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In this edition: Easy GTM Dashboard for Leaders & Operations Top 7 Mistakes Marketing & Revenue Operators Make - and What to Do About It POLL: What is the Hardest Part of Working in Marketing Today? Exclusive For Paid Subscribers : I Screwed Up My First Meeting With a New VP - What I Should Have Done and What You Can Do This Week! Learn from Marketing Ops Leaders at Amazon, Asana, Microsoft, Yext, and RingCentral at our free virtual event.
In this edition: 8 Core Reports of the Growth Marketing Leader Podcast Episode: Safe Versus At-Risk Marketing Jobs in the AI Era Guest Article: How to Start Using AI Agents At Different Stages of The Funnel Exclusive For Paid Subscribers : Real Examples of How My Team Ties Operations Goals to Top Business Priorities Spring Fling by MarketingOps.com: The Can't-Miss Event for Marketing Operations Leaders MarketingOps.com's first-ever Spring Fling is the premier gathering designed to elevate and ed
In this edition: GTM Tech Stack By Company Stage Podcast Episode: The New Title of GTM Engineer May Be Fake Poll: What’s the Biggest Blocker to Better Reporting? Exclusive For Paid Subscribers : Challenging Marketing Ops Problems I’ve Faced—And What I Learned The Best Virtual Marketing Ops Event of The Quarter is Back! Join Us For MOPs Breakout Adapting to Change: The Top Marketing Ops Priorities for the Future Marketing operations professionals are at the forefront of driving
In this edition: Modern Data Concepts Explained Simply Multi-Touch Attribution Versus MMM Versus Incrementality Exclusive For Paid Subscribers : What Being a Manager of Managers Taught Me About Leadership Imagine gaining 5 hours back each week. UTM.io makes tracking UTMs simple and efficient, so you can spend less time on admin tasks and more time optimizing campaigns.
In this edition: The 7 Must-Have Reports for the ABM Leader What to Do If You’re Feeling Stuck or Lost in Your Ops Career POLL: What Was Your First Responsibility When You Started in Marketing Ops? Exclusive For Paid Subscribers : A Real Look Into Marketing Operations Leadership at an Enterprise Org—and the Problems You Must Overcome Imagine gaining 5 hours back each week.
In this edition: Easy breakdown of GTM tech responsibilities & teams Your AI-powered email strategy is useless if you can’t reach the inbox (Guide to stay out of the promotions tab and podcast episode) Exclusive For Paid Subscribers : How to Get Leadership Buy-In for Behind-The-Scenes Ops and Tech Projects Imagine gaining 5 hours back each week.
In this edition: Common Human & AI Agent Models for GTM Explained Podcast Episode: Why You Need to Be An Internal Ops Consultant at Work POLL: What is the Best Feature/Capability of Marketing Automation? Exclusive For Paid Subscribers : How to Speak Up More and Improve Exec Presence as an Ops Professional Learn from Marketing Ops Leaders from GE, Rockwell Automation, Jasper, and more at our in-person Marketing Ops Panel in Phoenix, AZ, on April 2nd.
In this edition: Easy Breakdown of Marketing Strategy and Planning The Better Way to Get Mentors and a Board of Advisors POLL: The Marketing AI Use Case With The Most Potential Exclusive For Paid Subscribers : How I Got a Multi-Million Dollar Martech/Ops Ask Approved (And How You Can Too) Learn from Marketing Ops Leaders from GE, Rockwell Automation, Jasper and more at our in-person Marketing Ops Panel in Phoenix, AZ on April 2nd.
In this edition: 6 Ways GTM Teams Can Measure Operations Effectiveness The 9 Crucial Reports of the Chief Revenue Officer Podcast Interview With Meta Martech Leader Exclusive For Paid Subscribers : Things I Would Never Do Again as a Marketing Ops Leader Will You Be in Phoenix for Forrester B2B Summit? Join Us For An In-Person Marketing Ops Town Hall and Huddle to Learn and Network Interested in reaching over 5,000 marketing leaders and operations professionals?
In this edition: The 7 Reports Every Demand Gen Leader Needs 10 Things No One Tells You About Working in Marketing Operations Poll: What Do You Use to Create Presentations? Exclusive For Paid Subscribers : 5 Things You Can Do At Work to Get Ahead That No One Really Talks about Hear from Ops Directors and VPs at CrowdStrike, ServiceNow, 8x8, and DataRobot on How to Overcome Growth Challenges in Marketing and Ops.
In this edition: The 9 Reports Every Marketing Leader Wants to See Why Your Tools and Tech Are Probably Holding You Back Poll: The Biggest Road Block to Marketing Ops Career Success Exclusive For Paid Subscribers : How Marketing Promotions Really Work (And What You Can Do About It) Join Us for Marketing Ops Town Hall This Month as We Talk About Breaking Through Plateaus in Your Career.
In this edition: Marketing Measurement Finally Explained in a Simple Way Breakdown of Effective Campaign Ops Teams How Three People Run Marketing Lifecycle and Automation for Calm’s Billion Message Machine (Including Podcast Episode) Exclusive For Paid Subscribers : 10 Things I Learned in the Last 5 Years to Help You Level Up Your Ops Career Sponsor this newsletter and reach thousands of marketing operators and decision-makers , fill out this form to get started.
In this edition: How to Build Your Ops Team by Annual Recurring Revenue Levels How to Handle Conflict With Other Teams at Work Poll: What Would You Do With 20% More Budget? Exclusive For Paid Subscribers : The Hidden Things You Have to Get Right in the Marketing Leader and Ops Leader Interview Sponsor this newsletter and reach thousands of marketing operators and decision-makers , fill out this form to get started.
In this edition: Breakdown of GTM Ops vs. MOPs vs. RevOps The Power of the Full Stack Marketer (Also Podcast Episode) Poll: What is Everyone’s Long-Term Martech Career Goal Exclusive For Paid Subscribers : Why It’s Not Enough To Be Operations Managers - We Must Become Internal Operations Consultants This Month’s Marketing Ops Huddle is About Navigating Conflict - Join Us On Feb 12th Sponsor this newsletter and reach thousands of marketing operators and decision-makers , fill ou
In this edition: The New Marketing Ops Maturity Model Your Marketing Job Interview Cheat Sheet Poll: Who Should Be The Second Marketing Ops Hire? Exclusive For Paid Subscribers : How to Be More Strategic in Marketing Ops When You Are Always Stuck in the Weeds This Month’s Marketing Ops Huddle is About Navigating Conflict - Join Us On Feb 12th Do inconsistent UTMs mess up your campaign data?
In this edition: Your 90 Day MOPs and RevOps Plan - Template Included Major Takeaways from Marketing Ops Interview Bootcamp Poll: What’s the Biggest Challenge Teams Face in Campaign Operations Exclusive For Paid Subscribers: How to Manage a Marketing or Ops Team That Has More Experience Than You WEBINAR: Attend to learn how to overcome the core struggles in email operations Future-proof your email marketing operations in 2025 - live session tomorrow Email marketing teams face increasing ch
The time to level up your marketing ops career is now—our workshop starts this week , and I don’t want you to miss out! This is your final reminder to join Lead with Confidence: A Practical Workshop for Marketing Ops Mastery. Why Act Now? The live sessions are all about simulations and practical exercises that will help you lead a marketing ops function with confidence.
In this edition: A 7 Point Marketing Ops Assessment Template The Marketing Ops Wheel: A Visual Framework Podcast Interview With Sarah Krasnik Bedell: A Data Engineer Turned Marketer Exclusive For Paid Subscribers: The Truth About the Ugly Times in My Marketing Ops Career and How They Led Me to Success Don’t Miss This Week’s Free Marketing Ops Interview Bootcamp - Make Sure to Sign Up The Secret to Great Marketing Measurement?
Copy This Template For Your Marketing Operations Assessment Make a copy of this Google Slide template to conduct your assessment. The 7-P Marketing Operations Assessment Guide Marketing Operations is the backbone of any successful marketing team, but how do you know if yours is truly optimized? The 7-P Model —Planning, PMO, People, Platforms, Performance, Partnerships, and Prioritization—offers a structured framework to assess your team's strengths and uncover areas for improvement.
In this edition: The 7 Roles of an Effective Operations Leader GTM Technology Red Flags to Watch out For Interviewing Martech Expert Austin Hay on AI Agents and The Future of Martech For Paid Subscribers: The Pros and Cons of Working in Enterprise Marketing Operations Reminder! Join the Marketing Ops Interview Bootcamp for free on Jan 15. Level up your marketing operations career I’ve partnered with Mike Rizzo and the team at Marketing Ops Community to bring you a live workshop that’
In this edition: Your Marketing Ops Career Guide for 2025 Marketing Tools Without Databases - Podcast Episode For Paid Subscribers: The Truth About Being More Strategic in Marketing Reminder! Join the Marketing Ops Interview Bootcamp for free on Jan 15. Imagine gaining 5 hours back each week. UTM.io makes tracking UTMs simple and efficient, so you can spend less time on admin tasks and more time optimizing campaigns.
The live workshop unlike any other is here 👋 Hey, it’s Darrell. If you’re ready to level up your marketing ops career, this is for you. I’ve been working behind the scenes with Mike Rizzo and MarketingOps.com to bring you something I’m really excited about: 👉 Lead with Confidence: A Practical Workshop for Marketing Ops Mastery Why this workshop?
In this edition: 12 Things to Look for in a Winning Tech Stack How You Feel in Year 1, 5, and 10 in Marketing Ops POLL - The Most Dreaded Interview Question For Paid Subscribers: The Truth About Multi-Touch Attribution: What Most Marketers Don’t Know Imagine gaining 5 hours back each week. UTM.io makes tracking UTMs simple and efficient, so you can spend less time on admin tasks and more time optimizing campaigns.
How to create a marketing ops roadmap - templates included. If you don’t have a roadmap for your team, someone will create one for you. And you’re not gonna like it… Here’s an updated guide on how to create a roadmap for your marketing and/or ops team: Define/review the business top objectives and measurable KPIs to align your roadmap with business outcomes.
In this edition: The Top 5 Marketing Ops Leader Articles You Need to Read The Tenets of Marketing Operations POLL - What Everyone Votes is Their Favorite Marketing Ops Platform For Paid Subscribers: Recorded Keynote: Solving Marketing’s Toughest Challenges Through Technology Imagine gaining 5 hours back each week. UTM.io makes tracking UTMs simple and efficient, so you can spend less time on admin tasks and more time optimizing campaigns.
In this edition: How to Map Marketing & Ops Workflows on a Canvas The Subjects That Should Be Taught in Marketing School POLL - What is The Biggest Bottleneck in Campaign Operations For Paid Subscribers: 6 Ways to Make the Most Out of Additional Martech Investment Imagine gaining 5 hours back each week. UTM.io makes tracking UTMs simple and efficient, so you can spend less time on admin tasks and more time optimizing campaigns.
In this edition: All the Behind-the-Scenes Work That Makes Marketing Effective What Marketing Ops Leaders are Doing in a Tough Economy How Marketing Ops Pros Learn Their Skills For Paid Subscribers: How to Write a Non-Fiction Book Thao Ngo and I are hosting another Marketing Ops Breakout Event! This one is about how marketing ops leaders in tech are succeeding despite less resources and less budget.
In this edition: How to Invest in Marketing Operations What Everyone Really Thinks About Multi-Touch Attribution How Marketing Ops Drives Productivity For Paid Subscribers: The 7 Habits of Highly Effective Marketing Operations Professionals Thao Ngo and I are hosting another Marketing Ops Breakout Event! This one is about how marketing ops leaders in tech are succeeding despite less resources and less budget.
In this edition: GTM ops explained - is it always a good idea? Question: How can I get involved in an operations community? POLL: What is the best way to improve MQL conversions? For Paid Subscribers: How NOT to Manage Your Team if You Are a People Manager Join me live for a real-talk career conversation with leading marketing ops leaders from the tech industry!
In this edition: Best MOPs Career Event of the Quarter When to Speed Up or Slow Down in Marketing Operations POLL: Marketing Ops Biggest Pain Point For Paid Subscribers: Our job as managers is to confront the real issues Get your career or marketing questions answered: Ask the Marketing Operations Leader questions here to be answered in future issues.
In this edition: Marketing Ops Job Interview Question Cheat Sheet What No One Tells You About Working in Marketing Ops For Paid Subscribers: Real Interview Questions and Answers From A Senior-Level Marketing Ops Interview Level up your marketing ops career: Attend the marketing ops virtual career event, register here. Darrell Alfonso is giving a new talk - “Growth Blueprint - How to Run Operations at Every Company Stage” in Silicon Valley - check it out.
In this edition: 5 Ideas to Sell Marketing Ops Internally You Know You Work in Marketing Ops When… POLL: What is the Most Underrated Aspect of Marketing Operations? For Paid Subscribers: How Marketing Operations Adds the Most Value to Their Organization Come to Silicon Valley if you can this week to attend the Martech World Forum - check it out.
In this edition: Marketing Ops Career Advice I Wish I Knew When I was 20 7 Key Martech Concepts Everyone Needs to Understand POLL: What is the number one mistake marketing ops teams can make? For Paid Subscribers: How to be More Strategic Join us for a live Marketing Ops debate on whether AI will replace marketing ops. This is guaranteed to be spicy.
In this edition: How to run marketing ops like a product team How to create a marketing ops team charter POLL: The most overrated thing in B2B marketing For Paid Subscribers: How to request additional headcount for your team The best marketing operations conference in the world is only a couple of months away! Make sure to register to attend Mopsa-palooza.
In this edition: The Blueprint for Marketing Planning for Marketing Operations Becoming the COO (Chief Operating Officer) of the Marketing Organization What Marketing Ops Really Means Set Marketing Ops OKRs Poll: What is the Most Underrated Marketing Channel Right Now? For Paid Subscribers: Concepts You Need to Understand to Make the Leap to Marketing Ops Leadership The sessions are finalized at the greatest marketing ops conference in the world!
In this edition: How to Create a Marketing Ops Partner (Stakeholder) Map 12 Questions Marketing Ops Never Likes to Hear Poll: What is the best measure of a Martech platform's effectiveness? For Paid Subscribers: Is Learning a Marketing Automation Platform Worth Your Time? Learn how marketing ops teams are really using AI - join our free event next week.
In this edition: How to Map Value Drivers in B2B Marketing (Driver Tree) 8 Reasons Why Companies Need Marketing Ops Poll: What is the most overrated type of tool/platform in Martech? For Paid Subscribers: Pass the Interview and Get the Offer Join Marketing Ops Town Hall live this week as where we talk about using AI in marketing - register here. Thanks to our sponsor, Uptempo, for making this newsletter possible!
In this edition: How to Get Executives to Invest in Better Data What the Best in Marketing Ops Have in Common Best Ops Advice on Linkedin This Week Poll: What is the Most Important Value Marketing Operations Provides? For Paid Subscribers: Why is Marketing Ops so Under-Appreciated? I’m speaking at the marquee marketing operations conference this November.
In this edition: Rumors about the future of Martech The easy way to document your marketing ops and processes Best Ops Advice on Linkedin This Week For Paid Subscribers: Advanced project management tactics. Happening today - Webinar on taking a strategic role in marketing planning. Hear how Shell ditched the spreadsheets and transformed their marketing planning process across 30 local markets.
In this edition: All the Martech red flags you need to check for How to switch careers into a marketing ops role POLL - The most overrated marketing channel today For Paid Subscribers: Why CRM is no longer the single source of truth BIG EVENT: My talk at the greatest marketing ops conference is entitled “The Future of Marketing Operations.” Make sure to register to attend Mopsa-palooza.
In this edition: How to Develop an Effective Martech Strategy 7 Marketing Ops Habits to Practice Every Week POLL - What is at the center of your Martech Stack? For Paid Subscribers: How to succeed in defined ops roles and undefined ops roles Learn from the experts! The Marketing Ops Huddle (town hall) this month is all about “Marketing Ops Lessons I Wish I Learned Earlier” - join the discussion.
In this edition: How Ops Professionals Can Become More Strategic at Work Old Versus New Marketing Ops Playbook POLL - Which platform has the brightest marketing automation future? For Paid Subscribers: Practical ways to become more strategic and drive business value in marketing operations Sponsor this newsletter to get in front of more than 3,000 ops leaders and professionals!
In this edition: 9 Easy Wins for Marketing Operations Teams Marketing Ops Predictions for the Next 5 Years POLL - What’s the Top Skill Marketers are Working on Now? For Paid Subscribers: Key Job Search and Interview Tips for Marketers and Ops Pros Reach thousands of marketing ops professionals! Reply to this email or reach out to me on Linkedin to learn about sponsorship opportunities.
In this edition: 8 Practical Marketing Ops Improvements Marketing Ops Versus Technology Teams POLL - How Big Should a Marketing Ops Team be at a Mid-Sized Firm? For Paid Subscribers: Real Advice and Wisdom About Leadership and Teamwork Less than 10 days till the marketing ops conference of the year! It’s not too late to sign up for MOps-Apalooza 2024.
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