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9th Edition of The New Rules of Marketing & PR Publishes Today

David Meerman Scott

The 9th edition of my international bestseller The New Rules of Marketing & PR is available today in print and ebook editions the USA and Canada and will soon be available in other countries! It’s the new, new!

PR 117
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Press Releases Are My Secret to Marketing on a Small Budget: Here’s How I Do It With No PR Background

Buffer Marketing

When my sister and I started Vinat to make buying wine online more accessible, I thought that any kind of PR was going to be prohibitively expensive for our small brand. Previously, I had worked in corporate finance, so I knew exactly how much the companies I worked for spent on engagements with PR firms.

PR 108
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DIY reactive digital PR: How to earn media coverage on a budget

Search Engine Land

Unlike big proactive PR campaigns, where working with professionals can prevent you from wasting a huge amount of time and money, reactive digital PR is usually something that you can bootstrap with a bit of time and effort. When DIY-ing your reactive PR, your superpower is speed.

PR 84
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How To Spread Enthusiasm With PR In An Age Of Crises

Adams & Knight Marketing

We asked our PR and growth experts to give entrepreneurs examples of positive PR campaigns amid scary world news. Check out their tips on how to spread enthusiasm with PR activities in times of a negative outlook on world events. Click here for the complete article. Tell Me Something Good.

PR 246
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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations.

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How To Find PR Firms That Fit Your Marketing Strategy Needs

Marketing Insider Group

If you’re looking for PR firms to aid your marketing strategy, you’re in luck; there is an abundance of PR firms to choose from. So how do you choose the perfect PR firm for your needs? Marketing Due Diligence for Hiring PR Firms PR firms come in many shapes and sizes. How do they define success?

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How Jess Cook Turns Content and PR into a Power Couple at Island (Interview)

Animalz blog

PR could be one of those ways. She shared four great lessons about intertwining content and PR on LinkedIn , which inspired this interview to learn more about her approach. She goes into the role of brand, how she measures the effectiveness of PR and content, her thoughts on the future of content marketing, and much more.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? and more!