The Drum

JUNE 12, 2025

Marketing leaders across some of the world’s biggest brands are seeing their budgets, campaigns and long-term strategies pulled into tighter focus as executives respond to a growing sense of instability across global markets, according to new research from the World Federation of Advertisers (WFA) and transformation consultancy The Intangibles.

Transform 103

Transform Marketing Strategy Global Marketing Marketing 103

AWeber

JUNE 12, 2025

Why it works: New subscribers receive timely, relevant info while your brand is still fresh in their mind. Take the Next Step: Make Your Emails Work Smarter Event-based email automation using AWeber’s Workflow automation transforms your marketing from manual to personalized, dynamic journeys.

Shoppers 61

Shoppers Transform Retail Customer Journey 61

Sprout Social

JUNE 12, 2025

Social media sentiment isn’t just a brand health indicator—it’s your early warning system, your campaign compass and your real-time pulse on culture. This matters for your brand because language reveals how customers truly feel about you—and that sentiment is digital gold. You’re guessing. What is AI sentiment analysis? The result?

Health 74

Health Branding Transform Management 74

Duct Tape Marketing

JUNE 12, 2025

They dive into topics like AI Overviews, how tools like ChatGPT and Google’s generative AI are reshaping local search, and what multi-location brands and small businesses alike need to prioritize to stay competitive. So it's less about that individual location and more about the brand itself, right? you know, 17 years now.

SEO 67

SEO User-Generated Transform Place 67

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Are your events living up to expectations? Are you getting quality leads from your sponsorships?

Event Marketing

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Register today!

Branding

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy.

Marketing