Martech

DECEMBER 5, 2024

Artificial intelligence is heavily disrupting marketing teams, particularly in medium to large companies. In fact, its estimated that up to 40% of traditional marketing spend is under incredible pressure to be reallocated – if it hasnt already.

B2C 109

B2C Traditional Marketing Marketers Marketing 109

Aspiration Marketing

NOVEMBER 13, 2024

In the age of digital disruption, where attention spans are shorter than ever and traditional marketing channels are evolving rapidly, one tool has stood the test of time: email marketing. But email marketing isn't just a modern phenomenon. It has a rich history that dates back decades.

Email Marketing 264

Email Marketing Traditional Marketing Marketers Marketing 264

Martech

NOVEMBER 13, 2024

How AI augments a traditional marketing campaign workflow. Dig deeper: Why traditional marketing systems can’t keep up with AI and what to do about it The emergence of autonomous marketing pipelines Over time, point solutions will consolidate as providers seek to stand out with more comprehensive offerings.

Transform 122

Transform Marketers Marketing Traditional Marketing 122

Martech

AUGUST 13, 2024

The end of traditional marketing The marketer I once was, steeped in the confidence of proven strategies and systematic planning, is grappling with a new reality. I entered the workforce as the digital age took hold, witnessing the rapid transformation of marketing strategies and careers.

Transform 130

Transform Marketers Marketing Traditional Marketing 130

Martech

DECEMBER 10, 2024

The digital landscape is evolving rapidly, and marketers are feeling the shift. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. This transformation poses both challenges and opportunities for marketers.

Transform 134

Transform Whitepaper User-Generated CMO 134

Martech

JULY 26, 2024

Dig deeper: Why traditional marketing systems can’t keep up with AI and what to do about it The people most likely to believe AI will eliminate more jobs are the people using it least: executives. More than half of CEOs/Presidents, CMOs and other C-suite types expect the technology to disrupt employment.

Marketers 120

Marketers Marketing Traditional Marketing Management 120

Hubspot Marketing

AUGUST 26, 2024

Without that (hopefully imaginary) group-chat tracking pixel, traditional marketing metrics won’t necessarily be of much use. The more we can focus on that, “the better we’ll be as marketers.” “All of a sudden, there’s a bond formed through this piece of advertising.” And it goes beyond “here, buy this thing,” Ali says.

Marketers 120

Marketers Marketing Traditional Marketing Advertising 120

Martech

JANUARY 14, 2025

Rebuild your team around revenue, not activities Traditional marketing org charts are designed to produce marketing stuff campaigns, content and events. Modern marketing teams are built to produce results. You’ll likely find that 80% of your revenue impact comes from 20% of your spending.

Transform 122

Transform CMO Marketers Marketing 122

Martech

MARCH 4, 2025

By harnessing data, marketers can anticipate market trends, understand customer needs and create targeted campaigns that resonate with their audiences. Today, data drives all facets of marketing, breaking down silos and ensuring alignment across functions.

Transform 120

Transform CRM Analytics User-Generated 120

Martech

AUGUST 20, 2024

Despite AI’s powerful marketing tools, something crucial is often overlooked — the accumulated wisdom of experienced workers and established processes. Dig deeper: Why traditional marketing systems can’t keep up with AI and what to do about it The role of wisdom in AI-driven marketing Wisdom combines knowledge and intelligence.

Marketers 127

Marketers Marketing CMO Communications 127

Martech

MARCH 3, 2025

Rather than relying on simplistic last-touch attribution models, companies must embrace causal analytics that determine the true impact of each marketing and sales initiative. Why causal AI is the key to GTM success Traditional marketing attribution is broken.

Transform 120

Transform Finance Marketers Marketing 120

Martech

JULY 19, 2024

However, their frame of reference might be different — they might not be as deeply immersed in the marketing world or understand the specific goals I am working towards.

Transform 112

Transform Information Technology Traditional Marketing Place 112

Martech

DECEMBER 18, 2024

Wellness-focused tech companies are increasingly breaking traditional marketing molds by being openly transparent about their processes, pricing and even their challenges. Social hubs like TikTok, Reddit, X and Bluesky, let companies engage and enhance brand trust more than ever.

Gen Z 104

Gen Z Transform Health Entertainment 104

The Marketing Operations Leader

JANUARY 27, 2025

Traditional marketing technology stacks aren’t optimized for speed or agility, creating complexity for marketing and campaign ops teams. Future-proof your email marketing operations in 2025" addresses these core struggles and provides actionable insights to overcome them.

CRM 130

CRM Email Marketing Traditional Marketing Management 130

SmartBrief - Marketing

NOVEMBER 24, 2024

Even better: Influencers can turn their audience into your subscribers through compelling content and calls to action, often yielding higher conversion rates compared to traditional marketing. While increasing conversion rates, you’re cutting costs.

Influencer Marketing 111

Influencer Marketing Traditional Marketing Promotion Advertisers 111

Martech

JULY 25, 2024

Traditionally, marketers focused on the buyer journey as if a single person handled research, evaluation and final selection. In B2B demand generation , buyer groups have become more important than individual buyers. This approach assumed that targeting a CEO, CFO or CMO would likely result in a sale.

CRM 129

CRM User-Generated CMO Traditional Marketing 129

Martech

NOVEMBER 1, 2024

Most organizations default to using ABM primarily as an acquisition tool, targeting net-new logos with sophisticated (and expensive) marketing plays. This acquisition-first mindset stems from traditional marketing metrics and organizational structures.

Customer Acquisition 134

Customer Acquisition Health Traditional Marketing Management 134

Martech

JANUARY 22, 2025

So, traditional marketing, relying on broad targeting and impersonal messaging, won’t work. Net zero as a buying factor : They increasingly factor a brand’s commitment to sustainability and social responsibility into their purchase decisions, demonstrating a heightened awareness of a company’s ethical stance.

Gen Z 106

Gen Z Retail Food Millennials 106

Martech

JULY 12, 2024

Technology and the meteoric rise of generative AI have upended traditional marketing efforts by revolutionizing nearly every aspect of the marketing lifecycle, from content generation to measurement and everything in between — and data is central to any successful marketing campaign.

Transform 110

Transform User-Generated Law Marketing Mix 110

Marketing Insider Group

OCTOBER 16, 2024

Engage with Your Audience Regularly Engaging with your audience builds strong relationships in B2B social media marketing. Social media is different from traditional marketing because it’s a two-way communication channel, allowing businesses and customers to interact directly.

Social Media Marketing 119

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 119

Businesses Grow

JANUARY 6, 2025

One thing is clear: The balance of traditional marketing work is rapidly and permanently shifting to the bots. The AI tsunami isn’t comingit’s here. And it’s serving up more jaw-dropping “holy cow” moments than a magician’s convention.

Transform 128

Transform Traditional Marketing Education Branding 128

Hubspot Marketing

JANUARY 23, 2025

So, take a page from Novoselskys book and break out of the traditional marketing mold. In this program, writers create short-form video content to accompany blog posts and grant their content a second life on video-sharing platforms like Reels and YouTube Shorts. Its time to embrace Gen Z.

Gen Z 105

Gen Z Millennials User-Generated Traditional Marketing 105

Martech

JANUARY 29, 2025

Traditional marketing mix models have struggled to accurately measure digital advertising (especially search) and often treat impressions too simplistically.

Marketing Mix 89

Marketing Mix Traditional Marketing Marketers Marketing 89

Martech

FEBRUARY 18, 2025

Shifting from traditional marketing For decades, marketing has relied on high-volume, broad-targeting strategies, prioritizing sales over relationships. By resisting overly targeted ads and focusing on meaningful personalization, your brand can cut through the noise, build deeper connections and regain consumer trust.

Advertising 75

Advertising Advertisers Non-Profit Traditional Marketing 75

Hubspot Marketing

JULY 12, 2024

That may not be immediately clear to business leaders who are used to the relatively fast turnaround of paid ads and traditional marketing. “Yet it is such an important part of building a trustworthy and valuable company.” It’s part of your job to set expectations for the timeline — and you need to set them early and repeatedly.

Management 141

Management Traditional Marketing Promotion Price 141

Martech

AUGUST 12, 2024

Dig deeper: Why traditional marketing systems can’t keep up with AI I continue to be bullish about generative AI; we continue to see new products and improved capabilities for existing products. There’s still a lot of innovation ahead of us.

User-Generated 133

User-Generated Traditional Marketing Product Price 133

Buffer Marketing

AUGUST 6, 2024

  But no matter what type of business you run, thought leadership can support your traditional marketing efforts and build awareness, connection, and trust with your potential customers. And 47 percent add that thought leadership led them to discover and ultimately purchase from a newer company. 

Thought Leadership 114

Thought Leadership Transform PR Energy 114

Adobe Experience Cloud Blog

MARCH 9, 2020

Knowing and understanding the needs, wants, and desires of your customers continue to be the most sought-after marketing superpower. Strategies to engage the five senses, trip emotional triggers, and careful management of cues in experience design have been part of traditional marketing forever.

Neuromarketing 164

Neuromarketing Gen Z Transform Traditional Marketing 164

Search Engine Journal

MAY 14, 2020

Traditional marketing is still a valuable B2B asset. And the art of synergizing traditional with digital marketing is worth mastering. The post 5 Brilliant Ways to Combine Traditional & Digital Marketing via @alexanderkesler appeared first on Search Engine Journal. Here's how to do it.

Digital Marketing 145

Digital Marketing Traditional Marketing Marketers Marketing 145

Hootsuite

OCTOBER 9, 2024

Brands like Knix leverage user-generated content (UGC) to break up a feed of traditional marketing posts: Source: Knix on Instagram Spotlighting this authentic content not only acts as a trust signal for prospective buyers — it’s the first act in a new wave of brand advocates.

Customer 100

Customer Food Transform Health 100

Tiecas

JANUARY 21, 2025

Content marketing for manufacturers is very different from regular B2B or B2C marketing. Manufacturing companies face unique challengeslong sales cycles, highly technical products, and multiple decision-makersmaking traditional marketing tactics less effective.

Manufacturing 52

Manufacturing Content Marketing B2C Traditional Marketing 52

Adobe Experience Cloud Blog

JANUARY 15, 2020

Digital marketing is more affordable than traditional marketing. But many can afford digital marketing techniques to reach out and engage with ideal audiences. . How affordable is digital marketing compared to traditional marketing methods? Take email and social media marketing as examples.

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketers 174

Marketing Insider Group

AUGUST 26, 2024

Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. What Is Demand Generation?

Manufacturing 78

Manufacturing Transform Whitepaper Retail 78

Martech

SEPTEMBER 18, 2024

Marketers need to be empowered by AI AI-driven marketing tools analyze vast amounts of data to identify key customer segments and tailor messages that resonate with each individual. This personalized approach is crucial in an environment saturated with political ads.

Branding 70

Branding Transform Customer Acquisition Customer loyalty 70

Martech

MARCH 19, 2025

Positionless Marketing represents a fundamental shift from the assembly-line, rigid, step-by-step execution of traditional marketing to an agile, real-time approach. Businesses stuck in outdated models would struggle to compete.

Transform 65

Transform Manufacturing Key Performance Indicator Marketers 65

Marketing Insider Group

JANUARY 26, 2021

Traditional Marketing Channels. Traditional marketing methods have been a staple in the industry for decades and most are still in use. Direct mail, event marketing, television spots, and print advertising are still a core focus for many marketers. Share useful studies and information with your followers.

Thought Leadership 145

Thought Leadership PR Traditional Marketing B2C 145

Martech

MARCH 18, 2025

By 2028, B2B buyers will completely control the vendor selection, rendering most traditional marketing and sales tactics obsolete. Shareholders will demand concrete steps to control risk and increase readiness for upside opportunities forcing teams to justify their investments with clear, causal evidence of business outcomes.

CMO 81

CMO Transform Price Education 81