Aspiration Marketing

APRIL 12, 2022

Branded keywords are a huge part of SEO. According to Forbes, branded keywords are only 10% of users’ search queries, but their conversion rate is 100% higher than non-branded keywords. If you haven’t included them in your SEO strategy already, then you’re making a big mistake.

Branding 181

Branding SEO Advertising Advertisers 181

Search Engine Land

SEPTEMBER 14, 2023

Who loves your brand the most? See their own sense of being reflected in your brand. If you have fans who sincerely love your brand, they are a lot less likely to churn and leave you for a competitor. If you have fans who sincerely love your brand, they are a lot less likely to churn and leave you for a competitor.

Branding 140

Branding Marketing Marketers SEO 140

Aspiration Marketing

MAY 3, 2023

In addition to ensuring a cultural fit for new hires, team member referrals can enhance team member engagement and retention, making them a valuable tool for boosting your employer brand and attracting top talent.

Branding 205

Branding Marketing Marketers 205

Sprout Social

APRIL 10, 2023

The sooner you cement your brand identity, the better. There’s a reason why brand awareness is still the top goal for many marketers. However, the thing is, translating your brand’s voice and values into a visual identity is tricky. Table of contents What is brand identity? The takeaway? The takeaway?

Branding 116

Branding Marketing Marketers Customer 116

Search Engine Land

SEPTEMBER 20, 2023

Meta Verified is a monthly subscription package designed to help creators and brands establish their presence on Instagram and Facebook more easily. The post Meta Verified is rolled out to brands on Instagram and Facebook appeared first on Search Engine Land. Why we care.

Branding 135

Branding Search Marketers Customer Marketing 135

Marketing Insider Group

SEPTEMBER 25, 2023

As a marketer, it can feel like getting your brand noticed in today’s crowded digital landscape requires a herculean effort. You reach your target audiences even when they don’t encounter your brand directly online. You boost your brand visibility, and widen your marketing reach beyond what you can achieve with internal efforts alone.

Branding 91

Branding User-Generated Content Marketing Marketers 91

Search Engine Land

AUGUST 7, 2023

A new metric, called Brand Authority, is now available in the Moz Pro SEO toolset and the Moz API, the company announced today. What is Brand Authority. Moz’s new Brand Authority metric can be found in Domain Overview. Moz assigns an “online brand strength” score between 1-100. ” Why Moz cares.

Branding 91

Branding SEO PR Search Marketers 91

Businesses Grow

DECEMBER 19, 2022

A short observation on brand preference. Think of a soft drink brand. There is a good chance you named a Coke or Pepsi product because of their profound brand strength. That product that has my top of mind brand preference. That product that has my top of mind brand preference. They have a top of mind awareness.

Branding 111

Branding Digital Marketing Marketing Marketers 111

Ariyh

AUGUST 14, 2023

But how does it affect how people perceive your brand? Kimoji: Kim Kardashian’s emojis app) A misspelled brand name will put people off from buying from you, especially if they don’t already know your brand. Want your brand here? ✋ Limitations The research tested real (but unfamiliar) or made-up brands.

Branding 98

Branding B2C eCommerce Marketing 98

Hubspot Marketing

JUNE 14, 2023

Brand colors shape how people perceive your business. McDonald's has done a fantastic job of using its colors to establish a memorable brand identity that stays with you long after you've finished your burger and fries. So why settle for a forgettable brand image that blends in with the crowd? What are brand colors?

Branding 121

Branding Food Product Marketing 121

Hubspot Marketing

AUGUST 21, 2023

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public. The language sounds familiar.

Branding 98

Branding Customer Marketing Marketers 98

Martech

SEPTEMBER 22, 2023

Hate speech on social media can significantly damage brands advertising on those platforms, according to a new study. The survey experiments examined how user-generated hate speech posted on social media would impact social media users’ opinions of social media websites and apps, and the brands that advertise on them. Why we care.

Branding 89

Branding User-Generated Advertising Advertisers 89

Kevin Indig

AUGUST 7, 2023

Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think. 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content? 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content?

Advertising 88

Advertising Advertisers Branding SEO 88

Hubspot Marketing

MAY 25, 2021

In more ways than one, branding is a pillar of success. It helps you develop a set of features unique to your business, like a logo and brand name, which allows customers to come to know your brand and associate it with what you have to offer. Branding is often the deciding factor for consumers making purchasing decisions.

Branding 142

Branding Customer loyalty Customer Advertising 142

Hubspot Marketing

DECEMBER 7, 2022

Brand voices will make each company recognizable in a world full of different streams of information. So how can you set your brand up for success? A powerful brand voice that can not go unnoticed, because it is strong enough to make people pay attention. This post explores the elements that create a brand’s voice.

Branding 137

Branding Millennials Fashion Customer 137

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

Customer Marketing 105

Customer Marketing Branding Customer Marketing 105

Buffer Marketing

SEPTEMBER 26, 2023

And, to build up my business, I’ve been actively building my personal brand on social media for three years. Having just one of these personality traits is bad enough, but having both meant building a personal brand has been particularly difficult — but not impossible. As mentioned earlier, it wasn’t easy.

Branding 93

Branding Management Content Marketing Copywriting 93

Hubspot Marketing

JULY 5, 2023

In all likelihood, you buy a product based on your brand perception, or the thoughts and feelings associated with a company. You're not the only one — 62% of customers feel emotionally connected to brands they buy from. And once consumers adopt an attitude about a brand, it's tough to change. What is brand perception?

Branding 113

Branding Transform Customer PR 113

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Branding 117

Branding User-Generated Customer Marketing 117

Sprout Social

FEBRUARY 17, 2023

Co-branding is a marketing strategy for businesses to work together and reach a wider audience with new products. According to one survey, 71% (nearly three-quarters of consumers) enjoy co-branding partnerships and the new product options they bring about. Table of contents: What is co-branding?

Branding 93

Branding Marketing Strategy Marketing Marketers 93

Search Engine Land

JULY 24, 2023

The change is also said to signal an evolution for the brand beyond social media, to an “everything app” best compared to WeChat: “It’s an exceptionally rare thing – in life or in business – that you get a second chance to make another big impression. And even she left it after a while as it is not a permanent brand.

Branding 97

Branding SEO Transform Advertising 97

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

Branding 119

Branding Customer Key Performance Indicator Analytics 119

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. Because, yeah, we do give a darn about our brand reputation. But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. What is brand reputation? And you should too. Here’s how.

Branding 109

Branding Management User-Generated Social Media Marketing 109

Martech

AUGUST 17, 2023

and nowhere else) have secured more brand sponsorships than ever before. More brands, more deals. The number of brand sponsorship deals rose at a slightly higher rate than the total number of brands (3,560 brands in the report) — 13% versus 10%. Top brands. Why we care. Image: SponsorUnited. Top categories.

Branding 89

Branding Food Marketing Marketers 89

Digital Marketer

AUGUST 3, 2023

There is no topic in business and marketing bigger than the topic branding. When you Google the term “why is branding important,” you’ll find an abundance of resources that stress the importance of understanding and investing in branding for your success. The topic somehow does everything, doesn’t it?

Branding 76

Branding Marketing Marketers Customer 76

Practical eCommerce

JULY 19, 2023

Google sometimes co-mingles ads for brand and non-brand queries. The post Google Ads Improves Brand Settings appeared first on Practical Ecommerce. The new settings ensure traffic and reporting are funneled to the right campaigns.

Branding 77

Branding eCommerce 77

Vertical Response

AUGUST 28, 2023

Yet, a vital piece of the puzzle often remains unnoticed: your branding color palette. Each hue evokes distinct feelings, shaping how subscribers perceive your brand. When finalizing a palette, align it with the emotional message of your brand, ensuring a meaningful connection with your audience.

Email Marketing 98

Email Marketing Branding Marketing Marketers 98

Businesses Grow

MAY 15, 2023

I recently had an exchange with a friend who described a person who seemed to be doing everything right with his personal brand but had no progress with monetization. It made me reflect on the pitfalls of personal branding. Under what circumstances will even an excellent personal branding effort fail? There is just no shortcut.

Branding 120

Branding Content Marketing Marketing Marketers 120

Buffer Marketing

SEPTEMBER 12, 2023

Many of the companies generating buzz on social media right now likely all have something in common: it's not just their brand accounts posting great content, but their employees too. 💡 Are you an employee looking to build your own personal brand? What is employee advocacy? It's a win-win for employee and employer.

Branding 91

Branding Marketing Marketers Transform 91

Search Engine Land

AUGUST 24, 2023

Meta has launched a new search tool that tracks branded content campaigns. The feature, titled “Search Branded Content”, is located in the Ads Library and gives users the option to filter the database by platform, date range (currently, only the previous seven days is available) and username. How it works.

Branding 96

Branding Search Marketers Promotion Marketing 96