The CMO Survey

DECEMBER 18, 2023

Smaller budgets, shifting spend priorities, and more intense competition require a rethink for more effective PR in 2024. The post The PR Landscape Has Changed. It’s Time to Realign Your Strategies appeared first on The CMO Survey.

PR 100

PR CMO 100

Search Engine Land

SEPTEMBER 22, 2023

Ever wondered which is the best generative AI tool for writing PR content? Testing the best generative AI tool for PR content In August, Katie Delahaye Paine , CEO of Paine Publishing, and I uploaded four posts on successive Fridays to a blog, Facebook, and LinkedIn. The lead read: “Hey fellow PR and communications enthusiasts!

PR 114

PR User-Generated Analytics Communications 114

Zumvu

MAY 15, 2024

In the bustling digital landscape of the 21st century, public relations (PR) stands as a beacon of brand visibility, trust-building, and reputation management.

PR 52

PR SEO Management Branding 52

Hubspot Marketing

MAY 27, 2022

These days, PR departments, regardless of the brand or organization, go to social media first to spread the latest information about services and products and gain the broadest coverage. By aligning social media and PR, brands can boost engagement and keep customers aware of the latest developments. How to Use Social Media for PR.

PR 139

PR Transform Communications Price 139

Heidi Cohen

OCTOBER 25, 2022

Is your business prepared for an unexpected PR Crisis that can hurt your business? Then use this PR Crisis Management Planning roadmap and checklist to be prepared before you need it. The post PR Crisis Management Planning: What You Need To Know To Survive appeared first on Heidi Cohen.

PR 107

PR Management 107

Search Engine Land

MAY 2, 2023

This article tackles performance PR trade tips that can give you a hand in landing big placements and reaping discovery and revenue benefits. Social media repurposing – featuring the brand in things like Reels and Stories – represents more incremental placements to access with performance PR.

PR 100

PR SEO Branding Product 100

Search Engine Land

JUNE 28, 2023

There are simply many more effective ways to generate backlinks and build an effective digital PR strategy. When backlink efforts are combined with high-quality PR, these tactics drive more traffic to your site, boost quality inbound leads and – ultimately – generate more revenue to grow your business. SUBSCRIBE See terms.

PR 97

PR Thought Leadership SEO Place 97

Sprout Social

AUGUST 10, 2022

It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. Influencer marketing has grown from a $1.7 billion industry in 2016 to a projected $16.4

PR 137

PR Influencer Marketing Marketing Marketers 137

Influence & Co

DECEMBER 13, 2023

Traditionally, PR and content teams have operated independently. The content team crafts engaging blog posts, videos, and emails to educate and entertain, while the PR team focuses on media relations, reputation management, and stakeholder relationships.

PR 83

PR Content Marketing Entertainment Education 83

Animalz blog

JULY 16, 2024

PR could be one of those ways. She shared four great lessons about intertwining content and PR on LinkedIn , which inspired this interview to learn more about her approach. She goes into the role of brand, how she measures the effectiveness of PR and content, her thoughts on the future of content marketing, and much more.

PR 59

PR Copywriting B2C Place 59

David Meerman Scott

JUNE 20, 2024

The marketing & PR world has changed significantly in the past two years because of the wide adoption of Generative AI tools like ChatGPT. I’ve been working for months on the newest version of The New Rules of Marketing and PR to include the tools and tactics for how to deploy AI.

PR 52

PR Marketing Marketers 52

Content Marketing Institute

APRIL 28, 2023

The PR Council this week published guidelines on how brands and agencies should act ethically when using AI content tools. Meanwhile, another survey highlights some problematic thinking about AI. Robert Rose explains it all today. Continue reading →

PR 130

PR Branding 130

David Meerman Scott

MAY 9, 2022

The most exciting aspect of my book The New Rules of Marketing & PR is I have the honor of showcasing some of the best examples of building successful marketing programs. There are more than 50 profiles throughout the book, many of them featuring the marketers’ own words from interviews with me.

PR 139

PR Law Marketing Marketers 139

Influence & Co

JUNE 12, 2023

is officially Intero Digital Content & PR Division! Influence & Co. We're excited to now offer clients a full suite of digital marketing services.

PR 98

PR Digital Marketing Marketers Marketing 98

Neil Patel

MARCH 22, 2021

If you don’t take the right approach to PR, marketing, and advertising, it won’t be long before you have to shut your doors. Luckily, these PR sites will help you prevent just that. With your PR covered, you are free to focus on other important aspects of your business launch. Cision maintains a database of approximately 1.4

PR 139

PR Price Place Branding 139

Zumvu

MARCH 6, 2024

Successful PR campaigns are often multifaceted. Here is what a typical PR campaign looks like. Creating a positive image and building relationships takes work.

PR 52

PR 52

Sprout Social

MAY 31, 2023

We’ll continue to find more applications for AI in communications, media and PR. The post How AI is changing communications and PR: Risks and benefits appeared first on Sprout Social. I understand being concerned about the risk, but I feel like they’re missing a huge opportunity to let their people learn how to truly leverage it.”

Communications 130

Communications PR Transform Law 130

Power Digital Marketing

FEBRUARY 22, 2023

Most people understand the distinction between PR and marketing. Typically, marketing is regarded as a way to generate leads for a company, while PR is about influencing consumers’ perceptions of the company as a whole. What is PR? What does a PR team do? Of course, none of this work directly generates sales.

PR 52

PR Non-Profit Marketing Marketers 52

Marketing Insider Group

JULY 7, 2021

PR and SEO? When it comes to dynamic duos, PR and SEO didn’t always match up so easily. For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing. Why Companies Need PR and SEO.

PR 132

PR SEO Thought Leadership Communications 132

Influence & Co

JUNE 21, 2023

Content marketing and PR don’t have to be at odds. They can enrich and empower each other and marketers can use them in tandem to achieve their goals.

PR 99

PR Content Marketing Marketing Marketers 99

David Meerman Scott

DECEMBER 19, 2023

And if I faced a PR crisis, I would hire a public relations team expert in crisis communications to advise me. If I was going to trial, I’d hire a lawyer to advise me.

PR 77

PR Communications 77

Content Marketing Institute

AUGUST 31, 2021

Yet too many content marketers use PR-centered metrics to prove the value of their content. Continue reading → The post How To Get Content Marketing Measurement Wrong: Do It Like a PR Person appeared first on Content Marketing Institute. Public relations and content marketing do overlap, but they’re not the same.

PR 135

PR Content Marketing Marketing Marketers 135

Buffer Marketing

AUGUST 16, 2023

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. So how did I scale my PR agency to a coveted seven-figure powerhouse? They are the lifeblood of any successful PR agency. So let’s dive in.

Transform 90

Transform PR Key Performance Indicator Thought Leadership 90

Search Engine Journal

SEPTEMBER 20, 2022

Follow these steps to build your brand awareness with this useful PR/link building tool. The post How To Use HARO For Link Building And PR appeared first on Search Engine Journal. Build relationships with reporters and bloggers by using HARO correctly.

PR 96

PR Branding 96

Sprout Social

AUGUST 24, 2022

In the past, PR focused on traditional media like print, radio and television for coverage. Social media has cultivated a 24/7 news cycle, forcing PR professionals to always “be on”. Similar to social teams, PR practitioners need a variety of skills and expertise to be successful.

PR 87

PR Branding Transform Communications 87

Martech

MARCH 10, 2022

” Words from Tiffany Guarnaccia, founder and CEO of Kite Hill PR, a high profile agency in the adtech and martech space. Think of it as a pro bono PR onramp program for diverse and purpose-driven founders of tech businesses,” Guarnaccia said. If anything, demand for PR rose sharply with the onset of the pandemic.

PR 101

PR Non-Profit Thought Leadership Energy 101

Search Engine Journal

AUGUST 11, 2022

The post 7 Steps To Building A Kickass Digital PR Campaign appeared first on Search Engine Journal. Enchant the press (and the public) by leveraging tools specific to news search intent, so you can build a campaign with a huge following.

PR 112

PR 112

Buffer Marketing

JULY 23, 2024

When my sister and I started Vinat to make buying wine online more accessible, I thought that any kind of PR was going to be prohibitively expensive for our small brand. Previously, I had worked in corporate finance, so I knew exactly how much the companies I worked for spent on engagements with PR firms.

PR 83

PR Finance Fashion Food 83

Hubspot Marketing

OCTOBER 16, 2019

That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. or "What services does a PR agency provide?". Reputation management.

PR 129

PR Communications Price Management 129

Search Engine Journal

AUGUST 17, 2021

Anyone can do Digital PR, but it takes a little finesse and strategy to do it successfully. and various other ventures, joins Loren Baker to discuss his innovative and newsworthy personal branding, link building and digital PR success. In this episode of the Search Engine Journal Show, Mark Rofe, owner of ChristmasTrees.co.uk

PR 116

PR SEO Marketing Marketers 116

Adams & Knight Marketing

FEBRUARY 21, 2023

Excerpt from PRWeek. Click here for the complete article. Healthcare experts outline the importance of an overabundance of communication in the 60 days before the end of the public health and national emergency for COVID-19.

Health 246

Health PR Education Communications 246

Duct Tape Marketing

OCTOBER 6, 2020

How to Improve Your PR Content Online written by John Jantsch read more at Duct Tape Marketing. In this episode of the Duct Tape Marketing Podcast , I interview Farzad Rashidi Co-founder of Respona, the all-in-one digital PR and link building software that combines personalization with productivity. To learn more, go to Gusto.com/tape.

PR 98

PR Marketing Plan Place Product 98

Search Engine Journal

MAY 23, 2022

Prepare for reactive digital PR and find a goldmine of opportunities to become more relevant to your audience with these best practices. The post Reactive Digital PR: What It Is & How To Use It For Link Building appeared first on Search Engine Journal.

PR 97

PR 97

Content Marketing Institute

MAY 5, 2022

A public relations strategy built around your content helps both PR and marketing teams meet their goals. To make it work, everyone should understand what kind of content outreach works best, which media outlets to target, and how best to approach them. Three successful content publicists explain. Continue reading →

PR 101

PR Marketers Marketing 101

David Meerman Scott

MAY 3, 2022

Fifteen years after the first edition of The New Rules of Marketing & PR released, the most comprehensive update yet is now available. I’m super excited! The 8th edition is out today in print and ebook editions the USA and Canada and will soon be available in other countries. An audiobook version is coming by mid-Summer.

PR 81

PR eBook Marketing Marketers 81

Search Engine Journal

DECEMBER 19, 2022

The post Journalism to PR to Marketing to Sports – A Journey [Podcast] appeared first on Search Engine Journal. Sports marketing is filled with star power and money. You could never do the same with your marketing. Or could you?

PR 86

PR Marketing Marketers 86