Aspiration Marketing

MAY 22, 2024

Have you ever felt stuck between inbound marketing and account-based marketing (ABM)? We'll help you break down these marketing strategies to determine the best fit for your business. You're not alone. Both strategies boast impressive results, but choosing the right one depends on your specific goals and target audience.

Inbound Marketing 234

Inbound Marketing Marketing Marketers Marketing Strategy 234

Martech

JULY 17, 2024

As companies scale, marketing leaders face increasing pressure to deliver results with limited resources while adapting to evolving market dynamics. Marketing must drive the transition from problem-market fit to product-market fit. Here’s why it matters and how it can be done.

Product Marketing 94

Product Marketing Product Transform Marketing 94

Martech

JULY 24, 2024

The reality is that, at least in marketing, AI is not new. Determining the right marketing jobs for AI What are the right jobs for AI? Determining the right marketing jobs for AI What are the right jobs for AI? Overall, marketers should look for AI opportunities at this step. AI is one of many tools available to us.

Marketing 117

Marketing Marketers Analytics Place 117

Content Marketing Institute

JUNE 18, 2024

Marketers are a tough crowd. On the other hand, they know every content and marketing tactic in the book. On one hand, they appreciate brands that offer extensive thought leadership. New research offers insights (and a peek inside your peers’ opinions).

Thought Leadership 101

Thought Leadership Marketers Marketing Branding 101

Martech

JUNE 14, 2024

Data-driven marketing organizations must create a conduit of information between their data teams and creative teams. Let’s explore the roots of the divide between creative marketing teams and marketing analysts and uncover practical solutions to bridge this gap.

Gen Z 121

Gen Z Marketing Marketers Copywriting 121

Businesses Grow

JULY 17, 2024

The two most important “soft skills” in marketing are empathy and curiosity. Curiosity is the spark that ignites innovation in marketing. When I teach a marketing class, I know that the students who hang out after class and ask questions are the star students. How un-curious of me. They probe. They ask “why?”

Marketing 103

Marketing Marketers Email Marketing Customer 103

Martech

MAY 9, 2024

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI CEO Sam Altman. This could have a radical impact on the structure of marketing departments and the daily work lives of marketers and lead to the rise of the marketing generalist.

PR 124

PR Transform CMO Marketing 124

Martech

MAY 14, 2024

Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. In the fall 2023 CMO survey , CMOs report Increased pressure from the CFO to properly report and improve marketing ROI.

Marketing 117

Marketing Marketers Finance Customer loyalty 117

Martech

JULY 22, 2024

To business executives and marketing professionals, everything is numbers. We just got an ROI of 15% on our last marketing campaign.” This applies to everyone on the marketing team and anyone reporting to the C-level executives. The same rules apply to offline marketing efforts. Reading, seeing or hearing numbers is easy.

Key Performance Indicator 112

Key Performance Indicator Transform Analytics Manufacturing 112

Kuno Creative

JULY 15, 2024

The patient experience begins online, which should put digital marketing at the top of every healthcare organization’s priority list. As for the success of a comprehensive healthcare marketing strategy ? Setting specific goals and ensuring proper representation through healthcare marketing initiatives are crucial.

Marketing Strategy 105

Marketing Strategy Health Marketing Marketers 105

Kuno Creative

JULY 19, 2024

Ever since online targeting became possible, and search engine optimization became a “thing” in the 2000s, mass media buying and channel marketing have become less and less favored. More effective strategies, such as programmatic marketing, have replaced older models of non-personalized mass ad placements.

Marketing 105

Marketing Marketers 105

Martech

JULY 11, 2024

The reality of intent signals As marketers, we’ve been told that there is a connection between a “signal” of a prospect seeking information with their interest in your company or product and assumed that a response to an offer made could imply they’re “in the market to buy.” This is simply not true; it’s an assumption.

Marketing 116

Marketing Marketers Customer Customer Journey 116

Martech

JULY 18, 2024

If there’s one sentiment that’s rising to the top among marketers and marketing ops, it’s “I’m tired.” Marketing has always been a quick-moving and problem-solving type of role, but the rate of change and innovation, especially in the marketing technology space is causing marketers to band together in frustration.

Marketing 104

Marketing Marketers Marketing Automation Platform Price 104

Martech

JULY 1, 2024

Piwik PRO, a privacy-compliant analytics platform, surveyed 1,800 CEOs and marketing executives from 27 countries across Europe and found regional differences in GDPR compliance play a key role in business operations. When it comes to data activation, 79% of respondents feel it is a crucial component for sales and marketing effectiveness.

Law 138

Law Thought Leadership Marketing Marketers 138

Martech

JULY 10, 2024

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks.

User-Generated 124

User-Generated Social Media Marketing Marketing Marketers 124

Martech

JULY 26, 2024

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. But make no mistake, this marriage — like many in marketing today — is built on data.

Influencer Marketing 72

Influencer Marketing PR Social Media Marketing Marketing 72

Martech

JULY 18, 2024

“How are summer vacations like email marketing?” Whatever the reason, it leads to burnout, distrust and a team that spends more time putting out fires than creating great email marketing that benefits the company. Dig deeper: Email marketers: What’s on your vacation to-do list? Both are more enjoyable when you delegate duties.”

Email Marketing 104

Email Marketing Logistics Marketing Marketers 104

Rock Content

MARCH 22, 2024

Staying on top of B2B marketing trends is essential for any successful brand or company today. As we move further into 2024, certain trends are gaining momentum, changing the way you need to think about your digital marketing strategy. First, you don’t have to throw out your entire current B2B marketing strategy.

Marketing 98

Marketing Marketers Customer loyalty CMO 98

Martech

JULY 16, 2024

One main reason for this is the difficulty CMOs have in proving the financial value of marketing expenses. Despite advancements in addressability and attribution, marketers still struggle to find ROI measures that impress the CFO and the CEO. Defining clear outcomes Marketing must clearly define desired outcomes at each funnel stage.

Finance 114

Finance Non-Profit Transform CMO 114

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should.

Marketing Plan 107

Marketing Plan Marketing Marketers Social Media Marketing 107

Social Media Examiner

JULY 11, 2024

The Importance of Having a Video Content Marketing Strategy As a marketer in today's digital landscape, you understand the immense power of video content. […] The post Video Content Marketing Strategy: Balancing Quality and Quantity appeared first on Social Media Examiner.

Marketing Strategy 110

Marketing Strategy Content Marketing Marketing Marketers 110

Martech

JUNE 28, 2024

Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and measurable impact on the top line. Here’s how you can measure the impact of brand marketing investments on the business. Dig deeper: Why B2B marketing needs brand building more than lead gen 2.

Branding 119

Branding Key Performance Indicator Marketing Marketers 119

Martech

MARCH 27, 2024

This guide offers a curated collection of prompts tailored to various marketing roles, from social media to SEO. Each prompt comes with a detailed explanation and practical example, making it easy to apply AI to your everyday marketing tasks and challenges. The post 10 ChatGPT prompts for digital marketers appeared first on MarTech.

Digital Marketing 105

Digital Marketing Marketing Marketers SEO 105

Kuno Creative

JULY 1, 2024

All digital marketing bloggers want to believe their efforts will compel their readers to take action. The written word gets us to do things all of the time. Think about the last thing you bought online. Chances are you read up on it first, then reacted.

Digital Marketing 105

Digital Marketing Marketing Marketers Inbound Marketing 105

Search Engine Land

JUNE 12, 2024

SMX Advanced Day 2 kicked off with Aaron Levy reminding us about the complex nature of search marketing and the need to focus on customers in our strategy. Search will not die but it will evolve from its current state so long as marketers stop clinging to outdated views of paid search as a perfect direct response channel.

Search Marketers 108

Search Marketers Digital Marketing Transform Customer Journey 108

Duct Tape Marketing

JULY 24, 2024

He has close to 30 years of experience in the marketing industry and has been featured in prominent media outlets like Rolling Stone and Fangoria. Known for his offbeat yet practical approach, he shares proven differentiation strategies that help businesses stand out in any market. What draws you to Japanese culture? [07:26]

Marketers 57

Marketers Marketing Transform Price 57

Hubspot Marketing

JUNE 4, 2024

This week on the Marketing Update on HubSpot.tv, Mike and Karen discussed a couple of crazy, out-of-the-box marketing campaigns. Back in April 2009 on the Marketing Update, we talked about how Domino's was taken by surprise by an unfortunate YouTube video. How could you use real-time tactics to experiment in your marketing ?

Marketing 85

Marketing Marketers Communications Promotion 85

Martech

JUNE 27, 2024

By now marketers may feel like they’re trying to ride a pogo stick across a minefield. The answers from both veteran marketers and the latest polling may surprise you. The answers from both veteran marketers and the latest polling may surprise you. “We’re So what’s to be done? How could they have avoided this?

Marketing 108

Marketing Marketers B2C Advertisers 108

Search Engine Land

JULY 25, 2024

It doesn’t take a lot of sentences to cover the number of disruptions in search marketing in the season (or era?) To help with the topic, I recently published my first book, “ The Digital Marketing Success Plan.” Get the newsletter search marketers rely on. that we’re in. Business email address Sign me up! Processing.

Digital Marketing 88

Digital Marketing Marketing Plan Transform Marketing 88

Hubspot Marketing

JULY 25, 2024

AI-generated video content is turning the marketing world on its head. But what trends should marketers be focusing on to stay ahead of the competition? If you've been following the latest buzz in AI marketing trends — and you should be — you know that AI video tools are at the forefront of this change.

Transform 84

Transform Logistics CMO Marketing 84