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How Employer Branding Fuels Business Growth

Aspiration Marketing

A strong employer brand is a powerful tool for attracting and retaining top talent. As a result, a strong employer brand significantly impacts a business's bottom line. Recruitment Marketing Employer Branding

Branding 242
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A Checklist to Help You Establish Your Brand Identity

Digital Marketer

Creating a memorable brand takes a lot of time and effort. What do you need to start seeing results from your brand-building efforts? Here’s your checklist for establishing a memorable brand identity: 1. A brand’s visual identity consists of: Color palette Logo Fonts.

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Striving for brand preference versus brand awareness

Businesses Grow

A short observation on brand preference. Think of a soft drink brand. There is a good chance you named a Coke or Pepsi product because of their profound brand strength. That product that has my top of mind brand preference.

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The Ultimate Branding Checklist: How To Create Your Branding Strategy

Heidi Cohen

Use this ultimate branding checklist to define your brand to ensure it stands out and grows in value over time. The post The Ultimate Branding Checklist: How To Create Your Branding Strategy appeared first on Heidi Cohen.

Branding 101
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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

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How Influencers Can Help Build Your Brand Voice

ConsumerTalk

Influencers can be powerful resources for building your CPG brand voice and marketing yourself to the right audiences. Digital branding Advertising brand strategy CPG Trends Brand Marketing

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Choosing Music for your Brand

Digital Marketer

Soundscapes and music can trigger an emotional response, so a well thought out music plan to support your brand identity can help create stronger emotional connections to your brand. In this article, you’ll work through how to decide on the soundscapes of your brand.

Branding 100
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How Employer Branding Fuels Business Growth

Aspiration Marketing

A strong employer brand is a powerful tool for attracting and retaining top talent. As a result, a strong employer brand significantly impacts a business's bottom line. Recruitment Marketing Employer Branding

Branding 130
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Branded Keywords 101

Aspiration Marketing

Branded keywords are a huge part of SEO. According to Forbes, branded keywords are only 10% of users’ search queries, but their conversion rate is 100% higher than non-branded keywords. If you haven’t included them in your SEO strategy already, then you’re making a big mistake.

Branding 238
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Using Content Marketing to Build Brand Awareness

Digital Marketer

People can’t buy from you if they don’t know your brand exists. That’s the purpose of brand awareness — to help people recognize and recall your business when they need you. Making sure people know and remember your brand is where to use content marketing to build brand awareness.

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How Branded Short Links can Help You Build a Great Online Brand

Jeff Bullas

Unless you’ve been living under a rock for the past decade, you probably already know that social media plays a vital role in building your brand. Social media can also help to drive more traffic to your company website and increase exposure for your brand.

Branding 264
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Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

In this webinar, you will learn how a digital buying experience can maintain the feel of an in-person buying experience, how to leverage first-party data for better brand experiences, and how to achieve seamless marketing-to-sales handoffs at scale.

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The Power of Branding for Local Business

SMA Marketing

Your brand message has the power to set your business apart. The level at which your brand can connect with your target audience is the difference between being successful in business and not. Related Posts: 5 Branding Strategies to Help Your Marketing Cut Through The Noise.

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3 Benefits of Building and Using a Personal Brand to Grow Your Business

Digital Marketer

Personal branding isn’t just for entrepreneurial rock stars that want to dance onto stage and hype up an audience with hopes, dreams, and unbelievable case studies. Creating a personal brand requires effort and consistency, but the payoffs are more than worth it.

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The business case for personal branding in one photograph

Businesses Grow

Over the years, I have relentlessly laid out the business case for personal branding. I can make an effective business case for personal branding in one picture. However, I know people would actually BUY this piece of content from me because my brand has meaning to them.

Branding 123
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Content Marketing for Small Businesses: 7 Projects for Brand Managers

CopyBlogger

The post Content Marketing for Small Businesses: 7 Projects for Brand Managers appeared first on Copyblogger. Branding Content Marketing Content Marketing Strategy Featured

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Dealing with the creepiness of personal branding

Businesses Grow

I do a lot of executive coaching and one of the big discussion topics is accepting the creepiness of personal branding — the fact that talking about yourself in public is part of business life these days. And yet, she is struggling with this idea of a personal brand.

Branding 124
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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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The 3 Biggest Challenges for Creators Monetizing Their Brand

Jeff Bullas

Let’s take a look at the three biggest challenges creators face when looking to monetize their brand – more specifically through the sales of merchandise, in this case – and how they can shortcut some of these hurdles with the technology available in the market today.

Branding 289
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Creating Your Brand Voice: A Complete Guide

Hubspot Marketing

Brand voices will make each company recognizable in a world full of different streams of information. So how can you set your brand up for success? A powerful brand voice that can not go unnoticed, because it is strong enough to make people pay attention. What is a brand voice?

Branding 130
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4 Ways for Implementing a Brand Responsibility Program on a Budget

ConsumerTalk

Implementing a CPG corporate responsibility program in 2023 is more necessary than ever as many consumers expect brands they follow to help communities and the environment. brand strategy CPG Trends Brand Marketing

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Industrial Branding Begins with Consistency

Industrial Marketer

The industrial sector is unique in so many ways, and one of them is branding. It’s always been difficult for manufacturers, distributors and logistics companies to communicate what they do through their name and branding.

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Going to Market Smarter in the New Economy

In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

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The 9 Best Strategies to Grow Your Brand with TikTok

Jeff Bullas

And with novel commerce releases and features, brands of all natures and sizes can purchase ads, monitor performance, and generate revenue. So how can your brand leverage the marketing opportunities provided by TikTok? Boost brand awareness by leveraging partnerships.

Branding 313
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5 Simple Tips for Marketing Your Brand on Clubhouse

Jeff Bullas

If yes, then what’s the best way to position yourself as a brand on the platform? But more importantly, Clubhouse allows customers to see that brands are ultimately run by people. It is a great way to build a community and trust around your brand.

Branding 287
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How Elon Musk’s behavior affects the brand’s credibility

SMEI

Elon Musk’s recent behavior has some people questioning the credibility of his brands. Does Elon Musk’s behavior affect the way you view his brands? A credible company brand is one that is seen as reliable and trustworthy.

Branding 264
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Youthful Brand Voice: 6 Tips to Boost Engagement with Gen Z

ConsumerTalk

It takes some know-how to get younger consumers to engage with your brand when you're not part of that generation, but it can be done if you make the effort to learn what makes Gen Z tick. Consumer marketing engagement brand strategy CPG Trends Brand Marketing

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

More than two years in, COVID-19 is far from over. Businesses are tasked with beating pre-COVID numbers, making marketing crucial. This is your time to create brand awareness, bring in the best leads, and play a vital role in new and existing profit.

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Five reasons why your marketing department needs personal branding

Businesses Grow

This month marks the fifth anniversary of the launch of KNOWN, a seminal book on the topic of personal branding. KNOWN unravels the complexity of building your personal brand, and it works. The Spanx brand has loyal fans in part due to the inspiring hard work of founder Sara Blakely.

Branding 103
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What Are The Different Types Of Brand Marketing In 2022

OnPassive Marketing

In 2022, there will be many different types of brand marketing. Artificial intelligence will have taken over some Copywriting jobs, and brands will rely on AI-powered software to create more engaging advertisements. What Is Brand Marketing?

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How to Build Brand Awareness with Content Marketing

Digital Marketer

People can’t buy from you if they don’t know your brand exists. That’s the purpose of brand awareness — to help people recognize and recall your business when they need you. Making sure people know and remember your brand is where to use content marketing to build brand awareness.

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New Year, New Brand Voice: How to Leave a Lasting (and Positive) Impression on Consumers

ConsumerTalk

Here are tips for boosting your brand voice to ensure consumers always think highly of your company and products. cpg Advertising Consumer marketing brand strategy CPG Trends

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The New Shopper Journey: How to Connect with 200+ Million U.S. Digital Buyers

Shopper behavior is evolving with technology at alarming speeds. This eBook, The New Shopper Journey: How to Connect With 200+ Million U.S. Digital Buyers shares how consumer expectations have changed and how advertisers and publishers can keep up.

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Is Your Recruitment Tracking System on Brand?

Aspiration Marketing

As a company, everything you do is a reflection of your brand. What many companies forget is that their recruitment efforts are also a component of their brand as an employer.

Branding 234
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AMG Author Interview – Mark Schaefer, Belonging To The Brand: Why Community Is The Last Great Marketing Strategy

Heidi Cohen

AMG author interview with Mark Schaefer of Belonging To The Brand. The post AMG Author Interview – Mark Schaefer, <em>Belonging To The Brand: Why Community Is The Last Great Marketing Strategy</em> appeared first on Heidi Cohen.

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Branded Content: Getting It Right

Content Marketing Institute

Branded content's ability to deliver immersive, entertaining, and educational stories may make it the best vehicle to bridge the gap between awareness and ongoing affinity. These brands have done just that.

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What Is Brand Marketing? Learn to Promote Your Business Right

Learn Hub | G2

Your brand is what you promise your customers. Marketing

Promotion 111
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Looking to Build Your Brand? Try Inbound Marketing

Aspiration Marketing

But you should also recognize that no matter how great your products or services are, you can't expect many people to buy what you have to sell if you fail to extend your brand in the marketplace.

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Developing An Effective Brand Reputation Management Strategy

OnPassive Marketing

Managing your brand reputation is an essential part of any marketing strategy. In this article, you’ll learn everything you need to know about Brand Reputation Management and how it ties into other aspects of your marketing strategy. What Is Brand Reputation Management?

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5 Ways Social Media Helps Build Brand Loyalty

ConsumerTalk

Social media has existed for less than two decades, but it's had a powerful effect on brand marketing. Social Media CPG Trends Brand Marketing

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6 Ways to Convey Your Brand Personality on Social Media

Aspiration Marketing

We all know that social media is a powerful tool for businesses - it allows you to reach a large number of people with your message and can help build brand awareness and loyalty. So how do you go about conveying your brand personality on social media ?

Branding 215
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Cutting Through the Noise with Your Brand with Lechon Kirb [VIDEO]

Digital Marketer

Online markets are over-saturated with brands trying to get a perfect image out there, Lechon explains how to cut through that noise and get your brand seen and respected by clients and customers.

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How to Refresh Your Brand Without Rebranding

Marketing Insider Group

But often it’s not the little details so much as your overall branding that needs attention. The way that you present your brand to the public can determine the success of your marketing. 3 Ways to Refresh Your Brand. Check Your Brand’s Continuity.

Branding 140