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What Does it Mean to Have Branding Guidelines?

Aspiration Marketing

In today's fiercely competitive market, establishing a strong and recognizable brand is crucial for businesses aiming to thrive and stand out. Branding guidelines are fundamental in achieving this goal by providing a blueprint for creating a consistent and cohesive brand identity.

Branding 201
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How to Measure the Success of Your Employer Branding Efforts

Aspiration Marketing

Are your employer's branding efforts yielding the desired results? Your employer brand affects the team members you hire and the companies that choose to work with you. That's why it's essential to measure the success of your branding efforts. That's why it's essential to measure the success of your branding efforts.

Branding 192
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Using Employer Branding to Keep Top Talent: Engage & Growth Strategies

Aspiration Marketing

Retaining top talent is crucial in today's fiercely competitive job market, and a company's employer branding strategy is critical to achieving this. Employer branding encompasses an organization's values, culture, and mission, as well as the benefits and opportunities offered to its employees, and contributes to its image and reputation.

Branding 207
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What Does it Mean to Have Branding Guidelines?

Aspiration Marketing

In today's fiercely competitive market, establishing a strong and recognizable brand is crucial for businesses aiming to thrive and stand out. Branding guidelines are fundamental in achieving this goal by providing a blueprint for creating a consistent and cohesive brand identity.

Branding 130
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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want. So which emerging sustainability & ESG topics garner more audience attention?

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How Employer Branding Fuels Business Growth

Aspiration Marketing

A strong employer brand is a powerful tool for attracting and retaining top talent. As a result, a strong employer brand significantly impacts a business's bottom line.

Branding 190
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The Impact of AI on Employer Branding and Recruitment

Aspiration Marketing

In today's job market, it's crucial to prioritize employer branding and recruitment. AI has thrown employer branding and recruitment on its axis, accelerating and streamlining these processes. However, with the rise of Artificial Intelligence (AI), these components are undergoing a significant transformation.

Branding 196
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Is Your ESG Communication a Walking Red Flag?

Our expert team at 3BL Media has compiled a list of the top 10 common red flags we’ve seen in brands’ ESG communication and guidance on how to keep your sustainability message strong and relevant. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.

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What Consumers Are Saying About ESG – And What That Means for Your Business

Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. And it all relies on a simple fact: ESG issues matter to consumers.

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. More than two years into the pandemic, COVID-19 is far from over.

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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

You’ve got a solid brand strategy… so now what? You’ve got the elevator pitch down pat. You can even name the organization’s values. December 1st, 2022 at 9:30 am PST, 12:30 pm EST, 5:30 pm GMT

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The New Shopper Journey: How to Connect with 200+ Million U.S. Digital Buyers

Brand marketers are facing new challenges in 2023. As economic uncertainty impacts how consumers shop, brands and retailers must find ways to reach them wherever they are and direct them to the offers and content that will inspire conversion. Advertisers are spending more but finding it challenging to reach consumers.

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Going to Market Smarter in the New Economy

Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” The fight to find new customers and retain existing ones is the biggest business challenge for many companies.

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Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

Join Drift’s Senior Product Marketing Manager, Kristin Hess, and 6sense’s Head of Vertical Marketing, Will Lyon, to learn: Why a digital buying experience doesn’t have to (and shouldn’t) feel so different from an in-person buying experience How to leverage first-party data for better brand experiences How to create more seamless marketing-to-sales (..)