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D2C beauty shoppers are split between low prices and scarcity

Martech

A majority of online beauty shoppers will wait for lower prices and risk items going out of stock, a new study from D2C ecommerce company ESW finds. But there is also a sizeable number of “super shoppers” who will pay full price to get exclusive items. The majority of online beauty shoppers are looking for bargains, the study found.

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More ecommerce shoppers using buy-now-pay-later

Martech

Ecommerce shoppers’ use of buy-now-pay-later (BNPL) was up 10% in January and February compared to last year, according to Adobe’s latest ecommerce survey. This suggests inflation is making shoppers use the payment plans to purchase lower-priced items. BNPL up, revenues down. Get MarTech! In your inbox.

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How Home Depot and Kroger use RMN to improve shoppers’ ad experience

Martech

The key to RMN’s success is how interactions with brands can enhance the shopper experience. If it’s something that makes sense for our shoppers, we’ll take a look.” Grocery shoppers make purchases several times a month, and often multiple times per week. RMN revenue in 2022 was estimated at $37.5 Get MarTech!

Shoppers 103
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How to Funnel Shoppers on Social Media

Practical eCommerce

The post How to Funnel Shoppers on Social Media appeared first on Practical Ecommerce. An entire customer journey can occur on social media — from initial awareness to post-purchase advocacy. Here are five stages of the process, each requiring a plan and a purpose.

Shoppers 115
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The New Shopper Journey: How to Connect with 200+ Million U.S. Digital Buyers

This eBook examines how marketers can more efficiently identify and capture online shoppers. Find out: How has the shoppers' journey changed? As economic uncertainty impacts how consumers shop, brands and retailers must find ways to reach them wherever they are and direct them to the offers and content that will inspire conversion.

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New Microsoft Ad solution targets shoppers based on categories, uses keywords as “boosters”

Search Engine Land

This is because shoppers on retail websites often browse through categories rather than searching for specific products, which renders keyword targeting less effective. Retailers, on the other hand, can optimize their site experience by using product taxonomies and categorization, making it easier for shoppers to find what they want.

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Litmus in TechCrunch: Personalizing Emails with Shopper Generated Content

Litmus

There’s no magic solution for personalizing individual shopper or subscriber experiences. You can even break down that data more granularly by layering shopper data. Shoppers aren’t any different, and often welcome suggestions that are tailored to their interests. Re-engaging shoppers. Building trust.