Tue.May 30, 2023

Remove gen-z-market-research
article thumbnail

Is your YouTube Channel a brand video graveyard? How to revive it

Search Engine Land

A lack of effort in marketing and optimizing videos is one reason the C-suite is often reluctant to invest in future video projects. There are common false assumptions among business leaders and even marketers around YouTube: YouTube is for kids and Gen Z. YouTube is a crucial and valuable part of the marketing mix.

Branding 101