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How to communicate Google core updates to executives

Search Engine Land

By being a proactive communicator, you demonstrate leadership of the SEO team and shape perceptions of your team and its work. Communication across teams is critical to SEO success Success in SEO depends on partnerships with teams across the organization. So, what do you communicate about core updates? Is no news good news?

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Decoding corporate communications: Functions, goals and skills

Sprout Social

Corporate communications cover many verticals and each of them needs a separate strategy and skill set. In a world of information overload, corporate communications is your way to expand your reach and build your brand. It can be difficult to correlate corporate communication efforts to business impact.

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How AI is changing communications and PR: Risks and benefits

Sprout Social

Managing communications has become quite the juggling act. There’s been a lot of discussion around the role of artificial intelligence (AI) in marketing and communications and for good reason: AI has the potential to reshape the corporate communications landscape. What can communications teams do with AI?

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How Technology Affects Communication

Neil Patel

For better or worse, technology affects communication because it is a part of our everyday lives. From a business perspective, you could argue that technology communication is beneficial. From a business perspective, you could argue that technology communication is beneficial. How Has Technology Affected Communication?

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Is Your ESG Communication a Walking Red Flag?

Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived. Think of red flags as common mistakes that hinder stakeholder engagement.

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Mitel Acquires Unify Becoming World’s Second Largest Unified Communications Company Worldwide

CMO Network

There has been some major news this week in the unified communications (UC) space with Mitel acquiring Unify becoming the world's second largest UC company.

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Google: We Are Communicating About More Algorithm Updates

Search Engine Roundtable

Another point from the Google NYC SEO Meetup the other night was that Danny Sullivan at Google said Google has been more active about communicating about algorithm updates now than ever before. Danny said Google communicates more often about algorithm updates, which is why it feels that there are so many more updates now than previously.

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How Will Virgo Season Impact Your ESG Communication?

3BL’s in-house experts merge the celestial wisdom of astrology with current environmental, social, governance (ESG) communication trends to offer a unique perspective and practical advice on sharing your company’s commitments effectively. 3BL’s new “Navigating ESG Comms through the Cosmos” series begins with Virgo season!

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Can Businesses Meet Increasing Consumer Expectations?

This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers. adults actively seek and follow sustainability issues.

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Supercharge Your ESG Content This Libra Season

In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. As it turns out - a lot.

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The Silver Lining to Corporate DEI Challenges

This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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What Regulations Will Impact Sustainability Comms in 2024?

With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year.

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Are Your Impact Comms Resonating With Stakeholders?

We cover everything from industry cliches to data-based communication to strategy pointers and more. 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Read on to explore this season’s sustainability trends and discover: What route businesses will take after COP28 How well are brands doing in other ESG sectors How companies will communicate their progress in the new year