers are achieving increased content marketing success. 31% of tech marketers say their #contentmarketing is extremely or very successful. CMIContent #research Click To Tweet.
Hubspot Marketing
MAY 15, 2018
Is there good communication between your marketing and sales to ensure both departments use similar vocabulary when discussing your product? Ultimately, Apple’s tight control over who distributes their products limit their market reach. Conducting Market Research
Content Marketing Institute
MARCH 7, 2018
Nearly all nonprofit marketers would benefit greatly by taking one month to power up their content marketing programs. That’s a logical conclusion based on the responses from 207 nonprofit marketers to the eighth annual Content Marketing Institute/MarketingProfs content marketing survey. Almost one-fourth (23%) neither agree nor disagree they can demonstrate content marketing has increased event attendance/participation. Content Marketing Research
Content Marketing Institute
JANUARY 16, 2018
Being committed to content marketing is a no-brainer requirement for success. But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. content marketers. research findings, view the report today.
Content Marketing Institute
MAY 4, 2018
If you are in marketing, you probably see a visual of something you work to optimize every day. It’s the representation of marketing process and efficiency. Marketing people would say “I see a filter.”. And if you put the salesperson and the marketing person together, each might say, “What do you really mean by that?”. Classic battle between sales and marketing. Marketing claims, “We are generating more leads than sales can handle.”
Content Marketing Institute
NOVEMBER 1, 2017
With each passing year, there are more examples of manufacturers doing impressive things with content marketing. Though manufacturers have been slower than those in other industries to adopt the practice of content marketing, CMI’s annual survey a year ago indicated a breakthrough : 59% said their organization’s overall approach to content marketing was more successful compared with one year before, and most (82%) attributed that success mainly to doing a better job with content creation.
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