Sat.May 11, 2024 - Fri.May 17, 2024

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How to Calculate Your Customer Acquisition Cost (CAC)

Rock Content

In Digital Marketing , there are few numbers more important than your Customer Acquisition Cost (CAC). The Customer Acquisition Cost is a benchmark number used to establish how effective your marketing efforts are and, therefore, is a very significant number to know by heart. What is Customer Acquisition Cost (CAC)?

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12 CRO metrics to track conversion rate optimization performance

Unbounce

/ Conversion optimization 12 CRO metrics to track conversion rate optimization performance By Josh Gallant. More blog posts by Josh Gallant Understanding CRO metrics and KPIs In truth, CRO metrics and key performance indicators (KPIs) can be a fairly broad bucket. Where’s the leak in your marketing funnel?

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7 B2B content distribution strategies that work

Search Engine Land

Top B2B content distribution strategies that work Content marketing is crucial for B2B. So, how do you reach your target audience and achieve content marketing success? Many successful B2B marketers even go beyond organic social and invest in paid social to promote their content. But let’s be real.

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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. This guide will teach you how to market your small business using six best practices. Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level.

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