Martech

JUNE 11, 2025

You don’t have to wait for Black Friday and the holiday season for online retail and ecommerce success. Ecommerce calendars have expanded significantly thanks to numerous holidays and cultural events. The result is a year-round selection of purchasing opportunities, all vying for customers’ attention.

eCommerce 105

eCommerce Shoppers Retail Entertainment 105

Martech

JULY 18, 2024

Helped by some deep discounts, Amazon Prime Day, an annual two-day ecommerce event that ran July 16 and 17, generated a record $14.2 Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions. billion in U.S. online sales this year. increase over last year.

eCommerce 124

eCommerce Retail Shoppers Health 124

Martech

JANUARY 7, 2025

The 2024 holidays delivered on, and in fact surpassed, record-breaking projections for ecommerce. billion in ecommerce sales, up 8.4% Three categories accounted for over half (54%) of all ecommerce: Electronics: $55.3 The highest-growing category for ecommerce was grocery, up 12.9% consumers spent $241.4 year-over-year.

eCommerce 112

eCommerce Shoppers Price Retail 112

Martech

OCTOBER 29, 2024

Join How Content is Critical to a Winning Ecommerce Strategy on Tuesday, November 5th to learn winning strategies for product discovery, driving traffic, and personalization, as well as learn how to organize different types of content to support omnichannel marketing and selling.

eCommerce 113

eCommerce Management Product Whitepaper 113

Hubspot Marketing

OCTOBER 29, 2024

B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast. Table of Contents What is B2B ecommerce?

eCommerce 121

eCommerce B2C Manufacturing Retail 121

Backlinko

JANUARY 24, 2025

Many ecommerce websites obsess over flashy designs and trendy layouts. Doing this can get you: More sales Higher average order values Better conversion rates Below, Ive handpicked nine effective ecommerce website examples that follow a conversion-focused design. Big mistake. Instead, you should focus on conversion-centered design.

eCommerce 102

eCommerce Shoppers Transform User-Generated 102

Backlinko

APRIL 29, 2025

Strategic ecommerce keyword research can help you reach the right audience and directly impact your bottom line. Get started with our free Keyword Research Planner Template for ecommerce brands. Why Ecommerce Brands Need Keyword Research Keyword research reveals how your customers search, think, and make buying decisions online.

eCommerce 90

eCommerce Food Shoppers Retail 90

Search Engine Journal

JUNE 11, 2025

How ecommerce brands can report on paid media performance using KPIs, attribution models, MMM, and incrementality testing to drive smarter, data-backed marketing decisions. The post Paid Media Reporting For Ecommerce: Navigating Attribution Across Paid appeared first on Search Engine Journal.

eCommerce 88

eCommerce Branding Marketers Marketing 88

Practical eCommerce - Marketing

MAY 13, 2025

The post RCS Interactive Texts Boost Ecommerce appeared first on Practical Ecommerce. Rich Communication Services enables relatively more message interactivity, enabling buttons, carousels, and branding.

eCommerce 94

eCommerce Communications Branding Marketers 94

Hubspot Marketing

MAY 28, 2025

Video in ecommerce isnt optional anymore its the bare minimum. Ill take you through everything you need to know about why video is important in ecommerce marketing and how you can start implementing it today. Table of Contents What is ecommerce video marketing? Meaning, video marketing for ecommerce drives 25% of leads.

eCommerce 103

eCommerce Shoppers Marketers Marketing 103

Customers.ai

DECEMBER 9, 2024

Welcome to our DTC Next Ecommerce Growth Virtual Summit Series where we are recapping all of the goodness from our big-time event. Catch the replay here and get the hottest tips from the top ecommerce pros in the industry along with an exclusive gift! Miss the show? Don’t have time to watch?

eCommerce 83

eCommerce Marketing Strategy Shoppers Outbound Marketing 83

Martech

FEBRUARY 26, 2025

The State of Product Discovery in Digital Commerce 2025 report, based on insights from 200+ retailers, reveals how AI is transforming ecommerce. The post The future of ecommerce: Insights from 200+ retailers appeared first on MarTech.

Retail 108

Retail eCommerce Transform Digital Marketing 108

Aspiration Marketing

OCTOBER 7, 2024

As customers swap brick-and-mortar stores for social crossling and in-app purchases, brands must adapt if they want to improve their ecommerce conversion rates. Social commerce unlocks a limitless shopping experience.

eCommerce 251

eCommerce Branding Customer Social Media Marketing 251

Customers.ai

NOVEMBER 18, 2024

In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about. The Top 21 Shopify Marketing Apps for Ecommerce Stores Here is the full list if you want to jump to a specific tool: Website Visitor ID X-Ray Pixel Klaviyo Omnisend Customers.ai That’s what we are here for. Let’s jump in!

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75

Martech

APRIL 15, 2025

Over the next five years, there’s a $2 trillion opportunity for ecommerce brands that can effectively implement and scale personalization. Mastercard’s “State of Personalization Maturity in Ecommerce” report also found surprising gaps in strategy and metrics in these organizations. ” Click to enlarge.

eCommerce 75

eCommerce Branding Analytics Management 75

AWeber

JUNE 9, 2025

In today’s fast-paced ecommerce world, email automation isn’t just a “nice-to-have” — it’s essential. What Is Email Marketing Automation for Ecommerce? Email marketing automation for ecommerce is the practice of sending pre-scheduled, targeted, and personalized emails to your customers based on their behaviors or milestones.

eCommerce 62

eCommerce Shoppers Shipping Transform 62

Martech

MAY 29, 2025

Ecommerce teams often lack a full view of user behavior. Used consistently, GA4 is a reliable tool for improving acquisition, engagement and retentionsupporting evidence-based decisions across your ecommerce strategy. The post How to effectively measure ecommerce using GA4 appeared first on MarTech. Email: See terms.

eCommerce 65

eCommerce CMO Customer Journey Analytics 65

Power Digital Marketing

JUNE 3, 2025

In the fashion eCommerce world, ranking in search results isnt just a nice-to-haveits a must for staying visible and driving sales. What is SEO for Fashion Ecommerce? For fashion eCommerce brands , SEO goes beyond basic optimization techniques, focusing on product-based searches, seasonal trends, and user experience.

Fashion 52

Fashion eCommerce SEO Shoppers 52

Martech

AUGUST 26, 2024

Digital first: apps, mobile, social media , video, podcasts, ecommerce — the works. Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. And they roll their eyes at the old “OK Boomer” generation’s buying behavior. Theirs is distinctly digital.

eCommerce 135

eCommerce Direct Mail B2C Marketers 135

Martech

DECEMBER 3, 2024

Ecommerce is experiencing the best holiday season ever, keeping pace with a record-breaking forecast from Adobe Analytics. ecommerce sales, according to Adobe. Cyber Monday continues to outperform any other day in ecommerce, as well as Thanksgiving weekend’s Saturday and Sunday combined. billion in U.S. online sales, up 8.2%

Shoppers 119

Shoppers eCommerce Retail Health 119

Martech

JANUARY 9, 2025

Dig deeper: 7 marketing strategies to conquer decision paralysis How AI is helping to narrow choices AI is helping ecommerce brands simplify and personalize shopping. Dig deeper: How to balance customer experience and returns in ecommerce Email: Business email address Sign me up! Feeling less happy with purchases. Processing.

Customer 114

Customer Transform Shoppers eCommerce 114

Hubspot Marketing

FEBRUARY 14, 2025

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In 2005, Ben Fischman was CEO of SmartBargains. It was a discount website selling everything from bedding to luggage. The deals were fantastic. Visitors flocked to the site for prices up to 75% off.

Transform 82

Transform eCommerce Shoppers Price 82

Search Engine Journal

JUNE 3, 2025

The post New AI-Assisted Managed WordPress Hosting For Ecommerce appeared first on Search Engine Journal. Bluehost introduces managed WordPress hosting plans with AI-assisted tools that make launching online stores easier for entrepreneurs and content creators.

eCommerce 101

eCommerce Management 101

Practical eCommerce - Marketing

MAY 11, 2025

The post Google’s AI Max Ads Hone Search Intent appeared first on Practical Ecommerce. "AI Max for Search," Google Ads new campaign type, aims to understand searchers' intentions beyond keywords.

eCommerce 111

eCommerce 111

Customers.ai

AUGUST 12, 2024

Why This App is a Game-Changer for Your Ecommerce Business Ecommerce is competitive—there’s no getting around that. Boost Your Sales with Powerful Retargeting One of the biggest challenges ecommerce marketers face is turning visitors into buyers, and even harder—getting those buyers to come back. Shopify Marketing App today.

eCommerce 99

eCommerce Outbound Marketing Customer Journey Customer Acquisition 99

Search Engine Land

JULY 11, 2024

Here’s a screenshot showing the drop: Education, entertainment, ecommerce. For ecommerce queries, AI Overviews decreased from 26% to 9%. The presence of AI Overviews remained stable in many industries – but these three were not among them. For education queries, AI Overviews dropped from 26% to 13%.

Real Estate 113

Real Estate Entertainment eCommerce User-Generated 113

Hubspot Marketing

DECEMBER 30, 2024

After working with large ecommerce sites, I can tell you from experience that without content monitoring in place, the overwhelming volume of data can be downright paralyzing. Control Over Change Frequency Having worked in ecommerce for much of my content career, I've seen first-hand how quickly search demand and results can change.

eCommerce 115

eCommerce SEO User-Generated Key Performance Indicator 115

Martech

AUGUST 2, 2024

Ecommerce retailers will collect transaction data at the point of conversion, but will they recognize that buyer when they reappear? When it comes to complex purchases like cars or houses, and indeed to B2B transactions, the purchaser will identify themselves at some point in the journey, even if it’s later than the seller would like.

Retail 117

Retail eCommerce Customer 117

Customers.ai

JANUARY 3, 2025

For ecommerce brands, this kind of research gives you true insights into how to improve your messaging, refine your marketing, and create a smoother, more personalized shopping experience that converts. Recent studies and reports highlight just how complex and dynamic the buying journey has become, especially in ecommerce.

Customer 89

Customer eCommerce Shipping Customer Journey 89

Hubspot Marketing

NOVEMBER 1, 2024

D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing. Many D2C brands are digital or ecommerce -focused, so they thrived in this climate. Table of Contents What is D2C marketing? Take Peloton , for one.)

Manufacturing 122

Manufacturing B2C Non-Profit eCommerce 122

Martech

JANUARY 16, 2025

Basic marketing metrics like ROAS won’t cut it for ecommerce success in 2025. You’ll learn: The best metrics to drive real ecommerce growth. Proven strategies to boost ecommerce performance by 50%. Join Agital and industry leader Klaviyo Jan. 22 at 2 p.m. ET for a free, live marketing metrics webinar.

eCommerce 114

eCommerce Marketers Marketing Analytics 114

Customers.ai

DECEMBER 4, 2024

Ecommerce is too competitive to rely on “spray and pray” marketing tactics that leave your ROI up to chance and broad campaigns and generic messaging aren’t just outdated, they’re wasted money. For ecommerce, this means you’re not just spamming your entire list with a generic email. The truth is, your audience isn’t a monolith.

eCommerce 76

eCommerce Shoppers Price Customer Journey 76

Hubspot Marketing

OCTOBER 11, 2024

By providing an ecommerce marketplace, along with warehouse, customer support, and delivery services, businesses and manufacturers across industries gain the ability to sell their products to a wider range of consumers than they would normally have access to.

Manufacturing 128

Manufacturing B2C eCommerce Marketers 128

Martech

JULY 1, 2025

Ecommerce is more competitive than ever, so your emails need to work harder by being more fun. In a sea of special offers and near-identical services, something happier, zanier and unexpected makes your brand stand out. Creating a memorable, enjoyable brand interaction doesn’t have to be daunting.

eCommerce 117

eCommerce Entertainment Email Marketing Product 117

Martech

JANUARY 9, 2025

It also entered the agentic space on behalf of retail, with a shopping assistant AI agent, made to integrate with any ecommerce storefront, that will be generally available in the first half of 2025. A new loyalty management solution aimed at retailers and CPG brands will be released by SAP in the second half of 2025.

Retail 108

Retail Management Shoppers eCommerce 108

Martech

JULY 29, 2024

Ecommerce platforms: For a jewelry brand, an ecommerce platform (like Shopify or Magento) is essential for managing online sales and inventory. Analytics tools: Tools like Google Analytics or Adobe Analytics provide insights into website performance and user behavior, helping you make data-driven decisions.

Management 118

Management eCommerce CRM User-Generated 118

Martech

JULY 31, 2024

Dig deeper: The top ecommerce trends from record-breaking Amazon Prime Day 2024 Amazon maintained its high share of Google shopping ad impressions from Q1 to Q2, reaching levels typically seen only during holiday seasons.

Advertising 120

Advertising Advertisers Retail eCommerce 120