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Tue.May 20, 2025

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Why ‘head of marketing’ is the most misunderstood title in startups

Martech

MAY 20, 2025

But then a new investor comes in and suddenly, there’s a shiny new VP or CMO above you. Vendors say early marketing leaders typically lack the authority, support or experience to drive the business transformation needed to fully realize platform value. These roles often have high churn.

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