Tue.Jun 10, 2025

Remove branding-copywriting
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The state of inclusive marketing in 2025 [new data + expert insight]

Hubspot Marketing

The Unstereotype Alliance studied 300+ global brands and found that those who create inclusive advertisements brought in 5% higher short-term sales and 16% higher long-term sales, as well as a 62% higher likelihood of a brand being a customer's first choice. If people can't find that connection, they'll move to a brand that does.

Fashion 108
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Lead Generation 101: How to Increase Conversion Rates on Your B2B Website

Orbit Media Studios

Introducing team members with photos and bios humanizes your brand and adds trust signals. Client logos – Visual display of brands you’ve worked with. Marketers leverage all kinds of cognitive biases, going back to the early days of advertising and direct response copywriting. Brand and storytelling are critical.

article thumbnail

Lead Generation 101: How to Increase Conversion Rates on Your B2B Website

Orbit Media Studios

Introducing team members with photos and bios humanizes your brand and adds trust signals. Client logos – Visual display of brands you’ve worked with. Marketers leverage all kinds of cognitive biases, going back to the early days of advertising and direct response copywriting. Brand and storytelling are critical.