How AI Is Rewiring the B2B Buyer Journey—And What Smart Marketers Should Do About It
Duct Tape Marketing
JUNE 5, 2025
Buyersespecially Millennials and Gen Z, who now make up over two-thirds of B2B decision-makersare digital-first, AI-empowered, and want answers on their terms. Value-Rich Touchpoints: Use AI to transform long-form assets (like webinars) into snackable videos, infographics, and blog posts.
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