Wed.May 15, 2024

Remove direct-marketing-new-technology
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Alicia Arnold: Spotlight on the expert

Martech

We discussed the importance of being able to translate technology and break down silos in organizations, all while never losing sight of the customer. Q: How did you first get into marketing and technology? A: Oh boy, I started out in direct marketing. I got pretty quickly into the world of digital marketing.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Register today to save your seat! 📆 February 21st, 2024 at 9:30am PST, 12:30pm EST, 5:30pm GMT

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts. The digital age has brought about increased investment in data quality solutions.