Thu.Jun 05, 2025

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How AI Is Rewiring the B2B Buyer Journey—And What Smart Marketers Should Do About It

Duct Tape Marketing

Buyersespecially Millennials and Gen Z, who now make up over two-thirds of B2B decision-makersare digital-first, AI-empowered, and want answers on their terms. Value-Rich Touchpoints: Use AI to transform long-form assets (like webinars) into snackable videos, infographics, and blog posts.