Search Engine Land

SEPTEMBER 22, 2023

Ever wondered which is the best generative AI tool for writing PR content? Testing the best generative AI tool for PR content In August, Katie Delahaye Paine , CEO of Paine Publishing, and I uploaded four posts on successive Fridays to a blog, Facebook, and LinkedIn. The lead read: “Hey fellow PR and communications enthusiasts!

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Zumvu

MAY 15, 2024

In the bustling digital landscape of the 21st century, public relations (PR) stands as a beacon of brand visibility, trust-building, and reputation management.

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Hubspot Marketing

JULY 15, 2022

It's a question almost every fast-growing company runs into: should we hire a PR firm or build an in-house team? We've rounded up some helpful advice from PR pros at HubSpot to help you make the right call. Reasons to Hire a PR Firm. You're ready to "feed the PR machine.". Reasons Why You Might Not Need a PR Firm.

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David Meerman Scott

JUNE 20, 2024

The marketing & PR world has changed significantly in the past two years because of the wide adoption of Generative AI tools like ChatGPT. I’ve been working for months on the newest version of The New Rules of Marketing and PR to include the tools and tactics for how to deploy AI.

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Buffer Marketing

JULY 23, 2024

When my sister and I started Vinat to make buying wine online more accessible, I thought that any kind of PR was going to be prohibitively expensive for our small brand. Previously, I had worked in corporate finance, so I knew exactly how much the companies I worked for spent on engagements with PR firms.

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Influence & Co

DECEMBER 13, 2023

Traditionally, PR and content teams have operated independently. The content team crafts engaging blog posts, videos, and emails to educate and entertain, while the PR team focuses on media relations, reputation management, and stakeholder relationships.

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Search Engine Land

MAY 2, 2023

This article tackles performance PR trade tips that can give you a hand in landing big placements and reaping discovery and revenue benefits. Social media repurposing – featuring the brand in things like Reels and Stories – represents more incremental placements to access with performance PR.

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Heidi Cohen

OCTOBER 25, 2022

Is your business prepared for an unexpected PR Crisis that can hurt your business? Then use this PR Crisis Management Planning roadmap and checklist to be prepared before you need it. The post PR Crisis Management Planning: What You Need To Know To Survive appeared first on Heidi Cohen.

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Sprout Social

AUGUST 10, 2022

It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. Influencer marketing has grown from a $1.7 billion industry in 2016 to a projected $16.4

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Search Engine Land

JUNE 28, 2023

There are simply many more effective ways to generate backlinks and build an effective digital PR strategy. When backlink efforts are combined with high-quality PR, these tactics drive more traffic to your site, boost quality inbound leads and – ultimately – generate more revenue to grow your business. SUBSCRIBE See terms.

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Zumvu

MARCH 6, 2024

Successful PR campaigns are often multifaceted. Here is what a typical PR campaign looks like. Creating a positive image and building relationships takes work.

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Influence & Co

JUNE 12, 2023

is officially Intero Digital Content & PR Division! Influence & Co. We're excited to now offer clients a full suite of digital marketing services.

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David Meerman Scott

MAY 9, 2022

The most exciting aspect of my book The New Rules of Marketing & PR is I have the honor of showcasing some of the best examples of building successful marketing programs. There are more than 50 profiles throughout the book, many of them featuring the marketers’ own words from interviews with me.

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Content Marketing Institute

APRIL 28, 2023

The PR Council this week published guidelines on how brands and agencies should act ethically when using AI content tools. Meanwhile, another survey highlights some problematic thinking about AI. Robert Rose explains it all today. Continue reading →

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Neil Patel

MARCH 22, 2021

If you don’t take the right approach to PR, marketing, and advertising, it won’t be long before you have to shut your doors. Luckily, these PR sites will help you prevent just that. With your PR covered, you are free to focus on other important aspects of your business launch. Cision maintains a database of approximately 1.4

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Hubspot Marketing

MAY 27, 2022

These days, PR departments, regardless of the brand or organization, go to social media first to spread the latest information about services and products and gain the broadest coverage. By aligning social media and PR, brands can boost engagement and keep customers aware of the latest developments. How to Use Social Media for PR.

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Sprout Social

MAY 31, 2023

We’ll continue to find more applications for AI in communications, media and PR. The post How AI is changing communications and PR: Risks and benefits appeared first on Sprout Social. I understand being concerned about the risk, but I feel like they’re missing a huge opportunity to let their people learn how to truly leverage it.”

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Buffer Marketing

AUGUST 16, 2023

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. So how did I scale my PR agency to a coveted seven-figure powerhouse? They are the lifeblood of any successful PR agency. So let’s dive in.

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Power Digital Marketing

FEBRUARY 22, 2023

Most people understand the distinction between PR and marketing. Typically, marketing is regarded as a way to generate leads for a company, while PR is about influencing consumers’ perceptions of the company as a whole. What is PR? What does a PR team do? Of course, none of this work directly generates sales.

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David Meerman Scott

DECEMBER 19, 2023

And if I faced a PR crisis, I would hire a public relations team expert in crisis communications to advise me. If I was going to trial, I’d hire a lawyer to advise me.

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Influence & Co

JUNE 21, 2023

Content marketing and PR don’t have to be at odds. They can enrich and empower each other and marketers can use them in tandem to achieve their goals.

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Marketing Insider Group

JULY 7, 2021

PR and SEO? When it comes to dynamic duos, PR and SEO didn’t always match up so easily. For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing. Why Companies Need PR and SEO.

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Sprout Social

AUGUST 24, 2022

In the past, PR focused on traditional media like print, radio and television for coverage. Social media has cultivated a 24/7 news cycle, forcing PR professionals to always “be on”. Similar to social teams, PR practitioners need a variety of skills and expertise to be successful.

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Search Engine Journal

SEPTEMBER 20, 2022

Follow these steps to build your brand awareness with this useful PR/link building tool. The post How To Use HARO For Link Building And PR appeared first on Search Engine Journal. Build relationships with reporters and bloggers by using HARO correctly.

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Martech

MARCH 10, 2022

” Words from Tiffany Guarnaccia, founder and CEO of Kite Hill PR, a high profile agency in the adtech and martech space. Think of it as a pro bono PR onramp program for diverse and purpose-driven founders of tech businesses,” Guarnaccia said. If anything, demand for PR rose sharply with the onset of the pandemic.

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Content Marketing Institute

AUGUST 31, 2021

Yet too many content marketers use PR-centered metrics to prove the value of their content. Continue reading → The post How To Get Content Marketing Measurement Wrong: Do It Like a PR Person appeared first on Content Marketing Institute. Public relations and content marketing do overlap, but they’re not the same.

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Search Engine Journal

AUGUST 11, 2022

The post 7 Steps To Building A Kickass Digital PR Campaign appeared first on Search Engine Journal. Enchant the press (and the public) by leveraging tools specific to news search intent, so you can build a campaign with a huge following.

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Adams & Knight Marketing

FEBRUARY 21, 2023

Excerpt from PRWeek. Click here for the complete article. Healthcare experts outline the importance of an overabundance of communication in the 60 days before the end of the public health and national emergency for COVID-19.

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Search Engine Journal

AUGUST 17, 2021

Anyone can do Digital PR, but it takes a little finesse and strategy to do it successfully. and various other ventures, joins Loren Baker to discuss his innovative and newsworthy personal branding, link building and digital PR success. In this episode of the Search Engine Journal Show, Mark Rofe, owner of ChristmasTrees.co.uk

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Search Engine Journal

MAY 23, 2022

Prepare for reactive digital PR and find a goldmine of opportunities to become more relevant to your audience with these best practices. The post Reactive Digital PR: What It Is & How To Use It For Link Building appeared first on Search Engine Journal.

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Duct Tape Marketing

OCTOBER 6, 2020

How to Improve Your PR Content Online written by John Jantsch read more at Duct Tape Marketing. In this episode of the Duct Tape Marketing Podcast , I interview Farzad Rashidi Co-founder of Respona, the all-in-one digital PR and link building software that combines personalization with productivity. To learn more, go to Gusto.com/tape.

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David Meerman Scott

MAY 3, 2022

Fifteen years after the first edition of The New Rules of Marketing & PR released, the most comprehensive update yet is now available. I’m super excited! The 8th edition is out today in print and ebook editions the USA and Canada and will soon be available in other countries. An audiobook version is coming by mid-Summer.

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Search Engine Journal

DECEMBER 19, 2022

The post Journalism to PR to Marketing to Sports – A Journey [Podcast] appeared first on Search Engine Journal. Sports marketing is filled with star power and money. You could never do the same with your marketing. Or could you?

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Hubspot Marketing

OCTOBER 16, 2019

That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. or "What services does a PR agency provide?". Reputation management.

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David Meerman Scott

APRIL 5, 2022

I’m super excited to announce the new 8th edition of my international bestseller, T he New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. The book will release in early May and I could use your help.

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Marketing Blogo

JUNE 9, 2022

PR or Publicity or image management is the strategic communication management in marketing that improves healthier relations between businesses and their public. it helps you to keep up with a good brand image and a robust relationship with your audience.

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