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How millennials use social media: What marketers need to know

Sprout Social

We could only be talking about one generation: Millennials. Once dismissed as unforgivably cringe, Millennials are making a pop culture comeback. Millennials were the earliest adopters of some of the networks that have become global behemoths. How to reach Millennials on social media On social, Millennials look for connection.

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How Gen Z Will Change the B2B Marketing Game

Trade Press Services Newsletter

While traditional B2B marketing strategies have primarily focused on targeting baby boomers, Generation X, and millennials , a new generation is rapidly emerging as a new force in the B2B sector: Gen Z. Studies show that younger buyers now represent two-thirds of B2B decision-makers.

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Market by Generation: Data-Backed Content Consumption Habits To Shape Your Strategy

Hubspot Marketing

Keep this in mind as we discuss: Gen Alpha Content Consumption Habits Gen Z Content Consumption Habits Millennial Content Consumption Habits Gen X Content Consumption Habits Baby Boomer Content Consumption Habits What content consumption habits do all generations have in common? Aim to educate millennial audiences on social media.

Gen Z 140
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New Research Shows That From Boomers to Zoomers, Authenticity Matters

Businesses Grow

Millennials: The Digital Adopters Now, onto the avocado toast lovers – Millennials! For Millennials, influencing and marketing are equivalent professions and they want, no expect, to a certain degree of professionalism or they just cannot take you seriously.

Gen Z 126
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Chili's Creates A Nostalgic Marketing Moment to Reach Millennial Customers

Hubspot Marketing

In recent years Chili’s has zeroed in on millennials , particularly those with young families, as its target demographic. If there’s anything marketers have learned about reaching millennials, it’s that nostalgia sells. Comments on the video are overwhelmingly positive, with users commenting on how nostalgic the video was.

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‘Tis the season for scrolling: 89% of consumers say social media influences their holiday shopping

Sprout Social

This figure spikes even higher among younger consumers, with 78% of Gen Z and 70% of Millennials showing a readiness to invest in products that have captured the social spotlight. Instagram is the top care platform for younger consumers, with 63% of Gen Z and 55% of Millennials using the platform for service needs.

Gen Z 120
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A guide to choosing the most effective social media networks for your brand

Sprout Social

Gen X leads the way in Facebook usage, followed closely by Boomers and Millennials. Affirm, a fintech company offering buy now, pay later services, uses the brand to connect with Millennial audiences planning their next big purchase—whether that be a bucket list trip or furnishing their first home.

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