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How PR agencies are preparing for post-public health emergency messaging

Adams & Knight Marketing

Healthcare experts outline the importance of an overabundance of communication in the 60 days before the end of the public health and national emergency for COVID-19. Excerpt from PRWeek. Click here for the complete article.

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Bing "Content Medically Reviewed By" Doctor For Health Queries

Search Engine Roundtable

Microsoft Bing now shows if the content is medically reviewed by a medical professional for health-related search queries. So if you search for [heart burn] or other health-related queries, Bing will show you which doctor reviewed the content and even link you to their LinkedIn profile

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Google Business Profiles Removes Health & Safety Attributes

Search Engine Roundtable

In September 2020, Google added a new section for "health and safety" attributes to Google Business Profiles (formerly Google My Business). Those remained as an option until last week, Google removed those health and safety attributes late last week

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Website Performance & Health Monitoring: Tips & Best Practices

Search Engine Journal

The post Website Performance & Health Monitoring: Tips & Best Practices appeared first on Search Engine Journal. Discover what makes a healthy (and secure) website. Learn about technical metrics and improve on them to improve your site's performance.

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The Modern Customer Success Playbook

The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Find out how to transform customer success teams into revenue-drivers by downloading the playbook today!

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Why You Need to Prioritize Your Salespeople's Mental Health

Learn Hub | G2

Sales is now synonymous with crushing goals, hitting quotas, and conquering KPIs. Guest Post Sales

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Is Your Email Program Health Great or in Need of Help? [Checklist]

Litmus

In this blog post, we’ll walk you through a 12-point check-up to gauge the health of your email program today and what to do if things don’t look so great. Check in on your email program’s health every month or quarter , depending on your program’s complexity and send volume.

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Trends of Health-Conscious Companies in 2022

ConsumerTalk

Companies that focus on healthy products are no different than any other CPG brand. They want to offer products that taste better than their competitors, provide value by charging the lowest prices the market can bear, and be rewarded financially by profiting from their choices.

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Google Hotel Knowledge Panels Gain Health & Safety And Sustainability

Search Engine Roundtable

Google is now testing or rolling out the Health & Safety and Sustainability information for hotels right in the knowledge panel. Previously, in 2020 it was added to the hotel landing pages in the Google hotel search results but now it can show directly in Google Search

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The Small Business Mental Health Crisis

Duct Tape Marketing

The Small Business Mental Health Crisis written by John Jantsch read more at Duct Tape Marketing. No matter where you live in this world Sunday, Oct 10th was meant to be World Mental Health Day.

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6 Lessons in Loyalty Building From Health Care Content [Examples]

Content Marketing Institute

Scrapping posts about spring break safety and healthy on-the-go breakfasts, health care marketers now focus on COVID-19 content. Continue reading → The post 6 Lessons in Loyalty Building From Health Care Content [Examples] appeared first on Content Marketing Institute.

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Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

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Using Data To Optimize Your Health

Duct Tape Marketing

Using Data To Optimize Your Health written by John Jantsch read more at Duct Tape Marketing. Patrick is the CEO and Co-Founder of Span Health, a platform and coaching program for data-driven health. And this is how Health Span was created. Span Health Twitter.

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How to Optimize the Performance of Health & Fitness Apps Through a Lifecycle Marketing Approach

LeanPlum

How to Optimize the Performance of Health & Fitness Apps Through a Lifecycle Marketing Approach When developing winning app marketing strategies—whether it’s a health and fitness app or productivity app—there’s simply no one-size-fits-all approach.

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Why website health is critical to demand generation success

Martech

Unfortunately, this neglects one of the foundational pieces of website health: the technical structure. What happens when optimizing website health isn’t driving ROI? The post Why website health is critical to demand generation success appeared first on MarTech.

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How This Health and Lifestyle Coach Scaled Her Business

AWeber

Elizabeth Resnick is a double certified health coach and the owner of Happy, Healthy, and Hot — where she coaches successful women (and some men) on weight loss and fitness, focusing on the building blocks of a healthy lifestyle.

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Fit for Business: Make Yourself the CEO of Your Own Health

David Meerman Scott

It was a massive wakeup call and I got to work to change my life and health! A dozen years ago I weighed 60 pounds more than I do now.

Health 98
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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data. Read on to learn the four AI hacks sales teams need to improve their performance. Download the eBook today!

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Canopy customer spotlight: Reimagining health, beauty, and style

Faraday

So many companies offer promises of health, beauty, and style, but few manage to deliver on all three. This article is part of the Faraday Customer Spotlight series, highlighting the creative ways our customers use data science to grow smarter.

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How’d You Make That Flipping Awesome Content for Northwell Health

Content Marketing Institute

The Well by Northwell Health proves it’s possible. Can a content marketing program grow despite a shrinking budget? Get an inside look at the data-driven strategy that fueled its success. Continue reading → Company News

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I Started Having Panic Attacks as a Business Owner — Here’s How I Reprioritized Mental Health While Still Growing

Buffer Marketing

We were making a ton of money, but my mental health started taking a nosedive. And working out as little as 1-2 hours a week has been one of the best things for my mental health, whether it’s taking my daughter for a bike ride or getting to the gym.

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YouTube Searches For Health Topics To Show Personal Stories via @sejournal, @MattGSouthern

Search Engine Journal

YouTube is updating the way it delivers search results for health-related queries, adding a section dedicated to personal stories from patients. The post YouTube Searches For Health Topics To Show Personal Stories appeared first on Search Engine Journal.

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6 Rising Health and Fitness Influencers to Follow

Traackr

Discover six health and fitness influencers who will give a boost of endorphins and engagements to your next campaign

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Women’s Health Conversation Finds Authentic and Inclusive Tone

Traackr

People want authentic and inclusive conversations about women’s health - here are some of the brands and influencers leading the charge

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Want To Live Longer? How Life Extension Industry Will Reboot Health, Wellness and The Economy

CMO Network

Do youwant to live a healthier and longer life? Lets go back to 1937, when Albert Szent-Györgyi won a Nobel Prize for his discovery of vitamin C, a massively consequential discovery, as it not only saved and extended countless lives, but it also contributed to the foundations of modern nutrition.

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CMO Spotlight | Patricia Corsi - Bayer Consumer Health

Set Up

Set up CEO, Joe Koufman , virtually sat down with Patricia Corsi , the Global Chief Marketing and Digital Officer at Bayer Consumer Health. Only a couple years passed until she was recruited for a role with Bayer Consumer Health in Switzerland.

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How Pressed Brings Fresh Juice And Health To Its Communities

CMO Network

From juice closet to grocery store shelf Pressed started out more than a decade ago in LA as what it likes to call a “juice closet,” and has since grown into a lifestyle brand that sells cold-pressed juices and healthy treats in grocery stores, online, and at its more than 100 retail stores acros.

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Website Health Check: Top Technical SEO Tips & Tools via @sejournal, @lorenbaker

Search Engine Journal

The post Website Health Check: Top Technical SEO Tips & Tools appeared first on Search Engine Journal. Get expert tips on how you can place your website at the top of the search engine rankings beyond the standard SEO tactics.

Health 107
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CMO Spotlight | Julie Spencer Washington - Trinity Health

Set Up

Set up CEO, Joe Koufman , virtually sat down with Julie Spencer Washington , the Chief Marketing & Communications Officer and the Chief Customer Experience Officer for Trinity Health, to share how much she values mentorship and how her work ethic has led to success in her career.

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Health & Wellness Advertising Tips To Drive Holiday Sales via @sejournal, @PPCkimpossible

Search Engine Journal

The holiday season is an important time for many Health and Wellness advertisers. The post Health & Wellness Advertising Tips To Drive Holiday Sales appeared first on Search Engine Journal. Here's how to give your accounts the attention they need.

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3 ways to check technical SEO health issues on your website

Search Engine Land

Technical SEO is vital to keep your website healthy. At SMX Next, Ashley Berman Hale shows how marketers can review their site’s crawl stats, rendering and indexing. Please visit Search Engine Land for the full article

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Why your Business needs Employee Health and Safety Software

Zumvu

Managing health and safety management processes manually is no more feasible because of the growing demands and complexities in complying with the regulations

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Why Brain Health Is Patrick Schwarzenegger’s Latest – And Most Important – Investment

CMO Network

After the success of his first investment, Blaze Pizza, Schwarzenegger has gone on to be an early check in breakout successes like Super Coffee, Olipop, and Liquid IV. Along with his mother Maria Shriver, MOSH is his latest venture in the world of disruptive consumer brands.

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How Shaklee Improves The Health Of People And Planet One Product – And Tree – At A Time

CMO Network

On a mission At 35, after working as an investment banker, a global financier, and founder and CEO of Beauty.com, Barnett had achieved a level of success that would enable him to put into motion his plan to buy a company and harness “business as a force for change.”.

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How Naturna Is Pioneering New Approaches To Holistic Health

CMO Network

As the world dives deeper into embracing lifestyles focused on wellness, Naturna is a new brand and practice that is pioneering new approaches to holistic health.

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Website Health Check: Top Technical SEO Tips & Tools [Webinar] via @sejournal, @lorenbaker

Search Engine Journal

The post Website Health Check: Top Technical SEO Tips & Tools [Webinar] appeared first on Search Engine Journal. Get expert tips on how you can place your website at the top of the search engine rankings beyond the standard SEO tactics.

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How to Protect Your Mental Health When Working Remotely, According to a Psychologist

Hubspot Marketing

Of course, many of our remote life challenges are insignificant compared to the pandemic sweeping the globe — but the risks posed to mental health aren't minor at all. How to Protect Your Mental Health When Working From Home.

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The Microsoft Audience Network now prohibits gambling, lawsuit, health supplement and end-of-life ads

Search Engine Land

The updated policy aligns the Microsoft Audience Network with other advertising platforms. Please visit Search Engine Land for the full article

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How ZiphyCare Is Innovating With Hi-Tech Home Health Visits To Help Extend Care To All

CMO Network

The massive spike in telehealth post-Covid is one of the silver linings of the pandemic. House calls are massively convenient and that means patients get seen more frequently. Americans only see the doctor 4x a year on average, compared to 6-10x for Europe and 13x for Japan.

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How GT’s Living Foods Cultivates Health & Healing, One Batch At A Time

CMO Network

It all supports the company’s decades-old mission: “Sustainable for people and the planet”. CMO Network /cmo-network Leadership /leadership CMO Network /cmo-network leadership cmonetwork

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A 3-Point Health Check for Your Marketing Strategy

Adobe Experience Cloud Blog

Program health can be measured based on both qualitative and quantitative metrics. A 3-Point Health Check for Your Marketing Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post A 3-Point Health Check for Your Marketing Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Is this the biggest marketing megatrend of the decade?

Businesses Grow

An NBA player insisted on having mental health breaks included in his new contract. New cultural norms are being forged before our eyes through the strains on mental health. This long-term pressure on mental health might be the biggest consumer shift of our time.

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A Conversation With: Elevance Health’s Anil Bhatt On The Human-Led Design + The New Era Of ‘TechQuity’

CMO Network

Talk to me about the changing face of the CIO and how that connects to the future of customer, or in your case, member experience? CMO Network /cmo-network Leadership /leadership CMO Network /cmo-network leadership CMO Network

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