Streamline Customer Acquisition to Grow With Reduced Funding
Adobe Experience Cloud Blog
DECEMBER 4, 2008
Perhaps mostly important, Ken writes that capital-efficient growth can only come from streamlined customer acquisition processes that takes advantage of the latest internet-era tools, such as salesforce.com; WebEx, GoToMeeting, or ReadyTalk; and Marketo. To truly accomplish streamlined customer acquisition, your marketing automation tool needs to let you work "The Easy Way", e.g.: Up and running fast, without significant costs for integration to CRM.
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