Fri.Jun 20, 2025

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Brands need to ditch silo approach, says Rapp UK boss Gabby Ludzker

The Drum

The million-dollar question bugging CMOs right now is, ‘How do I deliver the long-term brand performance I want with the short-term sales performance my C-Suite wants?’ In Cannes, Rapp UK CEO Gabriel Ludzker reveals to The Drum that it may have the answer. Read more here

Branding 107
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CFOs want hard numbers, not brand vibes

Martech

Principal Analyst in the Gartner Marketing Practice, specializing in marketing data and analytics, marketing technology and marketing operations. Brand marketing is under the microscope. In 2025, 55% of marketers prioritize performance marketing, compared to 22% focusing on brand.

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Why Uber’s ride offers are more than a perk – they’re a trojan horse for brand loyalty

The Drum

As Uber expands its promotional ride program globally, it’s quietly building a brand loyalty engine that lives inside your everyday movement. Uber’s expansion of Ride Offers across seven international markets marks a subtle but significant shift in how brands connect with consumers.

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It’s time to move on from multi-touch attribution

Martech

Yet brands continue to fall into the MTA trap. I’ve watched too many marketing teams realize that last-click or platform attribution is leading them astray, only to be sold the seductive promise of MTA. Marketing teams comfortable with attribution-based reporting find MTA safer than other measurement methodologies.

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Register today!