Martech

SEPTEMBER 10, 2024

Which processes should we automate to scale up localized campaigns profitably? Piling on non-interoperable third-party solutions makes your tech stack look like a house of cards instead of a strong foundation for workflow efficiency. It’s the fastest, easiest, and most comprehensive way to achieve profitable scale.

Advertising 119

Advertising Advertisers Non-Profit Real Estate 119

Search Engine Land

SEPTEMBER 20, 2024

You: “Performance Max maximized my profits.” I am tracking revenue, not profit. Script 1: Negate non-converting Performance Max search terms Performance Max excels at reporting averages, such as the average spend per day, conversion rate and campaign ROAS. Quick question: What exactly does Performance Max maximize? You: “What?

Non-Profit 81

Non-Profit Product Search Marketers Marketing 81

SocialPilot

JANUARY 6, 2025

Not only that, Loomly provides non-profits with a 50% lifetime discount on all paid plans. The unlimited scheduling feature enables non-profits to plan campaigns ahead of time , which is perfect for fundraising drives, event promotions, and advocacy efforts.

Price 81

Price Non-Profit Analytics CRM 81

Martech

APRIL 17, 2025

Tell Google you want a ROAS of three, and it will simply balance how much spend goes to branded search and retargeting, with the rest going to non-branded Search/Shopping, YouTube and Display to achieve your blended ROAS. Want a higher ROAS? That’s what establishes causality, and it’s precisely where attribution falls short.

Non-Profit 100

Non-Profit CMO Energy Marketing Mix 100

Businesses Grow

AUGUST 5, 2024

This is a non-obvious blogging tip because it is the opposite of what we’ve been taught in school — start with the introduction and work your way to the conclusion. Today, they oversee a profitable media empire. Don’t make them work or they will leave. Start your blog with the conclusion first.

Non-Profit 113

Non-Profit Education Digital Marketing Advertisers 113

SocialPilot

JANUARY 8, 2025

Missing Features: Team Collaboration Advanced Analytics Custom Reporting Bulk Scheduling Audience Targeting Campaign Management Tools The low-cost Standard plan meets the needs of smaller non-profits. Unlike some competitors, Zoho Social does not offer specialized non-profit pricing discounts.

Price 85

Price Non-Profit Analytics User-Generated 85

Martech

SEPTEMBER 9, 2024

Nearly 70% of enterprise marketers experimenting with the technology have already implemented it or plan to do so in the next six months, compared with less than 54% of business executives across other non-IT functions.

Transform 125

Transform Non-Profit Marketing Marketers 125

SocialPilot

DECEMBER 16, 2024

They run a Later Non-Profit Program , offering a 50% discount on their monthly and annual subscription plans to all qualified non-profits. You can apply here to benefit from the Later non-profit pricing discounts. Without a free trial, you may not know if the features offer value for your money.

Price 75

Price Non-Profit Analytics User-Generated 75

The Marketing Operations Leader

JANUARY 2, 2025

Freelance and Internship Projects: Look for small freelance gigs, internships, or volunteer opportunities at non-profits where you can apply your knowledge. Even assisting on small projects counts as real-world experience.

Non-Profit 130

Non-Profit CRM Thought Leadership Marketing 130

Martech

MARCH 12, 2025

Re-engagement campaign: Winning back dormant customers Re-engagement campaigns directly improve profitability by activating dormant customers. Dig deeper: 7 creative email automations for non-ecommerce brands The post 3 high-impact email automations you need to drive revenue appeared first on MarTech. 60 or 90 days).

Non-Profit 112

Non-Profit User-Generated Shipping eCommerce 112

SocialPilot

DECEMBER 15, 2024

Missing Features: Unlimited scheduling Advanced analytics Team collaboration Custom reporting Advanced integrations SmartLinks features Multiple team access Non-profits running large campaigns or managing multiple social causes will find the Free plan limiting. Non-profits benefit from discounted pricing.

Price 75

Price Non-Profit Analytics Brand Management 75

Hubspot Marketing

NOVEMBER 1, 2024

They don’t have to pay their partners, so they have lower costs and a higher profit margin. The company also works with the non-profit SOLES4SOULS® to donate lightly used products to charity. However, we slowly realized that our gross margins were making it very difficult to make a profit, no matter how many sales we made.”

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Search Engine Land

AUGUST 22, 2024

Segmentation by best sellers, product attributes, location, profitability and user type. This is popular with non-feed service Performance Max campaigns. Often unable to segment further based on the client’s performance objective (best sellers, profit, etc.) Without profitability, what are we really doing here?

Non-Profit 85

Non-Profit Price User-Generated Customer Acquisition 85

Hubspot Marketing

APRIL 7, 2025

In addition, 40 to 48% of marketers for B2B and B2C brands report high ROI on Instagram, compared to only 20% for non-profit/government orgs. Marketers at B2B and B2C companies are more likely to report high ROI on the Meta platforms than nonprofit and gov.

Social Media Marketing 92

Social Media Marketing B2C Non-Profit Influencer Marketing 92

Martech

FEBRUARY 7, 2025

I’ve worked in non-profit, publicly traded corporate, B2B and B2C contexts and small private agencies before moving into martech management. A varied martech career I never explicitly planned to have a varied career as a martech practitioner, but that’s how life turned out. Looking back, it has been great so far.

Non-Profit 108

Non-Profit B2C Education Promotion 108

Jeff Bullas

JANUARY 3, 2023

Choose a profitable niche for your business. An affiliate marketer’s success is finding a profitable niche and creating a site on something you love. Trust and authority keywords (T&A) target non-commercial topics you can use to educate and inform your visitors. Trust and authority keywords. Filter keyword data.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Buffer Marketing

OCTOBER 10, 2024

Non-GMO Project What is Non-GMO Project : Non-GMO Project is a non-profit organization that wants to protect people’s right to know what’s in their food. Non-GMO Project has Buffer’s Start Page doubling as one of its excellent About Us pages. It’s just…chef’s kiss.

Non-Profit 119

Non-Profit Health Food Energy 119

Martech

JULY 26, 2024

Non-cookie identification, due in part to efforts by browsers not owned by the largest DSP, has never really taken off. Lisa Erschbamer , director, digital advertising at Proficio, said she’s unsurprised that Google couldn’t make it work in a way that is profitable to them (and without losing media budgets to other ad networks).

Non-Profit 130

Non-Profit Advertising Advertisers Digital Marketing 130

Martech

APRIL 15, 2025

The organization, which claims to be “a non-profit organization with a single goal: to promote small businesses access to essential digital technologies and tools,” doesn’t disclose it is funded by Google and Amazon.

Non-Profit 74

Non-Profit Law User-Generated Marketing 74

Search Engine Land

JULY 23, 2024

Recently, giving AI access to non-curated data has caused more errors. And yet, how long can such perspectives remain profitable? This raises the question: Is more information always beneficial to AI? The open web contains both empirical data and subjective opinions. AI struggles to distinguish between fact and fiction.

SEO 108

SEO Transform Non-Profit User-Generated 108

Search Engine Land

AUGUST 12, 2024

How to safely test your assumptions without compromising your client’s profitability. For transactional goals, you might lean toward non-broad keywords (minimum 3+ words in the keyword phrase), exact match single theme ad groups, or dynamic search ads with extensive negatives.

Non-Profit 94

Non-Profit Digital Marketing Branding Communications 94

Marketing Insider Group

SEPTEMBER 3, 2024

Creative Commons According to the non-profit organization that created it, Creative Commons is an alternative to the all-rights-reserved method of copyrighting material. They established it so that artists could identify exactly which rights they reserve and which rights they are willing to waive.

Law 122

Law Non-Profit Education Branding 122

Martech

JANUARY 24, 2025

Should we start looking for goods from non-tariff countries? Consider one finding in a recent study by Statista : “During a September 2024 survey among chief marketing officers (CMOs) from for-profit companies in the United States, respondents reported that, on average, 7.7 How do we communicate that?

Non-Profit 129

Non-Profit Marketing Marketers Finance 129

Hubspot Marketing

JUNE 21, 2022

Unlike most marketing campaigns you see looking to get you using a product or service, non-profit social marketing is all about getting you to take action for a cause. Often, non-profit organizations are tight on resources and don’t always have the ability to produce large, high-visibility campaigns.

Non-Profit 126

Non-Profit Gen Z Millennials User-Generated 126

SMEI

JANUARY 25, 2023

That being said though proving campaigns might seem like a big responsibility—if done well they might spark exactly what we need– inspiring conversations surrounding these topics & motivating key players across industries towards achieving sustainable goals faster than expected!

Education 276

Education Energy Non-Profit Marketing 276

Jeff Bullas

JANUARY 12, 2023

Last week I used ChatGPT to write 90% of a blog post with the headline “ Get Paid to Do What You Love: The 10 Most Profitable Online Side Hustles for Passionate Entrepreneurs ”. The disruption of both the verbal and written communication has arrived. I then asked the app to write 10 headline options.

Transform 274

Transform Non-Profit User-Generated Communications 274

Martech

JANUARY 27, 2025

AI-driven GTM success: Think, operate and keep score differently Given the above, the following programs are non-negotiable to your GTM approach if your teams are to adapt and thrive in the AI era. Doing so will lead to earnings per share (EPS) growth driven by provably cost-effective, profitable expansion.

Non-Profit 105

Non-Profit CMO Analytics Market Research 105

SocialPilot

APRIL 28, 2025

Non-Profits Recommended Plan: Plus at $259 per month Usage & Limits: Review Invitations: It allows up to 200 automated review requests each month to collect customer feedback. Key Features: If you are a non-profit organization, Trustpilots Plus plan is made for you.

Price 40

Price Non-Profit Analytics Management 40

Sprout Social

OCTOBER 28, 2024

For example, Hyatt Centric Midtown Atlanta tagged the accounts for non-profit Atlanta Pride and AtlannaTonight, a media company, in a post about their partnership for Atlanta Pride Weekend. Social media mentions can also be indirect, such as someone discussing your brand in a thread.

Branding 119

Branding Non-Profit User-Generated Food 119

Martech

FEBRUARY 18, 2025

It’s thoughtful, non-intrusive and rewarding strengthening customer relationships without compromising privacy. When done right, marketing doesn’t just generate awareness; it becomes a powerful profit driver. Take Spotify Wrapped as an example.

Advertising 81

Advertising Advertisers Non-Profit Traditional Marketing 81

Orbit Media Studios

MAY 24, 2023

Andy’s prompt: Build a persona for a Marketing Director of a $10M non-profit in the midwest US with a mission to provide better access to healthcare resources in under-served communities. Taylor later obtained an MBA to gain a stronger business foundation to effectively manage marketing campaigns for non-profits.

Non-Profit 132

Non-Profit Health Finance Social Media Marketing 132

SmartBrief - Marketing

MARCH 10, 2025

Industry-standard certifications like ISO 27001 and SOC 2 Type II are non-negotiable. AI washing, intentional or not, can significantly damage your organizations profitability, sustainability, and reputation. They also must have the capability to securely integrate the content you need to fuel your application of their technology.

Non-Profit 87

Non-Profit Fashion Health Millennials 87

Search Engine Land

SEPTEMBER 10, 2024

Which processes should we automate to scale up localized campaigns profitably? Piling on non-interoperable third-party solutions makes your tech stack look like a house of cards instead of a strong foundation for workflow efficiency. It’s the fastest, easiest, and most comprehensive way to achieve profitable scale.

Advertising 74

Advertising Advertisers Non-Profit Real Estate 74

Search Engine Land

JULY 15, 2024

It’s marketing but in a nice, non-sales-focused way. This improves brand awareness, drives engagement with your business and helps set more people on the path to profitable customer actions. We mainly talk to business owners and in-house SEOs who need help with more technical or heavy-duty strategies. What is SEO?

SEO 98

SEO Content Marketing Entertainment PR 98

Search Engine Land

JULY 23, 2024

“Non-cookie identification, due in part to efforts by browsers not owned by the largest DSP, has never really taken off. .” Broader industry implications Marketing strategist Reid Thomas said this is an admission by Google and the IAB in general that there isn’t a solution for tracking other than cookies.

Advertising 97

Advertising Advertisers Non-Profit Digital Marketing 97

Hootsuite

DECEMBER 4, 2024

Leverage partner organizations whenever you can This tip is useful for any business, but it’s particularly helpful for non-profits : Li suggests finding local organizations that already have a connection to your target audience and establishing partnerships with them. on YouTube.

Non-Profit 105

Non-Profit Education Analytics Thought Leadership 105

SocialPilot

APRIL 14, 2025

Cons No control over negative reviews : Anyone can leave feedback, even non-guests. Cons Anyone can leave reviews : Even non-guests may post feedback. Cons Commission Fees : Properties pay a commission on each booking, impacting profit margins. Heavy discounting can impact profit margins.

Non-Profit 68

Non-Profit Price Management User-Generated 68