Hubspot Marketing

NOVEMBER 5, 2024

Settle in as we go over the differences between B2B CRO and B2C CRO, and I’ll share some of his tips to help you plan a winning conversion strategy. B2B CRO vs. B2C CRO B2B Conversion Rate Optimization Strategies What is B2B conversion rate optimization? B2B CRO vs. B2C CRO Let’s face it: Conversion rates vary across markets.

B2C 130

B2C Millennials Customer Journey User-Generated 130

The Drum

JULY 15, 2025

The full-service shop’s founder explains why B2B marketing demands more than a B2C playbook and why his firm rejects the ‘agency’ label in favor of becoming a true revenue partner across Latin America and beyond. For Hernán Brana, the distinction between B2C and B2B isn’t subtle. It’s fundamental.

B2C 69

B2C Analytics Communications Marketing 69

Hubspot Marketing

NOVEMBER 19, 2024

How To Do B2B Market Research B2B Market Research vs. B2C Market Research Benefits of B2B Market Research B2B Market Research Methods Conducting My Own B2B Market Research Market research uncovers important information like: How companies view their industry and the marketplace for your products. B2C transactions typically happen quicker.

Market Research 124

Market Research B2C Marketing Marketers 124

SocialPilot

JULY 4, 2025

There was a time when social media was just a place for B2C brands to build awareness. With social selling features baked into every major platform, social media is no longer just a nice-to-have—it’s the heart of revenue for B2C brands. Why Social Media Marketing Works for B2C Brands? Post pretty pictures. Run contests.

B2C 52

B2C Social Media Marketing User-Generated Gen Z 52

SocialPilot

JULY 4, 2025

There was a time when social media was just a place for B2C brands to build awareness. With social selling features baked into every major platform, social media is no longer just a nice-to-have—it’s the heart of revenue for B2C brands. Why Social Media Marketing Works for B2C Brands? Post pretty pictures. Run contests.

B2C 52

B2C Social Media Marketing User-Generated Gen Z 52

Set Up

AUGUST 27, 2024

Many Agencies often focus heavily on B2C tactics to attract Clients. Read more for Agency Growth: Agencies: It's Time to Make Positioning a Priority Ideas for Generating Content When Writer's Block Strikes B2B and B2C, but this time, it’s Personal How is the B2B Industry Transforming? Contact us today for a personalized consultation.

B2C 59

B2C Transform Marketing Strategy Content Marketing 59

Hubspot Marketing

APRIL 7, 2025

Well dive into that along with key differences among various segments, like B2B vs. B2C brands, company sizes, and industry. B2B vs. B2C When looking at how marketers reported ROI on Instagram and Facebook, there wasnt more than a 5% difference between B2B and B2C businesses.

Social Media Marketing 105

Social Media Marketing B2C Non-Profit Influencer Marketing 105

SmartBrief - Marketing

JULY 8, 2025

With its large professional audience and recent creator-friendly updates to the platform, LinkedIn uniquely supports authenticity , credibility and measurable business results that are perfect for influencer activations for B2B and B2C brands alike. However, LinkedIn isn’t limited to B2B brands.

Influencer Marketing 112

Influencer Marketing B2C Marketers Marketing 112

The Drum

JUNE 5, 2025

The Drum catches up with David Jordan at the ANA Masters of B2B Marketing, where he says that, B2B or B2C, it’s all just about moving people. He’s measured, almost reserved, but sit him down at the ANA Masters of B2B Marketing and ask if he thinks B2B and B2C still matter as categories and the temperature rises.

B2C 59

B2C Marketers Marketing Price 59

Martech

NOVEMBER 12, 2024

Some were B2C, many were B2B. The fact that 57% of the B2B leaders interviewed had no serious business strategy document to point to is, in many ways, the heart of the problem, particularly when contrasted to 98% of B2C. B2C has the training, understanding and rigor to control all four Ps (product, pricing, placement and publicity).

Marketing Strategy 124

Marketing Strategy B2C Finance Analytics 124

Martech

DECEMBER 9, 2024

The survey, from Plus Company, gathered information from 350 senior marketing professionals at B2B and B2C organizations in the U.S., This explains why only 36% of marketers in a recent survey said they are very confident in their ability to track creative performance effectively. Canada and Germany with more than 1,500 employees.

B2C 125

B2C New Technology Analytics Communications 125

Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? By effectively incorporating a CDP into the martech stack, a large B2C company can create a more personalized and engaging customer experience.

Customer 118

Customer B2C CMO Customer Journey 118

Hubspot Marketing

OCTOBER 11, 2024

Why B2B2C Marketing Works How B2B2C Marketing Works 3 Effective B2B2C Marketing Strategies Importantly, B2B2C marketing is distinct from B2B or B2C marketing, in which businesses sell exclusively to other businesses or directly to consumers. Table of Contents What is B2B2C marketing?

Manufacturing 132

Manufacturing B2C eCommerce Marketing 132

Buffer Marketing

FEBRUARY 12, 2025

Numbers tell the same story: 75 percent of B2B buyers use social media to make buying decisions 60 percent of B2B marketers say social media is the most effective channel for driving revenue That said, there are key differences between how you formulate a B2B social media strategy and a B2C social media strategy.

Social Media Marketing 96

Social Media Marketing B2C User-Generated Entertainment 96

Vertical Response

NOVEMBER 10, 2024

B2C typically engages with customers more frequently than B2B, which often requires a more measured approach due to different frequencies that vary depending on customer relationships. Feedback from unsubscribers provides insights into why they opted out, helping refine future email strategies.

B2C 99

B2C Marketing Automation Platform Email Marketing Communications 99

Martech

APRIL 8, 2025

Dig deeper: How B2B and B2C brands are winning hearts with memory-driven CX The website search experience The report identifies search as a strategic differentiator and a primary entry point to the digital experience. This customer friction rears its head in five significant areas mentioned in the report.

Customer 116

Customer B2C Customer Journey Communications 116

Martech

AUGUST 26, 2024

More and better automation of B2B processes As we watch Scott Brinker’s annual roundup of martech tools grow to — this year — 14,106 items, B2B is neck and neck with B2C in building tech stacks a mile high. Video is, as it should be, everywhere in B2B. It’s hard to keep up!

eCommerce 136

eCommerce Direct Mail B2C Marketing 136

Hubspot Marketing

NOVEMBER 1, 2024

D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing. However, if you decided to go B2C with your lemonade enterprise, you wouldn’t sell directly to people on the street, let alone have a stand.

Manufacturing 130

Manufacturing B2C Non-Profit eCommerce 130

Martech

DECEMBER 12, 2024

Case in point, I spoke with Ricky Ray Butler , founder of Revmatics, an AI-powered ABM platform for optimizing B2C conversions. Given Butlers extensive experience in media and AI, his decision to create this product piqued my interest.

Transform 114

Transform User-Generated B2C Management 114

Chief Martec

SEPTEMBER 26, 2024

Note: 58% of the respondents were in B2B, 42% in B2C.) These are the applications most frequently replaced: What immediately leaps out is the significant uptick in replacements across the board compared to the past two years. 31% replaced their core marketing automation platform. 22% replaced their CRM. 21% replaced their CDP.

B2C 118

B2C Marketing Automation Platform CRM Product 118

Martech

DECEMBER 5, 2024

Join The 40% Shift: How AI is Radically Reshaping Marketing Budgets for a practical deep dive into the financial and organizational implications of AI in marketing (B2C & B2B). In fact, its estimated that up to 40% of traditional marketing spend is under incredible pressure to be reallocated – if it hasnt already.

B2C 114

B2C Traditional Marketing Marketing Marketers 114

Backlinko

JANUARY 23, 2025

billion in 2024, showing an 11.1% market share of digital advertising, more than any other advertising format (display, video or audio) ( IAB ) In the US, Google dominates the search advertising market, accounting for 50.5%

B2C 117

B2C Advertisers Advertising Content Marketing 117

Hootsuite

OCTOBER 2, 2024

for those with an even mix of B2B and B2C, and just 5.7% for B2C brands. However, this also varied between B2B and B2C brands. Gartner’s 2024 CMO Spend Survey found that marketing budgets as a whole fell 15% this year to 8.4% for B2B brands, 7.9% 3 tools for social media budgeting 1.

B2C 115

B2C CMO Copywriting Analytics 115

Martech

DECEMBER 4, 2024

It’s clear, of course, that B2B influencers fulfill a different role than B2C influencers. That’s a statistic from a recent survey by LinkedIn and it echoes what Demandbase CMO Kelly Hopping recently told us : “They’re going to trust hearing from that guy, versus the Demandbase brand.”

B2C 122

B2C CMO Entertainment Influencer Marketing 122

Hubspot Marketing

OCTOBER 18, 2024

For B2C events, consider location or interests when targeting your demographics for digital ads. So, marketing is key to making sure the right audience is there to hear your message. Consider these costs and channels to attract attendees. Digital ad campaigns. Digital ads are one of the fastest and most cost-effective ways to market an event.

Event Marketing 132

Event Marketing Food Direct Mail Entertainment 132

Martech

FEBRUARY 26, 2025

Dig deeper: 5 ways B2B differs from B2C and 3 ways they align Final thoughts B2B buyers are navigating the same challenges you are. Action step Challenge yourself to break away from traditional B2B content formats. Look at how consumer brands engage their audiences and find ways to bring that creativity into B2B.

Whitepaper 117

Whitepaper Thought Leadership B2C Marketing Automation Platform 117

Litmus

AUGUST 14, 2024

Rarely would a single email drive a strong ROI in isolation (yes, even in B2C!). The same is true in B2C. Source: The State of Email Report Why is that? Email marketing is more than a channel. It’s a relationship builder. But it’s the result of a combination of factors that allow you to strengthen that relationship over time.

B2C 103

B2C Finance Fashion Customer Journey 103

Search Engine Land

JULY 18, 2024

Data visualization is among the top five content tactics for B2B and B2C content marketers , per the CMI. Images and video Custom images help to bring content to life and support the story you are trying to create. Consider adding any of the following to your article: Custom graphics. Visuals can convey the main points of the story.

B2C 107

B2C Content Marketing Customer Search Marketers 107

Martech

NOVEMBER 20, 2024

For example, if a B2C company suddenly needs to focus more on customer retention rather than acquisition, it may find itself overstaffed with acquisition specialists. High costs and inflexibility : Employing narrowly focused specialists can be costly and inefficient, especially if business needs change.

Customer 130

Customer Transform Customer loyalty Marketers 130

Martech

MARCH 17, 2025

Dig deeper: How B2B and B2C brands adopt genAI same tech, different strategies Engaged traffic is good, but conversions are better Adobe found that traffic from generative AI sources is 9% less likely to convert than traffic from other sources.

Retail 94

Retail B2C User-Generated Food 94

Martech

APRIL 17, 2025

Dig deeper: 5 ways B2B differs from B2C and 3 ways they align Shifting focus: Embracing value-based marketing in B2B Driving customer growth in the B2B sector requires a strategic focus on demonstrating value rather than just features and communicating this value in a differentiated way.

Customer 110

Customer B2C Marketing Marketers 110

Martech

SEPTEMBER 12, 2024

Although these announcements shine a light on Oracle’s support for B2B marketing teams, Pinkerton didn’t want to overlook B2C. “We still have a B2C business that we’re committed to. Don’t forget the consumer. Responsys is our leading product; Unity is very popular there.

Transform 117

Transform B2C Manufacturing Finance 117

Martech

NOVEMBER 8, 2024

Dig deeper: R eddit marketing guide – maximize your spend YouTube ads While it may seem unconventional for DTC or B2C marketers, many B2B companies struggle to leverage YouTube effectively. Review and understand Reddit’s different ad inventory options to ensure your ads appear in the right spaces.

Gen Z 128

Gen Z CRM Millennials B2C 128

Buffer Marketing

JULY 11, 2024

Establishing yourself as a thought leader and building an engaged audience on the platform can help generate new customers for your business, exciting job opportunities, and even paid side projects as a B2B (or B2C) creator. 

Branding 127

Branding B2C Management Product 127

Martech

JANUARY 6, 2025

FAQs still appear frequently on both B2C and B2B websites. Be sure to include the appropriate instructions or classifications, such as confidential or for internal use only, and also allow time for training your designated spokespeople, front-line managers and support staff regarding approved talking points and FAQs.

B2C 132

B2C Communications Marketing Marketers 132

verse.ai

JUNE 3, 2025

Steps to implement lead scoring Why does lead scoring matter for B2C teams? Why does lead scoring matter for B2C teams? While lead scoring is beneficial for any industry in B2B and B2C, its especially useful for businesses with longer sales cycles and/or higher-priced items.

B2C 59

B2C CRM Customer Acquisition Price 59

Hubspot Marketing

MAY 30, 2025

Unlike B2C journeys, B2B buying processes typically involve multiple stakeholders, longer decision timelines, and more complex considerations. A B2B buyer journey map is a visual representation of potential customers' path from the moment they recognize a problem to the point where they choose your solution.

CRM 116

CRM Customer Journey B2C Product 116