Martech

NOVEMBER 6, 2023

For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. With a team of 50 members and an ambitious target of generating 400 new deals each month, the pressure was palpable. Enhance user experience. It felt like a high-stakes gamble, and we went all-in. What can you do?

Transform 126

Transform CMO Marketing Marketers 126

Orbit Media Studios

NOVEMBER 29, 2023

By Andy Crestodina There are so many use cases for generative AI and marketing. Today we share three ways to use generative AI to improve your LinkedIn profile and the content you post on LinkedIn. Today we share three ways to use generative AI to improve your LinkedIn profile and the content you post on LinkedIn.

User-Generated 122

User-Generated Social Media Marketing CMO Analytics 122

Orbit Media Studios

NOVEMBER 8, 2023

We’ll do everything using GA4 reports and exploration, mostly by referencing User > Tech details dimensions (ie. In other words, the links that actually affect user experience. A single browser compatibility issue stops users from completing the checkout process and no one notices for months. engagement rate).

eCommerce 120

eCommerce Analytics SEO User-Generated 120

Unbounce

NOVEMBER 2, 2023

Generative AI tools like Chat-GPT and DALL-E exploded in popularity. Generative AI tools have effectively been trained to mimic the unattributed work of artists and creators. I, of course, am Pete Housley, CMO at Unbounce. The second is generative. Updated on November 2, 2023. See, there are some big problems with AI.

PR 98

PR Marketing Marketers Non-Profit 98