Thu.May 08, 2025

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The latest AI-powered martech news and releases

Martech

Meanwhile, marketing continues to be one of the few functions where AI and ROI are proud of each other. The platform also includes specialized agents for marketing tasks and agent workflows that coordinate multiple agents either in sequence or concurrently. PubMatic launched an updated buyer platform powered by generative AI.

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Email Deliverability Audit: How to Troubleshoot and Fix Your Email Delivery Issues

Litmus

Key takeaways Email deliverability refers to your inbox placement. Once your email is delivered, does it go to the primary inbox, spam filter, or another place, like Gmails Promotional Tab? Thats where the email deliverability audit comes in. But if our subscribers never see it? Thats just wasted effort.

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What Is CTOR? Everything You Need to Know About Click to Open Rate in Email Marketing

AWeber

Picture this: you spend hours crafting the perfect email campaign, pressing send, and anxiously waiting for results. Understanding CTOR (click to open rate) is the missing piece that reveals how well your content performs after subscribers open your emails. In email marketing, CTOR stands for click to open rate.

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How to Build Winning Marketing Strategies to Grow Your Recreation Center

Lynton Web

The difference between thriving facilities and those barely getting by comes down to one thing: strategic marketing. In this first installment of our three-part series, we'll explore comprehensive marketing approaches designed explicitly for recreation center success.

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Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to data privacy and more. In this report, you’ll learn: How marketers define their roles in the digital-first era. How marketers are adapting to a privacy-focused data ecosystem.

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7 Strategic Practices for Recreation Centers and Community Spaces to Create High-Converting Websites

Lynton Web

It's your most powerful marketing tool, membership generator, and community hub. While we explored comprehensive marketing strategies in our previous article , this second installment focuses on transforming your website into a conversion powerhouse that attracts visitors and converts them into active members and program participants.

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The 7 Best Social Media Monitoring Tools in 2025 (+ Why Monitoring Is Critical)

Buffer Marketing

But even beyond this, social media monitoring has plenty of benefits to contribute to the success of your marketing strategies: 1. It helps you understand customer sentiment Social media analytics are great, but data isn’t everything. You can also set up getting real-time alerts on Slack, email, and Webhook.

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