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How to Create Brand Guidelines That Ensure Consistency

Aspiration Marketing

Did you know that the consistent presentation of a brand has been seen to increase revenue by up to 33%? That's the power of a strong brand identity! Brand guidelines are essentially your brand's rulebook, ensuring every interaction, from your logo to your customer service, reflects a unified and memorable image.

Branding 263
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The How, What, and Why of Marketing Your Brand

Aspiration Marketing

If you think about some of the biggest brands in the world, like Nike or Apple, you will realize how they have become globally recognized names through their marketing strategies. With an effective marketing strategy, you can establish a name for your business in your industry within a short span of time.

Branding 263
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Strategies for Improving Employer Branding in 2025

Aspiration Marketing

In this regard, an employer's reputation plays a crucial role in how best talent perceives the company, which explains why you should consider building a solid employer brand in 2025.

Branding 247
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What Does it Mean to Have Branding Guidelines?

Aspiration Marketing

In today's fiercely competitive market, establishing a strong and recognizable brand is crucial for businesses aiming to thrive and stand out. Branding guidelines are fundamental in achieving this goal by providing a blueprint for creating a consistent and cohesive brand identity.

Branding 277
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The Power of Community: Why a Branded Community is a Must-Have for Every Association

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association. But here's the best part—it’s not just for big corporations.

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The History of Employer Branding and Why It's Here to Stay

Aspiration Marketing

When it comes to modern hiring, standing out isn't just about offering competitive salaries and benefits – it's about building a compelling employer brand. A staggering 72% of job seekers say a positive employer brand would make them more likely to apply to a company. But what exactly does employer branding mean?

Branding 264
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How AI Can Drive Your Brand Voice with HubSpot Content Hub

Aspiration Marketing

It's shaped by a brand's unique voice, the personality that shines through in all its communication. So, what is a brand voice, and how can you use modern technology to drive yours? How do you decide what to stop and engage with? Often, it comes down to a gut feeling. But that feeling isn't random.

Branding 264
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Beyond the Buzz: How to Turn Marketing Trends into Revenue-Driving Strategies

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Save your seat today! 📆 April 17th, 2025 at 9:30 AM PDT, 12:30 PM EDT, 5:30 PM BST

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New Rules of Demand Gen for Mid-Market B2Bs

Speaker: Paul Slack - Vende Digital CEO

Targeting key accounts to keep your brand top of mind. Then attend our Demand Gen Webcast on October 14th, and learn our framework for: Developing a winning strategy/playbook for your business. Keys to executing campaigns that will put wins on the board. Producing leads your sales team will love to work with.

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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want. So which emerging sustainability & ESG topics garner more audience attention?

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not!

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Is Your ESG Communication a Walking Red Flag?

Our expert team at 3BL Media has compiled a list of the top 10 common red flags we’ve seen in brands’ ESG communication and guidance on how to keep your sustainability message strong and relevant. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.

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What Consumers Are Saying About ESG – And What That Means for Your Business

Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. And it all relies on a simple fact: ESG issues matter to consumers.

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. More than two years into the pandemic, COVID-19 is far from over.

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What Regulations Will Impact Sustainability Comms in 2024?

With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least.