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Snacks/Foods with Benefits

ConsumerTalk

When people reach for packaged snack foods between meals, they often want healthy choices consistent with their meals and deliver nutritional benefits. Some of these needs are generational. Baby boomers, for example, are being told by their doctors that healthier choices will help prolong their lives or improve their health.

Food 82
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BetterBrand Accelerates Retail Expansion With Whole Foods Launch

CMO Network

I sat down with Yang to discuss the inspiration behind BetterBrand and her launch of ‘The Better Bagel’ in Whole Foods Market.

Food 96
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Hungry For Goodness: How One Pet Food Company Aims To Deliver More Than “Just” Quality Food

CMO Network

Hungry for Goodness: How One Pet Food Company Aims to Deliver More than Just Quality Food Growing up in the Midwest, Bret Furio attended St. Ignatius High School in Cleveland.

Food 85
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Hellman’s Continues Focus On Food Waste In 3rd Consecutive Super Bowl Ad

CMO Network

Unilverver’s Hellmann's Mayonnaise is returning to the Super Bowl for the third consecutive year with an ad that continues its focus around the issue of food waste and encouraging people to act and 'Make Taste, Not Waste'. This article reviews the ad.

Food 93
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How to Run Effective Food Ads

Neil Patel

The food and beverage industry is growing fast. It’s also an area where new trends are constantly emerging, giving food businesses more chances to get on board with “hot” products. For instance, more recently, there’s been a high demand for health, immunity, and plant-based foods, along with flavors with global appeal.

Food 101
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What 1,000 food blog audits has taught me about SEO

Search Engine Land

The food and lifestyle blogging niche is super competitive. Here are some top takeaways from those many SEO audits. Please visit Search Engine Land for the full article.

SEO 111
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How to Market Food Recipes Without Social Media

ConsumerTalk

Most people who market food recipes rely on social media so recipes can be seen by thousands of followers and go viral when shared. Sometimes, however, looking beyond social media for your CPG marketing is an advantage.

Food 74