Martech

JUNE 2, 2025

However, implementing effective AI requires organizational transformation, serious resource investment and cross-functional alignment, which many companies aren’t prepared for. your email system suggests products the customer just complained about to your support team). Try building a unified profile from that mess.

Transform 63

Transform Customer CMO CRM 63

Martech

JUNE 2, 2025

Investment in martech to improve personalization is the core of many CX and digital transformation strategies. Capturing the full cost of a multichannel marketing campaign requires breaking down the process steps and analyzing accrued technology, data, content and labor costs to determine all production costs.

Transform 95

Transform Price CMO eCommerce 95

Welcome Software

JUNE 2, 2025

High complexity: Complexity can be compounded by distinct CMS products for different use cases. Real transformation doesn't come from adding yet another tool. That’s we’ve embedded our transformative AI into every part of Optimizely One: CMS, experimentation, and optimization workflows.

Transform 52

Transform Price Analytics Digital Marketing 52

Martech

JUNE 2, 2025

The updates aim to make it easier and faster for developers to go from idea to production-ready applications. Smarter tools for app developers Pega also added AI enhancements to App Studio, the Pega Infinity platforms low-code development environment. These are scheduled to roll out with the next Pega Infinity release later this year.

Transform 66

Transform User-Generated Customer Product 66

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

You’ll learn how mastering these seven key areas can transform your marketing ops into a powerhouse of productivity and impact! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?

Marketing

Advertiser: ZoomInfo

The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity.

CRM

Speaker: Kevin Burke

This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. 🤝 Empowering Your Team: Understand how AI assistants boost productivity with 24/7 scalability and data-driven insights.

Marketing