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AI for Email Marketing

Practical eCommerce

Artificial intelligence can streamline an email marketing program. The post AI for Email Marketing appeared first on Practical Ecommerce. Email MarketingBut it's not perfect. The human element drives performance.

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Email Marketing Is Like Dating

Practical eCommerce

First impressions are important for dating and for recipients of marketing emails. Three email components — "From," subject line, preheader — are critical. The post Email Marketing Is Like Dating appeared first on Practical Ecommerce. Email Marketing

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Don't Ignore Email Marketing

SMA Marketing

Have you ever scrolled through your inbox and had an emotional reaction while reading an email subject line? The email subject said, "Want to know why your 6-month-old puppy stopped listening?" It's important to realize that thoughtful email campaigns do take time to put together.

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Is Email Marketing Dead?

Digital Marketer

Email marketing is DEAD!” “AI Why hire a copywriter when I can just use email templates?!” “Who Who needs an email list when I have a large social following?”. So in this blog, we’re going to talk about the three biggest Email Marketing Myths & Misconceptions ….

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The Ins and Outs of Marketing Automation for Associations

What the heck is marketing automation? Grab this informative guide that explains what it is; why and where associations use it; and how it’s like email marketing on steroids. The guide also includes a new-member onboarding schedule that is helpful whether you already use marketing automation or not.

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Email Marketing For Centennials

Vertical Response

Email marketing is an effective way to connect and build relationships with this demographic. The brand can create email messages that emphasize eco-friendly and ethical production processes and showcase unique, trendy pieces that align with Centennials’ individualistic nature.

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Email Marketing Drives Conversions in Other Channels

Practical eCommerce

Email marketing is highly effective. But it's even better when combined with other marketing vehicles. Here's how email drives sales across the entire purchase journey. The post Email Marketing Drives Conversions in Other Channels appeared first on Practical Ecommerce.

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Boost Email Marketing Results with BIMI

Practical eCommerce

The BIMI specification allows marketers to display their logo next to email messages in recipients' inboxes. The post Boost Email Marketing Results with BIMI appeared first on Practical Ecommerce. Email Marketing

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Email Marketing: Tips for Getting Started

Practical eCommerce

Looking to launch an email marketing program? The post Email Marketing: Tips for Getting Started appeared first on Practical Ecommerce. Email Marketing

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Mastering the Email Marketing Basics to Grow Your Business

Aspiration Marketing

You may be under the impression that email marketing isn't effective anymore. Email is still one of the most effective and least expensive forms of online marketing. Here are a few key things to know about email marketing today.

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10 Email Marketing Predictions from the Experts

Litmus

We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!) Want to learn more predictions—from both the Litmus team and the email community? Manager of Marketing and Operations, iContact.

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Understanding Email Marketing Metrics in 2022

Practical eCommerce

Getting the most from email marketing requires close monitoring of key performance metrics. The post Understanding Email Marketing Metrics in 2022 appeared first on Practical Ecommerce. Email Marketing

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Email marketing: A recipe for loyalty success

Quikly

What would you say the general consensus on email marketing is today? Email Marketing

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Email marketing ideas for this 2022 black Friday

Vertical Response

Are you looking for ways to get a head start on your email marketing for Black Friday 2022? In this blog post, we will discuss some of the best ways to prepare for Black Friday and generate more sales through your email marketing campaigns. Email Marketing EMAIL MARKETIN

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Getting Started with Behavioral Email Marketing

Neil Patel

When sending out automated emails to your list, how personalized are they? According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Recently , behavioral email marketing showed high promise of sales.

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Top 5 Email Marketing Ideas to Consider

Vertical Response

More than half of small business owners say that email marketing is their primary tool for driving sales. Depending on your needs, you can leverage this marketing tactic to generate leads, raise brand awareness, or expand your reach. Create an Email Marketing Plan.

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The Betty Crocker Secret to an Email Marketing Strategy People Enjoy

CopyBlogger

You’ve heard the email marketing strategy principle a thousand times: The money’s in the list. The post The Betty Crocker Secret to an Email Marketing Strategy People Enjoy appeared first on Copyblogger. Content Marketing Email Marketing Featured Selling

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MarTech’s email marketing experts to follow

Martech

Email marketing isn’t easy. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. This is who you have to follow if you don’t want your email campaigns getting left behind. Email marketing

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4 email marketing trends in QSR

Quikly

Keeping up with trends makes a huge impact on any B2C marketing channel — especially email, a preferred method of communication for consumers. Email Marketing Restaurant Marketing

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How an email marketing funnel works from prospect to loyal customer

AWeber

You could spend hours designing and writing a compelling email series that explains the amazing benefits of your product. It’s called the marketing funnel. What is the Marketing Funnel? The new marketing funnel You might be familiar with the cone-shaped marketing funnel.

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Best Email Marketing Services

Neil Patel

What if I told you there was a single marketing channel through which companies are finding a 3,800% ROI? This magic marketing channel is called email. Yes, just good old email. The biggest surprise to me is how many companies aren’t taking advantage of email marketing.

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Guide to Calls-To-Action (CTAs) in Email Marketing

Litmus

Every email has a purpose. Designing calls-to-action for email. While some email campaigns exist purely for entertainment or educational reasons, most campaigns are used to market something—a product, service, or event. Just like an email needs a purpose, so does a CTA.

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Email Marketing Consulting

Neil Patel

A question: Do you know anyone who doesn’t have an email? After all, it’s mandatory to get an email address for all kinds of things – from opening a bank account to signing up for social media platforms to booking flights online. Making sure your email gets read is yet another obstacle.

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How to make money with email marketing (10 expert tips)

AWeber

It’s email. Email marketing has the highest conversion rates of any marketing channel. In fact, transactions from email are three times more profitable than those made on social media, according to management consulting firm McKinsey & Company.

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The 3-Phase Email Marketing Workflow Broken Down

Litmus

If you look after an email program, you’ve probably been asked: “ Can we just send another email?” Yet 70% of respondents said their email workload increased. And 45% are contending with more last-minute email changes than they have in the past.

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14 Benefits of Email Marketing

Aspiration Marketing

Just about everybody uses email every day. Email provides an efficient and cost-effective way to establish communications between your brand and your customers. Inbound Marketing Growth Marketing Startup Marketing

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14 Benefits of Email Marketing

Aspiration Marketing

Just about everybody uses email every day. Email provides an efficient and cost-effective way to establish communications between your brand and your customers. Inbound Marketing Startup Marketing Employer Branding

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The benefits of adding gamification to your email marketing

Quikly

Elements of gaming don’t have to be reserved for specific campaigns — your email marketing can join in the fun too. Email Marketing Consumer Gamification

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AMP for Email: Should You Love or Leave this Email Marketing Trend?

Litmus

Year after year, Accelerated Mobile Pages (AMP) for email—an open-source technology that enables email marketers to create and send interactive emails—has made the list of trends for email marketers to watch. billion emails are opened each month.

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Email Marketing: The Benefits of Curated Content in Newsletters

Scoop.it!

Email is one of the most effective channels to communicate with your audience and enhance your brand reputation. Statistics show that at least 306 billion emails are sent and received daily, and over 4 billion people interact with emails at least once per day. Email Marketing

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2022 Email Marketing Benchmarks [HubSpot Data]

Hubspot Marketing

Email marketing is an important strategy for marketers looking to reach new leads, stay top-of-mind with existing customers, and keep them aware of new products and services — but the practice isn't always straightforward. Most Important Metrics for Effective Email Marketing.

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Master Email Marketing Now: 6 Steps To Build A Highly Effective Email Marketing Strategy

InTouch Marketing

Are you looking to take your email marketing strategy to the next level? Inbound Marketing

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3 email marketing shifts to make in 2023

Martech

Many marketers told me they were busier than ever. 3 directional changes to grow your email program Naturally, every marketer’s goals will be unique. Stop sending so many emails Yeah, I know. Email during this last holiday shopping season was insane.

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How to Keep Your Email Marketing Funnel Engaged 

Litmus

What is an email marketing funnel? An email marketing funnel is the path a subscriber follows that takes them from a prospective lead to a customer. What are the stages of an email marketing funnel? Welcome emails that tell them what to expect and how often.

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10 Email Marketing Trend Predictions from the Experts

Litmus

We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!) Want to learn more predictions—from both the Litmus team and the email community? Manager of Marketing and Operations, iContact.

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Top 5 Free Email Marketing Courses with Certifications

OnPassive Marketing

Your email marketing campaign is crucial to your digital marketing strategy, so you want to ensure it succeeds. To do that, you’ll need to know the ins and outs of how to get started with email marketing campaigns. Why Should You Take Email Marketing Courses?

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The Best Email Marketing Tools: How To Pick One?

OnPassive Marketing

Email marketing is essential to any marketing plan. But with so many email marketing tools on the market today, how do you know which one is the best for your business? How To Pick Best Email Marketing Tools. Types Of Email Marketing Software.

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Download your free email marketing calendar: Plan and organize your campaigns

AWeber

Since it totally fell off your radar, you cancel your morning meetings to whip together an email that may not be your best work, but gets the job done. A few hours later, you finally send a subpar email to your subscribers. What is an email marketing calendar?

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Email Marketing Trends 2023: Predictions by the Industry Stalwarts

Zumvu

Every year, we see new trends entering the world of email marketing

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Defining Your Email Marketing Through Data

Litmus

This past year has been one of continued change–and email marketing metrics have not been an exception to that rule. When Apple’s Mail Privacy Protection (MPP) came into effect last fall , email marketers in all industries were made to reconsider their entire analytics strategy.

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Bad Email Marketing and Nickelback Don’t Have Much in Common

CopyBlogger

Think bad email marketing and the band Nickelback might have some things in common? The post Bad Email Marketing and Nickelback Don’t Have Much in Common appeared first on Copyblogger. Content Marketing Creativity Email Marketing Featured

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Why Email Marketing Matters for Monetization with Alex Cattoni [VIDEO]

Digital Marketer

DigitalMarketer has just released a brand new email marketing certification course! Alex Cattoni, founder of the Copy Posse , and master email marketer. Dave Albano, a dynamic and dedicated digital marketing expert, business strategist, and inspired speaker and trainer.

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A Look Back at 2022: The Year in Email Marketing

Litmus

billion email opens were recorded for each month this year? That’s 490 million more email opens than last year’s average (of 1.01 billion emails opens per month). With such a high volume of email opens, it got us thinking about the year in email marketing as we wrap up 2022.