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Position-less Marketers Empowered to Bring the ‘Personal Shopper’ Touch to Online by Optimove

Martech

Unsure of what to choose, a personal shopper comes up to you. The good news is that today, brands can replicate the in-store personal shopper experience online very effectively and reap all the benefits. Marketers are already interacting with the deft and care of a personal shopper. average above target in 2023.

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What it will take to win over Holiday shoppers in 2024

illumin

The Eaton Center in Toronto, Canada during the holiday season The holiday season 2024 and how it’s shaping up While many shoppers are ready to open up their wallets for the holiday season – savings are top of mind in 2024 and the most important retail season of the year is no exception. from 2023’s numbers.

Shoppers 105
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Post-Holiday Power Moves: Meta Retargeting Strategies to Bring Back Your Black Friday Shoppers

Customers.ai

That means now is the time to use smart retargeting strategies to turn those window shoppers into buyers and keep the momentum rolling through the holiday season. Stick with me and I’ll show you exactly how to bring these ready-to-buy shoppers back, convert them, and start 2024 strong. Abandoned Cart Shoppers: Customers.ai

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As retail evolves, so too do physical stores and retail tech

Martech

The sixth edition of Salesforce’s “Connected Shoppers” report found agentic AI to be one of the significant drivers of retail’s continued evolution, with 75% of retailers saying AI agents will become essential by 2026. Source: Salesforce Connected Shoppers report, 2025. 25% of shoppers buy through social media.

Retail 108
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The New Shopper Journey: How to Connect with 200+ Million U.S. Digital Buyers

This eBook examines how marketers can more efficiently identify and capture online shoppers. Find out: How has the shoppers' journey changed? As economic uncertainty impacts how consumers shop, brands and retailers must find ways to reach them wherever they are and direct them to the offers and content that will inspire conversion.

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2024 holiday sales live up to the record-breaking projections

Martech

This behavior has changed with more professionals working remotely and more shoppers buying on mobile, yet marketers continue to schedule big deals on this day. Throughout the weekend, retailers sweetened their discounts, enticing shoppers to wait for better deals before making purchases on higher-ticket items.” And the strategy works.

Shoppers 119
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4 Holiday Shopper Mindsets Brands Should Keep Up With, According to Google

Hubspot Marketing

Throughout the holiday season, we at Google have annually watched shoppers move between 4 distinct mindsets , or what we call the ‘4Ds:’ deliberate, deal-seeking, determined, and devoted. These shoppers also spent over $47 billion in retail in the two weeks after December 25th. That proportion of shoppers increased in December.

Shoppers 129