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What is digital PR for SEO?

Search Engine Land

To improve search rankings today, you need a comprehensive digital PR strategy that cultivates expertise, targets key touchpoints in the buyer’s journey, creates compelling data stories, and garners influence through reputation and recognition. Key insights: Digital PR for SEO is not link building but an alternative to link building.

PR 124
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How To Spread Enthusiasm With PR In An Age Of Crises

Adams & Knight Marketing

We asked our PR and growth experts to give entrepreneurs examples of positive PR campaigns amid scary world news. Check out their tips on how to spread enthusiasm with PR activities in times of a negative outlook on world events. Click here for the complete article. Tell Me Something Good.

PR 246

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How SEO and digital PR can drive maximum brand visibility

Search Engine Land

At a time when brand reputation and visibility are critical, blending SEO with digital PR is a must. This article gives an overview of integrating SEO into digital PR to achieve business goals, plus best practices for effective collaboration and communication. Why support digital PR efforts with tested SEO strategies?

PR 129
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The PR Landscape Has Changed. It’s Time to Realign Your Strategies

The CMO Survey

Smaller budgets, shifting spend priorities, and more intense competition require a rethink for more effective PR in 2024. The post The PR Landscape Has Changed. It’s Time to Realign Your Strategies appeared first on The CMO Survey.

PR 100
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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations.

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Five Must-Have Pieces of PR Content for the Modern Marketer

Trade Press Services Newsletter

If you are using press releases—and no other forms of PR content—in your marketing strategy, you are missing out on the benefits other types of PR content can deliver. While press releases are still an effective form of sharing news, PR has evolved and so should your approach. But this is just the starting point.

PR 130
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How Jess Cook Turns Content and PR into a Power Couple at Island (Interview)

Animalz blog

PR could be one of those ways. She shared four great lessons about intertwining content and PR on LinkedIn , which inspired this interview to learn more about her approach. She goes into the role of brand, how she measures the effectiveness of PR and content, her thoughts on the future of content marketing, and much more.

PR 58
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? and more!