The state of inclusive marketing in 2025 [new data + expert insight]
Hubspot Marketing
JUNE 10, 2025
The Unstereotype Alliance studied 300+ global brands and found that those who create inclusive advertisements brought in 5% higher short-term sales and 16% higher long-term sales, as well as a 62% higher likelihood of a brand being a customer's first choice. If people can't find that connection, they'll move to a brand that does.
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