Branding Related Topics 
Aspiration Marketing
JULY 9, 2024
This blog tackles the challenge of niche selection, helping you craft a podcast that resonates with listeners and propels your brand forward. But with so much content, how can your podcast stand out?
Aspiration Marketing
FEBRUARY 5, 2024
Seasonal branding is an integral part of any marketing strategy. However, some forget that effective marketing relies on innovative and unique branding. Here's why you need to capitalize on this trend all year round. Every business owner knows that effective marketing techniques form the foundation of success.
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Aspiration Marketing
SEPTEMBER 13, 2023
In today's fiercely competitive market, establishing a strong and recognizable brand is crucial for businesses aiming to thrive and stand out. Branding guidelines are fundamental in achieving this goal by providing a blueprint for creating a consistent and cohesive brand identity.
Aspiration Marketing
JUNE 5, 2024
But then you see a familiar logo – a brand you've encountered at industry conferences or whose thought leadership articles you've read. Suddenly, that brand jumps to the top of your consideration list. This is the power of brand awareness. That recognition triggers a sense of trust and familiarity.
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People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want. So which emerging sustainability & ESG topics garner more audience attention?
illumin
JUNE 25, 2024
illumin is so grateful to have attended Brand Innovators’ AI for Brand Marketers Summit at Paramount International June 4 through 6, 2024. Brand Innovators always puts on an amazing event and this one was no exception. We will see you at the next one for even more exciting insights.
Aspiration Marketing
NOVEMBER 29, 2023
It has become an indispensable tool for companies to showcase their unique employer brand and attract top talent. Social media has revolutionized how businesses interact with their audience and attract new customers. But its impact goes beyond sales and marketing.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not!
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Our expert team at 3BL Media has compiled a list of the top 10 common red flags we’ve seen in brands’ ESG communication and guidance on how to keep your sustainability message strong and relevant. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.
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Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. And it all relies on a simple fact: ESG issues matter to consumers.
Advertiser: ZoomInfo
This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. More than two years into the pandemic, COVID-19 is far from over.
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With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least.
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In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines?
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller
You’ve got a solid brand strategy… so now what? You’ve got the elevator pitch down pat. You can even name the organization’s values. December 1st, 2022 at 9:30 am PST, 12:30 pm EST, 5:30 pm GMT
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