Mon.Apr 15, 2024

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Brand Marketing vs Sales-Focused Marketing: Where Should You Invest?

The LeadG2 Blog

Unfortunately, there's no such thing as an unlimited marketing budget. For success, you need to develop a strategy that maximizes your resources for the best ROI, but determining where you should invest your marketing dollars can be confusing. Ideally, any business needs to invest in both branding and sales marketing.

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7 Sure Fire Ways to Turn Social Media Followers into Customers

SocialPilot

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. What follows is a powerful strategy involving gentle coaxing and convincing to monetize your social connections. But is that enough? The result?

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Deep links for push notifications: Best of the MarTechBot

Martech

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. For this prompt, try selecting the marketing manager persona. Context) You manage marketing programs for a regional fitness gym chain. I am trained with MarTech content.

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Chartres 1194: Birth of Direct Mail Fundraising

DirectMail2.0

In the annals of marketing history, one might not expect to find the origins of modern direct mail campaigns nestled amidst the ashes of a medieval cathedral. The brilliance of Bishop Regnault’s approach lay in its directness and personalization—a hallmark of effective direct mail marketing even by today’s standards.

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Writing people-first content: A process and template

Search Engine Land

Any savvy marketer knows you build trust with your prospects by being helpful and sharing. How does this fit into your overall SEO strategy and SEO planning ? With increased sales and a loyal customer base, we can further our mission to promote sustainable living and make a larger positive environmental impact.

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Mastering the Art of High-Quality Content at Scale with a Robust Content Creation Strategy

Rock Content

Many businesses, marketers, and agencies grapple with this question. This dilemma often stems from a lack of a well-defined content creation strategy. But, what exactly is a content creation strategy, and why is it so crucial? A content creation strategy is a critical roadmap guiding your content marketing efforts.

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Boost Your Business and Maximize Content Marketing ROI

Rock Content

To maximize content marketing ROI is crucial for successful businesses looking to attract interest, drive conversations, build bonds, and instill brand loyalty. Powerful marketing strategies make this possible. If done properly, strategic content marketing will promote growth and improve your return on investment (ROI).