CMO Network

JULY 31, 2022

Millennial car buyers are finally awakening to the wonders of the vehicle form they grew up in: minivans.

Millennials 80

Millennials CMO 80

Faraday

APRIL 16, 2021

Millennials in particular have made their mark on the real estate business, as they now make up the largest share of home buyers in the country, according to the National Association of Realtors. Find millennial homeowners on the right channels Millennials are a digitally native generation.

Millennials 52

Millennials Gen Z Real Estate User-Generated 52

Adobe Experience Cloud Blog

JULY 5, 2018

I am a millennial. The post How to Use Instagram Like a Millennial For Your Business appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. And as such, I am fluent in social media. Social media is like a language you invent with your sibling that only the two of you speak and your parents barely understand.

Millennials 134

Millennials Thought Leadership Traditional Marketing Analytics 134

Adobe Experience Cloud Blog

MARCH 28, 2019

The post Millennials Have Higher Expectations for CX than Older Generations appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. “Responsiveness could easily remedy a person’s frustration, whereas the feeling that you are not being heard could add to that annoyance.”.

Millennials 130

Millennials Retail Entertainment Thought Leadership 130

Marketing Insider Group

SEPTEMBER 19, 2016

The generation known as “millennials” is a mysterious enigma to businesses and marketers alike. The problem is that the media and marketers have painted “millennials” into a singular demographic consisting of teens and young adults […]. The post Marketing To Millennials Is A Mistake appeared first on Marketing Insider Group.

Millennials 86

Millennials Marketing Marketers Marketing Strategy 86

Marketing Insider Group

AUGUST 3, 2015

If you’re in marketing or advertising, it’s no news that millennials are a big and extremely lucrative market, representing one fourth of the entire US population and over $200 billion in spending power. The bad news is that it’s hard to get millennials’ attention, and traditional advertising no longer works on this generation.

Millennials 90

Millennials Advertising Advertisers Content Marketing 90

Adobe Experience Cloud Blog

JANUARY 26, 2016

Up until a few months ago, I didn’t realize I was a millennial. It’s just that millennials get a bad rap, and my parents instilled so much self-worth in me that I thought the negative millennial descriptors couldn’t possibly apply, right? Oh, my parents building me up to think I’m great is a tell-tale millennial attribute?

Millennials 91

Millennials Gen Z Thought Leadership Transform 91

Marketing Insider Group

FEBRUARY 2, 2017

If you’re like most retailers, one particular area you should be focusing on is how to better reach and sell to the millennial… The post 15 Actionable Tips for Selling to Millennials: An Ecommerce Guide appeared first on Sellbrite.

Millennials 91

Millennials eCommerce Retail Product 91

Marketing Insider Group

DECEMBER 30, 2014

Millennials – also referred to as digital natives or Gen Y – created the art of consuming copious amounts of content across multiple devices at all times. That according to a new study, “Content Marketing Best Practices Among Millennials,” by Yahoo and Tumblr, in partnership with Razorfish and Digitas. trillion by 2020.

Millennials 100

Millennials Content Marketing Finance User-Generated 100

Zumvu

JULY 22, 2020

Many millennials have entrepreneurial qualities/skills that are valuable for startup businesses. But factors such as lack of job security and low pay make them apply for jobs with big companies.

Millennials 52

Millennials 52

Sprout Social

JUNE 5, 2016

Millennials, millennials, millennials! This week in social media news, LinkedIn caught our attention with a fresh (and very thorough) playbook and survey on millennials. Meanwhile, Magisto highlighted why online video is a win for SMB and millennials’ preferred marketing method. Millennials are lazy.

Millennials 64

Millennials Marketing Marketers Management 64

Hubspot Marketing

NOVEMBER 22, 2023

Want to sell to millennials? Reference Mean Girls Mean Girls is a generation-defining film for millennials. This generation was the target demographic for the film when it was initially released, and has since been a mainstay in millennial pop culture. Millennials are now the largest living group of adults in the U.S.

Millennials 111

Millennials Retail User-Generated Marketing 111

Marketing Insider Group

MARCH 4, 2016

We will even do things like humanize our content to reach more millennials. The post 5 Effective Ways To Reach Millennials appeared first on Marketing Insider Group. We’re going to do things better, faster, and more high-quality than ever. Plus we’ll run that marathon, travel the world, and finally (finally!)

Millennials 60

Millennials Marketing Marketers Content Marketing 60

Rock Content

JANUARY 8, 2016

This infographic is part of four-part series of cheat sheets to help marketers understand the basic characteristics of Millennials, Gen X, Baby Boomers, and Traditionalists. Here’s some background on who Millennials are and how marketers can start to think about addressing their needs: From Visually.

Millennials 51

Millennials Inbound Marketing eBook User-Generated 51

Marketing Insider Group

JUNE 10, 2015

Regardless of demographics, Bulbul pointed out some huge Gen C realities that every marketer today needs to know: The mobile screen is the first screen for Millennials , with 98% of them turning to smart phones first to view online video content. Gen C has a “curation mindset.” We’re doing the same things, differently.”.

Millennials 87

Millennials Entertainment Food Education 87

Duct Tape Marketing

JANUARY 2, 2018

Will Millennials Change Manufacturing? It’s exactly the image they don’t want the public — or millennials considering careers in manufacturing — to have of the industry. ” 3M’s Karls-Bilski says millennials have a leg up not only with technology but also with their curiosity and creativity.

Millennials 29

Millennials Manufacturing Transform Education 29

Marketing Insider Group

JUNE 25, 2018

This is not yet another article warning you about the scary Millennials who’re coming down the road (hey, they’re already here). The post Don’t Forget the Millennials Already: 4 Tips for Targeting the Biggest Customer Segment appeared first on Marketing Insider Group.

Millennials 62

Millennials Customer Marketing Marketers 62

CMO Network

OCTOBER 31, 2022

As more B2B companies realize people are people, the tides of creative change will produce an exciting shift in what we can expect from B2B in the next 2-5 years.

Millennials 82

Millennials Marketing Marketers CMO 82

Marketing Insider Group

DECEMBER 26, 2015

You already knew BuzzFeed’s audience is massive (to the tune of 200 million uniques per month), but more interesting to brands and content marketers is how they dominate among millennials. Half of all millennials in the US read BuzzFeed. According to the US Census, millennials are the largest generation in the history of the […].

Millennials 65

Millennials Marketing Marketers Content Marketing 65

CMO Network

FEBRUARY 22, 2023

If the goal of He Gets Us is to target a diverse range of young people and “spiritually open skeptics,” the actions of some of the campaign’s affiliated groups and donors might make the skeptics even more skeptical.

Gen Z 84

Gen Z Millennials Marketing Marketers 84

Aspiration Marketing

OCTOBER 18, 2022

Millennials and Gen Z are taking over the workforce, and this younger generation prefers B2B purchases to flow more like B2C eCommerce. Over the past few years, customer habits have changed rapidly to reflect the new normal that is working from home in your fanciest pair of sweatpants.

eCommerce 219

eCommerce Gen Z Transform Millennials 219

Duct Tape Marketing

JANUARY 14, 2016

5 Winning Strategies for Millennial Marketing written by Guest Post read more at Duct Tape Marketing. It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after market segment. Every generation has had its share of quirks, but millennials require a different touch when marketing to them.

Millennials 48

Millennials Entertainment User-Generated Marketing 48

CMO Network

OCTOBER 27, 2023

Laura Ramos explains and shares why millennials will impact B2B marketers. The rapid evolution of gen AI is at the heart of Forrester’s predictions for a turbulent year.

Millennials 126

Millennials Marketing Marketers CMO 126

Search Engine Land

AUGUST 25, 2023

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? Younger millennials (ages 25-34) consume content across all formats equally.

Gen Z 96

Gen Z User-Generated Millennials Transform 96

Girl Power Marketing

MAY 18, 2022

Millennials are the largest generation of pet owners, representing 32% of pet-owning households in America. Millennial Pet Shopping Habits. Of the three generations discussed here, Millennials are the most likely to browse the internet for new pet products rather than go into a brick-and-mortar store. Pet Owners by Generation.

Millennials 98

Millennials Gen Z Food Marketing 98

Set Up

APRIL 16, 2024

There is no denying that Millennials and Gen Z have immense purchasing power. Even if they don’t have as much income compared to Gen X and Boomers yet, Millennials and Gen Z are spending. A McKinsey report found that “Gen Z and Millennials across all income groups had the highest intent to splurge, at 55 percent and 54 percent.”

Gen Z 59

Gen Z Millennials Shopper Market Shoppers 59

Hubspot Marketing

SEPTEMBER 19, 2022

A high concentration of its audience belongs to Millennials, Gen X-ers, and Baby Boomers. In the last three months, a whopping 91% of Baby Boomers , 88% of Millennials , and 83% of Gen X-ers have visited Facebook. YouTube is popular with Gen Z, Millennial, and Gen X audiences, almost in equal measure.

Gen Z 132

Gen Z Millennials Social Media Marketing User-Generated 132

Hubspot Marketing

SEPTEMBER 21, 2022

At the moment, Gen Z and Millennials are the most excited about exploring the metaverse, with around 15% of them having visited a metaverse at some point. 28% of Gen Z/Millennials have used a VR headset. 22% of Gen Z/Millennials have bought virtual items other than NFTs or crypto, like a skin in a video game.

Gen Z 123

Gen Z Millennials Branding User-Generated 123

Hubspot Marketing

NOVEMBER 1, 2023

A decade ago, millennial consumers were constantly making headlines for “ killing ” certain products. From a business standpoint, millennial entrepreneurs in the 2010s saw notable success marked by increased access to venture capital and early adoption of social media to acquire customers.

Gen Z 97

Gen Z Millennials Customer Acquisition Law 97

Hubspot Marketing

APRIL 5, 2024

And let's not forget about us millennials, who make up 33.7% And I'm not the only millennial influenced. 38% of millennials in the UK and US have purchased via a social media platform. of TikTok's users. I admit I've been influenced quite a few times by social media when purchasing a product.

Gen Z 91

Gen Z Millennials Entertainment Manufacturing 91

Martech

FEBRUARY 7, 2024

Here’s a hypothetical example: The marketing team for an athletic footwear company wants to better target millennials in an upcoming campaign for a new style of running shoes. Since the team doesn’t know much about millennials, they utilize ChatGPT to answer some questions about where this demographic shops for shoes.

Millennials 107

Millennials Marketing Marketers Marketing Automation Platform 107

Hubspot Marketing

JULY 25, 2022

When it comes to millennials and Gen X, retail stores and searching the internet are two popular options for discovering new products. Similar to Gen Zers, the most popular method among millennial buyers for discovering new products is social media (51%). And 55% of millennials prefer buying a product that has strong reviews.

Gen Z 116

Gen Z Millennials Retail Price 116

Sprout Social

OCTOBER 16, 2023

Younger generations like Gen Z and Millennials seek transparency about business practices and values, along with social content that isn’t overly salesy. Bobby Jack Bobby Jack is taking advantage of their popularity during the early 2000s to connect with younger Millennials and Gen Z.

Gen Z 115

Gen Z Branding Millennials Transform 115

Hubspot Marketing

JANUARY 31, 2023

Influence with Millennials Instagram is the sweet spot for Millennials. Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ). It's not as mature as Facebook — but not as trendy as BeReal or TikTok.

Gen Z 118

Gen Z Millennials User-Generated Shipping 118

Hubspot Marketing

DECEMBER 20, 2023

This campaign was well-produced and effectively targeted the largest demographic of holiday shoppers: millennials. Millennials are expected to spend more than other generations this holiday season.

Millennials 100

Millennials Shoppers User-Generated Marketing 100

CMO Network

JULY 1, 2022

Kids are out of school and families are home together.

Millennials 96

Millennials CMO 96

Sprout Social

JULY 22, 2021

Millennials (survey respondents ages 24-39). The full scoop on Millennials and social media. Busy building careers, starting families and entering eldercare years, Millennials outshine the harsh labels attached to them. Millennials are more receptive to social media marketing than their counterparts.

Gen Z 140

Gen Z Millennials User-Generated Entertainment 140