SmartBrief - Marketing

AUGUST 23, 2024

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Millennials, comprising over 30 million women in the US alone, are entering perimenopause stages, bringing with them a tech-savvy and proactive approach to managing their health.

Health 115

Health Millennials Transform Retail 115

Hubspot Marketing

OCTOBER 25, 2024

That’s not unusual now , but Banikarim jokes that she was a millennial before her time, because she’s had so many jobs for somebody in her 50s. Like millennials, she’s “looking for impact.” Of course, millennials don’t need Banikarim to tell them that it’s okay to have a non-linear career. You can move sideways.

Millennials 122

Millennials Marketing Marketers Communications 122

Martech

MAY 3, 2023

Register and attend “The Changing Face of Marketing: Connecting with Gen X, Millennials and Gen Z,” presented by Zeta Global. The post How to connect with Gen X, Millennials and Gen Z appeared first on MarTech. Click here to view more MarTech webinars.

Gen Z 112

Gen Z Millennials Transform Marketing Strategy 112

Sprout Social

MAY 14, 2025

Millennials: Multitaskers who crave originality Millennials social media behaviours are layered and nuanced. For most Millennials, social media isnt just part of their daily routineits how they start their day. Like Millennials, Gen X value originality in branded social media content.

Gen Z 73

Gen Z Millennials User-Generated Entertainment 73

Hubspot Marketing

JANUARY 23, 2025

I'm a consumer who falls somewhere between baby millennial and geriatric Gen Zer, and after hearing Hootsuite CEO Irina Novoselsky talk about my generation she gets it. "This whole entire generation is about to turn all of our business models on its head." Here's what Novoselsky discovered: 1.

Gen Z 101

Gen Z Millennials User-Generated Traditional Marketing 101

Martech

AUGUST 6, 2024

of Millennials (age 25-34) said they trust mobile to book flights and vacation rentals, while 53% of consumers 18-25 said so.v It might be that Millennials have more experience than Gen Z in booking vacations generally, so they have more confidence in mobile and payment apps to complete these transactions. In the same survey, 64.2%

Gen Z 116

Gen Z Millennials Health Food 116

Martech

OCTOBER 31, 2024

Millennials are nearly as receptive — 33% agree; 35% are neutral. Gen Z is the most receptive, while Boomers and Silent Generation-ers are the most cautious. Thirty-four percent of Gen Z consumers said they would share their personal information with an AI agent, 37% are neutral about it.

Gen Z 119

Gen Z Branding Millennials Retail 119

Scoop.it!

JULY 18, 2024

For example, Gen Z and millennial demographics tend to prefer short-form content in the form of videos or social media posts. Gen Z and millennials say that their favorite way to interact with branded content is through social media posts ( 56% and 55% respectively). Chances are, your customer segments will have channel preferences.

Gen Z 111

Gen Z Millennials Fashion Marketing 111

illumin

NOVEMBER 21, 2024

Even with strict budgets, self-love is a priority for many Gen Z and millennials with 47% of Gen Z and 56% of millennials planning to participate in this trend in 2024. Young shoppers looking to treat themselves According to a recent survey of 1,000 U.S. adults, 41% of consumers want to spend on themselves this holiday season.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Hubspot Marketing

NOVEMBER 5, 2024

Garner found that 44% of millennials don’t want to interact with a sales rep before making a B2B purchase. Remember how I mentioned 44% of millennials don’t want to talk to a sales rep when making a B2B purchase? When I asked Lynch for his thoughts about millennials not wanting to speak to a salesperson, he wasn’t surprised.

B2C 125

B2C Millennials Customer Journey User-Generated 125

SmartBrief - Marketing

DECEMBER 18, 2024

Our analysis of additional syndicated data reveals that young Hispanics comprised of Generation Z and younger millennials are fully embracing social media for news and information. That number increases for 37% for those age 18 to 29, and even higher for Hispanic youth, along with women, Asian American and those with a lower income.

Gen Z 100

Gen Z Millennials Health Entertainment 100

Backlinko

OCTOBER 22, 2024

Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets.

Gen Z 100

Gen Z Fashion Millennials Retail 100

Litmus

NOVEMBER 20, 2024

Nearly 60% of Millennials and Gen Z find it “extremely” or “very important.” Key Email Personalization Takeaway Millennials and Gen Z consumers value tailored content more than older generations. This suggests that consumers prioritize perceived value over broader corporate communication.

Gen Z 75

Gen Z Millennials Shipping User-Generated 75

Aspiration Marketing

OCTOBER 18, 2022

Millennials and Gen Z are taking over the workforce, and this younger generation prefers B2B purchases to flow more like B2C eCommerce. Over the past few years, customer habits have changed rapidly to reflect the new normal that is working from home in your fanciest pair of sweatpants.

eCommerce 246

eCommerce Gen Z Transform Millennials 246

Martech

OCTOBER 28, 2024

In 2023, 56% of millennials globally turned to generative AI tools, bypassing traditional search engines, to receive product or service recommendations that are not only personalized but also intuitive to their current context.

Market Trends 129

Market Trends Transform Customer loyalty Millennials 129

Martech

NOVEMBER 8, 2024

The buying committee is becoming younger, with Millennials and Gen Z wielding significant decision-making and purchasing power. For conversions, Google recommends the tried-and-true power pairing of Performance Max and Search campaigns. TikTok We can’t ignore TikTok, one of the fastest-growing social platforms today.

Gen Z 126

Gen Z CRM Millennials B2C 126

Martech

OCTOBER 2, 2024

It features four professional athletes facing the same challenges as the millennial audience segment the company is going after. Our core business is really aimed at the millennial professional space,” said Rosenblum. Last month, Rosenblum and her team launched the year-long brand awareness campaign “Pursue Better.”

Branding 75

Branding Millennials Finance CMO 75

Martech

FEBRUARY 11, 2025

With Millennials and Gen Z comprising 65% of B2B decision-makers by 2025, AI-driven tools are also shaping business purchases, mirroring already observed consumer habits change in genAI and social search. Sales conversions driven by ChatGPT recommendations have skyrocketed by 436%, according to Digiday.

Gen Z 136

Gen Z Transform Millennials User-Generated 136

Sprout Social

JULY 23, 2024

“Our primary demographic are Millennials, so we look very heavily at Instagram and Pinterest. In a recent Sprout webinar , Social Media & Brand Marketing Lead Deandre Moore explained how Pinterest helps the brand meet its primary demographic despite offering such a wide array of products.

Gen Z 134

Gen Z Branding Retail Content Placement 134

Martech

MARCH 10, 2025

“And 88% of millennials are excited to see any type of mail or package. And, while it may seem old-school to many, to younger generations, it is anything but. “Well, 85% of Gen Z finds direct mail useful for capturing their interest,” Tudor said. And then, to be honest, I’m surprised it’s not 100%.”

Direct Mail 112

Direct Mail Gen Z Whitepaper Customer 112

SmartBrief - Marketing

MARCH 28, 2025

While some segments like high-income millennials continue to splurge, others are tightening their belts. Personalization and customer retention in a shifting landscape The current data shows nuanced spending patterns across demographics. This divergence reinforces the need for advanced personalization strategies.

Millennials 88

Millennials Price CRM Marketing 88

Martech

JANUARY 22, 2025

94% lower cost per acquisition than traditional methods, confirming that Ben & Jerry’s reached its desired audience of Gen Z and millennials, who are known for their willingness to explore new flavors. The results were remarkable: 1.5x 26x greater return than Foodpanda’s typical audience ROAS.

Gen Z 107

Gen Z Retail Food Millennials 107

Hubspot Marketing

JANUARY 31, 2025

Rather than targeting an older generation who adore its British roots, Jaguar plans to target cash-rich, time-poor millennials and Gen Z. To cope, Jaguar is repositioning as a 100k+ luxury EV brand to rival Porsche and Bentley. But will it work? The Tropicana Effect Most marketers can recount a long list of failed rebrands.

Gen Z 105

Gen Z Manufacturing Millennials Fashion 105

Martech

MAY 1, 2025

It’s not just for Millennials or Gen Z Gen Xers alone account for 1.5 But if you’re ignoring YouTube as an advertising channel, you’re likely missing out on one of the most effective platforms for reaching your audience. billion daily views, with 75% of people aged 3553 watching at least monthly.

Gen Z 108

Gen Z B2C Transform Millennials 108

SmartBrief - Marketing

SEPTEMBER 17, 2024

Furthermore, the online grocery shopping figure rises considerably for younger generations — 68% for millennials and 69% for Generation Z. Of these respondents, 20% say this is an increase to their typical online grocery shopping routine.

Shoppers 98

Shoppers Gen Z Millennials Fashion 98

Hootsuite

APRIL 23, 2025

Millennials dominate, but theres multigenerational appeal. LinkedIn users are millennials Millennials are the largest generation of U.S. The Millennial generation includes those born between 1981 and 1996 , making them between ages 29 and 44 in 2025. LinkedIn age demographics 1. users on LinkedIn, with 35.8%

Gen Z 70

Gen Z Millennials User-Generated Analytics 70

Sprout Social

FEBRUARY 28, 2025

Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. TikTok statistics in the UK TikTok’s dominance among younger audiences makes it a must-have for brands looking to reach Gen Z and Millennials.

Gen Z 90

Gen Z Millennials Social Media Marketing User-Generated 90

Set Up

SEPTEMBER 10, 2024

While Millennials have more established careers and spend more, Gen Z has the power to shape trends and is increasing its purchasing power as it continues to take over the workforce. According to NIQ , Gen Z is expected to have $2.7 trillion in global spending power, and its influence will only grow, projected to reach $12 trillion by 2030.

Gen Z 59

Gen Z Millennials User-Generated Fashion 59

Set Up

SEPTEMBER 3, 2024

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Millennials (Gen Y) (1981 - 1996): Millennials were young when the internet and digital advancements began. Now, Gen Alpha is the belle of the ball, and marketers need to prepare for what comes next.

Gen Z 59

Gen Z Millennials Entertainment Health 59

Hubspot Marketing

JULY 12, 2024

The first example I think of is an interest-based Facebook Group (my millennial is showing). How social communities work: You’re building engagement around audience interests, your brand campaigns, or industry events.

Branding 110

Branding User-Generated Millennials Education 110

Search Engine Land

AUGUST 19, 2024

Gen Z and Alpha consume content differently from Millennials and older generations. One piece of advice I give to brands that have been around for 8-15 years, succeeding through the COVID ecommerce boom, is that trying new creative can help reach different generations in different ways.

Advertisers 102

Advertisers Advertising Gen Z Transform 102

Hubspot Marketing

NOVEMBER 22, 2023

Want to sell to millennials? Reference Mean Girls Mean Girls is a generation-defining film for millennials. This generation was the target demographic for the film when it was initially released, and has since been a mainstay in millennial pop culture. Millennials are now the largest living group of adults in the U.S.

Millennials 132

Millennials Retail User-Generated Marketing 132

Sprout Social

APRIL 10, 2025

The BBC found that 57% of millennials and Gen Z are influenced by nutrition trends on the platform. Nostalgic content Gen Z and millennials are both heavily interested in nostalgia. The influence of UK food TikTok and creative food recipes When it comes to TikTok trends, food is one of the most influential categories for UK users.

Gen Z 107

Gen Z Food Fashion Millennials 107

Hubspot Marketing

SEPTEMBER 19, 2022

A high concentration of its audience belongs to Millennials, Gen X-ers, and Baby Boomers. In the last three months, a whopping 91% of Baby Boomers , 88% of Millennials , and 83% of Gen X-ers have visited Facebook. YouTube is popular with Gen Z, Millennial, and Gen X audiences, almost in equal measure.

Gen Z 141

Gen Z Millennials Social Media Marketing Video Marketing 141

illumin

NOVEMBER 19, 2024

Every generation is cost-conscious right now, with millennials, Gen X, and baby boomers switching brands and finding new loyalty programs to stretch their dollars as far as possible. Gen Z are hard to please Younger generations are usually a key demographic for retailers. But in 2024 Gen Z is a difficult advertising target.

Shoppers 105

Shoppers Gen Z Retail Finance 105

Hubspot Marketing

SEPTEMBER 21, 2022

At the moment, Gen Z and Millennials are the most excited about exploring the metaverse, with around 15% of them having visited a metaverse at some point. 28% of Gen Z/Millennials have used a VR headset. 22% of Gen Z/Millennials have bought virtual items other than NFTs or crypto, like a skin in a video game.

Gen Z 136

Gen Z Millennials Branding User-Generated 136

Jeff Bullas

JANUARY 10, 2023

Instagram is considered the most effective and popular channel for influencer marketing, especially among millennials and gen Z, thanks to its highly visual-based nature. Influencer marketing can also be used to reach new audiences, increase sales, strengthen brand advocacy, and improve lead generation. Influencer marketing channels.

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309