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6 Steps to Marketing Research: Unlock Customer Insights for Success

Aspiration Marketing

Launching a marketing campaign without understanding your audience is like navigating a new city without a map. Marketing research is the tool that helps you find your way. You might have a great plan and experienced skills, but reaching your target audience is a guessing game.

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How We Launched Our AI ChatBot For Content Marketing Research

Aspiration Marketing

Discover the first steps in our journey of integrating AI ChatBots into the fabric of content marketing research and strategies to drive innovation and insights.

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Conducting B2B Market Research the Right Way — Here‘s Everything I’ve Learned

Hubspot Marketing

I relish the chance to research topics and ideas and discover the unexpected ways they connect. And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market research to build marketing strategies and plans. Table of Contents What is B2B market research?

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How to Do Market Research: A Guide and Template

Hubspot Marketing

To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members. Enter: Market Research. However, keep in mind that market research offers benefits beyond those strategies.

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20 Tools & Resources for Conducting Market Research

Hubspot Marketing

With market research, you determine whether the opportunity exists, how to position the product or service, or what consumers' opinions are after the launch. Here are 21 of the best tools for conducting market research, including a few recommendations directly from HubSpot market researchers. Let's dive in.

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7 ways to use social media for market research

Sprout Social

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

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Data analysis and market research top list of AI use cases

Martech

Data analysis (45%) and market research (40%) were the top ways marketers are using AI. Image: Mediaocean’s “2024 H2 Market Report.” The post Data analysis and market research top list of AI use cases appeared first on MarTech. AI capabilities. Email: Business email address Sign me up!