Branding Related Topics 
Aspiration Marketing
FEBRUARY 14, 2023
A strong employer brand is a powerful tool for attracting and retaining top talent. As a result, a strong employer brand significantly impacts a business's bottom line. Recruitment Marketing Employer Branding
Digital Marketer
APRIL 15, 2022
Creating a memorable brand takes a lot of time and effort. What do you need to start seeing results from your brand-building efforts? Here’s your checklist for establishing a memorable brand identity: 1. A brand’s visual identity consists of: Color palette Logo Fonts.
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Businesses Grow
DECEMBER 19, 2022
A short observation on brand preference. Think of a soft drink brand. There is a good chance you named a Coke or Pepsi product because of their profound brand strength. That product that has my top of mind brand preference.
Heidi Cohen
JULY 25, 2022
Use this ultimate branding checklist to define your brand to ensure it stands out and grows in value over time. The post The Ultimate Branding Checklist: How To Create Your Branding Strategy appeared first on Heidi Cohen.
Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller
In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.
ConsumerTalk
FEBRUARY 22, 2023
Influencers can be powerful resources for building your CPG brand voice and marketing yourself to the right audiences. Digital branding Advertising brand strategy CPG Trends Brand Marketing
Digital Marketer
JUNE 13, 2022
Soundscapes and music can trigger an emotional response, so a well thought out music plan to support your brand identity can help create stronger emotional connections to your brand. In this article, you’ll work through how to decide on the soundscapes of your brand.
Aspiration Marketing
FEBRUARY 14, 2023
A strong employer brand is a powerful tool for attracting and retaining top talent. As a result, a strong employer brand significantly impacts a business's bottom line. Recruitment Marketing Employer Branding
Aspiration Marketing
APRIL 12, 2022
Branded keywords are a huge part of SEO. According to Forbes, branded keywords are only 10% of users’ search queries, but their conversion rate is 100% higher than non-branded keywords. If you haven’t included them in your SEO strategy already, then you’re making a big mistake.
Digital Marketer
NOVEMBER 26, 2022
People can’t buy from you if they don’t know your brand exists. That’s the purpose of brand awareness — to help people recognize and recall your business when they need you. Making sure people know and remember your brand is where to use content marketing to build brand awareness.
Jeff Bullas
AUGUST 19, 2022
Unless you’ve been living under a rock for the past decade, you probably already know that social media plays a vital role in building your brand. Social media can also help to drive more traffic to your company website and increase exposure for your brand.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
In this webinar, you will learn how a digital buying experience can maintain the feel of an in-person buying experience, how to leverage first-party data for better brand experiences, and how to achieve seamless marketing-to-sales handoffs at scale.
SMA Marketing
DECEMBER 29, 2022
Your brand message has the power to set your business apart. The level at which your brand can connect with your target audience is the difference between being successful in business and not. Related Posts: 5 Branding Strategies to Help Your Marketing Cut Through The Noise.
Digital Marketer
SEPTEMBER 24, 2022
Personal branding isn’t just for entrepreneurial rock stars that want to dance onto stage and hype up an audience with hopes, dreams, and unbelievable case studies. Creating a personal brand requires effort and consistency, but the payoffs are more than worth it.
Businesses Grow
AUGUST 22, 2022
Over the years, I have relentlessly laid out the business case for personal branding. I can make an effective business case for personal branding in one picture. However, I know people would actually BUY this piece of content from me because my brand has meaning to them.
CopyBlogger
JANUARY 10, 2023
The post Content Marketing for Small Businesses: 7 Projects for Brand Managers appeared first on Copyblogger. Branding Content Marketing Content Marketing Strategy Featured
Businesses Grow
JULY 25, 2022
I do a lot of executive coaching and one of the big discussion topics is accepting the creepiness of personal branding — the fact that talking about yourself in public is part of business life these days. And yet, she is struggling with this idea of a personal brand.
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People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.
Jeff Bullas
OCTOBER 25, 2022
Let’s take a look at the three biggest challenges creators face when looking to monetize their brand – more specifically through the sales of merchandise, in this case – and how they can shortcut some of these hurdles with the technology available in the market today.
Hubspot Marketing
DECEMBER 7, 2022
Brand voices will make each company recognizable in a world full of different streams of information. So how can you set your brand up for success? A powerful brand voice that can not go unnoticed, because it is strong enough to make people pay attention. What is a brand voice?
ConsumerTalk
MARCH 8, 2023
Implementing a CPG corporate responsibility program in 2023 is more necessary than ever as many consumers expect brands they follow to help communities and the environment. brand strategy CPG Trends Brand Marketing
Industrial Marketer
FEBRUARY 23, 2021
The industrial sector is unique in so many ways, and one of them is branding. It’s always been difficult for manufacturers, distributors and logistics companies to communicate what they do through their name and branding.
Advertiser: ZoomInfo
In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!
Jeff Bullas
MARCH 23, 2022
And with novel commerce releases and features, brands of all natures and sizes can purchase ads, monitor performance, and generate revenue. So how can your brand leverage the marketing opportunities provided by TikTok? Boost brand awareness by leveraging partnerships.
Jeff Bullas
JULY 5, 2022
If yes, then what’s the best way to position yourself as a brand on the platform? But more importantly, Clubhouse allows customers to see that brands are ultimately run by people. It is a great way to build a community and trust around your brand.
SMEI
MARCH 16, 2022
Elon Musk’s recent behavior has some people questioning the credibility of his brands. Does Elon Musk’s behavior affect the way you view his brands? A credible company brand is one that is seen as reliable and trustworthy.
ConsumerTalk
FEBRUARY 15, 2023
It takes some know-how to get younger consumers to engage with your brand when you're not part of that generation, but it can be done if you make the effort to learn what makes Gen Z tick. Consumer marketing engagement brand strategy CPG Trends Brand Marketing
Advertiser: ZoomInfo
More than two years in, COVID-19 is far from over. Businesses are tasked with beating pre-COVID numbers, making marketing crucial. This is your time to create brand awareness, bring in the best leads, and play a vital role in new and existing profit.
Businesses Grow
MARCH 21, 2022
This month marks the fifth anniversary of the launch of KNOWN, a seminal book on the topic of personal branding. KNOWN unravels the complexity of building your personal brand, and it works. The Spanx brand has loyal fans in part due to the inspiring hard work of founder Sara Blakely.
OnPassive Marketing
AUGUST 20, 2022
In 2022, there will be many different types of brand marketing. Artificial intelligence will have taken over some Copywriting jobs, and brands will rely on AI-powered software to create more engaging advertisements. What Is Brand Marketing?
Digital Marketer
JANUARY 2, 2023
People can’t buy from you if they don’t know your brand exists. That’s the purpose of brand awareness — to help people recognize and recall your business when they need you. Making sure people know and remember your brand is where to use content marketing to build brand awareness.
ConsumerTalk
MARCH 1, 2023
Here are tips for boosting your brand voice to ensure consumers always think highly of your company and products. cpg Advertising Consumer marketing brand strategy CPG Trends
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Shopper behavior is evolving with technology at alarming speeds. This eBook, The New Shopper Journey: How to Connect With 200+ Million U.S. Digital Buyers shares how consumer expectations have changed and how advertisers and publishers can keep up.
Aspiration Marketing
APRIL 5, 2022
As a company, everything you do is a reflection of your brand. What many companies forget is that their recruitment efforts are also a component of their brand as an employer.
Heidi Cohen
FEBRUARY 25, 2023
AMG author interview with Mark Schaefer of Belonging To The Brand. The post AMG Author Interview – Mark Schaefer, <em>Belonging To The Brand: Why Community Is The Last Great Marketing Strategy</em> appeared first on Heidi Cohen.
Content Marketing Institute
SEPTEMBER 7, 2022
Branded content's ability to deliver immersive, entertaining, and educational stories may make it the best vehicle to bridge the gap between awareness and ongoing affinity. These brands have done just that.
Learn Hub | G2
FEBRUARY 17, 2023
Your brand is what you promise your customers. Marketing
Aspiration Marketing
DECEMBER 13, 2022
But you should also recognize that no matter how great your products or services are, you can't expect many people to buy what you have to sell if you fail to extend your brand in the marketplace.
OnPassive Marketing
JULY 11, 2022
Managing your brand reputation is an essential part of any marketing strategy. In this article, you’ll learn everything you need to know about Brand Reputation Management and how it ties into other aspects of your marketing strategy. What Is Brand Reputation Management?
ConsumerTalk
NOVEMBER 18, 2022
Social media has existed for less than two decades, but it's had a powerful effect on brand marketing. Social Media CPG Trends Brand Marketing
Aspiration Marketing
DECEMBER 15, 2022
We all know that social media is a powerful tool for businesses - it allows you to reach a large number of people with your message and can help build brand awareness and loyalty. So how do you go about conveying your brand personality on social media ?
Digital Marketer
SEPTEMBER 19, 2022
Online markets are over-saturated with brands trying to get a perfect image out there, Lechon explains how to cut through that noise and get your brand seen and respected by clients and customers.
Marketing Insider Group
AUGUST 2, 2021
But often it’s not the little details so much as your overall branding that needs attention. The way that you present your brand to the public can determine the success of your marketing. 3 Ways to Refresh Your Brand. Check Your Brand’s Continuity.
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