The Drum

JUNE 12, 2025

Despite being at the helm of one of the most respected agencies in the consumer packaged goods (CPG) PR space, Rachel Kay’s path to entrepreneurship wasn’t premeditated. “I I never intended to be an entrepreneur,” she tells Exit Right host Mike Silver. But leadership always followed her.

PR 66

PR Marketing Marketers 66

Buffer Marketing

AUGUST 6, 2024

At that time, my focus was primarily on traditional PR strategies tailored to the restaurant and hospitality industry. Plus, it can elevate your other PR efforts: Thought leaders are often recognized by journalists, event organizers, and more for their knowledge and innovation and are often sought after for their opinions and expertise.

Thought Leadership 115

Thought Leadership Transform PR Energy 115

Hubspot Marketing

SEPTEMBER 16, 2024

AI public relations” (PR) kind of sounds like an oxymoron. Why Use AI in Public Relations (PR) Using AI in public relations has many benefits, but they all come back to one all professionals strive for — improved productivity. of PR professionals using tools say it has reduced their companies' overall costs and resource needs.

PR 122

PR User-Generated CRM Branding 122

Hubspot Marketing

JULY 24, 2024

I’m not your PR or legal team and recommend that you consult trusted brand experts when and if the unthinkable happens. In that case, work closely with your PR and legal teams to craft a plan. Ultimately, a response (or lack thereof) greatly depends on what’s at stake for a brand and what’s being said. (Is Have a goal in mind.

Branding 127

Branding PR User-Generated Health 127

Adams & Knight Marketing

FEBRUARY 21, 2023

Excerpt from PRWeek. Click here for the complete article. Healthcare experts outline the importance of an overabundance of communication in the 60 days before the end of the public health and national emergency for COVID-19.

Health 246

Health PR Education Communications 246

Martech

NOVEMBER 6, 2024

The viral emotions driving brand engagement Up to 70% of journalists say PR pros are important to the success of their jobs, yet 49% of journalists seldom or never respond to PR pitches, according to Muck Rack’s State of Journalism 2024. So, where’s the disconnect?

PR 134

PR Transform Target Market Content Marketing 134

Martech

OCTOBER 18, 2024

When an organization suffers from a crisis, you probably think about the PR agency or CEO as part of the response. But what about marketing? Marketing has access to the customer data and develops the voice of the brand, which makes the marketing team a crucial part of any crisis response.

PR 125

PR CMO Marketers Marketing 125

Martech

JULY 26, 2024

Stagwell is adding the influencer capabilities to its Stagwell Marketing Cloud’s PRophet Comms Tech Suite of tools for PR and marketing professionals. By integrating influencer marketing into its platform, which already includes tools for PR and media, it’s putting influencer tactics at the fingertips of its users.

Influencer Marketing 115

Influencer Marketing PR Social Media Marketing Marketers 115

Martech

SEPTEMBER 19, 2024

For example, my company works with law firms that require PR tied to their working cases and new legislation. How can a PR professional write a pitch based on a court transcript if that transcript’s accuracy can’t be trusted? Misunderstandings also have grave implications for other industries.

PR 135

PR Law Energy Thought Leadership 135

Content Marketing Institute

APRIL 28, 2023

The PR Council this week published guidelines on how brands and agencies should act ethically when using AI content tools. Meanwhile, another survey highlights some problematic thinking about AI. Robert Rose explains it all today. Continue reading →

PR 140

PR Branding 140

Search Engine Land

SEPTEMBER 27, 2024

With its broad skill set encompassing research, copywriting, technical insights and digital PR, SEO professionals are uniquely positioned to bridge gaps between different marketing disciplines. While it originated from link building efforts, in 2024, digital PR encompasses much more.

Digital Marketing 105

Digital Marketing SEO PR Copywriting 105

Search Engine Land

SEPTEMBER 17, 2024

We’re leading our clients toward four main initiatives: Digital PR and content distribution. Digital PR and content distribution For many brands, Google is the primary platform for their content distribution. . If you have a PR team or vendor, that would be great. OK, that’s done. Now, let’s talk about how to cope.

SEO 98

SEO Real Estate PR Influencer Marketing 98

Buffer Marketing

JULY 12, 2024

name: Schema Change Verification Next, we’ll want to specify when this action is going to be run — this will essentially allow us to define when we want to perform the checks in the PR.  We’ll want to start by checking out the repository at the branch of our PR, for which we’ll use the checkout action.

PR 117

PR Customer User-Generated Place 117

SocialPilot

APRIL 23, 2025

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. However, one wrong move, and you will find yourself in a PR crisis receiving instant backlash from large audiences that may even trigger a brand boycott. Community building: This is the heart of PR.

PR 40

PR Branding Whitepaper Thought Leadership 40

Martech

OCTOBER 21, 2024

But this time, we tried something new: nine months out, we gathered every team — from field marketing and web to PR, community and customer success. PR and media relations : Broadcasters extending your reach. Traditionally, the events team owned the planning process, only looping in other teams about four months before showtime.

Transform 116

Transform PR Event Marketing Target Market 116

Sprout Social

MAY 31, 2023

We’ll continue to find more applications for AI in communications, media and PR. The post How AI is changing communications and PR: Risks and benefits appeared first on Sprout Social. I understand being concerned about the risk, but I feel like they’re missing a huge opportunity to let their people learn how to truly leverage it.”

Communications 142

Communications PR Transform Law 142

The Drum

JUNE 19, 2025

But even he, almost 30 years into his tenure as chief executive of PR giant Edelman, seemed slightly taken aback by a special update to 2025’s Trust Barometer findings, unveiled this week at the Cannes Lions festival. Richard Edelman is used to reading the public mood.

Gen Z 99

Gen Z Branding PR Marketing 99

Sprout Social

SEPTEMBER 26, 2024

The would-be crisis became a PR triumph. From there, we lined up morning shows, brought on a PR team to help field opportunities and quickly transitioned the message from lactation cookies (which we don’t even sell!) Here are all the ways your brand wins when you integrate your influencer marketing and PR strategies.

PR 91

PR Influencer Marketing Marketers Marketing 91

Martech

MAY 30, 2025

PR coverage, social commentary, community posts and thought leadership pieces all contribute to the AIs understanding of your brand.That makes cross-functional collaboration essential. PR, content and SEO teams should work in tandem to build authority by: Getting cited in industry publications.

PR 97

PR Thought Leadership Transform User-Generated 97

Hubspot Marketing

APRIL 23, 2025

They pour money into ads and PR, hoping to buy attention. Channels That Drive Earned Media Value Public relations (PR): Getting your brand featured in news articles, magazines, TV, or radio through strategic outreach for free. Most brands chase exposure. And, it works if you have deep pockets. But if you dont? For example, Net.hr

PR 96

PR User-Generated Transform Thought Leadership 96

Search Engine Land

AUGUST 1, 2024

PR/digital PR I’m not saying everyone needs to become an expert in outreach and brand management. However, it’s increasingly important to connect with the people in your company who handle press and PR. Traditional PR is catching up on SEO and practices like deep-linking, but they might need some guidance or reminders.

SEO 98

SEO PR User-Generated Education 98

Martech

MAY 19, 2025

Align people management with internal comms and PR Aligning people management with internal communications and PR is essential in times of economic upheaval. From uncertainty to opportunity Businesses must rethink their marketing and PR strategies to emerge stronger from this economic storm.

Transform 113

Transform PR Law Manufacturing 113

Marketing Insider Group

MAY 13, 2024

What if we told you that digital PR and link building aren’t just parallel lines running side by side; they actually cross paths more often than you might think? Today, we’re exploring the synergy between digital PR and link building. Knocking it out of the park with your digital PR? But, let’s hit pause for a second.

PR 104

PR SEO User-Generated Promotion 104

Hootsuite

OCTOBER 22, 2024

It aids in PR crises and issue management. Who is the public face of your company, either in their role (speaking engagements, PR, etc.) Employee advocacy can also aid in PR crises and issues management. It improves staff recruitment , retention , and engagement. Who naturally shares industry content or brand messages ?

PR 113

PR Gen Z Thought Leadership Communications 113

SmartBrief - Marketing

JULY 30, 2024

Agencies can use scans for initial research when onboarding new clients, agencies and brands can use scans to detect current or potential PR issues. Marketers also can use it for content inspiration, taking cues from the audiences that they care the most about.

PR 131

PR Marketers Marketing Industry Insights 131

The Drum

JUNE 13, 2025

The crayon maker’s brand activation boss, Mimi Dixon, and agency Dentsu Creative’s PR EVP, Holly Gilbert, share how they transformed a nostalgic idea into a nationwide movement – and picked up The Drum’s top awards along the way. Crayola didn’t just walk away with a handful of trophies at The Drum Awards for Marketing Americas 2025.

Transform 66

Transform PR Marketers Marketing 66

Martech

APRIL 22, 2025

“That’s their favorite PR thing from the last five years.” The day before the announcement, Bradley Keefer, CRO of Keen Decision Systems, said he expected the company to say something about cookies to distract from its latest antitrust loss.

PR 109

PR Analytics Advertisers Advertising 109

Hootsuite

OCTOBER 7, 2024

Mentionlytics Source: Mentionlytics Best for: PR and communications teams, brand monitoring teams, product marketers, researchers at small to medium-sized businesses. See what works for them and look for ways to incorporate those techniques into your own social media presence. Learn more: Try a demo or start your free trial with Rival IQ 7.

Analytics 118

Analytics Price PR CRM 118

The CMO Survey

JUNE 18, 2025

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

CMO 100

CMO Retail Finance PR 100

The CMO Survey

JUNE 18, 2025

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

CMO 100

CMO Retail Finance PR 100

Search Engine Land

SEPTEMBER 12, 2024

Earned media will remain important SearchGPT is likely to prioritize high-authority publications, meaning digital PR and thought leadership may become even more important. However, brands that are not invested in earning high-quality media coverage and links through digital PR should consider adding this to their 2025 budget.

User-Generated 100

User-Generated PR Transform Thought Leadership 100

Animalz blog

APRIL 24, 2025

Launch digital PR efforts : Create and distribute data-driven reports, case studies, or industry benchmarks. Submit to product directories : List your product or service on popular directories relevant to your industry, such as Product Hunt, AlternativeTo, or Clutch. Pitch your findings to journalists and bloggers.

PR 109

PR Shipping User-Generated SEO 109

Aspiration Marketing

DECEMBER 27, 2022

However, if you need more convincing, consider the other benefits of a strong content strategy: increased website traffic, establishing authority and trust among customers, the creation of brand awareness, fuel for social media and PR campaigns, and support for the conversion funnel.

Marketing Strategy 245

Marketing Strategy PR Marketers Marketing 245

The Drum

JUNE 10, 2025

The Drum has learned that WPP has lost the American conglomerate’s multi-billion dollar account, with Publicis to lead its media, production, paid social and influencer and connected commerce capabilities, while IPG’s Weber Shandwick oversees a supercharged approach to brand PR.

PR 85

PR Product Branding 85

Martech

OCTOBER 24, 2024

There’s a broad range of writing tools, from PR content to conversion-optimized shop texts, social media posts, video captions and even technical writing. AI copy generation/writing. AI sales support.

Copywriting 126

Copywriting Transform User-Generated PR 126

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. An event marketing agency can market your event through creative design, advertising strategy in markets you don’t know well, or PR for media coverage. The year I turned 30, I started a new job.

Event Marketing 128

Event Marketing Food Direct Mail Entertainment 128