Jeff Bullas

DECEMBER 6, 2022

New technology brings new inspiration, new capabilities and more ideas. I know embracing new technology is tough: Oftentimes you need some training for your team. Lots of marketing teams and freelancers have been using the same well-known image editing tools for at least 5 years.

New Technology 284

New Technology Marketing Strategy Branding Analytics 284

Aspiration Marketing

JANUARY 29, 2024

Marketing has undergone a tremendous transformation in the past decade with the rise of new technologies like artificial intelligence (AI) and chatbots. Chatbots, powered by AI , are one of the biggest disruptors in marketing today.

Transform 199

Transform New Technology Marketing Marketers 199

Trade Press Services Newsletter

JANUARY 9, 2025

Consumer preferences, technological advancements, and market dynamics are ever-changing. Be proactive in acquiring and leveraging new technologies. This means its essential to regularly review and adjust your marketing strategies. Failing to adapt can lead to stagnation and loss of growth.

Marketing Plan 201

Marketing Plan Whitepaper Direct Mail Marketers 201

Jeff Bullas

FEBRUARY 12, 2023

But we have new technology that beckons. “If I see many things through my parents’ panorama and society’s shackles. This means I often feel locked and biased. We have tools from the past that we have used for centuries.

New Technology 301

New Technology 301

Jeff Bullas

FEBRUARY 19, 2023

Many copywriters feel threatened by this new technology and instead choose to stick to old processes. It’s especially powerful if you run large-scale ad campaigns that require lots of copy variations for testing. Wrapping up It may sound daunting to have a software tool write your marketing copy for you. It’s here to make it easier.

Copywriting 276

Copywriting Whitepaper New Technology Digital Marketing 276

Jeff Bullas

FEBRUARY 19, 2023

This can be especially true when the change involves the introduction of new technology or automation. People may worry that their skills and jobs will become obsolete, or that the new technology will produce lower-quality products or services. In the case of the Luddites, their fears were not unfounded.

New Technology 207

New Technology Product Content Marketing Marketing 207

Search Engine Journal

APRIL 14, 2023

New technologies continue to become part of the content marketing landscape. Discover the seven biggest trends you should keep an eye on. The post 7 Content Writing Trends For 2023 appeared first on Search Engine Journal.

New Technology 140

New Technology Content Marketing Marketers Marketing 140

Social Media Examiner

APRIL 3, 2024

The Evolution of a Successful Marketing Agency Owner The marketing world constantly shifts, with new technologies, platforms, and strategies emerging rapidly. In this article, you’ll discover how one agency marketer made the leap to agency owner.

New Technology 128

New Technology Marketing Marketers 128

Jeff Bullas

FEBRUARY 21, 2023

As we continue to develop new technologies, they will inevitably shake up and transform the status quo. These changes will occur in ways that we could not have foreseen before, as the technologies are combined and applied in novel ways. We are only at the beginning of exploring the possibilities.

Transform 273

Transform Logistics Manufacturing Retail 273

Search Engine Journal

NOVEMBER 16, 2022

As algorithms change and new technologies emerge, your SEO strategy needs to evolve with them. This is where testing your SEO comes in. The post SEO Testing: 8 Experiments To Improve Organic Traffic appeared first on Search Engine Journal.

SEO 128

SEO New Technology 128

SmartBrief - Marketing

NOVEMBER 19, 2024

While several new technology trends have taken off over the last two years — generative AI, social commerce and retail media, to name a few — what lies ahead for business leaders is the need to right-size excitement around these areas versus actual impact. Looking ahead, 2025 will be a year of “hype” normalization.

User-Generated 97

User-Generated Retail New Technology Customer Journey 97

Trade Press Services Newsletter

AUGUST 4, 2022

New technology including cloud applications, customer relationship management (CRM) platforms and data lakes makes it hard to maintain up-to-date personal data records. To become and stay compliant with ADPPA, marketers will need to adopt new technologies that can automate data deletion requests and protect consumers’ covered data.

Law 130

Law Energy New Technology CRM 130

DirectMail2.0

JULY 24, 2024

This move was part of a broader initiative, the Privacy Sandbox, aimed at developing new technologies to protect user privacy while still enabling advertisers to reach their audiences effectively. The landscape is dynamic, and strategies may need to shift as new technologies and regulations emerge. At DirectMail2.0,

Direct Mail 105

Direct Mail Advertising Advertisers New Technology 105

yorCMO

FEBRUARY 15, 2024

But with new technologies comes some friction, learn how it can be applied effectively and the effects it can have on your marketing efforts. If you’re not already using AI, you’re likely lagging behind your competitors.

New Technology 110

New Technology Marketers Marketing eBook 110

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Dont feel like youre prepared? Dont worry, we have the perfect, last-minute cheat sheet to identifying the top trends for the upcoming year.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Martech

DECEMBER 6, 2024

Other areas of the organization, including security, legal and compliance will also present challenges to adoption of these new technologies. What keeps many organizations from moving forward with these initiatives are obstacles around team training and data governance.

New Technology 114

New Technology Marketers Marketing Customer 114

Search Engine Journal

APRIL 19, 2023

Auto-GPT is a new technology that leverages ChatGPT and GPT-4 to independently complete tasks by creating its own prompts The post What is Auto-GPT And Is Now The Time To Freak Out About AI? appeared first on Search Engine Journal.

New Technology 115

New Technology 115

Content Marketing Institute

JUNE 23, 2023

Robert Rose recaps a few of the highlights – and offers his take on the one question to answer before you even think about buying any new technology. ContentTECH Summit featured deep dives into many tech trends and tips this week, from video to SEO to (of course) AI. Continue reading →

New Technology 114

New Technology SEO Marketers Marketing 114

Chief Martec

JANUARY 14, 2023

Martech not really a technology, but rather a category of technology in service of a major business function: marketing. Specific technologies within martech certainly follow S-curve patterns. But the category as a whole is evergreen, continually adapting new technologies to marketing. Now the good news.

Non-Profit 136

Non-Profit Automobile New Technology User-Generated 136

Search Engine Land

SEPTEMBER 14, 2023

The new technology simplifies how sellers create product descriptions, titles, and listing details by automatically generating content based on brief product descriptions. Amazon is rolling out enhanced AI capabilities to help advertisers create better product listings.

Product 132

Product New Technology Advertising Advertisers 132

Search Engine Land

JULY 16, 2024

While some authors and news media are fighting back with lawsuits against AI, others are establishing contract agreements for fair use of content. AI-generated content spam and scams Large companies are not the only ones using this new technology irresponsibly.

Transform 110

Transform User-Generated New Technology Promotion 110

Martech

JANUARY 17, 2024

Marketing technology is a big investment for businesses. To ensure a smooth implementation, organizations have to communicate the value of the new technology and present a clear roadmap to everybody involved. Implementations can be scrapped at any time Let’s say your business signed a contract for a new marketing platform.

Transform 100

Transform New Technology User-Generated Communications 100

Martech

MARCH 4, 2024

As a leader, you must be agile enough to pivot as you learn new information about the marketplace, your customers and disruptive new technology. Many people desire to grow and learn, so find out what skills team members want and give them opportunities to attend training courses or practice these new skills.

Gen Z 110

Gen Z New Technology Marketing Plan Product 110

Martech

JULY 15, 2024

Q2 2024 Martech Innovation Report is a quarterly summary of new technology introductions, feature updates and acquisitions. However, compared to Q2 of last year, the number of acquisitions has roughly stayed the same; we saw 26 in Q2 2023 and 24 this quarter. All CabinetM Martech Innovation Reports can be accessed on LibraryM.

Product 98

Product New Technology Marketing Marketers 98

Martech

DECEMBER 1, 2022

One of the big mistakes is you get so excited and energized that you’re going to move to an account-based strategy, or you’re going to revise your account-based strategy, that you need to run out and change every process and buy new technology. That’s probably all true, but that’s not how you want to start.”.

Marketing Strategy 115

Marketing Strategy New Technology Marketers Marketing 115

SMEI

DECEMBER 20, 2022

As a result, in 2023, we will see more chief marketing officers (CMOs) partnering with chief technology officers (CTOs) in order to effectively leverage technology to achieve their marketing goals. One key reason for this is that CMOs and CTOs both have a role to play in driving innovation and adapting to new technologies.

Transform 51

Transform Marketers Marketing Manufacturing 51

Marketing Insider Group

AUGUST 26, 2024

You’ll also want to encourage a hands-on approach, allowing team members to familiarize themselves with the new technology. Provide comprehensive training sessions that cover the functionalities and benefits of the AI tools you’re implementing.

CRM 121

CRM Transform Marketers Marketing 121

Martech

MARCH 28, 2024

It’s part of the hype cycle of any new technology. That means adopting AI will require less ripping and replacing of tools and begging for budget compared to other new technologies. Is your marketing team tired of hearing about AI? To some extent, we all are. Marketing teams now find themselves surrounded by AI.

Copywriting 123

Copywriting User-Generated CRM Marketers 123

MarketingOps

NOVEMBER 29, 2024

Auditing your martech stack periodically allows you and your team to review the tools and processes you have in place, uncover existing and new capabilities as the tool evolves, identify overlaps of capabilities across tools, and plan effectively your future Martech strategy roadmap (purchasing new technologies, replacing existing tools, etc.).

Finance 130

Finance Marketing Marketers New Technology 130

Martech

JULY 10, 2024

New tech always breeds resistance There are similarities between the birth of social media marketing and the latest advances in generative AI. In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. I wish it were that simple when it comes to AI.

User-Generated 121

User-Generated Social Media Marketing Marketers Marketing 121

Search Engine Land

FEBRUARY 23, 2024

Embrace AI LinkedIn recommends trying new technologies for scalable targeting and ROI, highlighting its Predictive Audience tool. This feature utilizes LinkedIn’s AI and your data to create custom high-intent audience segments.

Finance 118

Finance Health CRM New Technology 118

Businesses Grow

APRIL 10, 2023

I think that is the challenge and the question facing new media and new technology — remembering that a business is here to serve, to respect, to make the world better.” ” Mark Schaefer is the executive director of Schaefer Marketing Solutions.

Finance 134

Finance Education Marketers Marketing 134

Martech

APRIL 30, 2024

This involves: Budget allocation : Assign a specific budget to each task, considering direct costs like new software purchases and indirect costs such as training and downtime during implementation. Ensure that teams have the right skills or receive necessary training to handle new technologies or processes.

CRM 98

CRM New Technology Marketers Marketing 98

Search Engine Land

MARCH 12, 2024

Keeping up-to-date with Google’s new and improved features is essential because they’re usually aimed at making your job easier, streamlining campaign management, and boosting campaign effectiveness for improved return on investment. What Google is saying. ” Get the daily newsletter search marketers rely on.

New Technology 112

New Technology Advertising Advertisers Price 112

Martech

JANUARY 31, 2024

CabinetM MarTech Innovation Reports are a quarterly summary of new technology introductions, feature updates and acquisitions. CabinetM’s Q4 2023 MarTech Innovation & Year End Review is not gated, and downloading the report will not result in a barrage of emails and phone calls. They can be accessed without a gate on LibraryM.

New Technology 98

New Technology Product Marketing Marketers 98

Jeff Bullas

DECEMBER 9, 2022

Business is both an art and a science and new technology has allowed anyone to test and trial ideas fast and cheaply to measure what succeeds, engages or fails. Out of this have come a few terms that may shape your approach to launching a new online business.

Food 200

Food Entertainment eCommerce New Technology 200