Sat.Jun 14, 2025 - Fri.Jun 20, 2025

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Segmentation and Personalization: A Unified Path to Better Brand Experience

Litmus

Key takeaways Email segmentation and personalization are both ways to make email marketing more relevant for your subscribers, but the way they work is a little different. With segmentation driving relevant content, email marketing ROI can yield $50 for every dollar spent. The way each of these email moves works is different, though.

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2025 Digital Grocery Sales: What’s Driving Success and the Key Role of Walmart, Amazon, and Instacart

Power Digital Marketing

Walmart Connect: Where Scale Meets Precision With 150M+ weekly shoppers , Walmart isn’t just a retailer—it’s a retail media giant. What sets Amazon apart is its unmatched shopper behavior data , which allows brands to reach high-intent consumers on and off Amazon. The brands winning in 2025 aren’t louder. They’re smarter.

Food 52
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Testimonial vs Review – Key Differences & Why They Matter?

SocialPilot

They come from real customers and touch upon multiple aspects like product/service quality, pricing, performance, staff behavior, and more. They also have different functions in a brand’s trust-building strategy and are often used at different stages of a brand’s marketing strategy. Let us now dive into these differences.