Branding Related Topics 
Aspiration Marketing
JANUARY 22, 2025
Did you know that the consistent presentation of a brand has been seen to increase revenue by up to 33%? That's the power of a strong brand identity! Brand guidelines are essentially your brand's rulebook, ensuring every interaction, from your logo to your customer service, reflects a unified and memorable image.
Aspiration Marketing
AUGUST 26, 2024
If you think about some of the biggest brands in the world, like Nike or Apple, you will realize how they have become globally recognized names through their marketing strategies. With an effective marketing strategy, you can establish a name for your business in your industry within a short span of time.
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Aspiration Marketing
JANUARY 27, 2025
In this regard, an employer's reputation plays a crucial role in how best talent perceives the company, which explains why you should consider building a solid employer brand in 2025.
Aspiration Marketing
SEPTEMBER 13, 2023
In today's fiercely competitive market, establishing a strong and recognizable brand is crucial for businesses aiming to thrive and stand out. Branding guidelines are fundamental in achieving this goal by providing a blueprint for creating a consistent and cohesive brand identity.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association. But here's the best part—it’s not just for big corporations.
Aspiration Marketing
SEPTEMBER 25, 2024
When it comes to modern hiring, standing out isn't just about offering competitive salaries and benefits – it's about building a compelling employer brand. A staggering 72% of job seekers say a positive employer brand would make them more likely to apply to a company. But what exactly does employer branding mean?
Aspiration Marketing
AUGUST 21, 2024
It's shaped by a brand's unique voice, the personality that shines through in all its communication. So, what is a brand voice, and how can you use modern technology to drive yours? How do you decide what to stop and engage with? Often, it comes down to a gut feeling. But that feeling isn't random.
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People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want. So which emerging sustainability & ESG topics garner more audience attention?
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not!
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Our expert team at 3BL Media has compiled a list of the top 10 common red flags we’ve seen in brands’ ESG communication and guidance on how to keep your sustainability message strong and relevant. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.
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Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. And it all relies on a simple fact: ESG issues matter to consumers.
Advertiser: ZoomInfo
This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. More than two years into the pandemic, COVID-19 is far from over.
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With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least.
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In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines?
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
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