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Google launches Google TV advertising network

Martech

Google launched a new connected TV advertising network Monday. The new Google TV network provides a one-stop shop for advertisers to reach this audience through targeted, in-stream video ads. Establishing an early presence allows advertisers to future-proof their TV strategy. Google TV What it is. Why we care.

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Why advertisers can no longer trust Google

Search Engine Land

Search Engine Land Managing Editor Danny Goodwin highlighted some of the damaging evidence – including how Google has been increasing costs for advertisers – in How Google harms search advertisers in 20 slides In light of the revelations, I contacted search marketers to get their thoughts on Google Ads to evaluate the current confidence level.

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What is Retargeting, And How Do I Use it with Paid Advertising?

Aspiration Marketing

So, how can you make retargeting work for you, and how does it coincide with paid advertising? Retargeting is a powerful tool that shows ads to potential customers who have already visited your website.

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How Microsoft Advertising is Harnessing its Legacy and Generative AI to Provide Full Funnel Advertising Solutions

The CMO Survey

The post How Microsoft Advertising is Harnessing its Legacy and Generative AI to Provide Full Funnel Advertising Solutions appeared first on The CMO Survey.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

This session is perfect for marketers aiming to bridge the gap between physical and digital advertising landscapes. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm of marketing potential!

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Google launches Google TV advertising network

Search Engine Land

Google is ramping up its connected TV advertising offerings with the launch of the Google TV network across over 20 million monthly active Google TV and Android TV OS devices. The new Google TV network allows advertisers to reach this growing audience through targeted, in-stream video ads. Why it matters. Why we care. The big picture.

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2023 Super Bowl Advertising Trends

Adams & Knight Marketing

Super Bowl Sunday is not just a big night for sports fans, but a huge night for the advertising industry. Pat Dugan, Executive Creative Director at Adams & Knight , went on FOX61 to share his predications on what ad trends viewers can expect this year from major brands like General Motors, Netflix, State Farm, and more.

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The New Shopper Journey: How to Connect with 200+ Million U.S. Digital Buyers

Advertisers are spending more but finding it challenging to reach consumers. Brand marketers are facing new challenges in 2023. As economic uncertainty impacts how consumers shop, brands and retailers must find ways to reach them wherever they are and direct them to the offers and content that will inspire conversion.