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Key takeaways Email segmentation and personalization are both ways to make email marketing more relevant for your subscribers, but the way they work is a little different. With segmentation driving relevant content, email marketing ROI can yield $50 for every dollar spent. The way each of these email moves works is different, though.
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They come from real customers and touch upon multiple aspects like product/service quality, pricing, performance, staff behavior, and more. They also have different functions in a brand’s trust-building strategy and are often used at different stages of a brand’s marketing strategy. Let us now dive into these differences.
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