Aspiration Marketing

FEBRUARY 5, 2024

Seasonal branding is an integral part of any marketing strategy. However, some forget that effective marketing relies on innovative and unique branding. Here's why you need to capitalize on this trend all year round. Every business owner knows that effective marketing techniques form the foundation of success.

Branding 264

Branding Marketing Strategy Marketing Marketers 264

Aspiration Marketing

NOVEMBER 29, 2023

It has become an indispensable tool for companies to showcase their unique employer brand and attract top talent. Social media has revolutionized how businesses interact with their audience and attract new customers. But its impact goes beyond sales and marketing.

Branding 263

Branding Marketing Marketers Customer 263

Aspiration Marketing

JUNE 5, 2024

But then you see a familiar logo – a brand you've encountered at industry conferences or whose thought leadership articles you've read. Suddenly, that brand jumps to the top of your consideration list. This is the power of brand awareness. That recognition triggers a sense of trust and familiarity.

Branding 254

Branding Thought Leadership Management Inbound Marketing 254

Aspiration Marketing

SEPTEMBER 5, 2024

In today's hyper-competitive job market, securing top talent is no longer a luxury; it's a necessity. With countless companies vying for the same skilled professionals, standing out has become exponentially challenging.

Branding 264

Branding Marketing Marketers 264

Trade Press Services Newsletter

AUGUST 1, 2024

People, especially in the B2B world, buy from brands they trust. They want to know that the brands they support understand their pain points and can deliver real value. No matter what the industry is, brand trust is instrumental to achieving sustainable business growth in the B2B marketplace.

Whitepaper 197

Whitepaper Branding Thought Leadership Marketing 197

Aspiration Marketing

JANUARY 15, 2025

It all starts with branding. Crafting a compelling brand identity can be the difference between blending in and boldly leading your industry. But should you tackle this crucial task yourself or enlist the help of a branding agency? That's the question we'll be dissecting.

Branding 263

Branding Marketing Marketers 263

Aspiration Marketing

JULY 9, 2024

This blog tackles the challenge of niche selection, helping you craft a podcast that resonates with listeners and propels your brand forward. But with so much content, how can your podcast stand out?

B2C 264

B2C Branding Content Marketing Marketing 264

Martech

NOVEMBER 6, 2024

TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success. TikTok: An essential advertising platform TikTok is quietly revolutionizing the way that brands connect with people. billion by 2026. With over 1.9

Transform 122

Transform Advertisers Advertising Branding 122

Aspiration Marketing

JANUARY 29, 2025

Many businesses mistakenly believe a logo is all they need to establish their brand, but a truly impactful brand identity goes far beyond a simple visual. It's a complex tapestry of values, personality, and story that resonates with your audience.

Branding 158

Branding 158

Sprout Social

DECEMBER 20, 2024

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. What is TikTok branded content? What kind of content do they engage with?

Branding 123

Branding Influencer Marketing User-Generated Key Performance Indicator 123

Marketing Insider Group

OCTOBER 7, 2024

Both methods have unique advantages and challenges, but how do you know which is better for your brand? A combination of paid and organic strategies balances quick wins with sustainable brand growth. Paid media refers to any marketing efforts where a brand pays for visibility. What is Paid Media?

Branding 128

Branding SEO User-Generated Price 128

Martech

OCTOBER 3, 2024

That emotional connection to a brand is extremely important to customer loyalty. There’s a big difference between a customer who buys from you again (a repeat customer) and one who actively chooses your brand over all others because of an emotional connection (a loyal customer). These customers have their favorite brand top of mind.

Customer 135

Customer Branding Customer loyalty Transform 135

Martech

DECEMBER 27, 2024

CX alignment to build trust and brand recognition Customer experience means engagement. Optimizing these engagements means strengthening all areas of the journey from branding to purchasing and post-purchase loyalty opportunities. In the coming year, marketers will look to boost CX to achieve all of the above.

Customer 112

Customer Branding Customer Acquisition Customer Journey 112

Sprout Social

JANUARY 15, 2025

Brands based in the USor who have a strong follower base in the USwill need to reevaluate and diversify their network strategy immediately. Before January 19, communicate which other channels you will post on, introduce new accounts (if you have any) and reassure your community they will still have a relationship with your brand on social.

Branding 125

Branding Law Influencer Marketing Communications 125

Martech

JANUARY 3, 2025

Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. AI creates brand assets at scale, offering speed and efficiency. Think of editorial style guides and brand guidelines. AI needs time to learn a brand, just like a new marketing writer would.

Branding 132

Branding Copywriting Law Marketing Ethics 132

Martech

JANUARY 28, 2025

While many B2C and D2C brands have eagerly shifted budgets to capitalize on this opportunity, CTV for B2B remains a stricter challenge but one more advertisers are ready to tackle. CTV is best for building brand awareness. Two recent developments make this easier for B2B brands. CTV isn’t a cheap or fast channel to test.

Branding 110

Branding B2C Advertising Advertisers 110

Martech

MARCH 5, 2025

Ecommerce may be thriving, but brick-and-mortar retail remains a critical brand touchpoint. Companies like Netflix and Wayfair are proving that physical stores arent just about transactions theyre influential brand ambassadors that shape perception and loyalty. In todays digital world, its about branding and customer engagement.

Branding 77

Branding Retail eCommerce Customer loyalty 77

Trade Press Services Newsletter

OCTOBER 3, 2024

Brand values that resonate with this audience include topics such as mental health, social and environmental causes, diversity and inclusion, and ethical labor practices. Technology is essential for capturing Gen Z’s attention, so seek to incorporate tools, features, and initiatives that create tech-centric and memorable brand interactions.

Gen Z 294

Gen Z Millennials B2C Communications 294

Aspiration Marketing

DECEMBER 18, 2024

77% of consumers make purchases based on brand name alone. But what happens when your brand starts to show its age or no longer reflects your company's values? When done right, rebranding can be a game-changer for SMBs looking to attract new customers, increase brand loyalty, and achieve sustainable growth.

Branding 264

Branding Customer 264

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. By partnering with industry influencers, brands can reach new audiences while deepening trust with existing ones. Your employees are some of your most valuable brand ambassadors.

Influencer Marketing 246

Influencer Marketing Thought Leadership Transform B2C 246

Jeff Bullas

MARCH 15, 2023

Show your followers what your brand is about with images that appeal to their visual senses. Show off your products, tell them your brand story, create graphically altered images and get creative. Check out top brands on Instagram and Vine for some video sharing inspiration.

User-Generated 357

User-Generated Fashion Product Place 357

Trade Press Services Newsletter

FEBRUARY 6, 2025

Posting content on LinkedIn helps brands and individuals increase visibility and engage with their networks. Benefits of LinkedIn Newsletters LinkedIn newsletters offer numerous benefits that can help grow your personal brand and business: 1. Leverage your newsletter to grow an engaged community around your business or personal brand.

Thought Leadership 227

Thought Leadership Digital Trends Promotion Branding 227

Jeff Bullas

JANUARY 10, 2023

Influencer marketing is a relatively new digital marketing strategy that involves using celebrities or influencers to promote a brand or product through social media. Whether it’s an endorsement or just a brand mention, influencer marketing is an extremely powerful tool. What is influencer marketing? Influencer marketing channels.

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

Jeff Bullas

DECEMBER 6, 2022

Every brand – however small – is into publishing awesome images and visuals on a daily basis. So how can you create effective visual content for your brand’s social media channels? The real power of visual marketing is its power of building associations, mentally connecting your brand to the niche.

New Technology 284

New Technology Marketing Strategy Branding Analytics 284

Aspiration Marketing

SEPTEMBER 30, 2024

TikTok, in particular, presents big opportunities for brands with its impressive number of users, engaging video formats, and a suite of marketing tools. However, only 26% of marketers currently use the platform for their campaigns.

Social Media Marketing 263

Social Media Marketing Marketing Marketers Marketing Strategy 263

Aspiration Marketing

NOVEMBER 7, 2024

Despite the rise of social media and other digital channels, email remains a highly effective way to build relationships, drive sales, and increase brand loyalty. One powerful tool that has stood the test of time is email marketing.

Email Marketing 264

Email Marketing Marketing Marketers Branding 264

Jeff Bullas

FEBRUARY 19, 2023

Nowadays, brands, especially entertainers, are leveraging social media more. One way you can do that is by collaborating with other brands that share similar audiences with your business. This way, you’ll expand your reach by introducing your brand to new audiences. The last thing you need is to lose your customers.

Entertainment 348

Entertainment Communications Health Product 348

The CMO Survey

APRIL 24, 2024

However, even core strategy challenges such as ensuring generative AI produces “a good fit for your brand” and “a good fit for your target markets” receive only average ratings for how well AI is being managed. Lagging are “changing market selection” (18.5%) and “changing brand” (10.1%). per year on average. two years ago.

New Technology 289

New Technology CMO B2C Marketing 289

Aspiration Marketing

OCTOBER 17, 2024

From boosting brand awareness and authority to generating leads and building a loyal community, the potential is immense. That's a staggering number, and it's a testament to the power of blogging. But what exactly is a blog, and why does it matter? Blogging offers a multitude of benefits for both individuals and businesses.

Branding 261

Branding Content Marketing Marketing Marketers 261

Aspiration Marketing

JULY 16, 2024

Recognizing your brand's strengths in the dynamic marketing landscape is pivotal in shaping a successful strategy. What exceptional qualities position your brand as the undeniable choice for your target audience? What distinguishes you from the competition?

Branding 260

Branding Customer Marketing Marketers 260