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Avoid Traditional Marketing Metrics To Prove Content’s Real Value

Content Marketing Institute

Content marketing requires a nuanced measurement program that differs from traditional marketing analysis. Use this four-step process to design objectives, key results, performance indicators, and metrics that leave no question about your content’s impact.

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Why traditional marketing systems can’t keep up with AI and what to do about it

Martech

Marketing leaders need to think through the fundamental way work gets done, including people, processes and roles, to leverage the real-time decision-making and rapid execution AI enables. Dig deeper: How to do an AI implementation for your marketing team Email: Business email address Sign me up! Processing.

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The History of Email Marketing and Why It's Here to Stay

Aspiration Marketing

In the age of digital disruption, where attention spans are shorter than ever and traditional marketing channels are evolving rapidly, one tool has stood the test of time: email marketing. But email marketing isn't just a modern phenomenon. It has a rich history that dates back decades.

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What are the Top 20 Industries Implementing Account-Based Marketing?

Aspiration Marketing

In today's B2B landscape, traditional marketing approaches often struggle to cut through the noise. Enter Account-Based Marketing (ABM): a strategic, laser-focused technique that prioritizes building relationships with high-value accounts. But is ABM right for your industry?

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm of marketing potential!

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What is Content Marketing, and Why Does It Matter?

Aspiration Marketing

This constant barrage of irrelevant advertising has led to a growing distrust of traditional marketing tactics. Enter content marketing. Imagine scrolling through your social media feed only to be bombarded with endless ads for products you have no interest in.

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Neuromarketing and Its Advantage in the Experience Economy

Adobe Experience Cloud Blog

Knowing and understanding the needs, wants, and desires of your customers continue to be the most sought-after marketing superpower. Strategies to engage the five senses, trip emotional triggers, and careful management of cues in experience design have been part of traditional marketing forever.