Sun.Jul 06, 2025

Remove direct-mail-customer-loyalty
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Open Rates Are Dying: Here’s What Actually Matters Now in Email Marketing

Vertical Response

The Decline of Open Rates The landscape of email marketing has been dramatically altered by Apple’s Mail Privacy Protection, launched in 2021. Leveraging Automation and AI in Email Campaigns Automation tools can streamline the sending of personalized messages based on customer behavior, ensuring timely and relevant communication.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science.