CMO Network

OCTOBER 4, 2023

There has been some major news this week in the unified communications (UC) space with Mitel acquiring Unify becoming the world's second largest UC company.

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Communications CMO 124

Buffer Marketing

OCTOBER 13, 2022

As an entirely remote team of more than 80 people, how we communicate is critical to how we operate as a company, collaborate, and build a solid remote culture. We didn't always have communications expectations written down. Below is a direct excerpt from our internal wiki with our communications expectations for Buffer teammates.

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Search Engine Roundtable

JUNE 29, 2022

Another point from the Google NYC SEO Meetup the other night was that Danny Sullivan at Google said Google has been more active about communicating about algorithm updates now than ever before. Danny said Google communicates more often about algorithm updates, which is why it feels that there are so many more updates now than previously.

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Martech

SEPTEMBER 23, 2021

But one critical—and overlooked—factor hampers the ability to deliver on these goals: ineffective communication. For example, even well before the pandemic, poorly written communication was costing businesses a staggering $400 billion annually in lost productivity. Why effective communication is the catalyst of meeting new demands.

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Communications Marketing Marketers Customer Journey 133

Sprout Social

JULY 12, 2022

To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them. What is crisis communication? Before we go any further, let’s level set on what “crisis communication” actually means. The importance of strong crisis communication.

Communications 112

Communications Branding User-Generated Customer loyalty 112

Martech

FEBRUARY 8, 2022

B2B Marketing-as-a-Service platform Selling Simplified was acquired by business publisher IDG Communications. For B2B marketers, the contextual breadcrumbs are there to discern intent, but they often sit within publishers who serve as important hubs for business intelligence and a sense of community.

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Communications Transform Digital Marketing Branding 93

Sprout Social

JUNE 7, 2022

It’s only natural to want to knock your IPO communications strategy out of the park. Social’s role in investor relations has blossomed over the past few years, making it a go-to channel for listing day communications. Keep reading to learn more about social’s role in your IPO communications strategy.

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Communications Health Management Retail 116

Martech

FEBRUARY 3, 2022

Good morning, Marketers, and here’s why communication governance is important. We recently published a feature that explores the possibility of allowing customers to determine their preferences for communication when it comes to cadence and channel. Of course, policing the cadence of emails is nothing new. Quote of the day. “I

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Communications Management Transform Customer 93

Zumvu

OCTOBER 25, 2022

Poor Workplace Communication Causes a 1.2 Here Are Some Ways to Close the Communication Gaps. Trillion Dollar Loss for Businesses Annually.

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Communications 98

Marketing Insider Group

OCTOBER 5, 2020

The art of communication is the language of leadership. Though I’m sure there was more to our overall design, the quote is a good reminder that effective communication begins with active listening and understanding before reacting. Communication consists of two components: convey and receive. James Humes.

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Communications Marketing Marketers Content Marketing 136

Search Engine Land

DECEMBER 16, 2022

With this in mind, and as we look toward 2023, how SEOs communicate to key stakeholders across their organization will be of the most critical importance. ” “When and how should I communicate SEO performance across the organization?” ” Here are some insights and tips to help you communicate to the C-suite.

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Communications SEO CMO PR 97

Zumvu

APRIL 23, 2024

Everyday business life is full of challenges. These include data breaches, product recalls, market downturns and public relations conflicts that can erupt at any moment.

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Communications Management Product Marketing 52

Search Engine Land

OCTOBER 13, 2023

Both sides have fallen into dysfunctional and toxic communication patterns, giving up on the hope of ever finding common ground. Let’s examine how poor communication affects buy-in for our work as SEOs, content professionals, or other marketing specialists. You might already be resisting the idea.

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Search Engine Land

OCTOBER 19, 2022

Build – and stick to – a communication cadence. Err on the side of over-communicating. Over-communication can make the consumption of important content challenging, especially in today’s digital environment. But under-communicating is a worse option. Do not wait for QBRs to bring up big topics like goals. See terms.

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Communications eCommerce Advertising Advertisers 92

Digital Marketer

DECEMBER 12, 2022

When you combine messaging infused with your personality along with the exact strategies to help you communicate your brand to the people who want to buy from you … this is where the real magic happens. So, how do you start to understand your unique communication style? I use a tool called DiSC…and it’s a game changer.

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Communications Digital Marketing Price Place 85

Sprout Social

JULY 6, 2021

Once you throw regular client communications into the mix, it can feel impossible to find the time to step back and reflect on your overall performance. To build this trust, agencies need to carve out time to encourage open, meaningful communication as a part of their standard process. They require a foundation of trust.

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Communications Social Media Marketing Analytics Price 136

Litmus

JULY 26, 2021

Email is often the most important component of a communications strategy. It may not be the sole method and probably shouldn’t be, but treating it as if it were can lead to well-positioned, effective communications—that break through and drive strong results. Let’s go well beyond ‘First Name’ when personalizing. Where we need to go.

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Communications Succession Planning Place Price 104

Martech

FEBRUARY 24, 2022

Yet, many do not realize there is one overlooked issue that’s seriously costing their organizations—one that, if addressed, could significantly enhance their business: poor communication. businesses due to poor communication—or approximately $12,506 per employee every year. In fact, the study estimates a $1.2

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Communications Product Management Customer 106

Martech

FEBRUARY 18, 2022

IDG Communications, longtime publisher of Computerworld, MacWorld, PCWorld, TechHive and other titles, will now be known as Foundry. Read next: IDG Communications acquires Selling Simplified. “We The post IDG Communications rebrands as Foundry, positions itself as a martech company appeared first on MarTech.

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Communications Transform Retail Advertising 110

Sprout Social

APRIL 12, 2022

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. Some 73% of chief communications officers also report that social issues shifted their communications agenda.

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Communications PR Gen Z Analytics 108

Zumvu

DECEMBER 28, 2022

Whether you have three or 300 team members, internal communications are critical to the success of your company.

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Communications Management 97

Hubspot Marketing

SEPTEMBER 18, 2019

While it was a funny (albeit dangerous) start to the new year, this small boost of infamy was a PR mess for the detergent brand in question, Tide , whose crisis communication team had to figure out how to respond to America’s teens swallowing their toxic product. Image source: Prezly. If not all, your plan should cover a fair amount.

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Communications PR Advertising Advertisers 127

Sprout Social

JANUARY 18, 2022

If you think of all your corporate communications skills as ingredients for a recipe, then social media expertise is the seasoning. After a few tumultuous years, the corporate communications field has evolved dramatically. Executive communications . It elevates the meal, taking it to new and improved heights. . Social listening.

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Communications Finance Health Management 128

Adams & Knight Marketing

MAY 17, 2020

Adams & Knight, one of Connecticut’s largest digital marketing agencies, recently won five prestigious Communicator Awards, including three top awards of excellence in each of the agency’s key industries: financial services, healthcare and travel/leisure. About the Communicator Awards.

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Communications CMO Advertising Advertisers 130

Content Marketing Institute

APRIL 25, 2023

You focus too much on the content and not enough on the internal communication plan. Short-term agility and speed could spell trouble for the long-term success of an innovative content marketing project. Continue reading →

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Communications Content Marketing Marketing Marketers 99

Search Engine Journal

MAY 12, 2021

Digital marketers must communicate well to grow in their careers. Here are 15 communication skills you'll need to succeed. The post 15 Essential Communication Skills For Digital Marketers appeared first on Search Engine Journal.

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Communications Digital Marketing Marketing Marketers 105

Duct Tape Marketing

DECEMBER 18, 2020

How to Create Meaningful Business Communication written by John Jantsch read more at Duct Tape Marketing. His latest book Making Conversation: Seven Essential Elements of Meaningful Communication is the topic of today’s podcast. . How does digital communication get in the way? How does digital communication get in the way?

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Communications Education Marketing Marketers 92

Search Engine Land

MARCH 29, 2022

Take the time to review your communication plan to keep your projects on track and your clients happy. Please visit Search Engine Land for the full article.

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Communications SEO 100

Sprout Social

APRIL 26, 2022

And with new data revealing that the majority of people expect CEOs to be the face of change at a company, strong executive communications are a must. Communications professionals are increasingly involved with managing brand and corporate identity. Let’s get into the question of, “What is executive communication?”

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Communications Thought Leadership PR Health 87

Martech

FEBRUARY 16, 2022

Persado, the AI-powered language generation platform, has announced a new Language Profiles solution that will use first-party language and communication preferences to automatically generate messaging to appeal to audience segments of individual customers. Language Profiles. Get the daily newsletter digital marketers rely on.

Communications 95

Communications Digital Marketing Customer Content Marketing 95