The CMO Survey
SEPTEMBER 14, 2018
Brand political activism feels fresh and new in an era of pervasive social media and a president who never tires of Twitter. Companies that decades ago would have maintained a studied silence are now weighing in hard on issues ranging from gun violence to immigration and free speech, and theyre changing their strategy (marketing, sales, and lobbying) to match.
The CMO Survey
SEPTEMBER 17, 2018
This post was co-authored with Nikita Avdiushko, a second year MBA student, and Caroline Vincent, a former MBA student, both from the Fuqua School of Business, Duke University. The Subscription Economy, a term that was relatively obscure a decade ago, has exploded into a ubiquitous phenomenon. Consumers gobble up Netflix memberships, Dollar Shave Club razors and Stitch Fix clothing each month; and they use Amazons Subscribe & Save feature to automate routine product purchases.
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The CMO Survey
OCTOBER 8, 2018
Nikita Avdiushko, Duke University – Fuqua School of Business MBA Student, contributed to this post. Digital Dominates Marketing Spending Chief Marketing Officers (CMOs) are leading the charge as companies rush to become digital-first. These leaders are transforming the customer experience (CX), working collaboratively with sales, product management, IT, and customer service to drive this change.
The CMO Survey
JANUARY 29, 2019
Holly Larson, Lauren Kirby, and Torren McCarthy contributed to this post. Attention online shoppers: Its harder to connect with you than expected. The CMO Survey from Duke University, sponsored by Deloitte LLP and the American Marketing Association, reports that companies average only 12.2% of sales through the Internet, up from 8.9% of sales in 2013 when they represented only 8.9% of sales (see Figure 1).
The CMO Survey
FEBRUARY 27, 2019
*Lauren Kirby and Holly Larson contributed to this post. The economy is now it is 10 th year of recovery with years of eye-popping gains across startup valuations, corporate growth, consumer spending, and stock market P/E spreads, to name a few. Are the best days behind us? 2018 certainly ended on a volatile note and market analysts generally portend a coming recessionthey just do not know when.
The CMO Survey
APRIL 19, 2019
The February 2019 CMO Survey finds CMOs preoccupied with the same imperative: growth. When asked for their top challenge in 2019, 37.9% of marketing leaders ranked growth as their #1 challenge and another 28.9% of marketers ranked it as either #2 or #3. This challenge holds regardless of company size, sector, or industry among the 323 marketing leaders completing the survey.
The CMO Survey
JULY 11, 2019
Marketers are smart, innovative people. They were early into digital technology and have used marketing automation solutions, CRM platforms and social media to deepen customer relationships and drive measurable business value. They also regularly defend planned budgets to the rest of the C-suite. So what is behind the social media investment and performance disconnect we see in The CMO Survey ?
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