SmartBrief - Marketing

AUGUST 23, 2024

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Millennials, comprising over 30 million women in the US alone, are entering perimenopause stages, bringing with them a tech-savvy and proactive approach to managing their health.

Health 115

Health Millennials Transform Retail 115

Hubspot Marketing

OCTOBER 25, 2024

That’s not unusual now , but Banikarim jokes that she was a millennial before her time, because she’s had so many jobs for somebody in her 50s. Like millennials, she’s “looking for impact.” Of course, millennials don’t need Banikarim to tell them that it’s okay to have a non-linear career. You can move sideways.

Millennials 119

Millennials Marketing Marketers Communications 119

Martech

APRIL 28, 2025

Many legacy companies still envision 60-year-old buyers when developing marketing strategies, yet over two-thirds of buyers involved in complex purchases valued over $1 million are millennials and Gen Z. However, Millennial and Gen-Z audiences are environmentally conscious and looking for casual rather than technical content.

Transform 115

Transform Gen Z Manufacturing Millennials 115

Martech

AUGUST 6, 2024

of Millennials (age 25-34) said they trust mobile to book flights and vacation rentals, while 53% of consumers 18-25 said so.v It might be that Millennials have more experience than Gen Z in booking vacations generally, so they have more confidence in mobile and payment apps to complete these transactions. In the same survey, 64.2%

Gen Z 119

Gen Z Millennials Health Food 119

Martech

OCTOBER 31, 2024

Millennials are nearly as receptive — 33% agree; 35% are neutral. Gen Z is the most receptive, while Boomers and Silent Generation-ers are the most cautious. Thirty-four percent of Gen Z consumers said they would share their personal information with an AI agent, 37% are neutral about it.

Gen Z 122

Gen Z Branding Millennials Retail 122

Hubspot Marketing

JANUARY 23, 2025

I'm a consumer who falls somewhere between baby millennial and geriatric Gen Zer, and after hearing Hootsuite CEO Irina Novoselsky talk about my generation she gets it. "This whole entire generation is about to turn all of our business models on its head." Here's what Novoselsky discovered: 1.

Gen Z 98

Gen Z Millennials User-Generated Traditional Marketing 98

Scoop.it!

JULY 18, 2024

For example, Gen Z and millennial demographics tend to prefer short-form content in the form of videos or social media posts. Gen Z and millennials say that their favorite way to interact with branded content is through social media posts ( 56% and 55% respectively). Chances are, your customer segments will have channel preferences.

Gen Z 111

Gen Z Millennials Fashion Marketing 111

illumin

NOVEMBER 21, 2024

Even with strict budgets, self-love is a priority for many Gen Z and millennials with 47% of Gen Z and 56% of millennials planning to participate in this trend in 2024. Young shoppers looking to treat themselves According to a recent survey of 1,000 U.S. adults, 41% of consumers want to spend on themselves this holiday season.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Hubspot Marketing

NOVEMBER 5, 2024

Garner found that 44% of millennials don’t want to interact with a sales rep before making a B2B purchase. Remember how I mentioned 44% of millennials don’t want to talk to a sales rep when making a B2B purchase? When I asked Lynch for his thoughts about millennials not wanting to speak to a salesperson, he wasn’t surprised.

B2C 126

B2C Millennials Customer Journey User-Generated 126

Backlinko

OCTOBER 22, 2024

Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets.

Gen Z 105

Gen Z Fashion Millennials Retail 105

Litmus

NOVEMBER 20, 2024

Nearly 60% of Millennials and Gen Z find it “extremely” or “very important.” Key Email Personalization Takeaway Millennials and Gen Z consumers value tailored content more than older generations. This suggests that consumers prioritize perceived value over broader corporate communication.

Gen Z 78

Gen Z Millennials Shipping User-Generated 78

SmartBrief - Marketing

DECEMBER 18, 2024

Our analysis of additional syndicated data reveals that young Hispanics comprised of Generation Z and younger millennials are fully embracing social media for news and information. That number increases for 37% for those age 18 to 29, and even higher for Hispanic youth, along with women, Asian American and those with a lower income.

Gen Z 97

Gen Z Millennials Health Entertainment 97

Aspiration Marketing

OCTOBER 18, 2022

Millennials and Gen Z are taking over the workforce, and this younger generation prefers B2B purchases to flow more like B2C eCommerce. Over the past few years, customer habits have changed rapidly to reflect the new normal that is working from home in your fanciest pair of sweatpants.

eCommerce 246

eCommerce Gen Z Transform Millennials 246

Martech

OCTOBER 28, 2024

In 2023, 56% of millennials globally turned to generative AI tools, bypassing traditional search engines, to receive product or service recommendations that are not only personalized but also intuitive to their current context.

Market Trends 131

Market Trends Transform Customer loyalty Millennials 131

Martech

NOVEMBER 8, 2024

The buying committee is becoming younger, with Millennials and Gen Z wielding significant decision-making and purchasing power. For conversions, Google recommends the tried-and-true power pairing of Performance Max and Search campaigns. TikTok We can’t ignore TikTok, one of the fastest-growing social platforms today.

Gen Z 128

Gen Z CRM Millennials B2C 128

Sprout Social

JUNE 26, 2025

Further, younger generations are the most impacted, with 90% of Gen Z and 84% of Millennials saying some of their purchases within this period were influenced by social. Similarly, this figure increases among younger users (76% of Gen Z and 74% of Millennials).

Influencer Marketing 107

Influencer Marketing Gen Z Affiliate Marketing Fashion 107

Sprout Social

MAY 14, 2025

Millennials: Multitaskers who crave originality Millennials social media behaviours are layered and nuanced. For most Millennials, social media isnt just part of their daily routineits how they start their day. Like Millennials, Gen X value originality in branded social media content.

Gen Z 64

Gen Z Millennials User-Generated Entertainment 64

Martech

OCTOBER 2, 2024

It features four professional athletes facing the same challenges as the millennial audience segment the company is going after. Our core business is really aimed at the millennial professional space,” said Rosenblum. Last month, Rosenblum and her team launched the year-long brand awareness campaign “Pursue Better.”

Branding 78

Branding Millennials Finance CMO 78

Martech

MARCH 10, 2025

“And 88% of millennials are excited to see any type of mail or package. And, while it may seem old-school to many, to younger generations, it is anything but. “Well, 85% of Gen Z finds direct mail useful for capturing their interest,” Tudor said. And then, to be honest, I’m surprised it’s not 100%.”

Direct Mail 118

Direct Mail Gen Z Customer Whitepaper 118

Martech

FEBRUARY 11, 2025

With Millennials and Gen Z comprising 65% of B2B decision-makers by 2025, AI-driven tools are also shaping business purchases, mirroring already observed consumer habits change in genAI and social search. Sales conversions driven by ChatGPT recommendations have skyrocketed by 436%, according to Digiday.

Gen Z 137

Gen Z Transform Millennials User-Generated 137

Litmus

JUNE 12, 2025

Younger demographics are more likely to delete after briefly skimming the preview text — 26% of Millennials and 28% of Gen Z. Trust increased with younger generations like Millennials (38%) and Gen Z (38%). Nearly one-third (31%) delete emails within seconds based on subject lines. adult population.

Gen Z 69

Gen Z Customer Millennials Retail 69

Martech

JANUARY 22, 2025

94% lower cost per acquisition than traditional methods, confirming that Ben & Jerry’s reached its desired audience of Gen Z and millennials, who are known for their willingness to explore new flavors. The results were remarkable: 1.5x 26x greater return than Foodpanda’s typical audience ROAS.

Gen Z 111

Gen Z Retail Food Millennials 111

Sprout Social

JUNE 24, 2025

Snapchat predominantly reaches Gen Z and younger millennials, including specifically 90% of 13- to 24-year-olds and 75% of 13- to 34-year-olds. Snapchat offers marketers direct access to Gen Z and millennials, two groups with a combined $5 trillion in spending power. That makes Snapchat a valuable avenue for building brand familiarity.

Gen Z 68

Gen Z Millennials User-Generated Advertising 68

Sprout Social

JULY 23, 2024

“Our primary demographic are Millennials, so we look very heavily at Instagram and Pinterest. In a recent Sprout webinar , Social Media & Brand Marketing Lead Deandre Moore explained how Pinterest helps the brand meet its primary demographic despite offering such a wide array of products.

Gen Z 130

Gen Z Branding Retail Content Placement 130

Sprout Social

JUNE 25, 2025

Why investing in social now is the best deposit in your brand’s future Sprout’s Q2 2025 Pulse Survey found that Gen Z and Millennial consumers are increasingly making purchases based on what they discover on social. Brands that understand how to create content and experiences that meet intent on social have a competitive edge.

Gen Z 87

Gen Z Millennials User-Generated Influencer Marketing 87

SmartBrief - Marketing

MARCH 28, 2025

While some segments like high-income millennials continue to splurge, others are tightening their belts. Personalization and customer retention in a shifting landscape The current data shows nuanced spending patterns across demographics. This divergence reinforces the need for advanced personalization strategies.

Millennials 83

Millennials Price CRM Marketing 83

Hubspot Marketing

JANUARY 31, 2025

Rather than targeting an older generation who adore its British roots, Jaguar plans to target cash-rich, time-poor millennials and Gen Z. To cope, Jaguar is repositioning as a 100k+ luxury EV brand to rival Porsche and Bentley. But will it work? The Tropicana Effect Most marketers can recount a long list of failed rebrands.

Gen Z 102

Gen Z Manufacturing Millennials Fashion 102

The Drum

JULY 2, 2025

Betty Booze, the ready-to-drink cocktail brand founded by Blake Lively, is tapping into Gossip Girl nostalgia with a new ad introducing its Vodka Iced Tea line to millennial and Gen Z drinkers.

Gen Z 71

Gen Z Millennials Product Branding 71

SmartBrief - Marketing

SEPTEMBER 17, 2024

Furthermore, the online grocery shopping figure rises considerably for younger generations — 68% for millennials and 69% for Generation Z. Of these respondents, 20% say this is an increase to their typical online grocery shopping routine.

Shoppers 98

Shoppers Gen Z Millennials Fashion 98

Set Up

SEPTEMBER 10, 2024

While Millennials have more established careers and spend more, Gen Z has the power to shape trends and is increasing its purchasing power as it continues to take over the workforce. According to NIQ , Gen Z is expected to have $2.7 trillion in global spending power, and its influence will only grow, projected to reach $12 trillion by 2030.

Gen Z 59

Gen Z Millennials User-Generated Fashion 59

Hootsuite

APRIL 23, 2025

Millennials dominate, but theres multigenerational appeal. LinkedIn users are millennials Millennials are the largest generation of U.S. The Millennial generation includes those born between 1981 and 1996 , making them between ages 29 and 44 in 2025. LinkedIn age demographics 1. users on LinkedIn, with 35.8%

Gen Z 69

Gen Z Millennials User-Generated Analytics 69

Jeff Bullas

JANUARY 10, 2023

Instagram is considered the most effective and popular channel for influencer marketing, especially among millennials and gen Z, thanks to its highly visual-based nature. Influencer marketing can also be used to reach new audiences, increase sales, strengthen brand advocacy, and improve lead generation. Influencer marketing channels.

Inbound Marketing 344

Inbound Marketing Gen Z Influencer Marketing Millennials 344

Set Up

SEPTEMBER 3, 2024

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Millennials (Gen Y) (1981 - 1996): Millennials were young when the internet and digital advancements began. Now, Gen Alpha is the belle of the ball, and marketers need to prepare for what comes next.

Gen Z 59

Gen Z Millennials Entertainment Health 59

The Drum

JUNE 5, 2025

Today, Moses Rashid has the job every millennial will envy. Topshop was an icon of the British high street. In its mid-noughties heyday, it didn’t just reflect culture. It created it. Can he pull off the brand comeback of the decade? Topshop’s magic was its ability to appeal to everyone.

CMO 66

CMO Branding Millennials Retail 66

Hubspot Marketing

JULY 12, 2024

The first example I think of is an interest-based Facebook Group (my millennial is showing). How social communities work: You’re building engagement around audience interests, your brand campaigns, or industry events.

Branding 110

Branding User-Generated Millennials Education 110

Martech

MAY 1, 2025

It’s not just for Millennials or Gen Z Gen Xers alone account for 1.5 But if you’re ignoring YouTube as an advertising channel, you’re likely missing out on one of the most effective platforms for reaching your audience. billion daily views, with 75% of people aged 3553 watching at least monthly.

Gen Z 115

Gen Z B2C Transform Millennials 115

Martech

JANUARY 15, 2025

And this is even more pronounced among younger generations like Gen Z (49%) and Millennials (41%), he said. Morris pointed out Sprout Socials Q4 2024 Pulse Survey found that about one-third (35%) of consumers plan to use social media more to get customer service questions answered.

Gen Z 117

Gen Z Whitepaper Social Media Marketing User-Generated 117