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Salesforce: Shoppers are saving their big moments for later in 2024

Martech

The latest Salesforce Shopping Index data suggests that shoppers are holding onto their purse strings until later in the year — at least, if 2023 is any guide. “We’re seeing a lot of trends precipitate from last year,” she said, “which is mainly this price-conscious shopper.

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Position-less Marketers Empowered to Bring the ‘Personal Shopper’ Touch to Online by Optimove

Martech

Unsure of what to choose, a personal shopper comes up to you. The good news is that today, brands can replicate the in-store personal shopper experience online very effectively and reap all the benefits. Marketers are already interacting with the deft and care of a personal shopper. average above target in 2023.

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Position-less Marketers Empowered to Bring the ‘Personal Shopper’ Touch to Online by Optimove

Search Engine Land

Unsure of what to choose, a personal shopper comes up to you. The good news is that today, brands can replicate the in-store personal shopper experience online very effectively and reap all the benefits. Marketers are already interacting with the deft and care of a personal shopper. average above target in 2023.

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Ads served on retailers’ websites ‘twice as likely’ to influence U.S. shoppers

Search Engine Land

shoppers by advertising on retailer websites as opposed to marketplaces, according to a new study. shoppers are now influenced to buy products advertised to them on retailers’ websites, compared to 13% on marketplaces 54% of U.S. shoppers would be more likely to buy items advertised to them by a “trusted” retailer.

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The New Shopper Journey: How to Connect with 200+ Million U.S. Digital Buyers

This eBook examines how marketers can more efficiently identify and capture online shoppers. Find out: How has the shoppers' journey changed? As economic uncertainty impacts how consumers shop, brands and retailers must find ways to reach them wherever they are and direct them to the offers and content that will inspire conversion.

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4 Holiday Shopper Mindsets Brands Should Keep Up With, According to Google

Hubspot Marketing

Throughout the holiday season, we at Google have annually watched shoppers move between 4 distinct mindsets , or what we call the ‘4Ds:’ deliberate, deal-seeking, determined, and devoted. These shoppers also spent over $47 billion in retail in the two weeks after December 25th. That proportion of shoppers increased in December.

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More ecommerce shoppers using buy-now-pay-later

Martech

Ecommerce shoppers’ use of buy-now-pay-later (BNPL) was up 10% in January and February compared to last year, according to Adobe’s latest ecommerce survey. This suggests inflation is making shoppers use the payment plans to purchase lower-priced items. BNPL up, revenues down. Get MarTech! In your inbox.

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