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Gen Z Exposed

Businesses Grow

I’ve written a ton about Gen Z. It’s a singularly fascinating generation. So when I learned about the first-ever Gen Z conference, I was attracted to it like Gary Vee to a video camera. The Gen Z-fueled agency JUV recently organized and hosted a conference dedicated to its generation (Z Con).

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Gen Z Business Spotlight: Chamberlain Coffee

Hubspot Marketing

Now, as interest rates are higher, venture capital funds are harder to come by, and privacy laws have made paid customer acquisition on social media more challenging, Gen Z entrepreneurs are following a different playbook when it comes to building their businesses.

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Survey: 51% of Gen Z choose TikTok, not Google, for search

Search Engine Land

TikTok is the search engine of choice for more than half of Gen Z and influences their purchase decisions more than any other platform. That’s according to a new survey from Her Campus Media, a Gen Z media and college marketing company. TikTok is the #1 search engine for more than half of Gen Z.

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12 Ways Brands are Flexing to Meet Gen Z on Their Terms

Businesses Grow

I’ve been accused of being obsessed with Gen Z! Gen Z is beginning to flex its muscle. They’re not kids any longer — here in America, we just had our first member of Gen Z elected to Congress! And why not? As marketers, we better pay attention. Faux-stalgia! Reactive social listening.

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The ABC’s of Recruiting for Gen Z

In 2022, society has fully immersed itself in the web and all it has to offer - and no one more so than those of Generation Z. With “Gen Zers” beginning to enter the workforce at entry-level positions, it’s crucial to understand that this generation operates differently from the last.

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Marketing to Gen Z | Come for the Authenticity, Stay for the Experiences

Adobe Experience Cloud Blog

Marketers must always be evolving and adapting to markets and consumer trends, and digital marketing to Gen Z is no different. We’ve seen Generation Z coming for a while. Sure, it’s easier said than done, as many things are, but if you plan to market effectively to Gen Z it’s time to get to know your audience.

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5 Hacks to Attract Gen-Z Consumers

Neil Patel

Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Here are five ways to attract and keep Gen Z customers.

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