Adobe Experience Cloud Blog

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Generating Brand Awareness.

Event Marketing 134

Event Marketing Customer Acquisition Marketing Marketers 134

Marketing Insider Group

MAY 29, 2019

However, your event will only be successful if you can actually get people to attend in the first place. To ensure your event places are filled and you have the maximum opportunity to engage with your customers, […]. The post Top 5 Event Marketing Strategies & Ideas appeared first on Marketing Insider Group.

Event Marketing 106

Event Marketing Marketing Strategy Marketing Marketers 106

Lusha

MAY 23, 2023

Events are still a hugely important part of marketing strategy– 79% of marketers in the U.S. use event marketing to generate leads. But finding the right audience and getting actual quality leads from an event can feel like fumbling around in the dark. Yep, we’re talking about intent signals.

Event Marketing 52

Event Marketing Marketing Marketers Personalized Marketing 52

Rock Content

NOVEMBER 9, 2020

Promoting brands or new products is part of the possibilities that Digital Marketing offers. For this, it is essential to consider Event Marketing as an option. In this strategy, events are the main focus. In general, Event Marketing is an important tool to achieve objectives, such as engagement and conversions.

Event Marketing 115

Event Marketing B2C Promotion Marketing 115

Marketing Insider Group

MAY 14, 2019

Over 40% of marketers believe that live events are their most important marketing channel, and the number of companies organizing 20 or more events per year has increased by 17% from 2017 to 2018. The post The Top Event Marketing Trends for 2019 appeared first on Marketing Insider Group.

Event Marketing 108

Event Marketing Market Trends Marketing Marketers 108

Adobe Experience Cloud Blog

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Use these marketing tips to take the mystery out of video—and drive sales.

Event Marketing 134

Event Marketing Thought Leadership Promotion Marketing 134

Marketing Insider Group

JUNE 25, 2019

A well-planned promotional strategy is vital for a successful event. These event marketing tips will help you get the word out about your event, reach the right audience, and build buzz for your conference, trade show, or corporate event in the run-up to its launch.

Event Marketing 103

Event Marketing Marketing Marketers Promotion 103

Marketing Insider Group

AUGUST 6, 2019

While digital marketing is becoming increasingly important, there’s no doubt that live events still offer some of the best engagement and conversion opportunities you could hope for. However, you need proper planning, management, and effective event marketing to maximize your ROI.

Event Marketing 111

Event Marketing Marketing Marketers Digital Marketing 111

Marketing Insider Group

AUGUST 20, 2019

It’s going to be absolutely incredible and it’s the first of its kind – there’s nothing else out there like the event you’re planning. This is where event marketing comes in. The post Event Marketing Strategy and Timelines For Busy Event Managers appeared first on Marketing Insider Group.

Event Marketing 96

Event Marketing Marketing Strategy Management Marketing 96

Marketing Insider Group

JULY 22, 2019

But, if you break down the process into simple steps, you can have an event marketing plan that will not only ease your own worries but will rock the socks off your attendees. The post 10 Simple Steps to Create a Great Event Marketing Plan appeared first on Marketing Insider Group.

Event Marketing 103

Event Marketing Marketing Plan Marketing Marketers 103

Influence & Co

NOVEMBER 22, 2023

As a marketer, your content strategy is your ace in the hole. In the bustling arena of trade shows, standing out is the name of the game. But how do you tailor it to the dynamic trade show environment?

Event Marketing 88

Event Marketing Marketing Marketers Content Marketing 88

Marketing Insider Group

APRIL 24, 2019

The post The Power of Vulnerability in Event Marketing appeared first on Marketing Insider Group. Then he said, “You know this year I turned 40 years old. And I realize I won’t be doing this forever.” ” Everyone looked up. Trying […].

Event Marketing 104

Event Marketing Marketing Marketers Content Marketing 104

Marketing Insider Group

FEBRUARY 5, 2018

The last year witnessed an explosion in event marketing, with over 63% of marketers planning to invest more in 2018 according to a study done by Bizzabo. With event marketing comprising 20-25% of overall marketing budgets, it is obvious that event marketing is here to stay.

Event Marketing 93

Event Marketing Marketing Marketers Marketing Plan 93

Marketing Insider Group

OCTOBER 21, 2019

You’ve no doubt considered how you will use display ads, email marketing, and social media to market your event. But how much thought have you put into your content strategy for event marketing? After all, your other marketing activities depend on great content. Tag your speakers and event partners.

Event Marketing 87

Event Marketing Millennials Marketing Marketers 87

Marketing Insider Group

AUGUST 23, 2017

What’s one of the most powerful content marketing tools used today? Event marketing. 58 percent of marketers consider conferences, trade shows, and other events to be important for improving the customer experience. For B2B marketers, the appeal of in-person marketing is even higher.

Event Marketing 90

Event Marketing Marketing Marketers Personalized Marketing 90

Marketing Insider Group

DECEMBER 19, 2017

The post The Best Event Marketing Ideas From 2017 appeared first on Marketing Insider Group. Blog articles, email newsletters, social media and downloadables like eBooks and white papers may still be the backbone for most brands’ content strategies but there’s no escaping the fact that consumers want more. Not more ‘stuff.’

Event Marketing 94

Event Marketing Whitepaper eBook Marketing 94

Marketing Insider Group

SEPTEMBER 6, 2017

Over three-quarters of B2B marketers use events – with 67 percent overall citing event marketing as their most effective strategy. Across the board, marketers are devoting between 20 and 25 percent of their budgets to marketing events. With the technology available […].

Event Marketing 90

Event Marketing Marketing Marketers Customer 90

Adobe Experience Cloud Blog

JANUARY 15, 2013

by Dayna Rothman We recently held a webinar to show marketers how to rock their online and offline events, featuring insights from Marketo thought leaders Heidi Bullock, Director of Marketing, Sandra Freeman, Director of Marketing Cloud, and myself ( @dayroth ). PS: The webinar was part of a series.

Event Marketing 133

Event Marketing Marketing Marketers Promotion 133

Adobe Experience Cloud Blog

JANUARY 30, 2013

We have put together a sample checklist to help you prepare for the cornucopia of opportunities that events open up to a Social Media Manager. No need to take notes, this one is pulled directly from our Definitive Guide to Event Marketing.

Event Marketing 134

Event Marketing Marketing Marketers Place 134

Duct Tape Marketing

OCTOBER 12, 2017

How to Optimize Your Event Marketing Campaigns: Before, During and After Events written by Guest Post read more at Duct Tape Marketing. Frost and Sullivan report that the live events industry is worth around $512 billion. After the Event. Once the event is over, your work is not complete.

Event Marketing 75

Event Marketing CMO CRM Marketing 75

Marketing Insider Group

SEPTEMBER 8, 2016

Well, with marketing and event automation in sync, capturing rich attendee data has never been easier. Once that data has been captured, marketers can send triggered email campaigns or notifications to their CRM […]. The post How To Rock Event Marketing ROI [Infographic] appeared first on Marketing Insider Group.

Event Marketing 65

Event Marketing CRM Marketing Marketers 65

Adobe Experience Cloud Blog

JANUARY 30, 2013

We have put together a sample checklist to help you prepare for the cornucopia of opportunities that events open up to a Social Media Manager. No need to take notes, this one is pulled directly from our Definitive Guide to Event Marketing.

Event Marketing 84

Event Marketing Marketing Marketers Place 84

Adobe Experience Cloud Blog

DECEMBER 12, 2012

But how do you promote, plan, and execute your events so that they are flawless and hit all of the right notes? Luckily, Marketo has put together a 120 page guide to help you create a killer event plan for 2013 and beyond. But keep our Definitive Guide to Event Marketing handy and you’ll sail through your checklist in no time.

Event Marketing 122

Event Marketing Logistics Direct Mail Promotion 122

Marketing Insider Group

MAY 21, 2014

And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The post Event Marketing – The One Secret To Killer Events appeared first on B2B Marketing Insider. Content Marketing'

Event Marketing 110

Event Marketing Marketing Marketers Fashion 110

Marketing Insider Group

JULY 17, 2017

Though digital marketing dominates headlines, event marketing remains the indispensable mainstay of brand promotion and lead generation across industries and company sizes. According to recent research, live events remain the top lead generation source for B2B marketers.

Event Marketing 33

Event Marketing Marketing Marketers Digital Marketing 33

Adobe Experience Cloud Blog

AUGUST 31, 2011

In order to streamline the laborious event lead management process — which consists of everything from attracting attendees, to registration administration, to post-event follow up — we employ our own event marketing software. Visit us at Booth 817 or visit [link].

Event Marketing 84

Event Marketing Marketing Marketers Communications 84

Hubspot Marketing

SEPTEMBER 30, 2024

In a time when people are feeling lonelier than ever before, event marketers are tasked with creating and nurturing an environment that fosters authentic connections. An event steeped in joy and connection.

Transform 78

Transform Logistics Event Marketing Communications 78

Hubspot Marketing

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Types of Event Marketing.

Event Marketing 138

Event Marketing Non-Profit Entertainment Marketing 138

Martech

SEPTEMBER 8, 2023

The metrics that matter Post-event success just looks different, said Melanie Reid, event marketing manager at Riskified. “It’s She and Lena Stahlschmidt of Fivetran presented at CEMA Summit, exploring the link between post-event strategy and proving the ROI of events.

Event Marketing 126

Event Marketing Customer Journey Content Marketing Management 126

Martech

APRIL 27, 2023

In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. Click here to view more MarTech webinars.

Marketing Strategy 113

Marketing Strategy Event Marketing Education Marketing 113

Martech

MAY 10, 2023

In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. Click here to view more MarTech webinars.

Event Marketing 106

Event Marketing Education Branding Performance Marketing 106

Martech

JUNE 26, 2024

was founded in 2020 as a virtual events platform for B2B field and event marketers to host interactive virtual and hybrid events. Influenced by their space, the company baked in a post-event strategy from the beginning. Take a look at what they’re creating. Creating brand awareness and pipeline: Goldcast.io

eBook 108

eBook Event Marketing User-Generated B2C 108

Martech

SEPTEMBER 1, 2023

Email marketing The email marketing experts to follow to stay on top of all the best practices and latest developments. Events Marketing Whether it’s digital or F2F, these folks know how to make your events happen.

Event Marketing 113

Event Marketing Analytics Email Marketing Content Marketing 113

Martech

JANUARY 9, 2024

How do you make sure your digital events are engaging and effective with your audience? And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees. Look at the data.

Logistics 113

Logistics Whitepaper Event Marketing CRM 113

Marketing Insider Group

NOVEMBER 21, 2022

Check out some interesting stats: Searches for “hybrid event” have increased 237% in the last 5 years. 97% of event marketers believe that the number of hybrid events will increase beyond over the next few years. Hybrid events can be any configuration or breakdown of virtual to in-person.

Event Marketing 119

Event Marketing Food Millennials Entertainment 119

Martech

FEBRUARY 1, 2022

The CMO Council calls it “the NextGen event landscape” and says it will look “vastly different from pre-pandemic events.” Everyone is now trying to read the future of events with marketers reluctant to abandon the huge reach of virtual but missing the true connections of in-person.

CMO 98

CMO Event Marketing Global Marketing Marketing 98

Aspiration Marketing

SEPTEMBER 13, 2022

In fact, when it comes to the realm of event marketing, over 75% of content marketers say that it’s the single most effective marketing channel in their arsenal. There’s no debate that when it comes to creating a lasting impression and trusted relationship, a face-to-face approach is best.

Event Marketing 175

Event Marketing Marketing Marketers Content Marketing 175