Tiecas

OCTOBER 3, 2024

Fractional CMO for manufacturers is a concept gaining traction as small to mid-sized companies in the industrial sector face growing pressures to stay competitive.

Manufacturing 98

Manufacturing CMO Marketing Marketers 98

Duct Tape Marketing

JULY 16, 2024

Fractional CMO Services: Strategy Before Tactics an Interview with John Jantsch written by John Jantsch read more at Duct Tape Marketing In a recent interview on the Near Media podcast , I had the opportunity to discuss the growing trend of fractional CMO services and how they can benefit small to midsize businesses (SMBs).

CMO 82

CMO Customer Journey Communications Place 82

SmartBrief - Marketing

MARCH 24, 2025

The post How Citi’s CMO drives differentiation from within appeared first on SmartBrief. Opinions expressed by SmartBrief contributors are their own. If you liked this article, sign up for SmartBriefs free email newsletter on Marketing Innovation.

CMO 76

CMO Transform Communications Price 76

Hubspot Marketing

JUNE 30, 2025

If you’re a startup founder or marketer trying to build momentum with little to no budget, good news: Being scrappy is the best place to start. Some of the most effective marketing I’ve ever done — from the early days of my career to my time at Drift — came from moments when there was no budget at all.

CMO 114

CMO PR Marketing Marketers 114

Hubspot Marketing

OCTOBER 29, 2024

On a recent Marketing Against the Grain podcast episode, HubSpot founder and CTO Dharmesh Shah sat down with hosts Kipp Bodnar and Kieran Flanagan to discuss the rise of AI agents. When I heard the term “AI agents,” I thought of little robots sneaking around like spies, completing tasks for marketers.

CMO 114

CMO Real Estate CRM Price 114

Martech

SEPTEMBER 26, 2024

Trinh Tham (left), founder of Straatt Business Reimagined, discusses leadership with (from top) Marni Puente, SVP/CMO SAIC; Karen Feldman, VP marketing and communications at IBM Consulting and keynote host Drew Neisser, founder of CMO Huddles. So, it’s not so much about eliminating the politics, it’s about navigating.”

CMO 111

CMO Communications Digital Marketing Marketing 111

Search Engine Journal

JUNE 25, 2025

The post Demand Gen Vs. Lead Gen: What Every CMO Needs To Know appeared first on Search Engine Journal. Not all leads are created equal. Learn when demand gen or lead gen makes sense – and when it’s time to pivot.

CMO 98

CMO 98

The Drum

JULY 17, 2025

Are CMOs truly ready to lead in a machine-shaped world? Marketing leaders from Microsoft Advertising, Skoda, Unilever, Samsung, Philips and more gathered to confront the AI shift head-on. This is what they said – unfiltered, relevant and urgent.

CMO 108

CMO Branding Global Marketing Marketing 108

Martech

JANUARY 14, 2025

Let’s be honest: seeing Gartner’s latest CMO spending report probably made your stomach drop. Only 24% of CMOs feel confident about their 2024 funding. One CMO reduced her martech spend by 40% and saw lead quality improve. Marketing budgets are down 15% year-over-year. They’ve stopped playing defense.

Transform 128

Transform CMO Marketing Marketers 128

Martech

AUGUST 26, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are a CMO for a B2B technology company in a D+ phase for continued growth including renewals.

CMO 119

CMO Marketing Automation Platform Key Performance Indicator Analytics 119

The CMO Survey

APRIL 1, 2025

The 34th edition of The CMO Survey reveals a complex landscape for marketing leaders: While their organizational influence grows and AI adoption accelerates, they face increasing pressure to demonstrate ROI amid slowing budget growth and performance metrics. For the 17th consecutive year, Apple Inc.

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Duct Tape Marketing

MAY 16, 2025

Understanding the Fractional CMO Model A fractional CMO is a part-time strategic marketing executive. “A fractional CMO is a part-time marketing executive hired by businesses to lead strategy without the full-time cost.” This guide compares training options and helps you choose the right path.

CMO 70

CMO Price Marketing Strategy Customer 70

Set Up

AUGUST 8, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO + Founder, Joe Koufman , spoke with Trish Nettleship , the Chief Marketing Officer at NCR Voyix, about understanding your “why,” the power of relationships and listening, passion, and more. “As

CMO 59

CMO Pharmaceutical Transform Thought Leadership 59

SmartBrief - Marketing

MARCH 26, 2025

The implications are profound not just for CMO job security, but for marketing’s ability to fulfill its potential as a core driver of business growth and transformation. According to PWC’s recent CMO study, “CMOs face a complex landscape. 2x in revenue growth.

CMO 95

CMO Transform Analytics Communications 95

Martech

SEPTEMBER 30, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are the CMO of a new national footwear brand. Context) In addition to your other context, you are the CMO of a new national footwear brand.

Management 122

Management CMO Content Marketing Analytics 122

Martech

AUGUST 14, 2024

The state of email has been evolving more than ever, especially in 2024 due to Google and Yahoo’s new bulk sender requirements,” said Talar Malakian, CMO of Phonexa, the lead gen technology company that hosts MailCon.

Email Marketing 124

Email Marketing Marketing Marketers Marketing Automation Platform 124

Martech

SEPTEMBER 24, 2024

The problem is real — media spend is falling out of balance Companies are spending less on marketing overall, according to Gartner’s 2024 global CMO survey. If you’re the CMO or VP of marketing, ask whether your transactional programs come close to that standard. The average marketing budget is 7.7%

CMO 129

CMO Email Marketing Influencer Marketing Promotion 129

Martech

MAY 8, 2025

“We built a perfect integration solution for a world that no longer exists,” the CMO told me. A business where a battle-tested CMO I know deliberately built a “loose coupling” between systems, sacrificing some efficiency for the ability to reconfigure quickly. It happens all the time. Their only agenda?

Transform 108

Transform CMO Retail Customer Journey 108

Martech

AUGUST 12, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are CMO for a large consumer brand. Context) You are CMO for a large consumer brand.

Customer 118

Customer B2C CMO Customer Journey 118

Martech

OCTOBER 8, 2024

Another is the standard structure of most organizations, where marketers report to the CMO and sales reps don’t. One enduring guarantor of non-alignment, of course, is the dramatically different ways sales reps and marketers are incentivized.

CMO 144

CMO Marketing Marketers Influencer Marketing 144

Martech

AUGUST 20, 2024

Example : Bob Guru, the Chief of Staff to the CMO at ACE, has been with the company since its early days and has a profound understanding of customer data and the marketing team. It involves discernment and judgment, often gained through social interactions, mentoring and life experiences.

Marketing 132

Marketing Marketers CMO Communications 132

Hubspot Marketing

SEPTEMBER 12, 2024

It digs deeper into ideas shared by marketing leaders Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (SVP, Marketing at HubSpot) as they unpack growth strategies and learn from standout founders and peers.

Advertisers 119

Advertisers Advertising Transform CMO 119

Hubspot Marketing

JUNE 9, 2025

“I tried using AI for our marketing content, but it just doesn't sound like us.” I hear this constantly from marketing leaders who've experimented with AI tools only to get results that feel generic or off-brand. The problem? Most are approaching AI wrong, treating sophisticated technology like a vending machine. Insert prompt. Receive output.

Management 102

Management CMO Branding Transform 102

Martech

OCTOBER 16, 2024

The CMO’s attribution dilemma If you’re a CMO, chances are you’re laser-focused on delivering results and spending most of your marketing budget on digital channels. But with 80% of U.S.

Retail 124

Retail CMO Customer Journey Shoppers 124

The Drum

JUNE 20, 2025

At Cannes, Paul D’Arcy, the famed CMO of the likes of Indeed, tells The Drum how his new employer is taking on the powerful incumbents of the DSP world (and beyond). As chief marketing officer (CMO) of Indeed, he helped scale the platform from a niche jobs board into a multi-billion dollar global brand.

CMO 74

CMO Branding Marketing Marketers 74

Set Up

JULY 10, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. “ Collaboration is really about hearing everyone’s voice. If you know an impactful marketing leader who would be a good candidate for the #CMOSpotlight series, nominate them here.

CMO 64

CMO Thought Leadership Promotion Performance Marketing 64

Martech

OCTOBER 18, 2024

In this episode of the MarTech.org podcast, we’re discussing the role of marketing in a crisis with Jessica Shapiro, CMO of LiveRamp. DIg deeper: 8 tips on how to handle negative Facebook comments Don’t miss an episode of the MarTech.org podcast.

PR 128

PR CMO Marketers Marketing 128

Martech

SEPTEMBER 23, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are the CMO of a national healthy snacks brand. Context) In addition to your other context, you are the CMO of a national healthy snacks brand.

Management 111

Management CMO Key Performance Indicator Marketing 111

Martech

JULY 15, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are the CMO for a national hotel chain. Context) You are the CMO for a national hotel chain. Tone) Please keep responses simple.

Customer Acquisition 117

Customer Acquisition Customer CMO Key Performance Indicator 117

The CMO Survey

NOVEMBER 12, 2024

This is according to the 33rd edition of The CMO Survey , directed by Professor Christine Moorman of Duke University’s Fuqua School of Business and co-sponsored by Fuqua, Deloitte, and the American Marketing Association. But despite macroeconomic and political concerns, marketing spending at U.S companies grew by 5.8% over the next 12 months.

CMO 173

CMO Finance B2C Marketers 173

Martech

JANUARY 9, 2025

The most recent CMO Survey results have been released, offering fresh insights into the state of marketing strategies. A key theme emerges from the survey: the growing pressure on CMOs to demonstrate value and ROI amid a shifting marketing landscape. Is there accessible data governance for marketers and stakeholders?

CMO 123

CMO CRM Communications Marketing Strategy 123

Hubspot Marketing

NOVEMBER 15, 2024

The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. She provides fractional CMO services to B2B technology and professional services companies. “I Now, when I lecture marketing students at my alma mater, I couldn’t imagine not thinking holistically about marketing.

CMO 131

CMO Traditional Marketing Communications Marketing 131

Martech

NOVEMBER 25, 2024

CMO-Marketing-CX group Focuses on finding new martech use cases to drive future revenue. MarketingOps-Admin-Data group Prioritizes internal martech management, addressing technical issues, service quality and managing backlogs. Implements experimentation and growth tactics to discover innovative business strategies.

Transform 121

Transform Marketing Automation Platform CMO Management 121

Martech

SEPTEMBER 30, 2024

It also lowers customer acquisition costs (CAC), which is every CMO’s golden ticket to “doing more with less.” Stick this into a prompt to find out: “You are a world-class CMO and leader of agile marketing at an award-winning SaaS software company. Your content quality will go up — if you do it right.

Transform 140

Transform CMO Marketing Marketers 140

Duct Tape Marketing

DECEMBER 20, 2024

Small and mid-sized businesses often lack the resources for a full-time CMO, but they do need someone who can build strategy, orchestrate teams, and navigate new technologies. As a marketing consultant or fractional CMO , youre not just offering services youre offering leadership, insight, and strategic vision. MLaaS fills that gap.

Market Trends 67

Market Trends CMO Transform Influencer Marketing 67

Hubspot Marketing

NOVEMBER 4, 2024

But in a Marketing Against the Grain podcast episode, HubSpot CMO Kipp Bodnar says that AI is poised to take marketers from “A/B testing to A/Z testing, because the AI can do many different creative versions.” Advanced A/B Testing “A/B testing, but make it more ” sounds more like a meme than a marketing tool. Pro tip: TryScout.ai

Analytics 134

Analytics Customer Journey CMO Marketers 134

Martech

JUNE 25, 2025

In this episode of Conversations with MarTech, we sit down with Lisa Cole, an award-winning marketing leader and four-time CMO who’s currently at the helm as CMO of marketing managed services firm 2X. Dig deeper: More Conversations with MarTech Episode highlights 0:52: Meet Lisa Cole, CMO of 2X. Email: See terms.

CMO 85

CMO Marketing Marketers Management 85