Martech

JULY 11, 2025

After waves of user requests, annotations are finally back in Google Analytics and GA4’s version is more useful than ever. There are two types of annotations: System-generated (orange): Created by Google to note platform or feature changes. Custom : Created by users to add business-specific context. Changes to the menu.

Analytics

Exposure Ninja

JULY 11, 2025

AI Mode lets users ask longer, more detailed questions than traditional search. It takes the original query, breaks it down into multiple related searches behind the scenes, and then uses generative AI to create a conversational response. in May 2025 as a new way to search using generative AI. This is where the opportunity lies.

User-Generated

Exposure Ninja

JULY 11, 2025

With AI Search, platforms like ChatGPT , Gemini , and Google’s new AI Mode generate answers using more than just keywords and backlinks. Brand visibility in AI Search refers to how often and in what context your brand appears across AI-generated results. Users aren’t just typing queries into Google anymore.

Branding