Thu.Apr 18, 2024

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

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How to Restore Your Ad Audiences with First-Party Contact Data

Customers.ai

Here’s how you can leverage Restore to enhance your digital advertising efforts and maximize your campaign performance. Installation is straightforward and similar to setting up other analytics tools, but the impact is far greater. Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai

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The Ultimate Guide to Digital Marketing for Lawyers

SMA Marketing

Website analytics and social media tracking tools allow you to monitor key metrics such as website traffic, lead generation, and engagement rates. High-quality content optimized for relevant search terms is key to attracting and converting these ideal clients into paying ones.