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We could only be talking about one generation: Millennials. Once dismissed as unforgivably cringe, Millennials are making a pop culture comeback. Millennials were the earliest adopters of some of the networks that have become global behemoths. How to reach Millennials on social media On social, Millennials look for connection.
While traditional B2B marketing strategies have primarily focused on targeting baby boomers, Generation X, and millennials , a new generation is rapidly emerging as a new force in the B2B sector: Gen Z. Studies show that younger buyers now represent two-thirds of B2B decision-makers.
Keep this in mind as we discuss: Gen Alpha Content Consumption Habits Gen Z Content Consumption Habits Millennial Content Consumption Habits Gen X Content Consumption Habits Baby Boomer Content Consumption Habits What content consumption habits do all generations have in common? Aim to educate millennial audiences on social media.
Millennials: The Digital Adopters Now, onto the avocado toast lovers – Millennials! For Millennials, influencing and marketing are equivalent professions and they want, no expect, to a certain degree of professionalism or they just cannot take you seriously.
In recent years Chili’s has zeroed in on millennials , particularly those with young families, as its target demographic. If there’s anything marketers have learned about reaching millennials, it’s that nostalgia sells. Comments on the video are overwhelmingly positive, with users commenting on how nostalgic the video was.
This figure spikes even higher among younger consumers, with 78% of Gen Z and 70% of Millennials showing a readiness to invest in products that have captured the social spotlight. Instagram is the top care platform for younger consumers, with 63% of Gen Z and 55% of Millennials using the platform for service needs.
Gen X leads the way in Facebook usage, followed closely by Boomers and Millennials. Affirm, a fintech company offering buy now, pay later services, uses the brand to connect with Millennial audiences planning their next big purchase—whether that be a bucket list trip or furnishing their first home.
Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Millennials, comprising over 30 million women in the US alone, are entering perimenopause stages, bringing with them a tech-savvy and proactive approach to managing their health.
That’s not unusual now , but Banikarim jokes that she was a millennial before her time, because she’s had so many jobs for somebody in her 50s. Like millennials, she’s “looking for impact.” Of course, millennials don’t need Banikarim to tell them that it’s okay to have a non-linear career. You can move sideways.
Many legacy companies still envision 60-year-old buyers when developing marketing strategies, yet over two-thirds of buyers involved in complex purchases valued over $1 million are millennials and Gen Z. However, Millennial and Gen-Z audiences are environmentally conscious and looking for casual rather than technical content.
of Millennials (age 25-34) said they trust mobile to book flights and vacation rentals, while 53% of consumers 18-25 said so.v It might be that Millennials have more experience than Gen Z in booking vacations generally, so they have more confidence in mobile and payment apps to complete these transactions. In the same survey, 64.2%
Millennials are nearly as receptive — 33% agree; 35% are neutral. Gen Z is the most receptive, while Boomers and Silent Generation-ers are the most cautious. Thirty-four percent of Gen Z consumers said they would share their personal information with an AI agent, 37% are neutral about it.
I'm a consumer who falls somewhere between baby millennial and geriatric Gen Zer, and after hearing Hootsuite CEO Irina Novoselsky talk about my generation she gets it. "This whole entire generation is about to turn all of our business models on its head." Here's what Novoselsky discovered: 1.
For example, Gen Z and millennial demographics tend to prefer short-form content in the form of videos or social media posts. Gen Z and millennials say that their favorite way to interact with branded content is through social media posts ( 56% and 55% respectively). Chances are, your customer segments will have channel preferences.
Even with strict budgets, self-love is a priority for many Gen Z and millennials with 47% of Gen Z and 56% of millennials planning to participate in this trend in 2024. Young shoppers looking to treat themselves According to a recent survey of 1,000 U.S. adults, 41% of consumers want to spend on themselves this holiday season.
Garner found that 44% of millennials don’t want to interact with a sales rep before making a B2B purchase. Remember how I mentioned 44% of millennials don’t want to talk to a sales rep when making a B2B purchase? When I asked Lynch for his thoughts about millennials not wanting to speak to a salesperson, he wasn’t surprised.
Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets.
Nearly 60% of Millennials and Gen Z find it “extremely” or “very important.” Key Email Personalization Takeaway Millennials and Gen Z consumers value tailored content more than older generations. This suggests that consumers prioritize perceived value over broader corporate communication.
Our analysis of additional syndicated data reveals that young Hispanics comprised of Generation Z and younger millennials are fully embracing social media for news and information. That number increases for 37% for those age 18 to 29, and even higher for Hispanic youth, along with women, Asian American and those with a lower income.
Millennials and Gen Z are taking over the workforce, and this younger generation prefers B2B purchases to flow more like B2C eCommerce. Over the past few years, customer habits have changed rapidly to reflect the new normal that is working from home in your fanciest pair of sweatpants.
In 2023, 56% of millennials globally turned to generative AI tools, bypassing traditional search engines, to receive product or service recommendations that are not only personalized but also intuitive to their current context.
The buying committee is becoming younger, with Millennials and Gen Z wielding significant decision-making and purchasing power. For conversions, Google recommends the tried-and-true power pairing of Performance Max and Search campaigns. TikTok We can’t ignore TikTok, one of the fastest-growing social platforms today.
Further, younger generations are the most impacted, with 90% of Gen Z and 84% of Millennials saying some of their purchases within this period were influenced by social. Similarly, this figure increases among younger users (76% of Gen Z and 74% of Millennials).
Millennials: Multitaskers who crave originality Millennials social media behaviours are layered and nuanced. For most Millennials, social media isnt just part of their daily routineits how they start their day. Like Millennials, Gen X value originality in branded social media content.
It features four professional athletes facing the same challenges as the millennial audience segment the company is going after. Our core business is really aimed at the millennial professional space,” said Rosenblum. Last month, Rosenblum and her team launched the year-long brand awareness campaign “Pursue Better.”
“And 88% of millennials are excited to see any type of mail or package. And, while it may seem old-school to many, to younger generations, it is anything but. “Well, 85% of Gen Z finds direct mail useful for capturing their interest,” Tudor said. And then, to be honest, I’m surprised it’s not 100%.”
With Millennials and Gen Z comprising 65% of B2B decision-makers by 2025, AI-driven tools are also shaping business purchases, mirroring already observed consumer habits change in genAI and social search. Sales conversions driven by ChatGPT recommendations have skyrocketed by 436%, according to Digiday.
Younger demographics are more likely to delete after briefly skimming the preview text — 26% of Millennials and 28% of Gen Z. Trust increased with younger generations like Millennials (38%) and Gen Z (38%). Nearly one-third (31%) delete emails within seconds based on subject lines. adult population.
94% lower cost per acquisition than traditional methods, confirming that Ben & Jerry’s reached its desired audience of Gen Z and millennials, who are known for their willingness to explore new flavors. The results were remarkable: 1.5x 26x greater return than Foodpanda’s typical audience ROAS.
Snapchat predominantly reaches Gen Z and younger millennials, including specifically 90% of 13- to 24-year-olds and 75% of 13- to 34-year-olds. Snapchat offers marketers direct access to Gen Z and millennials, two groups with a combined $5 trillion in spending power. That makes Snapchat a valuable avenue for building brand familiarity.
“Our primary demographic are Millennials, so we look very heavily at Instagram and Pinterest. In a recent Sprout webinar , Social Media & Brand Marketing Lead Deandre Moore explained how Pinterest helps the brand meet its primary demographic despite offering such a wide array of products.
Why investing in social now is the best deposit in your brand’s future Sprout’s Q2 2025 Pulse Survey found that Gen Z and Millennial consumers are increasingly making purchases based on what they discover on social. Brands that understand how to create content and experiences that meet intent on social have a competitive edge.
While some segments like high-income millennials continue to splurge, others are tightening their belts. Personalization and customer retention in a shifting landscape The current data shows nuanced spending patterns across demographics. This divergence reinforces the need for advanced personalization strategies.
Rather than targeting an older generation who adore its British roots, Jaguar plans to target cash-rich, time-poor millennials and Gen Z. To cope, Jaguar is repositioning as a 100k+ luxury EV brand to rival Porsche and Bentley. But will it work? The Tropicana Effect Most marketers can recount a long list of failed rebrands.
Betty Booze, the ready-to-drink cocktail brand founded by Blake Lively, is tapping into Gossip Girl nostalgia with a new ad introducing its Vodka Iced Tea line to millennial and Gen Z drinkers.
Furthermore, the online grocery shopping figure rises considerably for younger generations — 68% for millennials and 69% for Generation Z. Of these respondents, 20% say this is an increase to their typical online grocery shopping routine.
While Millennials have more established careers and spend more, Gen Z has the power to shape trends and is increasing its purchasing power as it continues to take over the workforce. According to NIQ , Gen Z is expected to have $2.7 trillion in global spending power, and its influence will only grow, projected to reach $12 trillion by 2030.
Millennials dominate, but theres multigenerational appeal. LinkedIn users are millennialsMillennials are the largest generation of U.S. The Millennial generation includes those born between 1981 and 1996 , making them between ages 29 and 44 in 2025. LinkedIn age demographics 1. users on LinkedIn, with 35.8%
Instagram is considered the most effective and popular channel for influencer marketing, especially among millennials and gen Z, thanks to its highly visual-based nature. Influencer marketing can also be used to reach new audiences, increase sales, strengthen brand advocacy, and improve lead generation. Influencer marketing channels.
For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Millennials (Gen Y) (1981 - 1996): Millennials were young when the internet and digital advancements began. Now, Gen Alpha is the belle of the ball, and marketers need to prepare for what comes next.
Today, Moses Rashid has the job every millennial will envy. Topshop was an icon of the British high street. In its mid-noughties heyday, it didn’t just reflect culture. It created it. Can he pull off the brand comeback of the decade? Topshop’s magic was its ability to appeal to everyone.
The first example I think of is an interest-based Facebook Group (my millennial is showing). How social communities work: You’re building engagement around audience interests, your brand campaigns, or industry events.
It’s not just for Millennials or Gen Z Gen Xers alone account for 1.5 But if you’re ignoring YouTube as an advertising channel, you’re likely missing out on one of the most effective platforms for reaching your audience. billion daily views, with 75% of people aged 3553 watching at least monthly.
And this is even more pronounced among younger generations like Gen Z (49%) and Millennials (41%), he said. Morris pointed out Sprout Socials Q4 2024 Pulse Survey found that about one-third (35%) of consumers plan to use social media more to get customer service questions answered.
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