Faraday

APRIL 16, 2021

Millennials in particular have made their mark on the real estate business, as they now make up the largest share of home buyers in the country, according to the National Association of Realtors. Find millennial homeowners on the right channels Millennials are a digitally native generation.

Millennials 52

Millennials Marketing Marketers Gen Z 52

Adobe Experience Cloud Blog

OCTOBER 27, 2016

Let’s take a look at four of them: Millennials & Mobile. Yes, we’ve heard it many times—millennials are a group that marketers can’t ignore—but that doesn’t mean that we’ve necessarily taken the time to adapt our marketing to meet the needs of this large generation (over 80 million strong in the U.S.)

Millennials 134

Millennials Thought Leadership User-Generated Marketing 134

Marketing Insider Group

SEPTEMBER 19, 2016

The generation known as “millennials” is a mysterious enigma to businesses and marketers alike. The problem is that the media and marketers have painted “millennials” into a singular demographic consisting of teens and young adults […]. The post Marketing To Millennials Is A Mistake appeared first on Marketing Insider Group.

Millennials 84

Millennials Marketing Marketers Marketing Strategy 84

Marketing Insider Group

AUGUST 3, 2015

If you’re in marketing or advertising, it’s no news that millennials are a big and extremely lucrative market, representing one fourth of the entire US population and over $200 billion in spending power. The bad news is that it’s hard to get millennials’ attention, and traditional advertising no longer works on this generation.

Millennials 87

Millennials Advertising Advertisers Content Marketing 87

Adobe Experience Cloud Blog

JULY 5, 2018

I am a millennial. The post How to Use Instagram Like a Millennial For Your Business appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. And as such, I am fluent in social media. Social media is like a language you invent with your sibling that only the two of you speak and your parents barely understand.

Millennials 134

Millennials Thought Leadership Analytics Traditional Marketing 134

Adobe Experience Cloud Blog

JANUARY 26, 2016

Up until a few months ago, I didn’t realize I was a millennial. It’s just that millennials get a bad rap, and my parents instilled so much self-worth in me that I thought the negative millennial descriptors couldn’t possibly apply, right? Oh, my parents building me up to think I’m great is a tell-tale millennial attribute?

Millennials 91

Millennials Gen Z Marketing Marketers 91

Marketing Insider Group

FEBRUARY 2, 2017

If you’re like most retailers, one particular area you should be focusing on is how to better reach and sell to the millennial… The post 15 Actionable Tips for Selling to Millennials: An Ecommerce Guide appeared first on Sellbrite.

Millennials 87

Millennials eCommerce Retail Marketing 87

Adobe Experience Cloud Blog

MARCH 28, 2019

The post Millennials Have Higher Expectations for CX than Older Generations appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. “Responsiveness could easily remedy a person’s frustration, whereas the feeling that you are not being heard could add to that annoyance.”.

Millennials 130

Millennials Entertainment Retail Thought Leadership 130

Aspiration Marketing

OCTOBER 18, 2022

Millennials and Gen Z are taking over the workforce, and this younger generation prefers B2B purchases to flow more like B2C eCommerce. Over the past few years, customer habits have changed rapidly to reflect the new normal that is working from home in your fanciest pair of sweatpants.

eCommerce 197

eCommerce Gen Z Transform B2C 197

Zumvu

JULY 22, 2020

Many millennials have entrepreneurial qualities/skills that are valuable for startup businesses. But factors such as lack of job security and low pay make them apply for jobs with big companies.

Millennials 52

Millennials 52

Marketing Insider Group

DECEMBER 30, 2014

Millennials – also referred to as digital natives or Gen Y – created the art of consuming copious amounts of content across multiple devices at all times. That according to a new study, “Content Marketing Best Practices Among Millennials,” by Yahoo and Tumblr, in partnership with Razorfish and Digitas. trillion by 2020.

Content Marketing 97

Content Marketing Millennials Marketing Marketers 97

Sprout Social

JUNE 5, 2016

Millennials, millennials, millennials! This week in social media news, LinkedIn caught our attention with a fresh (and very thorough) playbook and survey on millennials. Meanwhile, Magisto highlighted why online video is a win for SMB and millennials’ preferred marketing method. Millennials are lazy.

Millennials 56

Millennials Marketing Marketers Content Marketing 56

CMO Network

FEBRUARY 22, 2023

If the goal of He Gets Us is to target a diverse range of young people and “spiritually open skeptics,” the actions of some of the campaign’s affiliated groups and donors might make the skeptics even more skeptical.

Gen Z 85

Gen Z Millennials Marketing Marketers 85

Rock Content

JANUARY 8, 2016

This infographic is part of four-part series of cheat sheets to help marketers understand the basic characteristics of Millennials, Gen X, Baby Boomers, and Traditionalists. Here’s some background on who Millennials are and how marketers can start to think about addressing their needs: From Visually.

Millennials 47

Millennials Marketing Marketers Inbound Marketing 47

Marketing Insider Group

MARCH 4, 2016

We will even do things like humanize our content to reach more millennials. The post 5 Effective Ways To Reach Millennials appeared first on Marketing Insider Group. We’re going to do things better, faster, and more high-quality than ever. Plus we’ll run that marathon, travel the world, and finally (finally!)

Millennials 56

Millennials Marketing Marketers Content Marketing 56

CMO Network

MARCH 28, 2023

EA's COO on how Gen Z players really are different from Millennials, why Hollywood has now come calling, her favorite video game character and — of course — her plans for world domination.

Gen Z 98

Gen Z Millennials CMO 98

CMO Network

OCTOBER 31, 2022

As more B2B companies realize people are people, the tides of creative change will produce an exciting shift in what we can expect from B2B in the next 2-5 years.

Millennials 83

Millennials Marketing Marketers CMO 83

Marketing Insider Group

JUNE 25, 2018

This is not yet another article warning you about the scary Millennials who’re coming down the road (hey, they’re already here). The post Don’t Forget the Millennials Already: 4 Tips for Targeting the Biggest Customer Segment appeared first on Marketing Insider Group.

Millennials 58

Millennials Customer Marketing Marketers 58

Marketing Insider Group

DECEMBER 26, 2015

You already knew BuzzFeed’s audience is massive (to the tune of 200 million uniques per month), but more interesting to brands and content marketers is how they dominate among millennials. Half of all millennials in the US read BuzzFeed. According to the US Census, millennials are the largest generation in the history of the […].

Millennials 61

Millennials Marketing Marketers Content Marketing 61

Duct Tape Marketing

JANUARY 2, 2018

Will Millennials Change Manufacturing? It’s exactly the image they don’t want the public — or millennials considering careers in manufacturing — to have of the industry. ” 3M’s Karls-Bilski says millennials have a leg up not only with technology but also with their curiosity and creativity.

Millennials 29

Millennials Manufacturing Transform Management 29

Hubspot Marketing

SEPTEMBER 19, 2022

A high concentration of its audience belongs to Millennials, Gen X-ers, and Baby Boomers. In the last three months, a whopping 91% of Baby Boomers , 88% of Millennials , and 83% of Gen X-ers have visited Facebook. YouTube is popular with Gen Z, Millennial, and Gen X audiences, almost in equal measure.

Gen Z 123

Gen Z Social Media Marketing Millennials Video Marketing 123

Hubspot Marketing

SEPTEMBER 21, 2022

At the moment, Gen Z and Millennials are the most excited about exploring the metaverse, with around 15% of them having visited a metaverse at some point. 28% of Gen Z/Millennials have used a VR headset. 22% of Gen Z/Millennials have bought virtual items other than NFTs or crypto, like a skin in a video game.

Gen Z 111

Gen Z Branding Millennials User-Generated 111

Marketing Insider Group

JUNE 10, 2015

Regardless of demographics, Bulbul pointed out some huge Gen C realities that every marketer today needs to know: The mobile screen is the first screen for Millennials , with 98% of them turning to smart phones first to view online video content. Gen C has a “curation mindset.” We’re doing the same things, differently.”.

Millennials 84

Millennials Entertainment Branding Marketing 84

Girl Power Marketing

MAY 18, 2022

Millennials are the largest generation of pet owners, representing 32% of pet-owning households in America. Millennial Pet Shopping Habits. Of the three generations discussed here, Millennials are the most likely to browse the internet for new pet products rather than go into a brick-and-mortar store. Pet Owners by Generation.

Marketing 98

Marketing Marketers Millennials Gen Z 98

Search Engine Land

MAY 11, 2023

Register and attend “The Changing Face of Marketing: Connecting with Gen X, Millennials and Gen Z,” presented by Zeta Global. Join marketing experts from Zeta Global as they reveal extensive research and insights into the newest consumer trends. Click here to view more Search Engine Land webinars.

Gen Z 94

Gen Z Transform Customer Millennials 94

Martech

JULY 8, 2022

When you think of young adults, do you picture a crowd of Millennials whiplashing between FOMO and YOLO? Today’s young adults are members of Gen Z – the generation coming up behind Millennials. What is less well understood is how much more diverse Gen Z young adults are compared to Millennial young adults (see below).

Gen Z 109

Gen Z Millennials User-Generated Digital Marketing 109

Duct Tape Marketing

JANUARY 14, 2016

5 Winning Strategies for Millennial Marketing written by Guest Post read more at Duct Tape Marketing. It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after market segment. Every generation has had its share of quirks, but millennials require a different touch when marketing to them.

Millennials 47

Millennials Marketing Marketers User-Generated 47

Hubspot Marketing

JANUARY 31, 2023

Influence with Millennials Instagram is the sweet spot for Millennials. Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ). It's not as mature as Facebook — but not as trendy as BeReal or TikTok.

User-Generated 107

User-Generated Millennials Gen Z Influencer Marketing 107

CMO Network

FEBRUARY 10, 2023

The ad takes a unique approach to nostalgia by combining hitmaker Diddy with artists of very catch songs from the fomrmative years of millennials. Uber One's 2023 Super Bowl ad featuring Diddy is reviewed.

Millennials 94

Millennials CMO 94

Martech

MAY 11, 2023

Register and attend “The Changing Face of Marketing: Connecting with Gen X, Millennials and Gen Z,” presented by Zeta Global. Join marketing experts from Zeta Global as they reveal extensive research and insights into the newest consumer trends. Click here to view more MarTech webinars.

Gen Z 84

Gen Z Customer Transform Millennials 84

Hubspot Marketing

JULY 25, 2022

When it comes to millennials and Gen X, retail stores and searching the internet are two popular options for discovering new products. Similar to Gen Zers, the most popular method among millennial buyers for discovering new products is social media (51%). And 55% of millennials prefer buying a product that has strong reviews.

Gen Z 107

Gen Z Millennials Influencer Marketing SEO 107

Search Engine Land

MAY 16, 2023

Overall, 77% of respondents said they specifically seek out websites with reviews – and this number was even higher for Gen Z (87%) and millennials (81%). It skewed heavily toward millennials, who made up 53% of respondents, followed by Gen X (29%); Baby Boomers (10%) and Gen Z (8%). And ratings and reviews are king. About the survey.

Gen Z 73

Gen Z Product User-Generated Millennials 73

Spiralytics

JANUARY 31, 2023

In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista. For instance, a survey conducted by EX-IQ shows that millennials and Gen Z are 5% more likely to listen for and during work, with customer service employees being most likely to do so.

Gen Z 132

Gen Z Marketing Marketers Millennials 132

Sprout Social

JULY 22, 2021

Millennials (survey respondents ages 24-39). The full scoop on Millennials and social media. Busy building careers, starting families and entering eldercare years, Millennials outshine the harsh labels attached to them. Millennials are more receptive to social media marketing than their counterparts.

Gen Z 136

Gen Z Millennials User-Generated Branding 136

Martech

APRIL 5, 2022

60% of consumers find the topic of diversity and inclusion to be important – Highest among parents with kids 2-12 (78%), African-Americans (80%), and younger generations (76% of Gen Z and 72% of millennials compared to just 46% of boomers). Audience acquisition and loyalty. McKinsey ). McKinsey ).

Gen Z 114

Gen Z Millennials Advertising Advertisers 114

Zumvu

DECEMBER 21, 2022

Technology has revolutionized the way we work, and it's not just for the millennials anymore!

Millennials 98

Millennials Product 98

Econsultancy

AUGUST 8, 2022

GlobalData’s GlobalData’s Q1 2021 Consumer Survey revealed that 30% of Gen Z and 32% of Millennial consumers stated that direct engagement with a brand is a key driver of a purchase – this is compared to just 17% of consumers in older.

Gen Z 108

Gen Z Branding Millennials 108