Thu.Jun 01, 2023

Remove cmo-performance-marketing
article thumbnail

CMO Spotlight | Kelly Deen - kencko

Set Up

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. I love a brand that just goes all in and is just relentless about it.” WATCH THE FULL INTERVIEW TO THE RIGHT.

CMO 52
article thumbnail

5 failure points of a marketing measurement plan — and how to fix them

Martech

I’ve sat through countless meetings where someone has a kernel of an idea for the marketing team, and within a few minutes, it’s a full-blown campaign. Performance. The [that] tells you the performance. For example: As a [marketing manager], I want to [measure my campaigns]. Everyone is ready to make things happen.

Transform 117