Jeff Bullas

MARCH 7, 2023

Humans working with an AI image generator now co-create more than 20 million images every day. The platforms that provide the tech to do this include Midjourney, Stable Diffusion, Artbreeder, and DALL-E. Why does that matter for marketing? Marketing is both an art and a science. A compelling image with a call to action turns attention into clicks and leads for entrepreneurs.

Digital Marketing 189

Digital Marketing Transform User-Generated Advertising 189

Jeff Bullas

MARCH 7, 2023

According to reports, in 2022, 64% of small businesses have their own website. It seems like every business is chasing better rankings, higher traffic, and more impressive conversions. If you want your business to shape up, you need to get smart with SEO. And while on-page enhancements and technical SEO strategies are powerful in their own right, they’re not enough.

SEO 171

SEO User-Generated PR Branding 171

Jeff Bullas

MARCH 6, 2023

What is artificial intelligence? Well, there are different types of artificial intelligence. The big one that is making news today is called “ Generative AI ”. The technology behind ChatGPT (an AI that generates text) and its sibling, Dalle-E2 (an AI that generates images), has caused a firestorm. In just two months, ChatGPT has gained 100 million users.

Transform 240

Transform Manufacturing User-Generated Customer loyalty 240

Jeff Bullas

MARCH 5, 2023

The world of social media influencers is more exciting than ever before! Especially on Instagram, where there are countless opportunities for aspiring influencers to grow their followers and earn a living. Did you know that in 2021, over 47% of Instagram influencers had between 5,000 to 20,000 followers, while more than 28% had between 20,000 to 100,000 followers?

Price 213

Price Promotion Social Media Marketing Customer 213

Jeff Bullas

MARCH 5, 2023

During the gold rush the new rich were the sellers of shovels. The industrial tools to unearth the riches. The “new gold rush” refers to the trend of venture capital backing startups and SaaS (Software as a Service) companies that provide platforms to service the 21st Century capital contagion. They’re investing in AI content tools that help entrepreneurs to scale, manage and control their businesses.

Energy 196

Energy Content Marketing SEO Management 196

Jeff Bullas

MARCH 1, 2023

Hashtags are the universal language for post discoverability on social media. First used on Twitter in 2007, they’ve been going strong ever since in helping users find content that they are interested in and want to see. Using hashtags correctly can help your content get more natural reach and engagement – even one hashtag can get you almost 13% more engagement on Instagram.

Social Media Marketing 321

Social Media Marketing User-Generated Price Analytics 321

Jeff Bullas

MARCH 1, 2023

In 2021, the investment in AI tools reached a total of $111.4 billion. This year, Microsoft has reportedly invested an additional $10 billion in the startup known as “OpenAI,” which released its highly successful ChapGPT platform in November of last year. Why should you care? There is a lot of attention on AI startup investments because AI tools have the potential to revolutionize many industries, including digital marketing.

Transform 295

Transform Marketing Strategy User-Generated Marketing 295

Jeff Bullas

MARCH 1, 2023

To date, Microsoft has amassed 463,353 followers on Facebook – and that’s only counting their main company page, not the separate pages they have dedicated to their products and services including Windows, Windows Phone, Bing, Office, Internet Explorer and Xbox. There’s little doubt that Microsoft has achieved additional success by using Facebook as a social media marketing platform.

Entertainment 211

Entertainment Social Media Marketing User-Generated Advertising 211

Jeff Bullas

MARCH 1, 2023

So first, let’s try to understand the essence of link building before we even start with link-building methods. As Moz states, “ Link building is the process of acquiring hyperlinks from other websites to your own. ” A hyperlink serves the purpose of helping the users navigate between pages on the web. It is no secret that businesses are putting their focus back on the web presence, thanks to the global pandemic.

SEO 323

SEO PR Place Marketing 323

Jeff Bullas

MARCH 1, 2023

To win at Google, you need to have not only a strong SEO skillset to influence its algorithms but you also need access to the right SEO tools that make this process easier and more effective. I’ve spent countless hours reading SEO blogs, scouring the internet for the most popular/useful SEO software, and talking to plenty of SEOs in my career. And time and time again, I’ve seen the same tools being referenced by SEOs as their must-haves to conquer the search engine results pages (SERPs).

SEO 360

SEO Search Marketers Analytics Marketing 360

Jeff Bullas

MARCH 1, 2023

If you’re in the world of copywriting , you know that headlines are a big deal. A great headline can mean the difference between a reader clicking through to read your stuff, or just skipping it altogether. In this article I’ll introduce you to some copywriting headline formulas that you can use to make your headlines super compelling and get readers clicking.

Copywriting 250

Copywriting Health Product Place 250

Jeff Bullas

FEBRUARY 28, 2023

It was 2008… I was unemployed, recently divorced, and searching for a passion project that had escaped me for my 50+ years on this planet. Jump forward to today and my website, that you are on right now, has had over 16 million readers. I don’t say that to brag. I say that because perhaps the craziest thing about this whole journey is that I wasn’t a “writer” in the traditional sense, and from a technical perspective I didn’t know the first thing about how to start a blog.

Price 324

Price Place Education Branding 324

Jeff Bullas

FEBRUARY 28, 2023

There’s a lot of money to be made in the blogging world; whether you’re a small blogger who makes money selling digital products or the owner of a high-trafficked blog that earns through affiliate programs and ads, there is something for everyone. But as a blog owner, have you ever considered selling your blog? Selling your blog can be a great way to earn a significant amount of money, especially if it is properly monetized.

Affiliate Marketing 229

Affiliate Marketing Price Transform Place 229

Jeff Bullas

FEBRUARY 27, 2023

When you’re crafting your digital marketing toolkit , you might be wondering how to get more followers on Instagram. After all, creating a business account is only the first step. If you don’t have anyone following you, or more importantly – if you don’t have anyone relevant following you, then your efforts won’t pay off in terms of generating customers.

User-Generated 224

User-Generated Analytics Social Media Marketing Branding 224

Jeff Bullas

FEBRUARY 27, 2023

Content marketing was an obscure term that I stumbled upon while reading the book “ The New Rules of Marketing and PR ” by David Meerman-Scott in 2008. It revealed a new creative digital marketing tactic that turned my old ideas of lead generation on its head. Instead of chasing customers ( outbound marketing ) they would chase you if you created online content that solved their problems and informed them (inbound marketing).

Content Marketing 219

Content Marketing Inbound Marketing Outbound Marketing User-Generated 219

Jeff Bullas

FEBRUARY 26, 2023

If you’re serious about growing your Instagram following, you need to get the right Instagram tools to help you reach your goals. Whether you’re looking for ways to expand your reach or track your progress, there is a tool out there that can help you. It’s just a matter of finding which one will maximize your efforts. To save you time, we’ve put together a list of the eight best Instagram tools to improve your Instagram presence in 2023. 1.

Marketing 246

Marketing Marketers Analytics User-Generated 246

Jeff Bullas

FEBRUARY 23, 2023

So you’ve got a thing for writing… Is it just for pleasure, or do you want to make a living out of it? Perhaps you have tried to make money blogging or writing before, and you get stuck with an ineffective strategy. Or you just run out of job opportunities and are continually chasing that next one. It can be stressful. How much better would your freelance writing career be if you had an endless supply of writing jobs available to you?

eCommerce 246

eCommerce Education Management Product 246

Jeff Bullas

FEBRUARY 23, 2023

Performing an SEO analysis of your website gives you deep insights into the areas that may need some improvement. You will learn what changes can be made to keep your website up-to-date. It is important to perform an SEO analysis on a regular basis as the industry keeps evolving quickly. And it will help you stay ahead of your competition. Now that the importance of an SEO analysis has been established, let us look at what it is and how you can master it.

SEO 348

SEO User-Generated Influencer Marketing Analytics 348

Jeff Bullas

FEBRUARY 23, 2023

Whether you’re a writer looking for established outlets to spread your word or you’re a guest blogger looking to promote your brand and get traffic , you can get paid to write articles. Many sites will pay you to contribute content , while still allowing you to have a bio and retain a link to your site – but very few sites will pay you really well.

Finance 360

Finance Copywriting Health User-Generated 360

Jeff Bullas

FEBRUARY 22, 2023

You might have heard digital marketers and entrepreneurs going on about the importance of copywriting for businesses. But if you’ve never heard the term before, you might be wondering, what the heck is copywriting anyway? To break it down in simple terms, copywriting is the art of crafting words that persuade the reader or viewer to take a particular action, such as making a purchase, signing up for a newsletter, or attending an event.

Copywriting 287

Copywriting Advertising Advertisers SEO 287

Jeff Bullas

FEBRUARY 21, 2023

In 1997 Netflix launched a DVD-by-mail service that started to disrupt the trip to the local video store. In 2000 Netflix wanted to sell its business to the Blockbuster video store chain (who had over 9,000 stores at its peak) for $50 million. But they weren’t interested as they thought the price was too high. In 2007 Netflix disrupted its own business model by launching a video streaming service.

Transform 273

Transform Logistics Manufacturing Retail 273

Jeff Bullas

FEBRUARY 20, 2023

Digital content optimization is a topic of ongoing discussion. Online marketing experts and content creators alike have their own views on the matter. Some say that the secret to good ranking lies in SEO’s technical side. Others veer towards creative, meaningful SEO copywriting based on their past experiences. Studies have shown that 61% of marketers agree that SEO does prove beneficial in organic growth hacking and content marketing in general.

Copywriting 262

Copywriting SEO Digital Marketing User-Generated 262

Jeff Bullas

FEBRUARY 21, 2023

Writing a blog is a fantastic way to share your thoughts, ideas, and experiences with the world. But once you’ve written your blog post , how do you get people to read it? There are a number of ways to promote your blog online, and the best strategy will vary depending on your goals and audience. Here are some tried-and-true methods that can help you get more eyes on your content.

Promotion 252

Promotion Analytics Influencer Marketing SEO 252

Jeff Bullas

FEBRUARY 20, 2023

Last year over 5 million new businesses were started. That was a record breaking number in the post-pandemic era. Why it matters This means that many people desire to have control over their life and income by breaking away from the typical 9-5 grind. And one of the best ways to do this is by starting an online side hustle , which allows you to start small with little risk and potentially grow it into something big.

Affiliate Marketing 199

Affiliate Marketing Customer Marketing Marketers 199

Jeff Bullas

FEBRUARY 19, 2023

What is SEO? Below is a list of the most frequently asked questions about search engine optimization, along with answers, recommendations, and best practices, logically organized into chapters and subchapters. The result is one of the easiest-to-follow guides to SEO basics for beginners. Table of Contents SEO Basics What is SEO? What is website traffic?

SEO 246

SEO User-Generated Non-Profit Promotion 246

Jeff Bullas

FEBRUARY 19, 2023

Businesses all over the world are following work-from-home policies due to the pandemic that has impacted the globe. Because of the current situation, business owners and entrepreneurs are finding different ways to run their business. Conducting and growing a business while working from home requires a lot of planning and organization. There is a solution for every business-related problem out there.

Entertainment 348

Entertainment Communications Health Product 348

Jeff Bullas

FEBRUARY 19, 2023

Despite what many people tell you, copywriting is more of a science than it is an art. Expert copywriters use a formula to compile a set of words in the most compelling structure possible to persuade action. This formula has been learned and adapted over decades of testing and adjusting copy based on consumer behavior. For the average marketer, who is expected to write high-converting copy every day, it can be a steep learning curve with a lot of guesswork and ambiguity into what works.

Copywriting 276

Copywriting Whitepaper New Technology Digital Marketing 276

Jeff Bullas

FEBRUARY 19, 2023

Change is scary. And we are in the middle of a pandemic of change. What is the pace of change? How fast are humans changing and innovating? Here is some data from Wikipedia on the rate of change during human history and what the future holds. “ Dramatic changes in the rate of economic growth have occurred in the past because of some technological advancement.

New Technology 207

New Technology Product Content Marketing Marketing 207

Jeff Bullas

FEBRUARY 16, 2023

Google is always insisting that SEO marketers should pay more attention to the user’s needs rather than keywords. And while that’s true, search still largely depends on keywords and your site — and ranking for specific search queries. I’d say that it’s not like keywords are now less important, it’s just that the very nature of keyword research has changed.

SEO 293

SEO Price Product Customer 293

Jeff Bullas

FEBRUARY 15, 2023

Instagram is a social media platform that has quickly become a major player in the world of business and influencer marketing. So is going after free Instagram followers worth it? Let’s find out! With over one billion active users, Instagram offers a unique and dynamic platform for businesses and influencers to connect with a massive audience, promote their products and services, and build their personal and brand reputations.

Affiliate Marketing 276

Affiliate Marketing Influencer Marketing Promotion User-Generated 276

Jeff Bullas

FEBRUARY 15, 2023

When I first started receiving pocket money as a child, I got just 10 cents a week. As I grew older it rose to a staggering 50 cents. Finally, my allowance verged on almost millionaire levels at $1 every seven days. Nothing like a bit of passive income. Well, it wasn’t really passive as I had to wash the dishes and make my bed. According to recent research the average kid’s allowance per week today is a very specific $7.17.

Shoppers 249

Shoppers Affiliate Marketing Fashion Promotion 249

Jeff Bullas

FEBRUARY 14, 2023

It’s hard to believe that Instagram has been around for less than a decade, given its massive presence in the social media market. Instagram was born from the idea that people wanted to post picture-perfect photographs online for their followers to see. Adding filtering options to the app was all it took to get Instagram to take off as a social media sensation.

User-Generated 360

User-Generated Social Media Marketing Analytics Target Market 360

Jeff Bullas

FEBRUARY 14, 2023

There are 9.5 million Amazon sellers globally, and on average, they make revenue of $26,000 to $810,000 annually with $300 billion in gross sales. Why it matters Starting an e-commerce store on Amazon is one of the easiest online businesses to start, as you can use the platform to research the best product to sell and find that product. Amazon can also store and deliver your products globally without you having to worry about logistics or storage.

Logistics 180

Logistics Affiliate Marketing eBook Market Segmentation 180

Jeff Bullas

FEBRUARY 14, 2023

According to Statista, over half of Americans spend more than 5 hours a day on their mobile phone. 28% of the time we spend at work is wasted on distractions. Digital distractions are getting in the way of our goals. They are a top productivity killer at workplaces. But it’s not just work. Being married to apps and devices is affecting our personal lives as well.

Product 233

Product Analytics Branding 233

Jeff Bullas

FEBRUARY 13, 2023

Perhaps one of the biggest human flaws is that we tend to be a bit impatient. We speed date, eat fast food, use emojis instead of words, pay for overnight shipping, and get started with social media without knowing why or what to expect. I get it. The world is moving faster than ever before. New trends and technology seem to appear overnight, and it’s becoming increasingly difficult to keep pace.

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

Jeff Bullas

FEBRUARY 13, 2023

ChatGPT, a generative A.I. tool, has accomplished something unprecedented. In just two months, it has amassed 100 million active users , making it the fastest-growing consumer platform in history. To put this into perspective, it took Facebook almost five years , Instagram two years, and TikTok nine months to reach this milestone. Why it matters We live in a world of accelerated magic enabled by technology.

Digital Marketing 280

Digital Marketing Transform User-Generated Analytics 280

Jeff Bullas

FEBRUARY 12, 2023

Even if you have excellent content on Instagram, it could turn into a waste of your time if your posts fail to get real followers and engagement. While Instagram might not have the largest community compared to other social media platforms, it has the highest rate of engagement, and that is the very reason why a lot of online marketers and influencers are so keen on using Instagram for their digital marketing campaigns.

Transform 256

Transform User-Generated Promotion Social Media Marketing 256