Aspiration Marketing

SEPTEMBER 17, 2024

Don't be caught off guard–a well-crafted business and marketing plan is essential for outpacing competitors. While many businesses are scrambling at this late stage, forward-thinking companies are already laying the groundwork for a successful new year to come.

Marketing Plan 223

Marketing Plan Marketing Marketers Marketing Strategy 223

Martech

SEPTEMBER 30, 2024

Let’s face it: the marketing world is already complicated. Agile marketing isn’t easy to implement or continuously manage, and the promise of helping teams prioritize work — and say no to some things — remains elusive. How do you combine agile marketing and generative AI? What will this powerful duo do for you?

Transform 139

Transform CMO Marketing Marketers 139

Martech

SEPTEMBER 24, 2024

“Architecture vision” is the third of six core competencies marketers need to develop, and what is means for marketers. The second says that marketers should have a strategic view of the different platforms and how they hold and use customer data. Understand, this is not just about having technical understanding.

Marketing 115

Marketing Marketers Communications Customer 115

Martech

SEPTEMBER 20, 2024

Jason, director of product marketing at a global cybersecurity company, celebrates a big win. ” Jason’s mission is clear: Lead the company through the final stage of go-to-market maturity, platform-market fit, where integrated solutions drive customer value and position the company for long-term growth. .”

Product Marketing 110

Product Marketing Product Finance Marketing 110

Content Marketing Institute

JUNE 18, 2024

Marketers are a tough crowd. On the other hand, they know every content and marketing tactic in the book. On one hand, they appreciate brands that offer extensive thought leadership. New research offers insights (and a peek inside your peers’ opinions).

Thought Leadership 112

Thought Leadership Marketing Marketers Branding 112

Businesses Grow

SEPTEMBER 16, 2024

At the end of Marketing Rebellion , a bestselling book that served as a wake-up call for the state of marketing, I predicted what might be the next consumer rebellion. Let’s take a look at what’s going on, and the implications for marketing and our AI future. This was the end of marketing control.

Marketing 115

Marketing Marketers Health Advertising 115

Martech

JULY 17, 2024

As companies scale, marketing leaders face increasing pressure to deliver results with limited resources while adapting to evolving market dynamics. Marketing must drive the transition from problem-market fit to product-market fit. Here’s why it matters and how it can be done.

Product Marketing 101

Product Marketing Product Transform Marketing 101

Campaign Monitor

SEPTEMBER 30, 2024

Marketers typically gravitate towards paid search as their de facto channel for acquisition because search inventory converts well and it’s supported by a robust platform of tools. Because marketers are feeding it transactional queries, declaring intent to buy something. Why does search convert so well?

Marketing Strategy 80

Marketing Strategy Marketing Marketers CRM 80

Search Engine Land

OCTOBER 1, 2024

The Marketers First-Party Data Checklist covers seven essential steps: conducting a website audit, managing trackers, setting data goals, incorporating zero-party data, streamlining data collection, creating personalized experiences, and optimizing through data analysis. Visit Digital Marketing Depot to get your copy.

Digital Marketing 82

Digital Marketing Marketing Marketers Management 82

Businesses Grow

SEPTEMBER 30, 2024

So of course, I wanted to talk to the owner about marketing (can’t help myself). Marketing is often a personal decision. Go your own way I was an early adopter of social media marketing. In 2006, as part of my corporate marketing duties, I led an early social media team and started my own blog a few years later.

Social Media Marketing 109

Social Media Marketing Marketing Marketers Education 109

Martech

OCTOBER 1, 2024

From T-shaped marketer to translator of business languages For more than 30 years, I was a marketer and communicator in large companies and agencies. Dig deeper: How marketing ops can learn to speak C-suite The forecasting train is coming: Is B2B marketing ready? B2B marketing is a great example.

Finance 112

Finance Marketing Marketers CMO 112

Martech

SEPTEMBER 30, 2024

Traditional marketing tracking methods like unique phone numbers and coupon codes are becoming less effective. With stricter privacy regulations and consumers gaining more control over their data, marketers have turned to digital attribution using pixel-based tracking. The customer journey is rarely linear.

Customer Journey 128

Customer Journey Customer PR Marketing 128

Martech

MAY 9, 2024

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI CEO Sam Altman. This could have a radical impact on the structure of marketing departments and the daily work lives of marketers and lead to the rise of the marketing generalist.

PR 130

PR Transform CMO Marketing 130

Martech

JUNE 14, 2024

Data-driven marketing organizations must create a conduit of information between their data teams and creative teams. Let’s explore the roots of the divide between creative marketing teams and marketing analysts and uncover practical solutions to bridge this gap.

Gen Z 125

Gen Z Marketing Marketers Copywriting 125

Martech

MAY 14, 2024

Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. In the fall 2023 CMO survey , CMOs report Increased pressure from the CFO to properly report and improve marketing ROI.

Marketing 122

Marketing Marketers Finance Customer loyalty 122

Kuno Creative

SEPTEMBER 12, 2024

Unfortunately, many companies aren't using effective sustainable marketing strategies to tell their story. However, using these five sustainable marketing principles can help your company stay on track and reach its sustainability goals. Did you know that 78% of consumers find sustainability is an important aspect of their lifestyle?

Marketing 108

Marketing Marketers Communications Marketing Strategy 108

Martech

SEPTEMBER 23, 2024

Memo To : Marketing directors, VPs, SVPs and CMOs Re : Recommendations to optimize your automated marketing campaigns Your investment in technology to support marketing automation was smart. They need to: Understand what the metrics tell them about your subscribers’ interaction with your marketing efforts.

Marketing 122

Marketing Marketers Education Customer Journey 122

Martech

AUGUST 26, 2024

Like just about everything in marketing, B2B marketing is changing — and fast. So, we marketers need to get on board. Interestingly, this change in buying behavior has major implications for the role of the marketing function in the firm. Could be that marketing will enjoy an increase in power and influence in B2B?

eCommerce 134

eCommerce Direct Mail B2C Marketing 134

Martech

SEPTEMBER 13, 2024

Your calendar is not just a pretty collection of dates and ideas; it’s the blueprint for a successful email marketing program. Below are six tried-and-tested pointers to unlock the full potential of your email marketing calendar. In addition to the year’s key marketing dates, highlight other promos for your business.

Email Marketing 133

Email Marketing Marketing Marketers Promotion 133

Martech

SEPTEMBER 9, 2024

This surge in retail media investment underscores its growing importance in the marketing mix. The post Optimistic marketers increase expected ad spend appeared first on MarTech. Buyers have revised their year-over-year projections for this channel from +21.8% to an impressive +25.1%. It can be found here ( membership required).

Retail 115

Retail Marketing Mix Marketing Marketers 115

Martech

OCTOBER 10, 2024

Many marketing organizations spent the last couple of years watching their budgets carefully as interest rates rose and VC money dried up. Among the topics we cover in this 12-minute episode: What marketers will look for from marketing automation platforms in the future. The varied applications of AI in marketing organizations.

CMO 88

CMO Marketing Automation Platform Marketers Marketing 88

Businesses Grow

JULY 17, 2024

The two most important “soft skills” in marketing are empathy and curiosity. Curiosity is the spark that ignites innovation in marketing. When I teach a marketing class, I know that the students who hang out after class and ask questions are the star students. How un-curious of me. They probe. They ask “why?”

Marketing 113

Marketing Marketers Email Marketing Customer 113

Search Engine Land

SEPTEMBER 27, 2024

In digital marketing , agencies and in-house teams often separate into specialized units like SEO , PPC and content marketing. This reality calls for a unified approach to digital marketing, where SEO plays a pivotal role. This reality calls for a unified approach to digital marketing, where SEO plays a pivotal role.

Digital Marketing 114

Digital Marketing SEO PR Copywriting 114

Martech

SEPTEMBER 9, 2024

Generative AI has opened the door for chief marketing officers (CMOs) to elevate their role in executive leadership. Marketing is at the forefront of businesses’ genAI adoption. GenAI is part of the technology that marketing teams rely on daily, such as enterprise and martech solutions.

Transform 122

Transform Non-Profit Marketing Marketers 122

Martech

SEPTEMBER 26, 2024

A problem that’s a great opportunity for marketers. Fortunately for most marketers, many companies offer low code/no code ways to create agents via premade modules. Happily, the use cases with the best ROI are mostly marketing-related. Salesforce and HubSpot are right about the importance of agents. What is an AI agent?

User-Generated 124

User-Generated Price Marketing Marketers 124

Martech

SEPTEMBER 25, 2024

Digital marketing and martech are transforming businesses, but getting leadership to invest can be difficult. Marketing teams often struggle with doubts about past results, tight budgets or a fear of change, making it hard to win support. Below are strategies to help you gain leadership support for digital marketing investments.

Digital Marketing 115

Digital Marketing Transform CMO Marketing 115

Martech

JULY 29, 2024

In my previous article , I listed the six core competencies for those who manage marketing technology. Here, I will explain the first core competency, “generalized system understanding,” and what it means to marketers. This can give marketers an advantage as they are closer to marketing processes and data collection channels.

Marketing 117

Marketing Marketers eCommerce Communications 117

Martech

AUGUST 7, 2024

As predictable as the sun coming up in the morning, each day I speak with sales and marketing leaders who fear they’re not doing enough with AI and have fallen too far behind. Many marketers choose content creation and personalization versioning for this exact reason. Take a deep breath. Is AI a silver bullet?

Transform 118

Transform Marketing Marketers Marketing Automation Platform 118

Martech

SEPTEMBER 11, 2024

It’s not only brand marketers who preach the importance of having a conversation with customers — the customers expect it, too. Out-of-touch marketers. Consumers are aware that marketers have data on their interests and purchases. Consumers also show more interest in certain personal values than marketers do. Why we care.

Law 122

Law Marketing Marketers Advertising 122

Martech

AUGUST 20, 2024

The hype cycle’s rapid pace is unsettling many companies and their marketing departments. It’s reasonable to infer that many of those laid off were in marketing and customer service roles, where AI is handling many more tasks. Example : Mary Marketer, the marketing operations manager at ACE Corp.

Marketing 128

Marketing Marketers CMO Communications 128