Martech

MAY 29, 2024

The latest Salesforce Shopping Index data suggests that shoppers are holding onto their purse strings until later in the year — at least, if 2023 is any guide. “We’re seeing a lot of trends precipitate from last year,” she said, “which is mainly this price-conscious shopper.

Shoppers 115

Shoppers Non-Profit Retail Shipping 115

Martech

OCTOBER 2, 2024

The new option allows advertisers to target the most valuable shoppers using Pinterest’s predictive analytics, based on thousands of signals in Pinterest. Promoting discounts will also be a helpful tool for holiday campaigns, as price is a top factor for this year’s holiday shoppers. Promotions. Processing.

Shoppers 120

Shoppers User-Generated Price Promotion 120

SmartBrief - Marketing

AUGUST 14, 2024

Deloitte Consulting’s “ 2024 Back-to-School Retail Survey ” breaks down consumers’ spending intent amid financial pressures, the effect of social media on spending plans and how leveraging generative AI can help attract tech-savvy shoppers. This is even more important as loyal back-to-school shoppers spend 35% more on average.

Retail 105

Retail Shoppers Marketing Marketers 105

Martech

OCTOBER 1, 2024

online holiday shoppers are expected to spend $240.8 The holiday shopping season has been reshaped in recent years, where consumers are making purchases earlier, driven by a stream of discounts that has allowed shoppers to manage their budgets in different ways,” said Vivek Pandya, lead analyst, Adobe Digital Insights, in a release.

Gen Z 120

Gen Z Shoppers Retail Price 120

Martech

JANUARY 9, 2025

They’ve also included a scan-barcode option on mobile, catering to shoppers looking for exact versions of items at discounted prices or rare, vintage or luxury goods. Addressing the challenge of choice overload with thoughtful AI solutions lets shoppers make confident decisions and enjoy a more streamlined shopping experience.

Customer 114

Customer Transform Shoppers eCommerce 114

Martech

NOVEMBER 27, 2024

On average thus far, sporting goods have been discounted at 10.9%, and furniture only 8.2%, so these are dramatic discounts for online shoppers. Toys have seen an average discount of 14.6% so far this month. TVs are expected to see their biggest discounts — 24% on Black Friday, versus 10.8% the rest of the month.

eCommerce 125

eCommerce Shoppers Retail Analytics 125

Martech

JANUARY 9, 2025

Utilize Amazon’s machine learning to deliver highly targeted and personalized ads to shoppers. It also aids the customer experience by providing relevant and engaging ads to shoppers, which could boost conversion rates. Control ad placement and formats, ensuring the ads dont disrupt the experience and look of websites.

Retail 115

Retail Shoppers eCommerce Advertising 115

Hubspot Marketing

JULY 19, 2024

A comprehensive study commissioned by beauty retailer Sephora showed that 2 out of 5, or 40%, of retail shoppers, have personally experienced unfair treatment based on their race or skin color. Some retail brands have stopped ‘othering’ shoppers who need a larger size by eliminating the "plus-sized" label from the shopping experience.

Customer 124

Customer Food Shoppers Retail 124

Martech

AUGUST 27, 2024

This could help you adjust your inventory and product descriptions based on what shoppers are searching for or viral trends. Key updates: Shopping trends insights. You can now access real-time shopping trends in Google Merchant Center. AI-powered insights.

Customer Acquisition 129

Customer Acquisition Retail Shoppers Advertising 129

Martech

SEPTEMBER 19, 2024

“I feel like for the most part we’ve really leaned into RMNs as a company,” said Pankita Desai, senior director, shopper marketing for Chobani. “We We have a really high budget from shopper marketing and less with brand marketing.” We started with testing, however for us there’s a shift in the way we’re approaching RMNs and our budget.

Retail 117

Retail Shopper Market Shoppers Advertising 117

Martech

JANUARY 14, 2025

Our expert panel will cover: Optimizing shopper journeys with actionable data. Learn how leading brands are using cutting-edge techniques to drive resultsand how you can apply these insights to your own strategy. Using A/B testing to make impactful decisions. Delivering personalized experiences at scale with AI.

Retail 111

Retail Shoppers Digital Marketing Whitepaper 111

illumin

NOVEMBER 21, 2024

While shoppers are still looking to save, they are also expected to spend the same amount as in 2023. Young shoppers looking to treat themselves According to a recent survey of 1,000 U.S. Big on gifts, not on spending Even with optimistic predictions for the 2024 holiday season, shoppers are still looking to save wherever possible.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

SmartBrief - Marketing

FEBRUARY 5, 2025

If youre a brand looking to make a splash this Valentines season, youve got to meet shoppers where they are with offerings that actually match what theyre looking for. Singles get luxury, indulge in self-love Galentine shoppers see visuals that present shared experiences , fun as a group of gifts.

Branding 102

Branding Shoppers Promotion Product 102

Sprout Social

APRIL 8, 2025

A 2023 study also found that roughly one-third of luxury shoppers on Pinterest make more than US$100K annually. With more disposable income, Pinners can (and do) spend more than the average social shopper. On average, Pinterest shoppers spend twice as much per month as people on other social media platforms.

Shoppers 102

Shoppers Customer loyalty Analytics Branding 102

Martech

AUGUST 29, 2024

With the holidays coming up, marketers will likely deploy AI capabilities to help shoppers find the right gift. What many marketers can verify, however, is the ability for AI to help “sift through the data you often can’t fully process,” Weide said. Consumers are interested in how retailers are using these tools.

Market Research 129

Market Research Shoppers CMO Retail 129

Martech

JULY 18, 2024

billion shoppers), agreed with Adobe that deeper discounts spurred sales. If they don’t, retailers may risk losing out as shoppers will go elsewhere.” Discounts were higher this year Salesforce, which analyzes ecommerce buying in its Commerce Cloud (including the activity of 1.5

eCommerce 124

eCommerce Retail Shoppers Health 124

Vertical Response

AUGUST 25, 2024

Combining these ensures a cohesive campaign that captures holiday shoppers’ attention across platforms. TikTok and Instagram are increasingly popular for reaching holiday shoppers. 78% of shoppers will abandon their cart if free returns aren’t offered. Emphasizing free returns enhances the shopping experience and drives sales.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Search Engine Land

SEPTEMBER 17, 2024

Why it matters : The holiday season is crucial for retailers, and Meta’s new tools are designed to help you cut through the noise, drive sales both online and in-store, and create personalized, high-impact ads that meet shoppers where they are. Key details.

Advertising 89

Advertising Advertisers Shoppers Retail 89

Martech

JANUARY 10, 2025

Provides each item in the cart with its own record of shopper fulfillment preference (such as BOPIS). Associates are able to create profiles capturing shopping history, preferences and loyalty status. “Mixed cart” omnichannel fulfillment. Mobile first design. Inventory management. Self-explanatory.

Retail 127

Retail Shoppers Shipping Promotion 127

SmartBrief - Marketing

SEPTEMBER 17, 2024

Unwrapping This Season’s Shopper Spending Plans ” points to a robust upcoming fourth quarter for retailers overall with 76% of shoppers planning to maintain or increase gift purchases this holiday season. Coveo’s “ Gift or Grinch?

Shoppers 98

Shoppers Gen Z Millennials Fashion 98

illumin

JANUARY 14, 2025

Retail advertising trends in 2025: Shifting strategies for a more personalized shopper experience a. With tools like Google Cloud AI and Salesforce’s Einstein, retailers can craft personalized product recommendations, targeted offers, and dynamic pricing tailored to individual shoppers.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Customers.ai

OCTOBER 21, 2024

This allows you to send the right message to the right customer at the right time, whether they’re a first-time buyer or a loyal repeat shopper. How to Trigger Flows to Repeat Shoppers For businesses looking to target their repeat shoppers, triggering automated flows can be a powerful way to engage and drive repeat purchases.

Shoppers 73

Shoppers Shipping Analytics User-Generated 73

Customers.ai

NOVEMBER 26, 2024

Simply put, a bounce-back strategy re-engages your Black Friday shoppers, turning one-time buyers into repeat customers. With targeted ads or emails that hit shortly after their initial buy, you can turn one-time shoppers into repeat customers. Post-purchase, shoppers are still in what we like to call the holiday shopping glow.

Shipping 86

Shipping Shoppers eCommerce Customer loyalty 86

Practical eCommerce - Marketing

MARCH 27, 2025

Shoppers see ads that interest them. The post AI Will Help Advertisers and Shoppers appeared first on Practical Ecommerce. Advertisers get better results.

Shoppers 74

Shoppers Advertising Advertisers eCommerce 74

Vertical Response

OCTOBER 6, 2024

A whopping 75% of consumers prefer email for promotional communications, making it the go-to channel for engaging with Black Friday shoppers. Similarly, TANIT Botanics invited loyal shoppers to join their loyalty program for early deals, creating a VIP experience that encourages further engagement. Enter email marketing.

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketing 105

Customers.ai

DECEMBER 19, 2024

With Klaviyo only tracking cookies for seven days and most visitor ID tools treating everyone like theyre brand-new, a lot of returning shoppers were slipping through the cracks. Since launching, Signal has been a major win for our customers, boosting engagement and turning return visitors into loyal shoppers. Repeat shoppers?

Shoppers 85

Shoppers Direct Mail Customer Journey eCommerce 85

Martech

JANUARY 9, 2025

Capabilities of the new solution include: Profiles connecting shoppers with a cloud-based loyalty wallet, supporting personalized targeting and real-time basket analysis. The news came at the NRF event in New York this week. Loyalty management key features.

Retail 108

Retail Management Shoppers eCommerce 108

Martech

JANUARY 7, 2025

Holiday shoppers arent just purchasing with the holidays in mind, so these trends apply year-round. The broader story beyond the holidays is how consumers are taking advantage of discounts and mobile shopping experiences to purchase product categories not associated with gift-giving groceries and furniture.

eCommerce 112

eCommerce Shoppers Price Retail 112

illumin

AUGUST 27, 2024

The previous year proved difficult for retailers, with low consumer confidence and increasing cost of living tightening shoppers’ purse strings. Other studies support this claim, with nearly 75% of shoppers claiming to shop resale. But it seems that tough times are starting to wane. A recent survey from McKinsey & Co.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Backlinko

JANUARY 24, 2025

By limiting the options to these key choices, it avoids overwhelming shoppers. This reassures shoppers that a real, knowledgeable human is always ready to help. Design product pages for people AND search engines: They should load fast, give clear details, and guide shoppers to buy. Take the homepage, for example.

eCommerce 91

eCommerce Shoppers Transform User-Generated 91

Martech

AUGUST 29, 2024

Based on global statistics, around 66% of shoppers plan to buy based on price this year, an increase of 20% since 2020. Also, 43% of shoppers are carrying more debt this year than they did in 2023. Look out for TikTok which has seen a 24% growth in shoppers making purchases since April this year.

Shoppers 70

Shoppers Retail Price Promotion 70

Sprout Social

SEPTEMBER 17, 2024

Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in retail is its ability to accompany shoppers along the path to purchase. Increase your customer lifetime value over time The endgame of social media for retail is to nurture customers and encourage them to become long-term shoppers.

Retail 121

Retail Shoppers User-Generated Customer Journey 121

SmartBrief - Marketing

AUGUST 21, 2024

Our viewers are our shoppers, and our shoppers are our viewers,” said Perry. “So Meanwhile, the company rang up over 14 million transactions across 1100 of its Gold Crown stores. Moreover, Hallmark.com saw 20 million visitors.

Shoppers 98

Shoppers Transform Retail Price 98

Martech

AUGUST 1, 2024

last year as more advertisers took advantage of retailers’ deep connection with shoppers. Additionally, it is designed to find patterns in audience behavior to improve campaign performance. Why we care. RMNs saw 16.3% growth in the U.S.

Retail 114

Retail Shoppers Advertising Advertisers 114

Martech

NOVEMBER 21, 2024

billion global shoppers, 1.6 Interestingly, the two categories showing highest growth are makeup and active footwear, each of which would once have been very much in-person purchases. Salesforce’s predictions are based on an analysis of data from the Salesforce Shopping Index: 1.5 How AI provides the assists.

Retail 109

Retail Shoppers Customer Product 109

Martech

SEPTEMBER 4, 2024

Brands also need to be aware that they may be making investments in channels that have little influence over their shoppers (and vice versa). Thirty-six percent have AR/VR-enhanced shopping experiences; 15% of consumers care. The influence gap.

eCommerce 106

eCommerce Shoppers Marketing Automation Platform Price 106

Buffer Marketing

JANUARY 7, 2025

The platform uses its own first-party data to analyze shopper behavior rather than relying on Meta's more simplistic approach. They say the tool helps them find new, high-intent shoppers for Obvi that Meta can't see. "They "They lowered our CPA by more than 20% and increased our ROAS by 31%," Ron and Ash write.

Price 118

Price Thought Leadership Transform User-Generated 118