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Behind Viral Food Brands: Do Trends Matter in CPG Design?

Hubspot Marketing

Source: Gander Banza was one of the early brands to make a bold statement with packaging, which impacted the food industry as a whole. Our ethos was to take an alternative food, and turn it into a brand that has subverted what was expected for gluten-free pasta,” Mike said. And it worked. The “bleh” to “yum” transformation.

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How to start a food blog: Recipe for success


You have a passion for food and want to share it with the world. Plus, there’s all the food. But getting started as a food blogger might sound complicated, especially if you’ve never launched a website before. If you want to start your own food blog but need a bit of guidance on how to do it, you’re in the right place.

Food 89

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Influencer-Founded Food and Beverage Brands: Are They Good Business?

Hubspot Marketing

It got me thinking: Has food and beverage become the new playground for creators and influencers? Food and beverage accounts for over 30% of the $2T consumer packaged goods industry. The 22-year-old YouTuber is not only Gen Z’s favorite influencer , but also a big-time entrepreneur. Plus, the entry barrier is relatively low.

Food 95
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Instacart to start serving ads on Good Food Holdings shopping carts

Search Engine Land

Instacart is set to start serving ads on Caper Carts in Good Food Holdings banner stores. Customers using the AI-powered smart carts will soon be greeted by ads on the trolley’s home screen, featuring launch partners such as Del Monte Foods, Dreyer’s Grand Ice Cream, and General Mills Why we care. Store locations.

Food 96
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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Save your seat today and elevate your understanding of the evolving consumer landscape and the future of commerce!

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Vertical Harvest: Cultivating Food, Futures, & Social Impact

CMO Network

Vertical Harvest, a pioneering commercial-scale greenhouse company, aims to revolutionize the agricultural landscape by growing food for communities, by communities, a.

Food 94
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Snacks/Foods with Benefits


When people reach for packaged snack foods between meals, they often want healthy choices consistent with their meals and deliver nutritional benefits. Some of these needs are generational. Baby boomers, for example, are being told by their doctors that healthier choices will help prolong their lives or improve their health.

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