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The Rise of B2B eCommerce: Top 3 Reasons to Start Selling Online Today

Aspiration Marketing

Millennials and Gen Z are taking over the workforce, and this younger generation prefers B2B purchases to flow more like B2C eCommerce. There are many things a B2B marketer can learn from a good eCommerce marketing strategy; the eCommerce business model has just evolved.

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8 Inclusive Ecommerce Website Examples That Drive Growth

Hubspot Marketing

Brands in ecommerce have the wonderful advantage of having access to a broader number of consumers than their local counterparts. Signals That Tell Ecommerce Customers a Brand Is for Them 1. If you need additional resources to help you with your ecommerce strategy, check out this Ecommerce Planning Kit from HubSpot.

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How to balance customer experience and returns in ecommerce

Martech

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. Ecommerce returns: The challenge of keeping customers happy and profitable The global ecommerce market is rapidly growing, projected to rise from $6.3 trillion in 2024 to $8 trillion by 2027.

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Salesforce unveils integrated ecommerce storefronts

Martech

Salesforce will offer integrated ecommerce storefronts within its Starter and Pro Suites, all-in-one offerings that span marketing, sales, service and now commerce. There are many ecommerce vendors out there, so Salesforce understandably tries to appeal by packaging ecommerce storefronts in one suite with marketing, sales and service.

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AI for eCommerce: Putting AI to Work to Sell Products

Social Media Examiner

Are you looking to leverage AI to boost your eCommerce sales? The Power of AI and Personalization in eCommerce In the rapidly evolving eCommerce landscape, artificial intelligence (AI) revolutionizes how businesses connect […] The post AI for eCommerce: Putting AI to Work to Sell Products appeared first on Social Media Examiner.

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Holiday ecommerce start surpasses record-breaking forecast

Martech

Ecommerce holiday spending is higher than anticipated, according to Adobe Analytics. ecommerce sales were up 9.6% Mobile purchases have convincingly overtaken desktop purchases for ecommerce shopping. The post Holiday ecommerce start surpasses record-breaking forecast appeared first on MarTech. year-over-year.

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The top ecommerce trends from record-breaking Amazon Prime Day 2024

Martech

Helped by some deep discounts, Amazon Prime Day, an annual two-day ecommerce event that ran July 16 and 17, generated a record $14.2 Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions. billion in U.S. online sales this year. increase over last year.

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