The Marketing Operations Leader

MAY 7, 2025

This event is your chance to connect with industry peers, gain fresh insights, and elevate your career in Marketing Operations. Join top marketing ops leaders and speakers from companies such as NVIDIA, Miro, Clay, Adobe, Databox, UBER, and even more! It helps you evaluate how effectively marketing is turning investment into revenue.

Transform 130

Transform Customer Acquisition Customer Journey User-Generated 130

Martech

MAY 7, 2025

The link between customer acquisition and long-term value remains frustratingly opaque. We have long relied on imperfect proxies clicks, leads and initial conversions while struggling to optimize for what truly matters: customer lifetime value , retention and advocacy. However, this ignores varying customer quality.

CRM 71

CRM Customer Acquisition Transform User-Generated 71

Martech

MAY 7, 2025

Want to supercharge your customer acquisition efforts? Join industry-leading experts as they share their acquisition strategies at Acxioms exclusive Accelerate Acquisition event, May 14 at The Ritz-Carlton New York, NoMad. Acxiom will provide $75 Uber vouchers to and from the event.

Acquisition Marketing 80

Acquisition Marketing Customer Acquisition Retail Customer Journey 80

SmartBrief - Marketing

MAY 7, 2025

Traditionally, when brands needed to ramp up their marketing, the choice was simple: Staff-up an in-house team or hire an agency? Because at the end of the day, talent not structure is the engine of great marketing. Freelancers now represent over 50% of the creative workforce in marketing and advertising, per a 2023 Upwork study.

Shipping 61

Shipping Performance Marketing Branding Advertising 61

Advertiser: ZoomInfo

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.

Customer Journey

Welcome Software

MAY 7, 2025

This “one and done” attitude is not the attitude of a modern-day marketer, especially when it comes to high-quality content you've worked hard over. This tactic is all about squeezing the lemon with your marketing efforts, making sure high-quality content gets the most out of it. More formats. More channels. More demand.

Transform 52

Transform Whitepaper Management Marketing Strategy 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers!

Direct Mail