Rock Content

JUNE 3, 2024

In a day and age when nearly everyone is shopping online, ecommerce is more than just an opportunity. Read on to learn all about the hottest types of ecommerce, ecommerce marketing , and more. What Is Ecommerce? These include but may not be limited to social media, business websites, and ecommerce storefronts.

eCommerce 52

eCommerce Shipping Price Retail 52

Aspiration Marketing

OCTOBER 18, 2022

Millennials and Gen Z are taking over the workforce, and this younger generation prefers B2B purchases to flow more like B2C eCommerce. There are many things a B2B marketer can learn from a good eCommerce marketing strategy; the eCommerce business model has just evolved.

eCommerce 220

eCommerce Gen Z Transform Millennials 220

Practical eCommerce - Marketing

NOVEMBER 14, 2023

The post Ecommerce Benefits of Content Marketing appeared first on Practical Ecommerce. Done well, content helps merchants attract, engage, and retain customers.

eCommerce 102

eCommerce Content Marketing Marketing Marketers 102

Search Engine Land

DECEMBER 5, 2023

Google’s helpful content system has put pressure on ecommerce websites to improve their content’s value for users. This article explores practical ways to make ecommerce content more helpful without reinventing the wheel. Dynamic content on category pages Historically, content on ecommerce category pages hasn’t been great.

eCommerce 120

eCommerce User-Generated Fashion Retail 120

Practical eCommerce - Marketing

FEBRUARY 2, 2024

The post Privacy Tactics Complicate Ecommerce Marketing appeared first on Practical Ecommerce. Eliminating URL tracking parameters forces marketers to find other attribtution methods.

eCommerce 87

eCommerce Marketing Marketers Email Marketing 87

Search Engine Land

FEBRUARY 14, 2024

This article explores the intricate relationship between customer journey mapping and SEO’s role in optimizing strategies for ecommerce. Ecommerce might seem different, but it’s often quite similar, especially when buyers are thinking about expensive items like furniture or home decor.

Customer Journey 104

Customer Journey eCommerce SEO Customer 104

Backlinko

JUNE 4, 2024

Ecommerce marketing is the process of making potential customers aware of your online store and generating sales. When you implement the right ecommerce marketing strategy, you can make a big impact on your business’s performance. But implementing a ecommerce SEO strategy can be daunting.

eCommerce 92

eCommerce Shoppers User-Generated Marketing 92

Practical eCommerce - Marketing

OCTOBER 8, 2023

The post New Gmail and Yahoo Policies Impact Ecommerce appeared first on Practical Ecommerce. New rules from top email services aim to reduce spam and deliver messages that recipients want.

eCommerce 113

eCommerce Email Marketing Marketing Marketers 113

Search Engine Land

MAY 31, 2024

The strategies that drive success in ecommerce often differ from those required for effective lead generation. Lead generation through PPC is more challenging than ecommerce. Additionally, major ad networks often favor ecommerce brands because of their new features and educational resources.

eCommerce 98

eCommerce CRM Advertising Advertisers 98

Practical eCommerce - Marketing

DECEMBER 13, 2022

WhatsApp offers ecommerce merchants an excellent engagement and sales channel. The post Using WhatsApp for Ecommerce appeared first on Practical Ecommerce. Here's how to get started.

eCommerce 109

eCommerce 109

Scoop.it!

DECEMBER 28, 2023

Many elements influence ecommerce conversion rates. From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Let’s dive in.

eCommerce 108

eCommerce Content Marketing Customer loyalty Marketing 108

Hubspot Marketing

MARCH 8, 2024

Ecommerce is businesses selling products online, and people buying those products online. Below I’ve compiled a list of ecommerce statistics that will help you understand the potential impact of using the practice, as well as its growth potential throughout 2024 and beyond. McKinsey , 2023)The average cart abandonment rate is 70.19%.

eCommerce 81

eCommerce Gen Z B2C Shoppers 81

Neil Patel

OCTOBER 26, 2020

In 2019, ecommerce sales were $3.53 Online shopping was a popular past time before the pandemic, but ecommerce has grown by 20 percent in 2020 alone. With the right preparation, ecommerce retailers can achieve double-digit conversion rates and consistent, year-over-year growth. trillion worldwide. trillion by 2023.

eCommerce 133

eCommerce Retail Shoppers User-Generated 133

Search Engine Land

SEPTEMBER 12, 2023

Rather than focus on ecommerce holiday SEO strategies and campaigns – which you should (hopefully) already have nailed down – now is a good time to start thinking ahead to next year. Test and learn from with a larger dataset than usual During the holiday season, I’ve seen ecommerce site traffic surge by as much as 70%.

eCommerce 142

eCommerce PR Marketing Marketers 142

Search Engine Land

OCTOBER 3, 2023

Fashion ecommerce is going through a period of change. Resale ecommerce, or “recommerce,” is growing quickly and entering the mainstream. The core focus of trend analysis in ecommerce should always be to: Identifying opportunities for value creation. Informing SEO (and general marketing) activities for maximum impact.

Fashion 114

Fashion eCommerce SEO Product 114

Practical eCommerce - Marketing

NOVEMBER 22, 2022

Instagram is a proven engagement and revenue generator for ecommerce. The post 28 Instagram Tools for Ecommerce Marketing appeared first on Practical Ecommerce. These 28 tools — free and premium — streamline creating, posting, monitoring, and more.

eCommerce 116

eCommerce Marketing Marketers 116

Search Engine Land

OCTOBER 13, 2023

Nine out of 10 ecommerce businesses I’ve come across have run Google Ads at some point, but few have considered Amazon Ads despite the significant opportunities it offers. In this article, I unpack these advantages and explain why your ecommerce business should be running Amazon Ads over Google Ads. Why is Amazon Ads undervalued?

eCommerce 133

eCommerce Real Estate Advertising Advertisers 133

Sachs Marketing Group

SEPTEMBER 4, 2023

Some of the most important SEO tips for ecommerce sites include providing a secure shopping environment, optimizing product pages, using structured data, and improving website speed. Search Engine Optimization (SEO) is the backbone of any ecommerce business that wants to stand out in the crowded online marketplace.

eCommerce 97

eCommerce SEO Shoppers Price 97

Martech

JANUARY 23, 2024

It takes data and a solid ecommerce strategy to break through to book fans on digital channels. This year-round strategy translated into strong holiday sales during a successful ecommerce holiday season. The post How ThriftBooks uses data insights, loyalty and experience to drive ecommerce sales appeared first on MarTech.

eCommerce 110

eCommerce Price Shoppers Customer 110

Marketing Insider Group

APRIL 10, 2023

ecommerce market. ecommerce as well. Image source: PYMNTS As an independent ecommerce business, you spend a lot of time thinking about how to remain relevant in an industry dominated by these behemoths. PPC Will Be Relevant for the Foreseeable Future PPC is one of the oldest ecommerce marketing vectors.

eCommerce 115

eCommerce Logistics Retail Manufacturing 115

Digital Marketer

DECEMBER 19, 2022

In retail, entertainment, and many other industries, ecommerce and digital services have long surpassed their high-street counterparts. So, how exactly has ecommerce changed the way we do business? First, let’s look at how ecommerce affected the balance of the economy. What is eCommerce and How Has it Impacted the Economy?

Transform 83

Transform eCommerce Retail Entertainment 83

Search Engine Land

NOVEMBER 13, 2023

A 7-point ecommerce framework for Facebook and Instagram When they’re set up and managed correctly, ecommerce campaigns on Meta can print money for products with market fit. But with ecommerce, because they see the revenues and much of the pixel data, just take away all your audiences. But what exactly should you be looking at?

eCommerce 117

eCommerce User-Generated Advertising Advertisers 117

Hubspot Marketing

FEBRUARY 29, 2024

million ecommerce websites around the world. It’s hard not to be intimidated by the sheer number of ecommerce sites shoppers have to choose from, especially since I’m in the process of launching my own ecommerce business — a vintage home goods store. Keep this in mind when naming and organizing your ecommerce web pages.

eCommerce 80

eCommerce SEO Shoppers Shipping 80

Search Engine Land

MAY 13, 2024

Visit Digital Marketing Depot to download What Merchants Should Avoid When Adding New Ecommerce Channels. This paper examines five common mistakes that sellers make when adding new channels, how they stifle growth, and what can be done to prevent them.

eCommerce 95

eCommerce Digital Marketing Shoppers Marketing 95

Search Engine Land

MAY 7, 2024

See how Lectric eBike has transformed SEO to gain valuable insights for any ecommerce business looking to significantly enhance organic search traffic and compete in high-stakes markets. Ecommerce SEO can be painful. This is not the case with Lectric eBike, an electric bike ecommerce company.

eCommerce 95

eCommerce PR Real Estate SEO 95

Martech

JULY 6, 2023

As a result, it’s a great snapshot of ecommerce trends. The wider adoption of hybrid shopping means this year’s Prime Day promotions could open up non-traditional ecommerce categories, like groceries. The post Ecommerce trends to watch for this Prime Day appeared first on MarTech. Why we care.

eCommerce 106

eCommerce Shoppers Retail Price 106

Search Engine Land

AUGUST 2, 2023

With SEO planning for the holiday season already underway, schema usage seems to be a top priority for ecommerce brands that own the top-ranking keyword positions. Ecommerce is often a bellwether, where SEO strategies, tactics and techniques change before other sectors. Why we care. Trending schema types. About the data.

eCommerce 97

eCommerce SEO User-Generated Branding 97

AWeber

MAY 3, 2022

But to get there, you may need to revaluate the ecommerce marketing strategies available to you. The industry is constantly evolving which means you need dynamic ecommerce marketing ideas to ensure that you always achieve the best ROI (return on investment) on your ecommerce marketing campaigns. Use SEO for ecommerce.

eCommerce 119

eCommerce Marketing Strategy Social Media Marketing User-Generated 119

Digital Marketer

JUNE 7, 2023

But most businesses and even beginner marketers don’t fully understand how to use social media for ecommerce. Whether you’re new to social media or looking to enhance your existing social media strategy for ecommerce, this blog is here to help. What is Ecommerce Social Media Marketing? Let’s get started!

eCommerce 86

eCommerce Gen Z Millennials Social Media Marketing 86

Businesses Grow

JANUARY 17, 2024

Shein and the eCommerce revolution Shein is offering basement-level prices — think $3 for a bikini — and yet seems to be pulling off fast deliveries, respectable quality, and responsive customer service. Low prices have always had a place in the value shopper’s heart, but there is something more going on here.

eCommerce 103

eCommerce Fashion Shoppers Retail 103

Econsultancy

JULY 25, 2022

Join this webinar to gain the latest best practice insight and advice that will help you refine your existing ecommerce strategies and create ecommerce propositions from scratch.

eCommerce 83

eCommerce 83

Search Engine Journal

SEPTEMBER 23, 2022

Here are 20 do's and don'ts for a successful ecommerce SEO strategy. The post SEO For Ecommerce Product Pages: 20 Do’s & Don’ts appeared first on Search Engine Journal. Give your online customers a compelling reason to buy your product.

eCommerce 143

eCommerce Product SEO Customer 143

Martech

MARCH 22, 2023

Ecommerce shoppers’ use of buy-now-pay-later (BNPL) was up 10% in January and February compared to last year, according to Adobe’s latest ecommerce survey. Dig deeper: What you need to know to grow your ecommerce business Used most for groceries. BNPL up, revenues down. Get MarTech! In your inbox.

Shoppers 100

Shoppers eCommerce Price Promotion 100

Search Engine Journal

SEPTEMBER 30, 2022

Ecommerce keyword research informs and directs your SEO strategy so you know what to optimize for. Learn how to do keyword research for ecommerce. The post How To Effectively Perform Keyword Research For Ecommerce appeared first on Search Engine Journal.

eCommerce 134

eCommerce SEO 134

Digital Marketer

JULY 13, 2023

Are you a business owner looking to build a successful ecommerce website? Search engine optimization can make or break an online store – optimizing for search engines is essential for any ecommerce website if you want to stand out from the competition and increase traffic. ” What is Ecommerce SEO, & How Does It Work?

eCommerce 82

eCommerce SEO Price Product 82

Martech

JULY 13, 2023

Amazon is an ecommerce giant. Taken as a whole, each Prime Day has a slightly different feel based on current ecommerce trends and buying behaviors. That’s because, across the entire ecommerce landscape, discounts peaked before Prime Day during Independence Day sales. The post Ecommerce sets new Prime Day record, up 6.1%

eCommerce 96

eCommerce Retail Shoppers Price 96

Search Engine Land

JULY 24, 2023

The new capabilities were rolled out as part of the latest GA4 update, which saw new ecommerce dimensions and metrics added to the custom reports builder. In addition to being able to create reports from scratch, this new feature means that you can now edit standard ecommerce reports too. New ecommerce dimensions. Why we care.

eCommerce 98

eCommerce Customer Shipping Analytics 98