Marketing Insider Group

AUGUST 26, 2024

Implementing AI Marketing Automation Choosing the Right Tools When selecting AI marketing automation software, consider factors such as ease of use, scalability, integration capabilities, and the specific needs of your business. It also optimizes marketing workflows and automates customer services.

CRM 123

CRM Transform Marketing Marketers 123

Martech

SEPTEMBER 25, 2024

Marketing automation is the most replaced martech application For the fifth year in a row, the MarTech Replacement Survey found marketing automation platforms (MAPs) were the most-replaced application in the martech stack.

Marketing Automation Platform 115

Marketing Automation Platform CRM Marketing Price 115

Martech

OCTOBER 24, 2024

Disruptor platforms like ChatFactory or ChatSpot use genAI to reshape entire martech categories, reimagining core tools like content management systems (CMS) and marketing automation platforms (MAP).

Copywriting 127

Copywriting Transform User-Generated PR 127

Martech

JULY 11, 2024

This consolidates platforms and enhances insights and market responsiveness. Reporting and analytics Legacy reporting tools often fall short, necessitating supplementary platforms like Tableau and Looker. These tools are user-friendly, enabling team members to generate insights independently.

CRM 103

CRM Marketing Automation Platform User-Generated Price 103

Chief Martec

SEPTEMBER 26, 2024

31% replaced their core marketing automation platform. These are the applications most frequently replaced: What immediately leaps out is the significant uptick in replacements across the board compared to the past two years. 22% replaced their CRM. 21% replaced their CDP. That’s a lot of upheaval!

B2C 118

B2C Marketing Automation Platform CRM Product 118

Martech

JANUARY 7, 2025

Lets use a marketing automation platform as an example. Along with optimizing for a primary keyword, like lead generation software, include synonyms and variants like Automated lead management tools and B2B marketing platforms.

SEO 113

SEO Logistics User-Generated Finance 113

Martech

MARCH 28, 2025

Marketing automation platforms (MAPs) are vital tools for many marketing organizations, and like many complex software applications, teams will face challenges before, during and after their deployment. Marketing teams often fail to use capabilities they are paying for as they are trying to prove ROI.

Marketing Automation Platform 105

Marketing Automation Platform Marketing Marketers Price 105

Martech

OCTOBER 28, 2024

If your marketing automation platform reports on inbox placement, this is your go-to report for making decisions about email design. If you’re struggling with the balance of text versus image-based B2B emails, let’s arm you with some talking points. Here’s an example of what you might see.

Marketing Automation Platform 134

Marketing Automation Platform Place Branding Customer 134

Vertical Response

NOVEMBER 10, 2024

Marketing automation platforms enable businesses to manage email campaigns efficiently, enhancing lead generation and engagement. Utilizing marketing automation platforms and send time optimization tools can effectively manage email frequency, ensuring better engagement and efficiency in your campaigns.

B2C 99

B2C Marketing Automation Platform Email Marketing Communications 99

Martech

JUNE 19, 2025

Salesforce, HubSpot), Marketing Automation Platforms (e.g., This indicates that the content is attracting genuinely interested prospects who fit your ideal customer profile. Where to find it: CRM systems (e.g., Marketo, Pardot). Vanity metric No.

CRM 86

CRM User-Generated Analytics Customer Acquisition 86

Martech

NOVEMBER 4, 2024

Marketing data analyst: Analyzes data from various marketing channels to provide insights and recommendations for strategy. Marketing automation specialist: Manages and optimizes marketing automation platforms to streamline campaigns and improve customer engagement.

Marketing Automation Platform 116

Marketing Automation Platform CMO Analytics Digital Marketing 116

Martech

FEBRUARY 26, 2025

Example If your company is a marketing automation platform, instead of claiming, “We solve all your lead generation problems,” try “We know B2B lead gen is tough right now. Here’s what we’ve learned from working with thousands of marketers and what’s working today.”

Whitepaper 116

Whitepaper Thought Leadership B2C Marketing Automation Platform 116

Martech

AUGUST 14, 2024

Maybe there’s a tiny bit of fun money for something innovative, like updated templates or a new marketing automation platform, but that’s it. We might be major-league pros at marketing the company, but drop the ball when advocating for ourselves.

Email Marketing 131

Email Marketing Marketing Automation Platform Branding Customer 131

The Marketing Operations Leader

JANUARY 2, 2025

I predict that in 5 years, most marketing tools will no longer rely on databases. At first glance, this concept might seem shocking—after all, marketing automation platforms, CRMs, and CDPs are fundamentally built on relational databases. Let’s talk about the first two predictions for martech from my list.

Non-Profit 130

Non-Profit CRM Marketing Marketers 130

Hubspot Marketing

JULY 10, 2025

HubSpot’s Marketing Hub is a comprehensive marketing automation platform that helps businesses generate leads, automate campaigns, measure marketing performance, and more — all powered by HubSpot’s AI. The $3,000 setup fee ensures proper implementation of advanced features.

Price 73

Price Marketing Automation Platform CRM Customer Journey 73

Martech

FEBRUARY 3, 2025

The marketing automation platform you purchased for email could revolutionize how your sales team identifies promising leads. When a marketing automation platform shows only 30% of purchased seats actively creating campaigns or a CDP processes less than half its licensed contact volume, it’s time for review.

Transform 109

Transform Finance Marketing Automation Platform Health 109

Martech

JULY 30, 2024

Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms. AI, machine learning and big data analytics can help drive your decision-making, streamline operations and enhance customer engagement.

CRM 115

CRM Marketing Marketers Customer loyalty 115

Martech

JULY 19, 2024

But save some blame for a maturing market. Can you think of a lot of companies that need a CRM or marketing automation platform today but don’t have one? Put the blame on pandemic-era spending sprees, during which many companies filled in the gaps in their tech stacks.

CRM 118

CRM User-Generated Marketing Automation Platform Retail 118

Martech

JULY 1, 2025

Start by creating a simple, shared glossary of common marketing and sales terms with agreed-upon definitions. Next, conduct a high-level audit of data fields in your CRM, marketing automation platform and other key systems to identify inconsistencies and redundancies. Distribute it widely and review it regularly.

Thought Leadership 94

Thought Leadership CRM Key Performance Indicator Marketing Automation Platform 94

Neil Patel

JUNE 25, 2025

Members of the board offer critical insights that inform the future of the marketing automation platform. ActiveCampaign’s Customer Advisory Board is a dedicated group of customers that weigh in on features and product updates. Like many customer advisory boards, ActiveCampaign’s is invitation-only.

Shoppers 98

Shoppers Customer Acquisition Customer loyalty Marketing 98

Lusha

JULY 21, 2024

Some popular lead nurturing tools include: Marketing Automation Platforms: These platforms, such as HubSpot and Marketo, offer a comprehensive suite of tools for lead nurturing, including email marketing, landing page creation, and lead scoring. Having clear goals will guide your tracking efforts.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketing 52

Martech

SEPTEMBER 4, 2024

Despite inflation, a volatile stock market, fragile supply chains and general economic uncertainty, ecommerce overall sees a bright future — although of course not all brands will win. That’s the message from a new report, “2024 State of the Ecommerce Industry” from marketing automation platform Klaviyo.

eCommerce 108

eCommerce Shoppers Marketing Automation Platform Price 108

Martech

OCTOBER 1, 2024

Improving customer campaigns This output file could then be imported into a CRM or marketing automation platform (MAP) to drive follow-up messaging and campaign plans. It’s one route to better, more personalized marketing based on a customer’s existing product usage. Google Gemini’s Contact-to-Product module file.

CRM 121

CRM User-Generated Marketing Automation Platform Marketing 121

Martech

NOVEMBER 13, 2024

Dig deeper: How to make sure your data is AI-ready Technical skills As automation grows, marketers will need stronger technical skills. Today, we have users ranging from beginners to advanced administrators in tools like marketing automation platforms.

Transform 127

Transform Marketing Marketers Inbound Marketing 127

Martech

OCTOBER 3, 2024

Lemma Infibid allows publishers to combine various ad formats into one platform and uses real-time auctions to get the highest price for their ad inventory. Bloomreach updated the Bloomreach Engagement marketing automation platform to include autonomous Loomi AI capabilities.

Marketing Automation Platform 72

Marketing Automation Platform Price User-Generated Customer Journey 72

Martech

MARCH 5, 2025

Email is an essential tool for marketing teams across sectors and industries. Most of these teams rely on email delivery or marketing automation platforms (MAP) to send emails. Marketing automation is often a solution for rapidly growing companies that need to scale their efforts. Processing.

Marketing Automation Platform 72

Marketing Automation Platform Inbound Marketing Price Marketing 72

Martech

OCTOBER 10, 2024

Among the topics we cover in this 12-minute episode: What marketers will look for from marketing automation platforms in the future. The varied applications of AI in marketing organizations. Why Juliette thinks authenticity will be a focal point for marketers in 2025.

CMO 130

CMO Marketing Automation Platform Marketing Marketers 130

Martech

FEBRUARY 18, 2025

Canva is an easy-to-use, affordable design platform that’s popular with smaller marketing teams that often struggle with creative resources. HubSpot focuses on many of the same teams, which use HubSpot as a CRM , marketing automation platform and more.

Marketing Automation Platform 120

Marketing Automation Platform CRM Customer Marketing 120

Martech

JULY 10, 2024

Marketing Automation Platforms (MAPs) create campaigns that are automatically triggered based on customer behavior and preferences. Do you need a way to automate marketing campaigns based on user behavior? Data Lakes store vast amounts of data in its native format.

Marketing Automation Platform 74

Marketing Automation Platform Analytics CRM Management 74

Martech

AUGUST 7, 2024

Think about the tools you use every day in marketing and sales — your CRM system, marketing automation platform or sales enablement tools. Direct access to enterprise tools can be more expensive and require new skills, but it is THE way to experience AI. Embedded AI solutions nestle right in these familiar environments.

Transform 126

Transform Marketing Marketers Marketing Automation Platform 126

Martech

JULY 16, 2024

Dig deeper: CLV: The metric that means money The role of technology in clarifying metrics Technology plays a crucial role in helping CMOs clarify metrics and demonstrate the financial impact of marketing activities. However, technology alone is not enough.

Finance 125

Finance Non-Profit Transform CMO 125

Martech

JULY 24, 2024

Typically, this will be your marketing automation platform (MAP). Finally, decide where you want to store your data. Focus on pushing as much data into one system as possible rather than trying to keep all the information everywhere.

CRM 120

CRM Marketing Automation Platform Analytics Place 120

Martech

AUGUST 29, 2024

This technology automates campaign bidding, allowing advertisers to focus on their budget and marketing objectives while the algorithm manages their campaigns efficiently. AesirX’s Marketing Automation Platform unifies digital marketing efforts across multiple channels.

Marketing Automation Platform 115

Marketing Automation Platform Influencer Marketing Advertising Advertisers 115

Martech

AUGUST 16, 2024

Many businesses found early success with marketing automation platforms. But as marketing needs evolve, a question arises: Is it time for a change? Join us for Stuck on Autopilot?

Marketing Automation Platform 123

Marketing Automation Platform Marketing Marketers Whitepaper 123

Martech

MAY 6, 2025

8 steps to strategic AI adoption Technology: AI-native applications reimagining the martech stack The technology landscape for modern marketing and sales is undergoing a revolution. A new generation of AI-native applications is emerging to address these limitations: Contact and account intelligence platforms like Clay and Ocean.io

Transform 117

Transform Marketing Marketers Marketing Automation Platform 117

Martech

APRIL 30, 2025

Identify all the tools the solution will need to integrate with, particularly your CRM (like Salesforce , Microsoft Dynamics, HubSpot ), marketing automation platform (like Marketo , Oracle Eloqua, HubSpot, and Salesforce Account Engagement, formerly Pardot), data warehouse and any existing email or address verification tools.

Marketing Plan 105

Marketing Plan Marketing Automation Platform Price Marketing 105

Martech

FEBRUARY 17, 2025

Marketing automation platforms (MAPs) , such as Adobe Marketo , HubSpot Marketing Hub and Salesforce Marketing Cloud Account Engagement (formerly Pardot). Data analytics and business intelligence tools, such as Google Analytics , Tableau and Looker.

Customer Acquisition 115

Customer Acquisition CRM Marketing Automation Platform Analytics 115