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4 Holiday Shopper Mindsets Brands Should Keep Up With, According to Google

Hubspot Marketing

Throughout the holiday season, we at Google have annually watched shoppers move between 4 distinct mindsets , or what we call the ‘4Ds:’ deliberate, deal-seeking, determined, and devoted. These shoppers also spent over $47 billion in retail in the two weeks after December 25th. That proportion of shoppers increased in December.

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More ecommerce shoppers using buy-now-pay-later

Martech

Ecommerce shoppers’ use of buy-now-pay-later (BNPL) was up 10% in January and February compared to last year, according to Adobe’s latest ecommerce survey. This suggests inflation is making shoppers use the payment plans to purchase lower-priced items. BNPL up, revenues down. Get MarTech! In your inbox.

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D2C beauty shoppers are split between low prices and scarcity

Martech

A majority of online beauty shoppers will wait for lower prices and risk items going out of stock, a new study from D2C ecommerce company ESW finds. But there is also a sizeable number of “super shoppers” who will pay full price to get exclusive items. The majority of online beauty shoppers are looking for bargains, the study found.

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How to Funnel Shoppers on Social Media

Practical eCommerce - Marketing

The post How to Funnel Shoppers on Social Media appeared first on Practical Ecommerce. An entire customer journey can occur on social media — from initial awareness to post-purchase advocacy. Here are five stages of the process, each requiring a plan and a purpose.

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The New Shopper Journey: How to Connect with 200+ Million U.S. Digital Buyers

This eBook examines how marketers can more efficiently identify and capture online shoppers. Find out: How has the shoppers' journey changed? As economic uncertainty impacts how consumers shop, brands and retailers must find ways to reach them wherever they are and direct them to the offers and content that will inspire conversion.

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How Home Depot and Kroger use RMN to improve shoppers’ ad experience

Martech

The key to RMN’s success is how interactions with brands can enhance the shopper experience. If it’s something that makes sense for our shoppers, we’ll take a look.” Grocery shoppers make purchases several times a month, and often multiple times per week. RMN revenue in 2022 was estimated at $37.5 Get MarTech!

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Amazon tests AI-generated review highlights with U.S. mobile shoppers

Search Engine Land

A “subset of mobile shoppers in the U.S. mobile shoppers appeared first on Search Engine Land. This feature lets you filter to only show reviews mentioning that specific attribute. Here’s a screenshot example Amazon provided for Ease of use : Who can see the test. What Amazon said. ” Newegg has a similar feature.