Martech

SEPTEMBER 27, 2024

ROAS measures how much revenue is earned for every dollar spent on advertising, providing a simple way to evaluate campaign effectiveness. Balancing this trifecta protects your brand’s reputation and supports long-term success in social advertising. Brand safety and suitability are just as important, especially on social media.

Advertisers 119

Advertisers Advertising Branding User-Generated 119

Search Engine Land

OCTOBER 4, 2024

Artificial intelligence (AI) is revolutionizing consumer engagement and transforming the landscape of search, according to James Murray of Microsoft Advertising, who spoke at SMX Advanced. Inclusive advertising: AI can help create more inclusive ad strategies such as analyzing customer challenges in car insurance.

Advertisers 105

Advertisers Advertising Transform User-Generated 105

Martech

AUGUST 6, 2024

Google’s loss in its federal antitrust case may mean huge changes for the company, web users and digital advertisers. It could result in a big hit to parent company Alphabet’s bottom line; more and better search choices for people; and lower-priced, more effective advertising. We won’t know until U.S. said Waddington. Processing.

Advertisers 129

Advertisers Advertising Non-Profit Transform 129

Search Engine Land

SEPTEMBER 3, 2024

Microsoft Advertising rolled out several updates this September, building on recent advancements in AI and retail media. Following August’s highlights on Joint Business Plans and AI-driven insights, these new features are designed to make advertising more efficient, relevant, and accessible. New bid strategy availabl e.

Advertisers 83

Advertisers Advertising Product Retail 83

Search Engine Land

MAY 17, 2024

Search Engine Land Managing Editor Danny Goodwin highlighted some of the damaging evidence – including how Google has been increasing costs for advertisers – in How Google harms search advertisers in 20 slides In light of the revelations, I contacted search marketers to get their thoughts on Google Ads to evaluate the current confidence level.

Advertisers 141

Advertisers Advertising Price Management 141

Martech

JUNE 11, 2024

Google launched a new connected TV advertising network Monday. The new Google TV network provides a one-stop shop for advertisers to reach this audience through targeted, in-stream video ads. Establishing an early presence allows advertisers to future-proof their TV strategy. Google TV What it is. Why we care.

Advertisers 110

Advertisers Advertising Management Branding 110

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Automation has changed the paradigm for local advertising execution and management.

Advertisers 112

Advertisers Advertising Non-Profit Real Estate 112

illumin

SEPTEMBER 19, 2024

For every business, being strategic and fully understanding the ins and outs of programmatic advertising before making the transition is critical for long-term success. This is where programmatic advertising shines when leveraged well. What is programmatic advertising?

Advertisers 59

Advertisers Advertising Health Marketing Mix 59

Search Engine Land

SEPTEMBER 12, 2023

Google will soon require some suspended advertisers to go through the advertiser verification process to be reinstated. This will start to roll out on October 10, 2023 to some advertisers. This will likely cause a bit of a headache to some advertisers who had their accounts suspended. Who is impacted.

Advertisers 141

Advertisers Advertising 141

illumin

MAY 21, 2024

Podcast consumption (and its advertising) is seeing rapid growth, especially among Canadian audiences. In fact, the podcast advertising market in Canada is projected to reach revenue of $67.29 Marketers see a lot of potential in this platform and – in turn – investing in podcast advertising. What is podcast advertising?

Advertisers 110

Advertisers Advertising Affiliate Marketing Price 110

Search Engine Land

JULY 18, 2024

Brand lists allow advertisers to exclude their ads from appearing alongside specific brands, potentially improving ad relevance and return on ad spend (ROAS). Advertisers can create up to 20 brand lists. This PMax feature offers advertisers more control over the sites and searches they see their ads against. How it works.

Advertisers 99

Advertisers Advertising Branding Search Marketers 99

Martech

AUGUST 8, 2024

Retail media networks (RMNs) are a fast-growing space in advertising — up 16.3% Retailers are adding channels and providing better measurement and execution for advertisers. So what’s the current state of the RMN-advertiser relationship? And agencies are answering their clients’ calls to include RMNs in the mix.

Retail 119

Retail Advertisers Advertising Shoppers 119

Search Engine Land

SEPTEMBER 10, 2024

We’ve run the numbers and found that advertisers are missing much of the search data that could improve their ad performance. This article explains why Google might be doing this and what advertisers can do to recover more search data. Keywords are advertiser-selected terms that help determine which search terms will be targeted.

Advertisers 101

Advertisers Advertising User-Generated Analytics 101

Search Engine Land

AUGUST 19, 2024

Are you intrigued by the world of video production and creation within advertising and digital media? The evolution of video production and creation for advertisers To create such impactful, fast-moving change, a collection of advancements is needed: Technology needs to move quickly. Why focus on vertical video?

Advertisers 114

Advertisers Advertising Gen Z Transform 114

illumin

JULY 23, 2024

Augmented reality is changing the game for advertisers. Immerse yourself in the wonders of AR advertising. Augmented reality (AR) is emerging as a groundbreaking technology – not just for consumers in the advertising world; it also offers brands the opportunity to create immersive and interactive experiences for their audiences.

Advertisers 104

Advertisers Advertising Shoppers Direct Mail 104

Search Engine Land

MARCH 11, 2024

Microsoft Ads expanded its Copilot trial to a larger set of advertisers. The company confirmed to Search Engine Land that it is giving more advertises access to Copilot as it continues to collect data, test, optimize, and work towards a general availability. First spotted. How it works. What has Microsoft said?

Advertisers 122

Advertisers Advertising User-Generated Retail 122

Martech

MAY 8, 2024

Today, Curb, a ride-hailing app for licensed taxis, announced Curb Journey Connect (CJC), which allows advertisers to execute cross-channel campaigns on mobile and in-cab screens. Connecting this experience through Curb Journey Connect allows advertisers to build an integrated campaign that is addressable and measurable. Image: Curb.

Advertisers 110

Advertisers Advertising Branding Marketers 110

Search Engine Land

AUGUST 19, 2024

This error resulted in advertisers’ products being displayed in other merchants’ ad accounts, potentially exposing sensitive business data to competitors. The incident has left many advertisers frustrated not only by the technical failure but also by Google’s inadequate communication in its aftermath. Google comms.

Advertisers 106

Advertisers Advertising Fashion Communications 106

Search Engine Land

MARCH 4, 2024

Performance Max campaigns will be available on Microsoft Advertising globally from March 5. PMax is an automated campaign type that uses AI to optimize and manage your ads across different formats and channels in Microsoft Advertising. PMax explained. Why we care. Getting started. Business email address Subscribe Processing.

Advertisers 125

Advertisers Advertising User-Generated Search Marketers 125

Martech

JULY 16, 2024

Pipeline 360, Integrate’s B2B media business, today launched a purpose-built display advertising platform which will combine with its “write once, publish often” content syndication solution for an integrated “branded demand” offering, where demand generation is wrapped together with building brand awareness.

Advertisers 99

Advertisers Advertising Branding Product 99

Search Engine Land

MAY 6, 2024

Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. vs. Google antitrust trial.

Advertisers 132

Advertisers Advertising Price Search Marketers 132

Search Engine Land

JUNE 11, 2024

Google is ramping up its connected TV advertising offerings with the launch of the Google TV network across over 20 million monthly active Google TV and Android TV OS devices. The new Google TV network allows advertisers to reach this growing audience through targeted, in-stream video ads. Why it matters. Why we care. The big picture.

Advertisers 103

Advertisers Advertising Branding 103

Martech

MAY 8, 2024

Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. vs. Google antitrust trial. The DOJ’s presentation.

Advertisers 111

Advertisers Advertising Price Search Marketers 111

Search Engine Land

APRIL 29, 2024

Microsoft’s AI assistant Copilot is now available for all advertisers across the Microsoft Advertising Platform, a month after they increased the testing pool , the company announced today. We’ll be watching closely to see whether these claims are actually true for advertisers. What’s new.

Advertisers 104

Advertisers Advertising 104

Martech

AUGUST 23, 2024

On July 24, 2024, the Federal Trade Commission (FTC) released a statement that hit home for many in the digital advertising and marketing industry. 10 recommendations for advertisers and marketers Given the FTC’s stance, advertisers and marketers must pivot toward more sustainable and privacy-compliant practices. Processing.

Advertisers 128

Advertisers Advertising Law Retail 128

Bannerflow

MAY 8, 2024

iGaming display advertising trends offer insight into what makes the industry tick. Indeed, 2021 and 2020 have seen brands adapt and change quicker than ever before, as external factors change customer habits.

Advertisers 98

Advertisers Advertising Branding Customer 98

Martech

APRIL 19, 2024

Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale. Budget friendliness: Local advertising is often more accessible for small businesses. Channel selection: Selecting the correct channels is vital for effective local advertising.

Advertisers 114

Advertisers Advertising Retail Price 114

Martech

MAY 14, 2024

However, more and more forward-thinking marketers are also reallocating some of their budgets to AI-driven contextual advertising that is proving to pack a powerful punch in performance. However, recent advancements in AI-driven contextual advertising are significant and should not be overlooked.

Advertisers 111

Advertisers Advertising Energy Place 111

Martech

MAY 7, 2024

Today, Meta introduced new genAI-powered features allowing advertisers to automate the creation of text and images in ads on the company’s social platforms. The advertiser can also select different text overlays to go with each version. The post Meta rolls out genAI features for advertisers appeared first on MarTech.

Advertisers 110

Advertisers Advertising User-Generated Price 110

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. This article delves into the world of niche markets, exploring the challenges marketers face, the evolution of niche advertising and actionable strategies to succeed.

Target Market 121

Target Market Advertisers Advertising Neuromarketing 121

illumin

JULY 25, 2024

Curious to learn more about digital out-of-home advertising? If you’ve ever seen any of digital billboards when walking the streets or an LED board at the side of a bus stop that has an advertisement on it, you may wonder how those ads come to be. Out-of-home advertising or OOH has been around for decades. Why invest in DOOH?

Advertisers 95

Advertisers Advertising Retail Customer loyalty 95

Search Engine Land

AUGUST 21, 2024

Google sales representatives allegedly advised advertisers to target teenage users on YouTube, seemingly in violation of the platform’s own policies prohibiting the targeting of minors. Google announced in 2021 that it would no longer allow advertisers to target users under 18 based on age, gender or interests. Why we care.

Advertisers 93

Advertisers Advertising Entertainment Branding 93

Hubspot Marketing

SEPTEMBER 12, 2024

If your answer is yes, you may want to learn about Point-of-Need paid advertising opportunities. Too many advertisers stick to the basics — they pour money into Google keywords, Facebook ads, maybe even a few billboards or podcast spots. What is Point-of-Need advertising and why does it matter? Kieran and I have you covered.

Advertisers 84

Advertisers Advertising Transform CMO 84

illumin

JULY 5, 2024

The omnipresence of AI is steadily growing in the 2020s, including in advertising. It’s no different in the world of marketing, as AI slowly shapes digital advertising in front of our eyes. Programmatic advertising is a game-changer in the advertising industry. Where does AI fit into programmatic advertising?

Advertisers 92

Advertisers Advertising Pharmaceutical User-Generated 92

Practical eCommerce - Marketing

MARCH 1, 2024

The post Directness Wins in Advertising appeared first on Practical Ecommerce. Andrew Faris manages large Meta Ad budgets. He says the best creative emphasizes a product's benefits — clearly and directly.

Advertisers 98

Advertisers Advertising eCommerce Management 98

illumin

MAY 28, 2024

Here’s how your advertising can avoid the pitfall of signal loss. These include the increased use of DNT (do not track) signals, NAI (Network Advertising Initiative) consumer opt-outs, cache clearing, and ad blockers – to name just a few. Additionally, advertisers can use this information and segment their target audiences accordingly.

Advertisers 88

Advertisers Advertising Customer Acquisition Retail 88