Marketing Insider Group

SEPTEMBER 3, 2024

Generation Z, or those born between 1997 and 2012, make up more than 20% of the U.S. The generation is at an interesting place developmentally—while its youngest members are attending middle school, older Gen Zers are graduating college, building professional careers, and raising families. population.

Gen Z 72

Gen Z Marketing Strategy User-Generated Health 72

Set Up

SEPTEMBER 10, 2024

Once upon a time, we wrote a blog and made a video about Gen Z: Marketing Mysteries Uncovered for Generation Z. Well, they’re much older (and more influential) now…So let’s see what has changed and how marketers can continue to adapt to fit Gen Z’s needs and preferences. How should Brands react to Gen Z?

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Gen Z Millennials User-Generated Fashion 59

Hubspot Marketing

OCTOBER 21, 2024

Jade Walters is, easily, the Queen of Gen Z LinkedIn. Jade has spent the last year independently building up her LinkedIn following, making early career opportunities more visible for young professionals, specifically first generation students of color. Let’s get into it.

Gen Z 102

Gen Z Copywriting Education Influencer Marketing 102

Businesses Grow

NOVEMBER 25, 2024

Grab your favorite caffeinated beverage and settle in, because I will share my findings concerning the four consumer generations, from Gen Z to Baby Boomers. Gen Z: The Digital Natives’ Playground Let’s kick things off with the youngest consumer crowd on the block – Gen Z.

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Gen Z Millennials Entertainment Market Research 124

Hubspot Marketing

SEPTEMBER 9, 2024

General benchmarks and statistical data, like those below, can inform a strategy you later test and refine. Gen Z Content Consumption Habits With its oldest members entering their late 20s, Gen Z (born between 1997 and 2009) is rising in spending power every day — and that’s with it already sitting with over $450 million in the US alone.

Gen Z 141

Gen Z Millennials Entertainment User-Generated 141

Duct Tape Marketing

MARCH 27, 2025

Build a Brand Gen Z Wants to Work (and Buy) From written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Len Silverman In this episode of the Duct Tape Marketing Podcast , I interviewed Len Silverman, a veteran marketer, former Learning Center owner, and author of Mesh: Aligning Your Personal Brand with Gen Z.

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Gen Z Branding Customer Journey Communications 53

Sprout Social

NOVEMBER 4, 2024

This is especially true for younger consumers, as 57% of Gen Z will use social more for gift inspiration. Nearly two-thirds (60%) of consumers would pay more for products that have a favorable reputation on social, be it through user-generated content, influencer nods or viral posts. This number goes up to 21% among Gen Z.

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Gen Z Millennials User-Generated Shoppers 122

Martech

OCTOBER 31, 2024

Salesforce found that consumers are favorable toward AI along generational lines. Gen Z is the most receptive, while Boomers and Silent Generation-ers are the most cautious. Thirty-four percent of Gen Z consumers said they would share their personal information with an AI agent, 37% are neutral about it.

Gen Z 120

Gen Z Branding Millennials Retail 120

Hubspot Marketing

NOVEMBER 1, 2023

Now, as interest rates are higher, venture capital funds are harder to come by, and privacy laws have made paid customer acquisition on social media more challenging, Gen Z entrepreneurs are following a different playbook when it comes to building their businesses.

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Gen Z Millennials Customer Acquisition Law 129

Search Engine Land

SEPTEMBER 7, 2023

TikTok is the search engine of choice for more than half of Gen Z and influences their purchase decisions more than any other platform. That’s according to a new survey from Her Campus Media, a Gen Z media and college marketing company. TikTok is the #1 search engine for more than half of Gen Z.

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Gen Z Promotion Product Branding 144

Martech

SEPTEMBER 23, 2024

Sixty-five percent of consumers still send letters and packages with nearly half (48%) of Gen Z sending mail one to two times per month. Among negatives, Gen Z are frustrated by time spent waiting in line for mail services, while older consumers object to the high cost of postage. Why we care. Processing.

Gen Z 119

Gen Z Direct Mail Shipping CRM 119

Traackr

JUNE 5, 2024

Link between kindness, mental health, and Gen Z marketing performance uncovered by research from Beekman 1802, kindness.org, and Traackr.

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Gen Z Health Marketing Marketers 52

Martech

NOVEMBER 8, 2024

27:33: How do you address Gen Z as an audience for email marketing? 15:30: Is AI-powered cold email diluting the email channel? 19:20: How to navigate Apple’s iOS privacy rules. 26:08: Which way are email marketing budgets going? 28:58: How do you avoid over-communicating with customers with email and push channels?

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Gen Z Email Marketing Marketing Marketers 127

Sprout Social

OCTOBER 10, 2024

That number climbs even higher for Gen Z. Those include: YouTube More than three-quarters (78%) of all social users have a YouTube profile, and that number soars even higher for Gen Z and Millennials. Though 68% of social users have a TikTok profile, that number skyrockets to 86% for Gen Z and 73% for Millennials.

Gen Z 124

Gen Z Branding Millennials Entertainment 124

Hubspot Marketing

JANUARY 31, 2024

Case in point: The Gen Z caviar bump. And while TikTok and Gen Z can’t account for all of that, another market research study shows that caviar sales have grown 76% since only 2020. 45% of Millennials and 39% of Gen Z preferred to learn about products through social media, according to HubSpot research.

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Gen Z Millennials Food Global Marketing 132

Martech

MARCH 24, 2025

Gen Z is three times more likely than baby boomers to value exclusive experiences. Generation plays a key role in shaping habits, with 40% of Gen Z using TikTok for shopping discovery compared to just 4% of baby boomers. Other findings about loyalty programs include: Two-thirds of retailers offer a loyalty program.

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Retail Gen Z Transform Shoppers 112

illumin

NOVEMBER 19, 2024

Gen Z are hard to please Younger generations are usually a key demographic for retailers. But in 2024 Gen Z is a difficult advertising target. The problem is that loyalty programs aren’t as big a draw for Gen Z customers. Shopping starts early for Gen Z Gen Z is a critical demographic for retailers.

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Shoppers Gen Z Retail Finance 105

Scoop.it!

JULY 18, 2024

For example, Gen Z and millennial demographics tend to prefer short-form content in the form of videos or social media posts. So, if your clothing brand decides to create a segment of Gen Z fashionistas, you might target them with a series of short, binge-able videos and eye-catching infographics.

Gen Z 111

Gen Z Millennials Fashion Marketing 111

illumin

JANUARY 14, 2025

As of 2024, 62% of Gen Z consumers are already shopping through social media, and this number is expected to rise. Gen Z & Gen Alpha: The Next Big Audiences Gen Z and Gen Alpha will dominate the consumer market in 2025.

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Gen Z Advertising Advertisers Retail 101

Sprout Social

JULY 23, 2024

Analyzing impact: How Pinterest drives business results Pinterest research confirms its popularity is on the rise—especially with Gen Z. According to Sprout Social’s Q2 2024 Pulse Survey, 51% of all consumers feel Pinterest content is more positive compared to content on other social networks, including 60% of Gen Z respondents.

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Gen Z Branding Retail Content Placement 131

Martech

OCTOBER 1, 2024

Shopping by generation. The same percentage (34%) of Gen Z and Baby Boomer shoppers plan to shop online and in-store. The differences between generations lie in the disparities among the other two-thirds. Over half (53%) of Gen Z will do most or all of their shopping online, while only 25% of Boomers will.

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Gen Z Shoppers Retail Price 121

Hubspot Marketing

AUGUST 29, 2024

But the real challenge isn’t just about keeping pace with AI; it’s about understanding how to connect with a new generation of decision-makers — particularly Gen X and Gen Z — while everything else is changing. Here’s why — and how you can get started today.

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Gen Z Transform Direct Mail Outbound Marketing 118

Set Up

SEPTEMBER 3, 2024

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Now, Gen Alpha is the belle of the ball, and marketers need to prepare for what comes next. Every generation in their younger stages finds something to be passionate about. Stay tuned!

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Gen Z Millennials Entertainment Health 59

Litmus

NOVEMBER 20, 2024

Less than 50% of Gen Z think they receive too many emails. Nearly 50% of respondents and 66% of Gen Z ranked them first. Generational differences are also clear with Gen Z showing stronger enthusiasm—nearly 50% place promotional emails at the top of their inbox preferences.

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Gen Z Millennials Shipping User-Generated 75

Hootsuite

APRIL 9, 2025

23% of Facebook users are Gen Z A total of 23% of Facebook users are between ages 18 and 24. 42% of Pinterests audience is Gen Z and theyre here to shop Gen Z makes up 42% of Pinterest users and theyre using the platform more than ever: searches by Gen Z users are up 30% year over year.

Gen Z 107

Gen Z Social Media Marketing Millennials User-Generated 107

Vertical Response

JULY 7, 2024

Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. The platform is especially popular with users aged 12 to 17, making it a prime channel for brands targeting Gen Z. Influencer marketing is another area where Instagram shines.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Backlinko

OCTOBER 22, 2024

Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. Among US and UK Gen Z respondents, 30% reported shopping at Shein in the past 12 months.

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Gen Z Fashion Millennials Retail 99

SmartBrief - Marketing

SEPTEMBER 18, 2024

The formal mentorship seems to be a lost art and that’s a shame because I know when I spend time with our millennial and Generation Z staff, they appreciate different perspectives. One series “ GenZ Workplace Translations ,” which features many of our younger employees, has over 4 million views.

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Gen Z Millennials Advertising Advertisers 95

Martech

APRIL 28, 2025

But this isn’t just about adopting new tools it’s about bridging generations to make a real impact. Picture a Baby Boomer engineer with 40+ years of experience teaming up with a Gen Z digital marketer who instinctively understands TikTok’s algorithm. The potential is enormous. But how do we get there?

Transform 65

Transform Gen Z Manufacturing Millennials 65

CMO Network

DECEMBER 6, 2023

The generations that proudly wear the labels of tech-savvy, socially conscious, and effortlessly unconventional have, unsurprisingly, ushered in a new era of coffee.

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Gen Z CMO 136

Aspiration Marketing

OCTOBER 18, 2022

Millennials and Gen Z are taking over the workforce, and this younger generation prefers B2B purchases to flow more like B2C eCommerce. Over the past few years, customer habits have changed rapidly to reflect the new normal that is working from home in your fanciest pair of sweatpants.

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eCommerce Gen Z Transform Millennials 246

illumin

NOVEMBER 21, 2024

Top 6 holiday shopping trends in 2024 Some of the biggest trends impacting retail for the 2024 holiday season include Gen Z , travel, and frugality, just to name a few. Here they are in detail. Young shoppers looking to treat themselves According to a recent survey of 1,000 U.S.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Hubspot Marketing

FEBRUARY 3, 2025

It sees the importance of Gen Z. It's no secret that Gen Z has a lot of buying power. But Gen Zs ability to spend isnt the only reason McDonald's has an entire team dedicated to tapping into the iGeneration. Engel also says McDonald's wants to be besties with Gen Z because Zoomers drive the culture.

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Gen Z Fashion Food Marketing 67

Buffer Marketing

OCTOBER 16, 2023

Duolingo Owl's Gen Z Appeal Fast Company examines why Gen Z is captivated by Duolingo Owl , shedding light on successful branding strategies that resonate with younger audiences.

Gen Z 122

Gen Z Health User-Generated Entertainment 122

Search Engine Land

AUGUST 19, 2024

One piece of advice I give to brands that have been around for 8-15 years, succeeding through the COVID ecommerce boom, is that trying new creative can help reach different generations in different ways. Gen Z and Alpha consume content differently from Millennials and older generations.

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Advertising Advertisers Gen Z Transform 102

Martech

NOVEMBER 8, 2024

The buying committee is becoming younger, with Millennials and Gen Z wielding significant decision-making and purchasing power. For conversions, Google recommends the tried-and-true power pairing of Performance Max and Search campaigns. TikTok We can’t ignore TikTok, one of the fastest-growing social platforms today.

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Gen Z CRM Millennials B2C 127

Sprout Social

NOVEMBER 19, 2024

For example, Cadbury partnered with Xiensscran, a London-based food influencer with an audience of millennials and Gen Z. According to our 2024 Influencer Marketing Report , 35% of Gen Z consumers rank authenticity as a top trait they care about when following influencers.

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Gen Z Health Influencer Marketing Food 113