The CMO Survey

AUGUST 19, 2024

The post The CMO Survey: Marketers Spend on New Technologies as They Battle Usage and Impact Challenges appeared first on The CMO Survey.

New Technology 100

New Technology CMO Marketing Marketers 100

MarketingOps

APRIL 24, 2025

She advocated for creating a safe space where employees could adapt to new technologies, addressing employee fears, and resistance to change. Embedding Storytelling within Technology Adaptation: Transitioning to new technologies can be complex and daunting.

Transform 130

Transform Management CMO New Technology 130

Trade Press Services Newsletter

MARCH 6, 2025

Whether looking for a new opportunity, seeking a promotion, or showcasing your thought leadership accomplishments, optimizing your resume can help you stand out in a competitive marketplace. Staying on top of these trends is essential to getting noticed.

Transform 243

Transform Thought Leadership Communications New Technology 243

SmartBrief - Marketing

NOVEMBER 19, 2024

While several new technology trends have taken off over the last two years — generative AI, social commerce and retail media, to name a few — what lies ahead for business leaders is the need to right-size excitement around these areas versus actual impact. Looking ahead, 2025 will be a year of “hype” normalization.

User-Generated 122

User-Generated Retail New Technology Customer Journey 122

Martech

DECEMBER 6, 2024

Other areas of the organization, including security, legal and compliance will also present challenges to adoption of these new technologies. What keeps many organizations from moving forward with these initiatives are obstacles around team training and data governance.

New Technology 132

New Technology Marketing Marketers Customer 132

Martech

JULY 15, 2024

Q2 2024 Martech Innovation Report is a quarterly summary of new technology introductions, feature updates and acquisitions. However, compared to Q2 of last year, the number of acquisitions has roughly stayed the same; we saw 26 in Q2 2023 and 24 this quarter. All CabinetM Martech Innovation Reports can be accessed on LibraryM.

Product 116

Product New Technology Marketing Marketers 116

DirectMail2.0

JULY 24, 2024

This move was part of a broader initiative, the Privacy Sandbox, aimed at developing new technologies to protect user privacy while still enabling advertisers to reach their audiences effectively. The landscape is dynamic, and strategies may need to shift as new technologies and regulations emerge. At DirectMail2.0,

Direct Mail 105

Direct Mail Advertisers Advertising New Technology 105

Martech

DECEMBER 9, 2024

This reluctance to adopt new technologies combines with less interest in AI at higher levels of organizations. Even though 88% of marketers say AI is valuable for generating responsive content, only 52% have fully integrated it into workflows. A common barrier?

B2C 124

B2C New Technology Analytics Communications 124

Martech

SEPTEMBER 16, 2024

With shiny new technologies abounding, shopping for new technology might seem like a great place to start, but that is a red herring. Getting started with AI-driven feedback loops You may not be Starbucks, but you probably have some ways to implement AI to improve your customer experience.

Law 114

Law New Technology Communications Management 114

Aspiration Marketing

JANUARY 29, 2024

Marketing has undergone a tremendous transformation in the past decade with the rise of new technologies like artificial intelligence (AI) and chatbots. Chatbots, powered by AI , are one of the biggest disruptors in marketing today.

Transform 264

Transform New Technology Marketing Marketers 264

Martech

MARCH 13, 2025

Change Organizational change is a risk, whether it means a shakeup in team structure and management or the introduction of new technology and processes that disrupt the established flow of business. Dig deeper: Why testing is a marketers most powerful tool 2.

Marketing 125

Marketing Marketers New Technology Energy 125

Search Engine Land

JULY 16, 2024

While some authors and news media are fighting back with lawsuits against AI, others are establishing contract agreements for fair use of content. AI-generated content spam and scams Large companies are not the only ones using this new technology irresponsibly.

Transform 110

Transform User-Generated New Technology Promotion 110

Martech

JULY 10, 2024

New tech always breeds resistance There are similarities between the birth of social media marketing and the latest advances in generative AI. In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. I wish it were that simple when it comes to AI.

User-Generated 131

User-Generated Social Media Marketing Marketing Marketers 131

Martech

NOVEMBER 21, 2024

As a first-of-its-kind solution for ensuring brand compliance in both text and visual content, Jasper’s new technologies aim to empower marketers with AI. This layer, powered by Brand IQ and Marketing IQ, enables marketers to create on-brand content and campaigns that adhere to marketing best practices.

Law 113

Law Transform Retail Manufacturing 113

Martech

SEPTEMBER 13, 2024

” The company compared the new technology to that of self-driving cars in that it can interpret data to adapt to conditions in real time and can act independently within a company’s guardrails. Benioff said Agentforce has the lowest hallucination rate of any generative AI but did not say what that rate is.

Shoppers 117

Shoppers User-Generated New Technology Price 117

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Dont feel like youre prepared? Dont worry, we have the perfect, last-minute cheat sheet to identifying the top trends for the upcoming year.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Martech

NOVEMBER 27, 2024

Could the real value and strategy lie in experimenting with new AI technologies, even if costly, and then transitioning to more efficient platforms as they emerge? As an old IBM client once said about new technologies, “Let a thousand flowers bloom, then cut them all down except for the tallest few.”

Transform 125

Transform B2C CMO New Technology 125

Martech

OCTOBER 29, 2024

The proliferation of new technology, the costly AI-feature upgrades on core workspace platforms and the difficulty to roll out mass access to all employees continue to pose very tangible challenges for leaders to manage as well.

New Technology 117

New Technology Target Market Management Branding 117

Marketing Insider Group

AUGUST 26, 2024

You’ll also want to encourage a hands-on approach, allowing team members to familiarize themselves with the new technology. Provide comprehensive training sessions that cover the functionalities and benefits of the AI tools you’re implementing.

CRM 123

CRM Transform Marketing Marketers 123

Martech

AUGUST 20, 2024

John New Hire tasks an outside consultancy with categorizing customers into three groups based on their receptiveness to new technology: Those who always tend to buy the latest technology. Those who drag their feet before deciding on a new product. Those who are skeptical of the latest.

Marketing 131

Marketing Marketers CMO Communications 131

Martech

NOVEMBER 1, 2024

The problem with AI pilots Too slow for the pace of business AI pilots might sound like a lower-risk way to ease into new technologies, but they often come with a downside — things move too slowly. Ultimately, AI pilots lead to disconnected efforts and fail to meet the urgent demands for ROI that many marketing leaders face.

Key Performance Indicator 121

Key Performance Indicator Customer Acquisition PR Marketing Strategy 121

Martech

OCTOBER 29, 2024

To do so, organizations must consider integrating new technologies and help their organizations navigate a complex change curve. Like previous disruptors, it is the organizations that can move quickly, respond to change and keep up with lightning-fast advancements that will win. Email: Business email address Sign me up!

Native Marketing 119

Native Marketing Communications New Technology Education 119

Martech

AUGUST 19, 2024

Everyone was eager to adopt new technology and had high expectations for what that technology would do. Early adopters with high expectations Think back to the early days of the martech market. There were thousands of applications, and marketers had cash to spend. The possibilities seemed limitless.

Price 121

Price Health CRM Retail 121

Jeff Bullas

DECEMBER 6, 2022

New technology brings new inspiration, new capabilities and more ideas. I know embracing new technology is tough: Oftentimes you need some training for your team. Lots of marketing teams and freelancers have been using the same well-known image editing tools for at least 5 years.

New Technology 284

New Technology Marketing Strategy Branding Analytics 284

Martech

AUGUST 14, 2024

Quarterly Stack Reviews : Every three months, gather key stakeholders to a) Review the entire stack’s performance; b) Identify tools for potential elimination or upgrade; and c) Discuss new technologies that might fill gaps in functionalities. Whatever you do, don’t be a hyper-consumer.

Customer Acquisition 116

Customer Acquisition User-Generated New Technology Price 116

Martech

DECEMBER 4, 2024

The risks of technology-led strategy The appeal of new technology lies in its promise of transformation. If those tools aren’t driving real, measurable results, they’re not helping — they’re just draining your budget. Let’s explore how to cut through the noise and deliver quantifiable value.

Transform 126

Transform CMO Analytics CRM 126

Martech

AUGUST 2, 2024

Incorporating major new technologies. Preparing to serve new generations of “buyers and hires.” Actions to realize the plan can be parsed into six-month or quarterly investment and workstream cycles that are reviewed and adjusted regularly. Initiatives for these longer layers include: Brand strategy.

Transform 116

Transform Marketing Plan Fashion Health 116

SmartBrief - Marketing

JULY 17, 2024

This makes agile companies better positioned to withstand various kinds of disturbances and able to gain from new technologies that may offer significant competitive advantage. Agile businesses can pivot their strategies, optimize operations and innovate to stay relevant.

Management 115

Management Analytics New Technology Market Trends 115

Martech

AUGUST 15, 2024

As new technologies emerge, the temptation to buy and implement the latest AI software will be great. Marketers who implement new software without considering people and process are almost guaranteed to learn a few hard lessons along the way. But buyer beware. Shopping is the easy part.

Marketing 125

Marketing Marketers User-Generated New Technology 125

Martech

JANUARY 24, 2025

The limitations of traditional sentiment analysis Before exploring the new capabilities offered by modern language models, it’s essential to understand the limitations of traditional sentiment analysis. Without this understanding, we risk repeating the same problems with new technology.

New Technology 121

New Technology Customer Market Research Product 121

Martech

AUGUST 19, 2024

Future-proofing: Technology is always evolving. A headless CMS allows us to adapt to new technologies and platforms without needing to overhaul our entire content management system. This means we can easily integrate new tools or features as they become available, ensuring we stay relevant and competitive.

User-Generated 111

User-Generated Management New Technology Branding 111

Martech

DECEMBER 23, 2024

Emerging trends in marketing: Insights into the latest trends, such as advancements in digital marketing, consumer behavior shifts, or new technologies, can provide fresh perspectives that are crucial for strategic planning.

Whitepaper 109

Whitepaper Key Performance Indicator Thought Leadership User-Generated 109

Jeff Bullas

FEBRUARY 12, 2023

But we have new technology that beckons. “If I see many things through my parents’ panorama and society’s shackles. This means I often feel locked and biased. We have tools from the past that we have used for centuries.

New Technology 301

New Technology 301

Hubspot Marketing

NOVEMBER 20, 2024

When Adopting New Technologies Integrating new technologies , such as IT systems or machinery, can introduce new risks. In industries like healthcare or finance, this could mean avoiding hefty penalties or fines.

Manufacturing 100

Manufacturing Finance Health New Technology 100

SmartBrief - Marketing

AUGUST 13, 2024

This newsletter provides news, features, campaign examples and industry trends stories from leading and niche media delivering the inspiration and insights you need to stay at the forefront of marketing innovation. AAF SmartBrief For advertising professionals across all sectors.

Market Trends 105

Market Trends Advertisers Advertising Digital Marketing 105

Martech

AUGUST 19, 2024

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. For small teams, account-based marketing ( ABM ) simplifies targeting and maximizes budget impact.

Key Performance Indicator 118

Key Performance Indicator Marketing Marketers CRM 118