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Fri.Mar 14, 2025

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6 challenges businesses face when deploying CDPs

Martech

MARCH 14, 2025

While this indicates CDPs are struggling to find a niche with their users at some organizations, there’s a bigger problem facing many CDPs before users even get their hands on the technology deployment. Asking, “What would having a single view of your customers do for you? ” can help in this process.

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