How data-driven email nurturing transforms the B2B sales funnel
Martech
FEBRUARY 27, 2025
Tools like HubSpot, Marketo and Pardot use marketing automation to send hyper-relevant messaging based on data points such as job title, product of interest and level of content engagement. For example, automation software can create follow-up tasks for sales only when a contact engages with specific high-value content.
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