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How To Spread Enthusiasm With PR In An Age Of Crises

Adams & Knight Marketing

We asked our PR and growth experts to give entrepreneurs examples of positive PR campaigns amid scary world news. Check out their tips on how to spread enthusiasm with PR activities in times of a negative outlook on world events. Click here for the complete article. Tell Me Something Good.

PR 246
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4 performance PR secrets to boost your search visibility

Search Engine Land

This article tackles performance PR trade tips that can give you a hand in landing big placements and reaping discovery and revenue benefits. Social media repurposing – featuring the brand in things like Reels and Stories – represents more incremental placements to access with performance PR.

PR 99

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Should You Pay a PR Firm? [+PR Tactics You Can Manage In-House]

Hubspot Marketing

It's a question almost every fast-growing company runs into: should we hire a PR firm or build an in-house team? We've rounded up some helpful advice from PR pros at HubSpot to help you make the right call. Reasons to Hire a PR Firm. You're ready to "feed the PR machine.". Reasons Why You Might Not Need a PR Firm.

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Should Brands Follow Ethical Guidelines for AI Use? The PR Council Says Yes

Content Marketing Institute

The PR Council this week published guidelines on how brands and agencies should act ethically when using AI content tools. Meanwhile, another survey highlights some problematic thinking about AI. Robert Rose explains it all today. Continue reading →

PR 115
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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations.

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PR Crisis Management Planning: What You Need To Know To Survive

Heidi Cohen

Is your business prepared for an unexpected PR Crisis that can hurt your business? Then use this PR Crisis Management Planning roadmap and checklist to be prepared before you need it. The post PR Crisis Management Planning: What You Need To Know To Survive appeared first on Heidi Cohen.

PR 106
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Social Media PR: 6 Tactics to Improve Your Social Public Relations

Hubspot Marketing

These days, PR departments, regardless of the brand or organization, go to social media first to spread the latest information about services and products and gain the broadest coverage. By aligning social media and PR, brands can boost engagement and keep customers aware of the latest developments. How to Use Social Media for PR.

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