illumin

OCTOBER 22, 2024

The United States Department of Justice is cracking down on companies violating anti-trust laws. To understand what is happening in the ad world right now, we first need to understand what anti-trust laws are and how they operate. What are anti-trust laws?

Law 105

Law Manufacturing Advertisers Advertising 105

Search Engine Roundtable

JULY 1, 2025

Google AdSense has added new universal opt-out mechanisms and privacy controls due to new laws they must adhere to. These go across several US states.

Law 73

Law 73

Martech

AUGUST 13, 2024

This platform, powered by Safeguard Privacy, can now be used by advertisers and partners across the adtech ecosystem to make sure campaigns are compliant with privacy laws in 19 states, with more regulations surely on the way. Why we care. And that’s where a solution for all these parties comes in. Comprehensive compliance.

Law 116

Law Advertisers Advertising Management 116

Martech

JUNE 3, 2024

Congress is drawing to a close and the legislators have again failed to pass a national data privacy law. While these laws share some similarities, such as granting consumers rights to access, delete and opt out of the sale of their personal information (PI), there are also notable differences in scope, definitions and requirements.

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Law Advertisers Advertising Price 137

Martech

JANUARY 13, 2025

These laws gave consumers greater control over their personal data, including the right to know what data is collected, how it is used, have it deleted and opt-out of its sale. Encourage global regulatory alignment : Preemptively align with stricter privacy laws like GDPR to future-proof operations. Dig deeper: U.S.

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Law User-Generated Email Marketing Education 129

Seth's Blog

JULY 1, 2025

Gravity isn’t just a good idea, it’s the law. Is your story about the past and the way the world works amplifying your connections and progress? Because reality doesn’t mind showing up when we least want it to. We invent stories, that’s the only way they occur. And most of our stories are about what happened and why.

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Law Energy Communications 156

Hubspot Marketing

JULY 26, 2024

In a nutshell, we can say that Consent Mode helps advertisers, publishers, or website owners comply with the consent requirements set by data protection laws (like the GDPR ) while still leveraging Google services (such as Analytics and Ads). More on “how” later. Who is Google Consent Mode for?

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Law Analytics Advertisers Advertising 123

Orbit Media Studios

AUGUST 6, 2024

It’s also good to comply with privacy laws. The two biggies are the European Union’s GDPR law (General Data Protection Regular) and California’s CCPA law (California Consumer Privacy Act). I’m not a lawyer, but the GDPR law states that any website with any visitors from an EU-member nation is subject to their laws.

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Analytics Law eCommerce Place 133

Martech

NOVEMBER 21, 2024

To be fair, the machines only violated one of Asimov’s Three Laws of Robotics: A robot may not injure a human being or, through inaction, allow a human being to come to harm. A robot must obey orders given by humans, except where such orders would conflict with the First Law.

Law 112

Law Transform Retail Manufacturing 112

Content Marketing Institute

FEBRUARY 24, 2025

Learn what other content marketing laws you should change to dominate the next five years. Marketing and content marketing are entirely intertwined. So dont waste time trying to get buy-in give yourself permission to do great marketing.

Law 110

Law Content Marketing Marketing Marketers 110

Martech

SEPTEMBER 19, 2024

B2B marketers serving highly regulated and technical industries like legal, medical and law enforcement know that precise, accurate communication is crucial. For example, my company works with law firms that require PR tied to their working cases and new legislation. billion by 2033. Quotes need to be attributed to the right speaker.

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PR Law Energy Thought Leadership 135

Martech

JANUARY 3, 2025

state data privacy laws: What you need to know Some rules like color palette, fonts and spacing can be hard-coded into AIs parameters. Challenges in forming an AI council The AI Council defines AI usage policies, ensures compliance with privacy laws and tracks copyright and other legal implications. Dig deeper: U.S.

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Branding Copywriting Law Marketing Ethics 134

Martech

JANUARY 10, 2025

You could even face fines or other legal action under laws like CAN-SPAM in the United States, Canada’s Anti-Spam Law (CASL), the EU’s General Data Protection Regulation (GDPR) and the UK’s Privacy and Electronic Communications Regulations. For CAN-SPAM alone, fines can reach $51,744 for each email violation.

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Copywriting Law Shipping Fashion 133

Sprout Social

JANUARY 15, 2025

A federal law banning TikTok in the US is set to go into effect on January 19, 2025. The US TikTok ban is a federal law that would prohibit US app stores and internet hosting services from distributing or hosting the TikTok app. Last updated January 15, 2025. What is the US TikTok ban?

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Branding Law Influencer Marketing Communications 125

The Drum

JUNE 10, 2025

All in a category - banking for law firms - hardly known for emotional resonance or creativity. But as chief innovation officer at Esquire Bank, and now ANA’s 2025 B2 Marketer of the Year, that’s exactly where he’s landed. His approach? We’re in an industry that doesn’t usually get credit for this kind of work,” Mai tells The Drum.

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Law Marketing Marketers 93

Martech

DECEMBER 12, 2024

One essential caveat: You must be sure to follow all applicable privacy laws more on this below. Depending on local laws, you may need to add it to every text. To nudge email-only subscribers, consider a friendly SMS opt-in email that rewards them with an exclusive discount.

Law 114

Law Marketing Marketers Email Marketing 114

Martech

MARCH 3, 2025

Data privacy laws are another obstacle to personalized marketing. users face multiple state privacy laws. Identity resolution challenges Effective identity resolution requires merging and attaching numerous data points to a unified customer ID. Scattered customer data and poor-quality data present challenges to this process.

Law 120

Law Price Marketing Marketers 120

Martech

JULY 8, 2025

The way marketers use data is shifting fast, mainly because of privacy laws like GDPR and CCPA. Why use a data clean room Clean rooms are becoming popular because they make it easier to comply with privacy laws while still gaining value from data. That’s where data clean rooms (DCR) come in.

Transform 96

Transform Advertisers Customer Marketers 96

Martech

SEPTEMBER 20, 2024

state data privacy laws: What you need to know Notify customers The worst-case scenario is your customers find out about this breach from the press before they hear about it from you. Being reluctant or resistant to these is a huge red flag. On the other hand, a commitment to cooperation and transparency means you have a good partnership.

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Law Fashion Communications Management 122

Martech

SEPTEMBER 11, 2024

The disparity is nearly as great for “law and order” — 28% of consumers; 16% of marketers. Image: iHeartMedia, “The New American Consumer 2.0.” ” The proportion of consumers who find religion a “top important value” is twice as high as marketers (30% versus 15%). Opportunities.

Law 126

Law Marketing Marketers Advertisers 126

Martech

AUGUST 14, 2024

Among the possibilities being explored following a judge’s ruling that Google violated antitrust laws , according to Bloomberg : Chrome, Google’s web browser. Justice Department is reportedly considering forcing parent company Alphabet to shed at least one of its units. Android, Google’s operating system.

Law 117

Law Advertisers Advertising Digital Marketing 117

Martech

OCTOBER 17, 2024

state data privacy laws: What you need to know What people say about privacy vs. what they do I don’t want to overstate my case. We end up with these ridiculous “accept cookies” pop-ups, which comply with the law, but haven’t fixed the problem — which is that consumers should have a right to control how their data is used.

Customer 126

Customer Real Estate Law Advertisers 126

Martech

MAY 19, 2025

Of course, diversifying your staffing strategy only works if you are 100% clear on international employment laws and have a strong plan to manage dispersed talent. If you manage a dispersed team or plan to in the future, partnering with an international employment law expert saves time and ensures you’re on a legally firm footing.

Transform 113

Transform PR Law Manufacturing 113

Martech

MARCH 13, 2025

” Constant vigilance The different privacy laws mean you must know where the data lives and where it may be transmitted. You must also have a mechanism to stay up-to-date on changes in laws and regulations. . “You need to understand the data privacy aspects.”

Law 115

Law Management Product Branding 115

Martech

OCTOBER 16, 2024

Forward-looking Statements This press release contains forward-looking statements within the meaning of the federal securities laws, which are statements that involve substantial risks and uncertainties. “MarTech” and “SMX” are registered trademarks of Third Door Media, Inc.

Law 131

Law Education Digital Marketing SEO 131

Martech

DECEMBER 3, 2024

In an age where data privacy laws are rapidly evolving, businesses are in search of more than just the standard cookie banner solution. They need a comprehensive approach to navigate this intricate landscape and build stronger, trust-based relationships with their customers.

Transform 115

Transform Law Management Customer 115

Litmus

OCTOBER 18, 2024

Your opt-in strategy also goes beyond your email program’s preferences, since there are data privacy laws to follow. Marketers with subscribers in the UK and EU have had to adhere to GDPR rules for years now, but new data privacy laws pop up frequently. What is the single opt-in process?

Law 113

Law Email Marketing Promotion User-Generated 113

Martech

MAY 7, 2025

Law & Government : Up 15.2% However, Google is slowly creeping into conversion territory, according to Semrush: 88.1% of triggered queries are informational (e.g., what is BMR). 8.69% are commercial queries up from 6.28% in January. 1.43% are navigational queries this is double from 0.74% in January. Industry trends. Health : Up 20.3%

Law 99

Law Health Search Marketers Marketers 99

Martech

JULY 1, 2024

Last Monday, regulators found Apple’s app store in violation of competitiveness laws. If the violations stand, Meta could be fined the portion of the money it has made in Europe, which could be as much as $13.4 billion, according to its latest earnings report. Why we care.

Digital Marketing 120

Digital Marketing Law Advertisers Advertising 120

Search Engine Land

AUGUST 13, 2024

Among the possibilities being explored following a judge’s ruling that Google violated antitrust laws , according to Bloomberg : Chrome, Google’s web browser. Justice Department is reportedly considering forcing parent company Alphabet to shed at least one of its units. Android, Google’s operating system.

Law 119

Law Advertisers Advertising SEO 119

Hubspot Marketing

MARCH 17, 2025

When I booked a cruise for both my family and my Argentinian in-laws, Royal Caribbean impressed me by sending emails in Spanish to match my sister-in-law's passport language. Royal Caribbean taps into the power of language. Smart move for a company serving global travelers!

Email Marketing 98

Email Marketing Marketing Strategy Law Communications 98

Backlinko

JULY 22, 2024

For example, a law firm client might seek advice about filing for divorce in their state. For example, a law firm specializing in civil law should narrow down its business category to “Civil law attorney” to increase its visibility for relevant searches.

SEO 123

SEO Law User-Generated Analytics 123

Martech

FEBRUARY 12, 2025

Theres never a dull moment in influencer marketing, which faces a significant challenge this year with the law banning TikTok in the United States. Even without the platform that made it famous, influencer marketing is now a significant channel for marketers. Its also big business for both content creators and brands. But how did we get here?

Influencer Marketing 118

Influencer Marketing Law Marketing Marketers 118

Martech

AUGUST 29, 2024

Judge Amit Mehta’s recent ruling in the government’s antitrust case against Google, finding Google illegally maintained its monopoly in general search, is a watershed moment in antitrust law, and provides a strong foundation for Yelp’s case against Google.

Law 114

Law Advertisers Advertising Promotion 114

Orbit Media Studios

JUNE 24, 2025

Jessica Best, Better-ave.com “Frankly, since the Privacy Apocalypse (aka privacy laws in dozens of states and countries), this last P could also be called Permission : the intent of all these laws is that we the marketer have to put the user in the driver’s seat. You’ll never spam them. They can unsubscribe anytime.

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Law Transform Whitepaper CMO 108

illumin

JANUARY 14, 2025

will have the edge, as this data will be more reliable than third-party data adhering to stricter privacy laws. to serve as models for global data protection laws. Retailers who use first-party data (data collected directly from consumers through loyalty programs, website interactions, etc.)

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Hubspot Marketing

JANUARY 13, 2025

Before writing this article, I stumbled on Akins laws , which aptly summarize work breakdown structures. The fun law reads: It's called a Work Breakdown Structure because the Work remaining will grow until you have a Breakdown, unless you enforce some Structure on it. This law is clear and true! Heres a quick truth.

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Law Management Communications Product 103