The CMO Survey

FEBRUARY 26, 2020

Here are my top ten results from the February 2020 CMO Survey. These results are based on a sample of 265 top marketers at for-profit U.S. companies, 98% of whom hold the position of VP-level or higher. #1 – Growth Strategies. Spending on existing markets and offerings continues to dominate growth spending (at 54% of investment), while diversification (spending on new markets and new offerings) continues to be lowest at 10.4%.

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CMO Retail Price New Markets 130

The CMO Survey

JUNE 16, 2020

Optimism among marketers plummets to levels last witnessed during the Great Recession. Optimism about the economy is 50.9 (out of 100) compared to just three months ago when it was 62.7. In February 2009, following the Great Recession of 2008, this rating was 47.7. B2C companies are more pessimistic than their B2B counterparts, as are larger revenue companies (>$10B) compared to their smaller counterparts (<$25M).

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CMO Transform Customer Acquisition B2C 130

The CMO Survey

JUNE 18, 2020

Covid-19 has accelerated the adoption of digital tools among companies and customers. Eighty-five percent of marketers report an increased openness among customers to their digital offerings and 84% believe customers place more value on digital experiences than before the pandemic, according to a Special Covid-19 Edition of The CMO Survey from Duke University surveying marketing leaders at for-profit U.S. companies.

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CMO Non-Profit Transform Customer Acquisition 130

The CMO Survey

FEBRUARY 24, 2021

Almost a year into the Covid-19 pandemic and amidst enormous death and suffering, we have witnessed a year full of transformation and challenge for the field of marketing. The 26 th Edition of The CMO Survey captures the digital, social and political upheaval the field has experienced and offers insights to guide marketers. Here are the top results based on a sample of 356 marketing leaders at for-profit U.S. companies, 94.5% of whom are VP-level or higher.

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Transform CMO B2C Digital Marketing 130

The CMO Survey

MARCH 18, 2021

The dust is beginning to settle for marketers who helped steer their companies through marketplace volatility caused by the ongoing pandemic. While the profession took its knocks with job losses in 2020, the forecast is looking brighter moving into 2021. The 26 th edition of The CMO Survey , which surveyed 356 marketing leaders, offers an overview of gains and losses and provides timely predictions for the year ahead.

CMO 130

CMO B2C Marketing Marketers 130

The CMO Survey

SEPTEMBER 14, 2021

Digital marketing spending has grown to comprise 58% of marketing budgets, reflecting 15.8% growth over the last year, and is projected to grow by 14.7% in the next year. In the wake of this spending, the 27th Edition of The CMO Survey finds that digital marketing is the No. 1 responsibility reported by marketers, superseding a dominant historic focus on brand-related activities.

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Digital Marketing Transform CMO Marketing 130

The CMO Survey

FEBRUARY 28, 2022

Results from the February 2022 edition of The CMO Survey examined three topics on the minds of many marketing leaders and stakeholders—climate, privacy, and spending. Managing Climate Change : Only one-third of marketers surveyed report that their companies have specific goals related to climate change. Fewer than half of marketing leaders (47.4 percent) believe their companies are willing to make short-term financial sacrifices to reduce their environmental impact.

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CMO Digital Marketing Transform Analytics 130

The CMO Survey

MARCH 23, 2022

This webinar will discuss findings from the 28 th edition of The CMO Survey with a focus on marketing spending and metrics. Professor Christine Moorman, Founder and Managing Director of The CMO Survey and the T. Austin Finch Sr. Professor of Business Administration at the Fuqua School of Business at Duke University will lead the webinar and host practitioner experts and guests to discuss these topics in detail.

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CMO Marketing Marketers Management 130