Sat.Feb 17, 2024 - Fri.Feb 23, 2024

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Using data analytics for customer acquisition: Best of the MarTechBot

Martech

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt What are some data analytic goals for an insurance marketing department? Answer Some data analytic goals for an insurance marketing department may include: 1.

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9 of the best custom GPTs for SEO in the GPT store

Search Engine Land

As Google has indicated an increased willingness to allow AI-generated content to rank and OpenAI has released new versions of GPT for enterprise use, the use cases have only expanded exponentially. Anyone can build their own GPT without any coding required, and they can be for personal or internal company use or released to the public.

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25 Best Email Marketing Tools to Dominate Inboxes in 2024

Customers.ai

So, you want to grow your business and need email marketing tools that are easy to use, affordable, and will turn your leads into customers, correct? Lucky for you, we’ve narrowed down the more than 500 email marketing tools on the market to make up the best suite of email marketing software from email capture to inbox delivery.

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AI marketing automation: The perfect match to supercharge your marketing campaigns

Use Insider

What is AI marketing automation? AI marketing automation uses smart algorithms and machine learning to create marketing tasks quickly and more effectively. It helps businesses by anticipating customer behavior and market trends, assisting them in making informed decisions. Well, for multiple reasons.

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A quick, handy guide to mobile advertising

illumin

The art of mobile advertising offers huge opportunities and potential to marketers everywhere. However, many marketers are unaware of the full extent of the format’s potential and value to their existing strategies. Given how essential mobile devices are to the everyday lives of their users, so too is mobile advertising for marketers.

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CRM and marketing automation: The challenges and benefits of integration

Martech

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. Marketing automation platforms help operationalize data on prospects and customers. Marketing automation software actually automates workflows.

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Business intelligence reporting: making sense of your organization’s data

Sprout Social

Business intelligence reporting is the process of collecting data from various sources, such as customer databases, financial information systems and digital marketing channels, and presenting it in a digestible and actionable format. Here are a few other key advantages of business intelligence reporting. Sprout understands this.