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Thu.Jun 01, 2023

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5 failure points of a marketing measurement plan — and how to fix them

Martech

JUNE 1, 2023

I’ve sat through countless meetings where someone has a kernel of an idea for the marketing team, and within a few minutes, it’s a full-blown campaign. Performance. The [that] tells you the performance. For example: As a [marketing manager], I want to [measure my campaigns]. Everyone is ready to make things happen.

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CMO Spotlight | Kelly Deen - kencko

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JUNE 1, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. I love a brand that just goes all in and is just relentless about it.” WATCH THE FULL INTERVIEW TO THE RIGHT.

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