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Salesforce: Shoppers are saving their big moments for later in 2024

Martech

The latest Salesforce Shopping Index data suggests that shoppers are holding onto their purse strings until later in the year — at least, if 2023 is any guide. “We’re seeing a lot of trends precipitate from last year,” she said, “which is mainly this price-conscious shopper.

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Ads served on retailers’ websites ‘twice as likely’ to influence U.S. shoppers

Search Engine Land

shoppers by advertising on retailer websites as opposed to marketplaces, according to a new study. shoppers are now influenced to buy products advertised to them on retailers’ websites, compared to 13% on marketplaces 54% of U.S. shoppers would be more likely to buy items advertised to them by a “trusted” retailer.

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4 Holiday Shopper Mindsets Brands Should Keep Up With, According to Google

Hubspot Marketing

Throughout the holiday season, we at Google have annually watched shoppers move between 4 distinct mindsets , or what we call the ‘4Ds:’ deliberate, deal-seeking, determined, and devoted. These shoppers also spent over $47 billion in retail in the two weeks after December 25th. That proportion of shoppers increased in December.

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More ecommerce shoppers using buy-now-pay-later

Martech

Ecommerce shoppers’ use of buy-now-pay-later (BNPL) was up 10% in January and February compared to last year, according to Adobe’s latest ecommerce survey. This suggests inflation is making shoppers use the payment plans to purchase lower-priced items. BNPL up, revenues down. Get MarTech! In your inbox.

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The New Shopper Journey: How to Connect with 200+ Million U.S. Digital Buyers

This eBook examines how marketers can more efficiently identify and capture online shoppers. Find out: How has the shoppers' journey changed? As economic uncertainty impacts how consumers shop, brands and retailers must find ways to reach them wherever they are and direct them to the offers and content that will inspire conversion.

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How to Funnel Shoppers on Social Media

Practical eCommerce - Marketing

The post How to Funnel Shoppers on Social Media appeared first on Practical Ecommerce. An entire customer journey can occur on social media — from initial awareness to post-purchase advocacy. Here are five stages of the process, each requiring a plan and a purpose.

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Amazon tests AI-generated review highlights with U.S. mobile shoppers

Search Engine Land

A “subset of mobile shoppers in the U.S. mobile shoppers appeared first on Search Engine Land. This feature lets you filter to only show reviews mentioning that specific attribute. Here’s a screenshot example Amazon provided for Ease of use : Who can see the test. What Amazon said. ” Newegg has a similar feature.