Sun.May 18, 2025

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What Is a Good Open Rate for Email? Benchmarks & How to Improve Yours

AWeber

Imagine spending hours crafting the perfect email campaign, only to find out later that hardly anyone even opened it. Tracking email open rates is essential to know if your messages are reaching your audienceor getting lost in crowded inboxes. So, what is a good open rate for email? What Is a Good Open Rate for Email Marketing?

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Personalized Email Marketing: How to Send Messages Your Subscribers Crave

AWeber

Have you ever opened an email and immediately felt like it was meant just for you? That's the power of a personalized email. Personalized email marketing uses subscriber data to tailor messages specifically for each recipient. What Is Personalized Email Marketing? Thats a personalized email at its best.

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Email Marketing 101: Vocabulary

Vertical Response

Email marketing is a powerful strategy for businesses to connect with their audience directly. Building a contact list is crucial as it forms the foundation of your email marketing efforts, allowing you to grow your audience by offering valuable content like ebooks and discounts in exchange for newsletter subscriptions.