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Behind Viral Food Brands: Do Trends Matter in CPG Design?

Hubspot Marketing

Source: Gander Banza was one of the early brands to make a bold statement with packaging, which impacted the food industry as a whole. Our ethos was to take an alternative food, and turn it into a brand that has subverted what was expected for gluten-free pasta,” Mike said. And it worked. The “bleh” to “yum” transformation.

Food 109
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Influencer-Founded Food and Beverage Brands: Are They Good Business?

Hubspot Marketing

It got me thinking: Has food and beverage become the new playground for creators and influencers? Food and beverage accounts for over 30% of the $2T consumer packaged goods industry. The 22-year-old YouTuber is not only Gen Z’s favorite influencer , but also a big-time entrepreneur. Plus, the entry barrier is relatively low.

Food 126
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A Complete Guide to Local SEO in 2023 - Dominate Local Search

Aspiration Marketing

Big fast-food chains like McDonald's need to have a different approach altogether. Plumbers, roofers, and many trade gigs that often require an "emergency" intervention need to dominate the local search results in order to become relevant. But it's not just for these types of businesses.

SEO 257
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Designing an Event Marketing Budget? Here’s What Experts Recommend

Hubspot Marketing

Venue and Food/Beverage Cost Venue and food/beverage is typically the largest budget item for events, eating up 15-35% of your overall budget. Food/beverage. Your choice impacts the event experience, especially if attendees need to leave the event to buy food. Image Source Here’s what to consider as you plan your event.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Save your seat today and elevate your understanding of the evolving consumer landscape and the future of commerce!

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TikTok AI: I Tried Creating a TikTok Using Only AI & Here's What Happened

Hubspot Marketing

How I Made a TikTok Using Only AI Let's make a short TikTok video about healthy food facts. It‘s possible to use AI tools such as ChatGPT or HubSpot’s Content Assistant to generate ideas for you, but sometimes inspiration strikes (or I‘m hungry) — so we’ll roll with it and make a TikTok about healthy food facts. Text on the screen: "?

Food 135
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The Power of Professional Selling: Driving Economic Growth

SMEI

Salespeople are Keystone of Comfort and Security As Clarence Francis, former Chairman of the Board, General Foods Corporation, put it, “The salesperson is the keystone of our comfort; the guarantor of our security.”

Food 209