Tue.Jun 24, 2025

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Culture, community, curiosity: How Depop’s Holly Pound builds brands people love

The Drum

The global marketing and brand strategy leader tells Tim Healey what it takes to grow a purpose-driven brand Gen Z genuinely loves. Since 2021, you’ve taken on a range of roles at Depop, recently relocating to New York as US brand and marketing lead.

Gen Z 62
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The Future of E-commerce on Social Media

Marketing Insider Group

Whether you’re a brand, a marketer, or a curious entrepreneur, understanding how social commerce trends are evolving is essential to stay competitive. Gen Z is setting the pace for how social commerce evolves. Quick Takeaways Social media platforms are becoming full-fledged shopping destinations.

Gen Z 52
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Golfcore Is Taking Over TikTok: What Brands Should Know

Traackr

It’s led by women creators (with highly skewed Gen Z audiences) who are turning golf into an aesthetic. Gap’s Spring 2025 collaboration with Malbon Golf reimagined classic prep for a Gen Z audience and wrapped the launch in a creator-led invitational. Engagements surged past 53 million, up from 42 million last year.

Gen Z 52