Martech

SEPTEMBER 20, 2024

Jason, director of product marketing at a global cybersecurity company, celebrates a big win. His product ranks as the third-fastest growing in the company. But there’s a problem — the company operates in silos, treating all products as separate cost centers. Product-market fit. Platform-market fit.

Product Marketing 103

Product Marketing Product Finance Marketing 103

Rock Content

APRIL 20, 2023

With thousands of products to compete with, it’s vital for companies to understand how to market their products to boost sales, improve branding, and gain a loyal customer following. Product marketing is just one of the many ways marketers can influence the buyer’s journey and turn leads into sales.

Product Marketing 98

Product Marketing Marketing Strategy Product Whitepaper 98

yorCMO

MARCH 28, 2023

She spoke about how demand generation is an end-to-end strategy tactic which leads the purchase funnel to sales to close and how marketing has evolved into a revenue source for some companies. The post Product marketing and demand generation go hand in glove – Aditi Karandikar appeared first on yorCMO.

Product Marketing 98

Product Marketing Product Marketing Marketers 98

Duct Tape Marketing

JANUARY 8, 2024

How to Scale Your Agency with Productized Marketing Services written by John Jantsch read more at Duct Tape Marketing The best thing you can do right now to scale your agency is to productized marketing services. Struggling to scale your strategic marketing agency? productized marketing services.

Product Marketing 78

Product Marketing Product Transform CMO 78

Content Marketing Institute

AUGUST 1, 2023

But you might not realize how powerful it can be in product marketing, too. Robert Rose explains how stories help you teach customers to care about what makes your product unique Continue reading → You already know how storytelling connects your brand with audiences.

Product Marketing 94

Product Marketing Product Marketing Marketers 94

ConsumerTalk

OCTOBER 30, 2024

Shaving and Grooming Products Marketing Strategies for 2025 As the shaving and grooming industry continues to evolve, businesses must adapt their marketing strategies to stay competitive.

Product Marketing 52

Product Marketing Marketing Strategy Product Marketing 52

ConsumerTalk

OCTOBER 22, 2024

Dairy Products Marketing Strategies for 2025 As the dairy industry continues to evolve, marketing strategies must adapt to meet the changing demands of consumers and the competitive landscape.

Product Marketing 52

Product Marketing Marketing Strategy Product Transform 52

ConsumerTalk

OCTOBER 21, 2024

Nail Care Products Marketing Strategies for 2025 The nail care industry is poised for significant growth as we approach 2025, driven by evolving consumer preferences and innovative product offerings. As the market becomes increasingly competitive, brands must adopt effective marketing strategies to stand out.

Product Marketing 52

Product Marketing Marketing Strategy Product Marketing 52

ConsumerTalk

OCTOBER 21, 2024

Sunscreen and Tanning Products Marketing Strategies for 2025 As we approach 2025, the sunscreen and tanning products industry is poised for significant growth and transformation. This shift presents both challenges and opportunities for brands looking to capture market share.

Product Marketing 52

Product Marketing Marketing Strategy Product Transform 52

The CMO Survey

APRIL 24, 2024

Managing Growth Marketing leaders report their largest revenue markets are growing at a rate of 12.1% Companies operating in service markets are growing at nearly twice the rate (at 16.7%) compared to product markets at 9.4%. Focusing on their own companies, average revenues are growing faster than markets at 16.4%

New Technology 289

New Technology CMO B2C Marketing 289

Hubspot Marketing

NOVEMBER 30, 2022

Because there are so many moving parts in this process, bringing your product to market can be intimidating and tricky. To help you, we've come up with a step-by-step checklist for a successful product launch and gathered the best product launch tips from a HubSpot Product Marketer. Product Launch Tips.

Product 145

Product Food Product Marketing Market Research 145

Calvyn Lee Blog

NOVEMBER 14, 2024

She introduced the Ansoff Matrix as a strategic framework for growth, outlining four potential strategies: Market Penetration (existing markets/products) Product Development (existing markets/new products) Market Development (new markets/existing products) Diversification (new markets/new products) The Power of Storytelling in Social Media One of the (..)

Social Media Marketing 130

Social Media Marketing User-Generated Marketing Marketers 130

Adobe Experience Cloud Blog

FEBRUARY 24, 2020

I moved into marketing in May 1997 to become a product marketing manager at Microsoft. I didn’t have any formal marketing training, but I did have in-depth knowledge of the product, having been a pre-sales consultant at Microsoft. Now it’s hard to imagine doing anything else.

Thought Leadership 172

Thought Leadership Marketing Marketers Price 172

Martech

MAY 9, 2024

Product marketers are the most likely group to become marketing generalists. No longer dependent on graphic/web designers, digital marketing specialists, or copywriters, product marketers will become the wizards behind the curtain of AI, guiding the production of much of what we think of as marketing today.

PR 125

PR Transform CMO Marketing 125

Search Engine Journal

NOVEMBER 24, 2021

Learn how to find the best keywords for comparison content with this step-by-step process designed to improve your organic product marketing strategy. The post Building A Keyword Strategy For Comparison Content appeared first on Search Engine Journal.

Marketing Strategy 120

Marketing Strategy Product Marketing Product Marketing 120

Hubspot Marketing

MARCH 28, 2023

Use Cases for AR and VR Marketing applications for AR and VR can vary, so let’s discuss a few examples. For one, AR is a high-quality tool for product marketing. The tech can overlay virtual elements to actual reality, allowing consumers to “test” products in real-life scenarios to see how they like it.

Entertainment 137

Entertainment Marketing Marketers User-Generated 137

Hubspot Marketing

MAY 26, 2022

Let's face it: Executing a successful marketing project requires time, energy, and money. And with so many different facets of marketing to consider — branding and creative, product marketing , event hosting , and so forth — your marketing project management budget can disappear fast. Smartsheet [Excel].

Management 140

Management Marketing Marketers Energy 140

Search Engine Land

AUGUST 21, 2024

This new data was shared on LinkedIn by Mark Traphagen, VP of Product Marketing and training at seoClarity, an enterprise SEO platform. The sources cited in Google AI Overviews now match webpages from the top 10 Google organic search results 99.5% of the time. The finding is based on seoClarity’s analysis of 36,000 keywords.

SEO 110

SEO Product Marketing Product Customer 110

Animalz blog

OCTOBER 26, 2023

Three Types of Product-Led SEO Content Product-led SEO content helps readers solve their problems with SupportLogic’s product. The success of this content lane required product marketers from SupportLogic and content marketers from Animalz to work together.

Thought Leadership 119

Thought Leadership User-Generated SEO Product Marketing 119

Martech

APRIL 5, 2022

But a CMO Council survey found that only 7% of marketers say they can provide real-time, data-driven engagements across all touchpoints.

Customer 112

Customer CMO Management Product Marketing 112

Martech

NOVEMBER 22, 2024

For example, billing matters go to accounts receivable, product inquiries to product marketing. Compare notes and highlight the differences. Reassign parts of the journey to the departments responsible for that part. Have each department document improvements for their part of the customer’s interaction.

Customer 112

Customer Customer Journey Management Product 112

Hubspot Marketing

FEBRUARY 23, 2024

Version 1 The prompt: “Write me a job inquiry email for a product marketing position at G2.” The email includes a list of relevant achievements, and there is even a suggestion to include a specific number, i.e., “a 20% increase in product awareness” — that’s spot on. I used three prompts. Here is what I got.

Marketing 90

Marketing Marketers Product Marketing Advertisers 90

Search Engine Land

SEPTEMBER 18, 2023

These products enable you to target your ideal audience based on Microsoft’s understanding of people’s interests and consumer intent signals. ” “Market expansion has been a huge priority for us across our search and marketing offering. What has Microsoft said?

Advertisers 128

Advertisers Advertising Marketing Marketers 128

Hubspot Marketing

DECEMBER 14, 2023

Our State of AI Report finds that marketers save more than three hours per piece of content using AI automation. The main benefits of incorporating AI into streamlining processes are time savings, automation of mundane tasks, and increased efficiency,” said Irina Nica, product marketing manager at HubSpot. “By

Transform 128

Transform User-Generated Marketing Marketers 128

Martech

DECEMBER 3, 2021

“When it comes to empathy and marketing, I’m not talking about campaigns that pull on the consumer’s heartstrings or a video that makes us feel something,” said Tara Dezao, Product Marketing Director at Pegasystems Inc., in her presentation at our MarTech conference.

Customer 140

Customer Transform Traditional Marketing Branding 140

yorCMO

APRIL 26, 2023

Marguerite is a strategic and data-driven seasoned marketing executive with startup and large company tech experience in branding, product marketing, pipeline growth strategies, field marketing, and communications.

Communications 98

Communications Marketing Marketers Product Marketing 98

Martech

NOVEMBER 26, 2024

Use your product Marketers often visit a website once or twice, explore the product briefly, and watch someone else use it, then assume they fully understand it. That’s what ClassPass did and it nearly killed them. It’s about creating offers that serve your customers and get them to say, “That’s exactly what I needed!”

Customer 115

Customer Food Marketing Marketers 115

Martech

SEPTEMBER 28, 2021

“77% of B2B buyers state that their latest purchase was very complex or difficult,” said Julie Taylor, Lead Product Marketer at Introhive, in her MarTech session. But that doesn’t mean the process should cause real headaches for buyers. “Well, that was me. “We weren’t educated.

Customer Journey 124

Customer Journey Education Communications Product 124

Hubspot Marketing

JANUARY 7, 2024

Product Marketing Product marketing is all about setting the tone for how, where, when, and why a company promotes its products and services. Product marketers are typically assigned to one product or product line. They act as chief advocate and strategist for that product.

Copywriting 116

Copywriting CMO PR Social Media Marketing 116

Internet Marketing Ninjas

APRIL 7, 2022

Product Marketing Manager at Bing. Duane is an author of two business books about digital marketing and conversion optimization, published by McGraw-Hill. Duane Forrester is VP of Industry Insights for Yext for over 5 years, and prior to that he was the Sr.

SEO 126

SEO Industry Insights Digital Marketing Management 126

Martech

OCTOBER 16, 2023

The Marketer Optimism Score, which measures marketer sentiment on a scale of 0 to 100, went from 58.3 It was followed by B2B product marketers at 67.1%, B2B services at 66% and B2C products at 64.5%. The survey had 316 responses from marketing leaders at for-profit U.S. in the spring to 66.5

B2C 118

B2C CMO Marketing Marketers 118

Martech

MARCH 13, 2023

MACH-based DXPs offer several benefits to marketing organizations looking to work more effectively and efficiently. Misalignment in MACH-based products This may shock you, but not all products marketed as MACH DXPs are created equal. MACH has become a highly sought-after concept in the industry.

Management 94

Management Product Marketing Product Customer 94

CMO Network

MAY 10, 2023

While the business was eventually sold, it taught them the importance of product-market fit and the difficulty of building a category from scratch. Before the founders of Magic Spoon tackled the cereal aisle, their first startup was a line of protein bars using cricket protein called Exo.

Product Marketing 95

Product Marketing Product CMO Marketing 95

Martech

OCTOBER 31, 2024

The revealing nature of search Traditional search strategies analyze data to find the most searched queries relevant to a brand or product. Marketers identify high-volume keywords and craft content to rank for those terms, driving website traffic. Search analytics are still a powerful tool for that — just not in the traditional sense.

Analytics 107

Analytics Marketing Mix Customer Journey Education 107

Hubspot Marketing

FEBRUARY 23, 2021

I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? Blogging can also be valuable in shaping a brand's product positioning. When technology took a more important role in our lives, we assumed all print publications would go bankrupt.

User-Generated 145

User-Generated Marketing Marketers SEO 145

Martech

JUNE 25, 2024

For decades, multi-product marketing clouds/suites have been presented as “the single source of truth” or “the one tool that replaces all others.” said multi-product marketing clouds/suites are used as the central platform of their martech stack. This does not mean they do not use multi-product marketing suites at all.

B2C 94

B2C CRM Product Marketing Management 94