article thumbnail

How the Potential Recession is Already Impacting Hiring Plans in Marketing [New Data]

Hubspot Marketing

Here’s what we found out: Two roles for which companies plan to decrease their recruitment efforts the most are: General marketing managers and acquisition marketing managers. Given the economic climate, companies may be focused more on retention rather than acquisition, explaining the shift away from this role.

eCommerce 108
article thumbnail

How location data helps marketers acquire new customers and expand campaigns

Martech

Using location data for customer acquisition. Marketers can use digital channels to act on location data. She added, “This is the power of human movement data and really being able to access real-time information on what’s going on with people.”.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

10 Best Free Project Management Budget Templates for Marketers

Hubspot Marketing

Smart Insights also offers a template octet with options for spend summaries, acquisition marketing costs, creative spend, and SEO activities that clearly lay out where you’re spending money, how often, and what it costs you over a specified period. Smart Insights [Google Sheets].

article thumbnail

Are Webinars Dead? How to Make a Webinar that Works in 2018

Hubspot Marketing

As an acquisition marketer, I hear questions like this all the time: "Is the PDF dead? Is the webinar dead now too? How should we continue generating leads for our sales team while continuing to innovate on the content formats we produce and gate behind a form?".

Logistics 289
article thumbnail

The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Acquisition Marketing.

article thumbnail

4 Trends You Need to Know On Martech’s Evolution

Marketing Insider Group

DMPs, on the other hand, are mainly meant for customer acquisition. Marketers use DMPs to store anonymized third-party data in order to develop lookalike audiences and target ads. . In order to build rich profiles, they collect data and user activity information to understand context and drive personalized interactions.

article thumbnail

Four ways marketing analytics tools drive business growth

Econsultancy

As a result, marketing analytics will continue to grow in importance over the coming years. But with marketing budgets still being limited to a certain degree, what should be prioritised? Bringing marketing analytics tools to the masses.